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Casual Articles - Take Your Firm to the Next Level
A higher proportion of money is wasted on training which is inappropriate or just downright poor than almost any other corporate expense. I have seen organisations make the same mistakes with training all over the world. Here are my top ten.#1 There is never any follow up! Training which imparts a skill or knowledge which is not reviewed or used within seven days is remembered by only thirty three percent of people. After sixty three days it is only 14%. Training which is reviewed or used directly in a job is remembered by 83% of people after seven days and 70% of people after 63 days. It is the old story, use it or lose it!#2 Training is boring. Training which includes no interaction between the trainer and the participants or does not engage the participa
For specific tips on what to consider in taking your firm to the next level, keep reading...
What are you and your management team doing to...
1) Keep your firm’s mission alive, real, and relevant in the marketplace. Think of your firm’s mission as the "magnetic north" in your compass. For everything you do, constantly ask, "what difference does this make in the lives of our customers?" If it makes no difference (or the wrong one), then why are you
Educational conferences feature motivational and educational sessions for industry newcomers and experienced executives in key business categories, including management, investment, technology and business skills development. They help explore and discover innovative education; products and services that will help arrive at solutions. Educational conferences help students gain a wide knowledge in the various fields of study and cope with fast developing technology. Participation by teachers, administrators and staffs at these conferences provides them with an awareness to build technology rich learning environments. Various conferences, conference dates, location, subject and other information such as prior booking, transportation and are listed in conference directories
If you can confidently answer "yes!" to the following metrics, then you’re ready to take your practice to the next level (and if your answer is "no," get back to basics at http://www.turningpointemarketing.com)
* Is your firm’s mission perfectly aligned with your market?
* Do your marketing efforts create exactly the relationship your customers most want and need?
* Are your services well packaged, presented with a What’s In It For Me? punch, and priced at various levels?
* Do you know exactly where and how to promote your firm’s services?
* Does your marketing system routinely and predictably create the kinds of new customers your business requires?
Even if these things are true for your firm, what happens next in many successful firms, however, is not good news. Instead of sticking with what’s created success in the first place, the focus shifts away from a marketing mindset. Instead of being an essential lens through which people in your firm view their role, marketing as an every-day focus fades from importance. After all, why continue to invest the time and resources on marketing when you’ve got more business than you can handle now anyway? And shouldn’t you spend time on what’s now important, like internal operations, serving current clients, and other more urgent priorities?
The answer is an emphatic NO! Not only will you erode all the hard work you’ve invested to get to where you are, but it will be much harder (and expensive!) to turn your now larger and more complex ship around, once you lose that marketing mindset.
The truth is, that once your firm gets more successful and, by definition, more complex, your energy and focus turn naturally more inward. As your business grows, it takes on a life of its own in the form of meetings, policies, training, politics, and reports. The larger your firm gets, the more energy is directed inward – it simply takes more planning, management, and systems to keep things running smoothly.
So how do you keep your firm from being consumed with internally focused activities? By developing and executing a strategy that takes your firm to the next level.
For specific tips on what to consider in taking your firm to the next level, keep reading...
What are you and your management team doing to...
1) Keep your firm’s mission alive, real, and relevant in the marketplace. Think of your firm’s mission as the "magnetic north" in your compass. For everything you do, constantly ask, "what difference does this make in the lives of our customers?" If it makes no difference (or the wrong one), then why are you p
From the psychological point of view advertisements may be classified according to their general purpose or intention and also according to the particular tasks which they set themselves. Thus we may have the three following types, according to the task attempted: Classified Advertisement. Takes initial attention, interest, and memory for granted, and merely seeks to direct the response.Publicity Advertisement. Takes for granted the elements of persuasion, decision, and response, and merely tries to accomplish the tasks which the Classified Advertisement explicitly ignores - namely, to attract and hold attention, and to fix an impression in the reader's mind.Complete Advertisement. Attempts to perform all the various tasks of an appeal. These
* Are your services well packaged, presented with a What’s In It For Me? punch, and priced at various levels?
* Do you know exactly where and how to promote your firm’s services?
* Does your marketing system routinely and predictably create the kinds of new customers your business requires?
Even if these things are true for your firm, what happens next in many successful firms, however, is not good news. Instead of sticking with what’s created success in the first place, the focus shifts away from a marketing mindset. Instead of being an essential lens through which people in your firm view their role, marketing as an every-day focus fades from importance. After all, why continue to invest the time and resources on marketing when you’ve got more business than you can handle now anyway? And shouldn’t you spend time on what’s now important, like internal operations, serving current clients, and other more urgent priorities?
The answer is an emphatic NO! Not only will you erode all the hard work you’ve invested to get to where you are, but it will be much harder (and expensive!) to turn your now larger and more complex ship around, once you lose that marketing mindset.
The truth is, that once your firm gets more successful and, by definition, more complex, your energy and focus turn naturally more inward. As your business grows, it takes on a life of its own in the form of meetings, policies, training, politics, and reports. The larger your firm gets, the more energy is directed inward – it simply takes more planning, management, and systems to keep things running smoothly.
So how do you keep your firm from being consumed with internally focused activities? By developing and executing a strategy that takes your firm to the next level.
For specific tips on what to consider in taking your firm to the next level, keep reading...
What are you and your management team doing to...
