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    Line Up Your Services For Branding Power
    Okay, so you've been in business a while. You have a few different services you offer. You have regular clients who know, like, and trust you. So now it's time for me to ask you, do you have a signature line of products and services, each one feeding into the other?A signature line of products and services is more than just a marketing funnel. It's where you deliver the same result, just in different formats.For example, my friend Barbara delivers editing and writing services, with a focus on ghost writing and book editing for speakers
    ck and find someone new,” he replied.

    “Right! But not just 'someone new', you want someone competent. Remember that your clarity will determine how decisive your action – and the response to it – will be. So if you give your bookkeeper another chance or leave it to him to return your files, your wavering will have a consequence on the outcome. If you're going to 'rip the bandage off' then make the action complete. A half-assed action only complicates things.”

    Hanging out with the devil we know is a common business habit. How often do you cajole with customers or network with clients even though you know the possibility of ever doing business with them is remote. Instead of moving on and finding new leads or business relationships, you fool yourself with a false sense of comfort. Why invest your time and money and more importantly, your emotional substance,

    Success Tips
    Do you manage other employees? Do you want to improve your management effectiveness? If so, sit down with each of your employees and ask them to tell you three things they like about you as their boss. Then, put your ego aside and ask them three things they don't like about you as a boss. By asking for three items, you're more likely to get to important, non-surface issues that are impacting your ability to successfully manage and lead your team.Do you have the right work ethic? Do you lead by example and inspire others to give their best? The answe
    “I'm in an abusive relationship,” sighed Andrew. “My bookkeeper annoys the hell out of me but I just can't let him go. I keep hoping he'll improve… it's torture. Why do I do this to myself.”

    “You've already answered that question,” I replied. “You're in an abusive relationship. Would you feel better knowing that many business owners are in the same boat? They've outsourced a task or made concessions to a delinquent account with hope of reducing the stress, but it only made matters worse.”

    “I'd be better off taking the bookkeeping back and doing it myself,” Andrew suggested.

    “That's not dealing with the underlying issue,” I countered. “You outsourced the bookkeeping because you're not good at it, so taking it back does not serve your primary goal. You need a bookkeeper that will do the task and serve you, the customer.”

    “Right! But how do I get rid of him? He has my files, my receipts, all my information. How do I get that back without starting a confrontation?” he asked.

    “Oh, I see. You want to bail out but not deal with the consequences. So the issue is with you, not him. You'd rather stay with the devil you know than the devil you don't,” I said.

    “So what's the better action?” he asked.

    Andrew is struggling with a dilemma many business owners wrestle with: an unwillingness to confront poor performance. Whether it's with an employee, an overdue account or a business relationship, they would rather bitch and complain about a lack of performance than deal with the fallout. The pain associated with a focused, corrective action is greater than stretching it out over time. Do you take off the bandage in a quick rip, or are you prone to pull it off hair by hair? Do you plunge into the cold lake, or slowly wade in?

    “Actually your problem is the result of not taking action. You're enduring the suffering because you refuse to go through the process of letting him go and finding someone more competent,” I replied. “This is all about you.”

    Oftentimes when we are faced with challenges, we place the blame 'out there'; someone or something is doing us wrong. But in reality, we're just refusing to get clear on what we want. And if you're not clear on what you want, you can't initiate a decisive action.

    In most situations where inferior performance is causing grief, we know what corrective action is needed but we will do almost anything to avoid going through the anguish that a focused action brings. In Andrew's case, terminating the relationship and retrieving the information, plus starting over with someone new, was daunting enough to override his frustration with the current situation. So instead of dealing with the real issue, Andrew is left to manipulate consequences. We go to silly extremes to avoid pain, like pulling off the bandage hair by hair!

    Getting clear is always the first step. What outcome do you want? Plotting the action to achieve that outcome is the second step. If you're not clear on what you want, any action you take will only complicate the situation. And since most people avoid getting clear first, they land up manipulating the consequences of hanging onto the devil they know.

    “What do you want the outcome to be?” I asked Andrew. “Tell me in 10 words or less.” Once you're clear, few words are needed.

    “To get my bookkeeping on track and up-to-date,” Andrew replied.

    “Great! And what action will that take?”

    “Deal decisively with my current bookkeeper, get my stuff back and find someone new,” he replied.

    “Right! But not just 'someone new', you want someone competent. Remember that your clarity will determine how decisive your action – and the response to it – will be. So if you give your bookkeeper another chance or leave it to him to return your files, your wavering will have a consequence on the outcome. If you're going to 'rip the bandage off' then make the action complete. A half-assed action only complicates things.”

