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Casual Articles - One Simple Idea to Grow Your Business
Project management is actually a carefully planned and organized effort which is set to accomplish a particular project in a one-time deal. Building construction, establishing businesses or implementing new computer systems are some of the more basic projects that call for proper project management. Project management includes the development of the intended project plan. This may seem simple yet it involves planning and organizing all the needed details for the successful implementation of the project. The process of project management commonly includes defining the goals of the proje
As professional communicators, we are taught to control the message, limit the spokespeople to those trained and credible enough to deliver our carefully crafted corporate message.But blogs have changed this.While not for every company, blogs are an incredibly powerful communication tool when put in the hands of the rank and file. The leveraging of blogs for the PR department and executive suite should be reconsidered and instead, the value of empowering your hundreds or thousands of brand ambassadors to speak their minds and hearts about their lives and your work should
Business owners often tell us that effective marketing strategies are not in place. Why? Because they are too busy selling. New products and services are not being developed. Why? Because they are involved in the delivery of existing products and services. Long-term planning is not addressed. Why? Because they are so busy working on this week’s “To Do” list.
The solution to these scenarios is to distinguish long term functions from short term functions. This doesn’t mean deciding which tasks you will do today and which you will do at some point in the future. It means knowing which functions make the business healthy in the short term, and which functions make the business healthy in the long term. It’s not that one is more important than t
Have you ever wondered how to find out if you're getting laid off? Although there are no magic formulas, there are key indicators to finding out about job layoffs. In addition, there are proactive approaches you can take with your own career to reduce the chances of you or your team becoming the victim of corporate layoffs.Key indicators for potential job layoffs: Has your company recently purchased or merged with another company? One of the first things companies look at when they merge with other companies are ways to reduce overhead and operational c
Business owners often tell us that effective marketing strategies are not in place. Why? Because they are too busy selling. New products and services are not being developed. Why? Because they are involved in the delivery of existing products and services. Long-term planning is not addressed. Why? Because they are so busy working on this week’s “To Do” list.
The solution to these scenarios is to distinguish long term functions from short term functions. This doesn’t mean deciding which tasks you will do today and which you will do at some point in the future. It means knowing which functions make the business healthy in the short term, and which functions make the business healthy in the long term. It’s not that one is more important than t
Perhaps the most controversial of all drug screenings is the random drug test. Employers have the legal authority to request a random drug test, whether they have a reasonable suspicion or not. Many companies have implemented a policy of completely random drug testing. This practice can be likened to that of a lottery. If your name is selected then it is your turn for random drug testing; the employee may have little or no advance warning in these cases.Employers often exercise their rights to administer random drug testing as a way to determine whether or not an employee is a d
The solution to these scenarios is to distinguish long term functions from short term functions. This doesn’t mean deciding which tasks you will do today and which you will do at some point in the future. It means knowing which functions make the business healthy in the short term, and which functions make the business healthy in the long term. It’s not that one is more important than t
The ability to bring people together to accomplish a task is a difficult talent to master. It takes a combination of acquired skills and experience to guarantee the success of anyone in a leadership role. An incompetent manager can have a devastating impact on an organization. A leader with the knowledge, experience and insight necessary to ensure a high performing and profitable organization is hard to come by. In a recent Gallup survey, it was found that 25% of U.S. employees would fire their boss if they could. With one out of four managers failing, it is easy to see how ineffec
The solution to these scenarios is to distinguish long term functions from short term functions. This doesn’t mean deciding which tasks you will do today and which you will do at some point in the future. It means knowing which functions make the business healthy in the short term, and which functions make the business healthy in the long term. It’s not that one is more important than t
Automobile manufacturers have automobile dealerships to sell their cars. When you walk on to a car lot to buy a car, you expect it to be full of cars of a particular make, or maybe two makes, but you have a fairly good idea of what will be available. So you are neither surprised not offended when all the cars offered to you come from one or two manufacturers.A franchise broker markets the franchises of a specific group of companies. Like a car salesperson, a franchise broker gets a commission for every successful franchise sale. If you are seriously looking for your own fra
The inevitable reality is that short term functions always crowd out long term functions. For example, let’s say I’m in the technology business and provide both “break and fix” work as well as installation of complicated networking systems. You hire me to develop a networked system for your business, which will take some time, some thought, some development. I’m about to begin this project for you when another customer calls and says, “My computer is down and I can’t work until it’s fixed.” Of course I rush off to handle that customer’s short-term need at the expense of my long-term project with you.
Situations like this happen every day in every business. It’s common for a business owner or manager to handle both marketing and sales for her business. You know you need to sit down and develop a marketing s
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