1) Keep your firm’s mission alive, real, and relevant in the marketplace. Think of your firm’s mission as the "magnetic north" in your compass. For everything you do, constantly ask, "what difference does this make in the lives of our customers?" If it makes no difference (or the wrong one), then why are you
"Tis the season to be jolly!" A great attitude is easy to have when you design your gifts with a lot of thought and don't allow the experience take you to the cleaners. One of the traditions I like at this time of year is remembering all the people that were there for me this past year. Especially those that didn't receive anything in return for it -- in the smallest or largest way. Meaningful gift giving does not have to be expensive. In fact, some of the most precious gifts are the ones that cost very little, but mean a great deal because of the time and effort it took to select, or create, and mail. Here are eight ideas I have used over the last few years. You can use these as Christmas gifts; add them to your "leave-behind" marketing package,
The answer is an emphatic NO! Not only will you erode all the hard work you’ve invested to get to where you are, but it will be much harder (and expensive!) to turn your now larger and more complex ship around, once you lose that marketing mindset.
The truth is, that once your firm gets more successful and, by definition, more complex, your energy and focus turn naturally more inward. As your business grows, it takes on a life of its own in the form of meetings, policies, training, politics, and reports. The larger your firm gets, the more energy is directed inward – it simply takes more planning, management, and systems to keep things running smoothly.
So how do you keep your firm from being consumed with internally focused activities? By developing and executing a strategy that takes your firm to the next level.
For specific tips on what to consider in taking your firm to the next level, keep reading...
What are you and your management team doing to...
1) Keep your firm’s mission alive, real, and relevant in the marketplace. Think of your firm’s mission as the "magnetic north" in your compass. For everything you do, constantly ask, "what difference does this make in the lives of our customers?" If it makes no difference (or the wrong one), then why are you
Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse?Without a good filing system, the information on those cards is useless. So clean out your desk and develop a system for prioritizing, organizing, and following up with those contacts.High Tech or Old School?There are two choices for organizing business cards: The traditional way of keeping them in a card file The contempor
The truth is, that once your firm gets more successful and, by definition, more complex, your energy and focus turn naturally more inward. As your business grows, it takes on a life of its own in the form of meetings, policies, training, politics, and reports. The larger your firm gets, the more energy is directed inward – it simply takes more planning, management, and systems to keep things running smoothly.
So how do you keep your firm from being consumed with internally focused activities? By developing and executing a strategy that takes your firm to the next level.
For specific tips on what to consider in taking your firm to the next level, keep reading...
What are you and your management team doing to...
1) Keep your firm’s mission alive, real, and relevant in the marketplace. Think of your firm’s mission as the "magnetic north" in your compass. For everything you do, constantly ask, "what difference does this make in the lives of our customers?" If it makes no difference (or the wrong one), then why are you
According to Finance professors Dave Yermack of NYU and Crocker Liu of Arizona State, there is a strong inverse correlation between the size of a CEO's home and the share price performance of their company. By big, the authors were referring to homes over 10,000 square feet or on at least 10 acres. While quoting some anecdotes like the poor performance of Rich-Man complexes owned by the CEOs of Home Depot and Hilton Hotels, the broader data set showed that large home owners lagged the S&P by 25% for the 3 years following their purchase compared to 22% returns for those owning more measly homes under 10,000 square feet.This is certainly an interesting finding and it's backed up by relevant statiscally sound data. Although I'm sure it's not inclusive of all homes o
For specific tips on what to consider in taking your firm to the next level, keep reading...
What are you and your management team doing to...
1) Keep your firm’s mission alive, real, and relevant in the marketplace. Think of your firm’s mission as the "magnetic north" in your compass. For everything you do, constantly ask, "what difference does this make in the lives of our customers?" If it makes no difference (or the wrong one), then why are you putting resources into it? Build this line of questioning into decisions you make and resources you allocate.
2) Create and maintain laser-like internal alignment with your external mission in the marketplace. Everyone’s job should have a direct connection to serving the customer. That means tying rewards and consequences to how everyone at your firm contributes to building client relationships. Even if someone has no direct client contact, they’re supporting someone who does. Connect the dots between what they do and what it means to the client.
3) Create new customers for old packages. Chances are, you haven’t saturated your current target market. Don’t let the basics that got you to your current level of success fade away. And what about new target markets? What successful services do you have that you could offer to another segment?
4) Create new services for old customers. Do a little research…ask people on your "front line" what they think your customers need. Ask your customers directly or hire an outside firm to ask for you. Find out why you won and lost business. You’ll be surprised, inspired, and motivated by what you learn.
5) Create new packages for old services. Take what you know or do and put it into a new format or offering. You can create workshops, CDs, e-books, mini-books, on-line content, workbooks, checklists, and more out of just about any professional content you know or work with. Think beyond just charging an hourly fee for your services. Turn what you know into a product by offering people helpful tools they can use.
6) Ensure you and your leadership team are role models for the rest of your firm on how to create lasting relationships. What behaviors, words, standards, and approaches create lasting relationships with both clients and employees? Make sure your senior team walks the talk and, if they don’t, fix the problem! If you can’t model how to create lasting relationships at the top, others are less inclined to do it well.
7) Deliver on your firm’s brand promise through solid practice management. The mark of a true professional is when your firm’s own act is together. It’s not enough to be experts in your field, backed by the credentials and experience that are important to your target clients. You must also engage in continuous learning abo
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