    Hanging out with the devil we know is a common business habit. How often do you cajole with customers or network with clients even though you know the possibility of ever doing business with them is remote. Instead of moving on and finding new leads or business relationships, you fool yourself with a false sense of comfort. Why invest your time and money and more importantly, your emotional substance,

    Sustainable Marketing - 9 Ways To Save Costs And Have Sustainable Marketing (Third of 3 Articles)
    Remember in two previous articles we talked about sustainable marketing and 4 ways your stationery was killing the environment? And by the way costing you more money too!In the most recent article we talked about the way stationery is printed affects the environment. Now I want to talk about how you can market more sustainably and save money at the same time! Hurrah! What Can You Do For Marketing Sustainability? There are a number of routes to sustainability success. These include the following: Using PDF for
    id of him? He has my files, my receipts, all my information. How do I get that back without starting a confrontation?” he asked.

    “Oh, I see. You want to bail out but not deal with the consequences. So the issue is with you, not him. You'd rather stay with the devil you know than the devil you don't,” I said.

    “So what's the better action?” he asked.

    Andrew is struggling with a dilemma many business owners wrestle with: an unwillingness to confront poor performance. Whether it's with an employee, an overdue account or a business relationship, they would rather bitch and complain about a lack of performance than deal with the fallout. The pain associated with a focused, corrective action is greater than stretching it out over time. Do you take off the bandage in a quick rip, or are you prone to pull it off hair by hair? Do you plunge into the cold lake, or slowly wade in?

    “Actually your problem is the result of not taking action. You're enduring the suffering because you refuse to go through the process of letting him go and finding someone more competent,” I replied. “This is all about you.”

    Oftentimes when we are faced with challenges, we place the blame 'out there'; someone or something is doing us wrong. But in reality, we're just refusing to get clear on what we want. And if you're not clear on what you want, you can't initiate a decisive action.

    In most situations where inferior performance is causing grief, we know what corrective action is needed but we will do almost anything to avoid going through the anguish that a focused action brings. In Andrew's case, terminating the relationship and retrieving the information, plus starting over with someone new, was daunting enough to override his frustration with the current situation. So instead of dealing with the real issue, Andrew is left to manipulate consequences. We go to silly extremes to avoid pain, like pulling off the bandage hair by hair!

    Getting clear is always the first step. What outcome do you want? Plotting the action to achieve that outcome is the second step. If you're not clear on what you want, any action you take will only complicate the situation. And since most people avoid getting clear first, they land up manipulating the consequences of hanging onto the devil they know.

    “What do you want the outcome to be?” I asked Andrew. “Tell me in 10 words or less.” Once you're clear, few words are needed.

    “To get my bookkeeping on track and up-to-date,” Andrew replied.

    “Great! And what action will that take?”

    “Deal decisively with my current bookkeeper, get my stuff back and find someone new,” he replied.

    “Right! But not just 'someone new', you want someone competent. Remember that your clarity will determine how decisive your action – and the response to it – will be. So if you give your bookkeeper another chance or leave it to him to return your files, your wavering will have a consequence on the outcome. If you're going to 'rip the bandage off' then make the action complete. A half-assed action only complicates things.”

    Hanging out with the devil we know is a common business habit. How often do you cajole with customers or network with clients even though you know the possibility of ever doing business with them is remote. Instead of moving on and finding new leads or business relationships, you fool yourself with a false sense of comfort. Why invest your time and money and more importantly, your emotional substance,

    Understanding Craigslist
    Many people hear the name Craigslist and know it refers to some sort of website but many are still unclear about the different ways in which Craigslist can be used. However, Craigslist receives over four billion page views per month so there are obviously many people who have a better understanding of the services offered by Craigslist. Essentially, Craigslist is similar to the classified section of a newspaper where individual can either post advertisements or respond to existing advertisements. There are a variety of different advertisements offered onli
    or slowly wade in?

    “Actually your problem is the result of not taking action. You're enduring the suffering because you refuse to go through the process of letting him go and finding someone more competent,” I replied. “This is all about you.”

    Oftentimes when we are faced with challenges, we place the blame 'out there'; someone or something is doing us wrong. But in reality, we're just refusing to get clear on what we want. And if you're not clear on what you want, you can't initiate a decisive action.

