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    Is Traditional Publicity Dead?
    If you want to get into a long and painful conversation, simply ask any promotion agency or Fortune 500 exec about the many pitfalls and hardships or concocting convincing promotion. You hear buzzwords like "consumer-centric camp signs" or "fragmented promotion".What is fragmentation exactly? It's the increase in the amount of available methods for getting your idea to your customers.One of the fundamental hardships faced by any businessman is that promotion has changed and evolved over the last few years.Not limited to one area of promotion, these problems overflow into the electronic media as well and audio and visual media.If fact, you might feel just a bit astonished by all of the various promotion choices. Do a Google search for promotion and you will find op
    in group meetings, but only at the lowest level.  Recording a group’s work on a flipchart, or whiteboard, is a small step in this direction, but to take this to the next level (to the genius level!), you need to get more visual. 

    How To Do It
    Have members of a group draw their solutions to a problem, or draw the results of implementing their solution.  If you want to look at a variety of solutions at once, have sub groups do this for different scenarios.  Focus the group(s) on making it visual and inclusive of their whole idea.  The goal is to communicate not wow the group with artistic abilities. Once the groups have completed their drawings, review all of them to see if new ideas, or combinations of ideas are found.

    Geniuses think in opposites
    Often it is very revealing to examine the op

    Medical Billing - EA1 Record Fields 1 Through 13
    Just when you thought you were done with claim data information with the end of the EA0 record review, we have more claim data to send with the EA1 record when doing medical billing of claims via electronic means using NSF 3.01 specifications. We're going to begin our review of the required fields for the EA1 record in this article.EA1 field 1, positions 1 - 3, is the record type and must be filled with EA1. If it is not, the claim will be denied. Also, this record must come immediately after the EA0 record. If it comes before it or with other records in between, the claim will also be denied.EA1 field 2, positions 4 - 5, is reserved for future use. This is another one of the many fields that are reserved for future use that will probably never get used.EA1 f
    Great Groups! - Getting a Group to Think Like a Genius

    Wouldn’t it be great to have an Edison or Einstein, or Mozart at your next meeting?  If you had a genius at your meeting, do you think you might come up with better results?  Let me be the first to tell you that those people won’t be at your next meeting.  But there are some things you can do as a facilitator - some techniques and tactics that you can use with the group that will help them work better.  In this article you will learn some of the strategies of geniuses (adapted from Thinking Like a Genius, by Michael Michalko in the May 1998 issue of The Futurist), and how to apply them within any group you are working with.

    Geniuses look at problems in many different ways
    The key to this strategy is helping a group find new perspectives.  Often a group gets “locked in” on one specific solution or cause.  The goal should be to slow the group down and help them look at their situation from a variety of perspectives.  Once a group has an initial approach, encourage them to stop and force a new perspective - force them to re-conceptualize the problem.

    How To Do It
    Once a group has settled in on an approach, encourage them to step out of the room.  When they return, explain the concept of looking at the problem from another perspective.  Ask the group to list three or more other perspectives that this situation could be viewed from. From that list, pick one for the group to reconsider the situation from.  (If the group is large enough have sub groups work different perspectives.)  The time spent in reviewing the situation from the new perspectives should be as rigorous as the first analysis.  Once the group has completed their reanalysis, have them look at all of their results.  At this point encourage them to make the best decision, given all the data they have at their disposal.

    Geniuses make novel combinations
    Sometimes geniuses don’t come up with new ideas, but combine existing ones to make great advances. 

    How To Do It
    Once a group has a variety of possible solutions (possibly by using some of the steps above), have them try to combine them, rather than just pick one.  Spur them on with questions like:
    • How could you do both A and B?
    • How could you gain the benefits of both A and D, while minimizing the risks?

    Geniuses force relationships
    This may be the genius’ biggest strategy of all, and one you can employ easily with groups.

    How To Do It
    Always have a few (or a lot) of disparate items on a list.  At any time that a group is stuck, ask them to force a relationship between their problem to one of the items on your list.  (You could also have pictures of the items, which might spur their creativity even further.).  These relationships may be forced, and this may be where the breakthrough comes. 

    Note:  Some groups or individuals will scoff at this idea as silly.  Acknowledge this, but encourage them to try anyway.  They may be very pleasantly surprised.  Remember too, that the quality comes with quantity rule applies here.  You may need to try more than one or two forced relationships before real progress is made.

    Geniuses make their thought visible
    This strategy is often put to use in group meetings, but only at the lowest level.  Recording a group’s work on a flipchart, or whiteboard, is a small step in this direction, but to take this to the next level (to the genius level!), you need to get more visual. 

    How To Do It
    Have members of a group draw their solutions to a problem, or draw the results of implementing their solution.  If you want to look at a variety of solutions at once, have sub groups do this for different scenarios.  Focus the group(s) on making it visual and inclusive of their whole idea.  The goal is to communicate not wow the group with artistic abilities. Once the groups have completed their drawings, review all of them to see if new ideas, or combinations of ideas are found.