    In most situations where inferior performance is causing grief, we know what corrective action is needed but we will do almost anything to avoid going through the anguish that a focused action brings. In Andrew's case, terminating the relationship and retrieving the information, plus starting over with someone new, was daunting enough to override his frustration with the current situation. So instead of dealing with the real issue, Andrew is left to manipulate consequences. We go to silly extremes to avoid pain, like pulling off the bandage hair by hair!

    Getting clear is always the first step. What outcome do you want? Plotting the action to achieve that outcome is the second step. If you're not clear on what you want, any action you take will only complicate the situation. And since most people avoid getting clear first, they land up manipulating the consequences of hanging onto the devil they know.

    “What do you want the outcome to be?” I asked Andrew. “Tell me in 10 words or less.” Once you're clear, few words are needed.

    “To get my bookkeeping on track and up-to-date,” Andrew replied.

    “Great! And what action will that take?”

    “Deal decisively with my current bookkeeper, get my stuff back and find someone new,” he replied.

    “Right! But not just 'someone new', you want someone competent. Remember that your clarity will determine how decisive your action – and the response to it – will be. So if you give your bookkeeper another chance or leave it to him to return your files, your wavering will have a consequence on the outcome. If you're going to 'rip the bandage off' then make the action complete. A half-assed action only complicates things.”

    Hanging out with the devil we know is a common business habit. How often do you cajole with customers or network with clients even though you know the possibility of ever doing business with them is remote. Instead of moving on and finding new leads or business relationships, you fool yourself with a false sense of comfort. Why invest your time and money and more importantly, your emotional substance,

    Talent Recruitment Challenges of High Technology Companies
    As a result of the dot com meltdown and the decline of the NASDAQ in 2001, many organizations had no alternatives but to lay off many talented IT professionals. Currently, the pool of available talent in the labour market is large. Over the long haul, the impact of shifting population demographics on the labour pool will be staggering. As the baby boom generation continues to age, we can expect acute labour shortages similar to the ones we experienced in the high technology sector during the dot com boom. While there is still a surplus of talent in the mar
    ustration with the current situation. So instead of dealing with the real issue, Andrew is left to manipulate consequences. We go to silly extremes to avoid pain, like pulling off the bandage hair by hair!

    Getting clear is always the first step. What outcome do you want? Plotting the action to achieve that outcome is the second step. If you're not clear on what you want, any action you take will only complicate the situation. And since most people avoid getting clear first, they land up manipulating the consequences of hanging onto the devil they know.

    “What do you want the outcome to be?” I asked Andrew. “Tell me in 10 words or less.” Once you're clear, few words are needed.

    “To get my bookkeeping on track and up-to-date,” Andrew replied.

    “Great! And what action will that take?”

    “Deal decisively with my current bookkeeper, get my stuff back and find someone new,” he replied.

    “Right! But not just 'someone new', you want someone competent. Remember that your clarity will determine how decisive your action – and the response to it – will be. So if you give your bookkeeper another chance or leave it to him to return your files, your wavering will have a consequence on the outcome. If you're going to 'rip the bandage off' then make the action complete. A half-assed action only complicates things.”

    Hanging out with the devil we know is a common business habit. How often do you cajole with customers or network with clients even though you know the possibility of ever doing business with them is remote. Instead of moving on and finding new leads or business relationships, you fool yourself with a false sense of comfort. Why invest your time and money and more importantly, your emotional substance,

    Target and Define Your Organization's Mission Statement
    A mission statement is simply an encapsulation of the mission of a particular organization – its purpose, its goals and how to achieve them. A mission statement may also be considered a blueprint for success, streamlining the efforts of an organization’s executives as all decide the direction the organization must head, delineating the perceived best paths towards objective fulfillment.It is not an easy exercise to target, define and create a mission statement – at least one that motivates employees, has bold and aspirational qualities, outlines con
    ck and find someone new,” he replied.

    “Right! But not just 'someone new', you want someone competent. Remember that your clarity will determine how decisive your action – and the response to it – will be. So if you give your bookkeeper another chance or leave it to him to return your files, your wavering will have a consequence on the outcome. If you're going to 'rip the bandage off' then make the action complete. A half-assed action only complicates things.”

    Hanging out with the devil we know is a common business habit. How often do you cajole with customers or network with clients even though you know the possibility of ever doing business with them is remote. Instead of moving on and finding new leads or business relationships, you fool yourself with a false sense of comfort. Why invest your time and money and more importantly, your emotional substance, into relationships that will never bear fruit?

    Like Andrew, we really do know better.

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