    Geniuses think in opposites
    Often it is very revealing to examine the opp

    How Low Melt Batch Inclusion Bags Can Heat Up Your Profits
    One of the most challenging things facing the manufacturing industry today (particularly for manufacturers of items like tires and other synthetic rubber compounds), is finding ways to decrease costs while maximizing profits and efficiencies. Factories that focus on mixing a variety of ingredients to achieve a final product are especially challenged to incorporate new methods that make manufacturing faster and easier.In recent years, many manufacturers who use chemical-based ingredients in the construction of their products have turned to low melt batch inclusion bags to help improve their operations. These plastic bags are used to house specific quantities of ingredients that are then added to a mixture. In the past, these ingredients would be added individually and could prov
    Often a group gets “locked in” on one specific solution or cause.  The goal should be to slow the group down and help them look at their situation from a variety of perspectives.  Once a group has an initial approach, encourage them to stop and force a new perspective - force them to re-conceptualize the problem.

    How To Do It
    Once a group has settled in on an approach, encourage them to step out of the room.  When they return, explain the concept of looking at the problem from another perspective.  Ask the group to list three or more other perspectives that this situation could be viewed from. From that list, pick one for the group to reconsider the situation from.  (If the group is large enough have sub groups work different perspectives.)  The time spent in reviewing the situation from the new perspectives should be as rigorous as the first analysis.  Once the group has completed their reanalysis, have them look at all of their results.  At this point encourage them to make the best decision, given all the data they have at their disposal.

    Geniuses make novel combinations
    Sometimes geniuses don’t come up with new ideas, but combine existing ones to make great advances. 

    How To Do It
    Once a group has a variety of possible solutions (possibly by using some of the steps above), have them try to combine them, rather than just pick one.  Spur them on with questions like:
    • How could you do both A and B?
    • How could you gain the benefits of both A and D, while minimizing the risks?

    Geniuses force relationships
    This may be the genius’ biggest strategy of all, and one you can employ easily with groups.

    How To Do It
    Always have a few (or a lot) of disparate items on a list.  At any time that a group is stuck, ask them to force a relationship between their problem to one of the items on your list.  (You could also have pictures of the items, which might spur their creativity even further.).  These relationships may be forced, and this may be where the breakthrough comes. 

    Note:  Some groups or individuals will scoff at this idea as silly.  Acknowledge this, but encourage them to try anyway.  They may be very pleasantly surprised.  Remember too, that the quality comes with quantity rule applies here.  You may need to try more than one or two forced relationships before real progress is made.

    Geniuses make their thought visible
    This strategy is often put to use in group meetings, but only at the lowest level.  Recording a group’s work on a flipchart, or whiteboard, is a small step in this direction, but to take this to the next level (to the genius level!), you need to get more visual. 

    How To Do It
    Have members of a group draw their solutions to a problem, or draw the results of implementing their solution.  If you want to look at a variety of solutions at once, have sub groups do this for different scenarios.  Focus the group(s) on making it visual and inclusive of their whole idea.  The goal is to communicate not wow the group with artistic abilities. Once the groups have completed their drawings, review all of them to see if new ideas, or combinations of ideas are found.

    Geniuses think in opposites
    Often it is very revealing to examine the op

    Marketing Tips - Advertising
    Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising. Even if you have no experience advertising in this medium, there are companies who specialize in lending a helping hand. Even if finances are a concern (as they are for most of us), you'll be surprised to discover a 30 second spot television ad can cost as little as a few hundred dollars. Many areas have public auctions on local stations that will advertise your product, if you donate up to a certain dollar amount. The number of advertising spots will depend on how much you donate. Remember also to s
    s rigorous as the first analysis.  Once the group has completed their reanalysis, have them look at all of their results.  At this point encourage them to make the best decision, given all the data they have at their disposal.

    Geniuses make novel combinations
    Sometimes geniuses don’t come up with new ideas, but combine existing ones to make great advances. 

    How To Do It
    Once a group has a variety of possible solutions (possibly by using some of the steps above), have them try to combine them, rather than just pick one.  Spur them on with questions like:
    • How could you do both A and B?
    • How could you gain the benefits of both A and D, while minimizing the risks?

    Geniuses force relationships
    This may be the genius’ biggest strategy of all, and one you can employ easily with groups.

    How To Do It
    Always have a few (or a lot) of disparate items on a list.  At any time that a group is stuck, ask them to force a relationship between their problem to one of the items on your list.  (You could also have pictures of the items, which might spur their creativity even further.).  These relationships may be forced, and this may be where the breakthrough comes. 

    Note:  Some groups or individuals will scoff at this idea as silly.  Acknowledge this, but encourage them to try anyway.  They may be very pleasantly surprised.  Remember too, that the quality comes with quantity rule applies here.  You may need to try more than one or two forced relationships before real progress is made.

    Geniuses make their thought visible
    This strategy is often put to use in group meetings, but only at the lowest level.  Recording a group’s work on a flipchart, or whiteboard, is a small step in this direction, but to take this to the next level (to the genius level!), you need to get more visual. 

    How To Do It
    Have members of a group draw their solutions to a problem, or draw the results of implementing their solution.  If you want to look at a variety of solutions at once, have sub groups do this for different scenarios.  Focus the group(s) on making it visual and inclusive of their whole idea.  The goal is to communicate not wow the group with artistic abilities. Once the groups have completed their drawings, review all of them to see if new ideas, or combinations of ideas are found.

    Geniuses think in opposites
    Often it is very revealing to examine the op

    Enhancing Customer Shopping Experience
    Today when so many shopping malls, supermarkets and hypermarkets are opening up, each one is competing hard for the customers' money. There are more choices available for consumers than ever before. In such situation retailers must develop business strategies that focus on creating as well as maintaining customers, one by offering customers a differentiated shopping experience. Merchandising and display are important issues that need serious attention in enhancing customer shopping experience.Such big retailers spends lot of money in getting high traffic location but if customers don’t find anything systematic, unique and attractive, they may just pass away from the door or if visited will try some other place to shop next time.Merchandising is much more than simply the
    ploy easily with groups.

    How To Do It
    Always have a few (or a lot) of disparate items on a list.  At any time that a group is stuck, ask them to force a relationship between their problem to one of the items on your list.  (You could also have pictures of the items, which might spur their creativity even further.).  These relationships may be forced, and this may be where the breakthrough comes. 

    Note:  Some groups or individuals will scoff at this idea as silly.  Acknowledge this, but encourage them to try anyway.  They may be very pleasantly surprised.  Remember too, that the quality comes with quantity rule applies here.  You may need to try more than one or two forced relationships before real progress is made.

    Geniuses make their thought visible
    This strategy is often put to use in group meetings, but only at the lowest level.  Recording a group’s work on a flipchart, or whiteboard, is a small step in this direction, but to take this to the next level (to the genius level!), you need to get more visual. 

    How To Do It
    Have members of a group draw their solutions to a problem, or draw the results of implementing their solution.  If you want to look at a variety of solutions at once, have sub groups do this for different scenarios.  Focus the group(s) on making it visual and inclusive of their whole idea.  The goal is to communicate not wow the group with artistic abilities. Once the groups have completed their drawings, review all of them to see if new ideas, or combinations of ideas are found.

    Geniuses think in opposites
    Often it is very revealing to examine the op

    Advertising; Delivering the Message Part of Marketing
    So often we hear marketing consultants and marketing book authors, which are a dime a dozen for the most part; say that Advertising is a Method to Communicate to the Customer Information About Your Product or Service. Sure that is one of the many ways in Marketing to reach your customer and most people who have been in business for quite a while, know that the multiplicity affect is a much better approach.For instance if you have a back board ad at the little league field then that is a smart thing to do, sponsoring a prize a bingo night is brilliant and a little advertising in the right places can go a long way indeed. The real trick is to get the most bang for your buck when marketing your products or services.Advertising can be beneficial some times, but generally it
    in group meetings, but only at the lowest level.  Recording a group’s work on a flipchart, or whiteboard, is a small step in this direction, but to take this to the next level (to the genius level!), you need to get more visual. 

    How To Do It
    Have members of a group draw their solutions to a problem, or draw the results of implementing their solution.  If you want to look at a variety of solutions at once, have sub groups do this for different scenarios.  Focus the group(s) on making it visual and inclusive of their whole idea.  The goal is to communicate not wow the group with artistic abilities. Once the groups have completed their drawings, review all of them to see if new ideas, or combinations of ideas are found.

    Geniuses think in opposites
    Often it is very revealing to examine the opposite of your situation, or ask the opposite question.

    How To Do It
    Rather than having the group ask the direct question on their task, have them ask the opposite.  For example, if the question is, “How do we attract new Customers?”, more new ideas and insights might come from asking, “How could we drive all of our Customers away?”  With the answers to the opposite question, tactics and plans for avoiding this outcome can be developed.

    Geniuses think metaphorically
    Aristotle believed that metaphors were a sign of genius.  If they were good enough for Aristotle, they should be good enough for us!

    How To Do It
    Have the group compare their situation to anything else (another place for your list mentioned above).  The more metaphors (or analogies) the group can draw between their situation and these random items the better.  The insights will flow from the discussion of these connections.  You can also ask the group to tell you what they might compare the situation to, which is another method of initiating the metaphors.

    Geniuses prepare themselves for chance
    In a group situation, this most likely fits after a solution has been implemented.  This “preparation for chance” will be enhanced by the willingness to do two things: admit mistakes, and spend time reviewing the results of the decision or solution.

    How To Do It
    After a decision is made, encourage the group to schedule time to review the results of the decision.  Time might also be scheduled to discuss the process the group used for coming to the decision.  By reflecting on the work and the results, often new ideas and improvements can be found.  The decision to take this time is seldom the natural inclination of a group.  Group dynamics are such that when the result or decision is made, that the group is ready to “cross that item off the list”, and move on.  As a facilitator you can provide significant value by encouraging this review process.

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