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Casual Articles - Are You the Culprit?
The question isn’t whether or not your business has a website, it’s a given it does. The real question is this: Does your website allow you to connect and interact with visitors? If it doesn’t, you are missing out on an enormous opportunity to grow your business.A website that is nothing more than an electronic brochure is not going to help you attract more clients and be more profitable.Did you know that the first time someone visits your website that it is most likely the last time they will visit?If most people never return after the initial visit, this means that you usually only have one chance to make a connection and provide visitors
Every good PR goal needs an equally good strategy showing you how to achieve your goal. But when it comes to matters of opinion and perception, there are only three choices available to you: reinforce existing perception/ opinion, create perception where there is none, or change existing perception. Just be certain your choice of strategies is a natural fit for your new PR goal.
Your public relations people should be especially useful to you for the next step, writing a message positioned to alter perception among membe
A consigment thrift shop is a combination of a thrift shop where people donate their stuff usually to a charitable organization so that they can sell it to make money in their shop and of a consigment shop. The later is where somebody hands in their stuff to someone, not donating it, and that somebody sells it for them.Apart from supporting a good cause when used for charitable purposes these consignment thrift shops have pretty much become a necessary part in our world today. We have always been gatherers and with new modern possibilities of buying pretty much anything at anytime we gather more than ever. The consignment thrift shop has become a vital part
If that’s you, do you realize how difficult you’re making it to achieve the important behavior changes you really need and want? I mean changes that lead directly to achieving your department, division or subsidiary’s objectives?
I’m talking about achieving new levels of membership applications; growing the repeat purchase rate; capital givers looking your way; attracting new prospects; expanding the list of organizations officially specifying your service and products; or suppliers newly motivated to meet your strict quality and delivery requirements.
Start operating in your own best interest by taking a closer look at the public relations work underway on behalf of your unit.
Is it focused more on communications tactics than upon a workable, comprehensive plan for dealing with those key external audience behaviors that impact your operation the most?
What may be needed is a refocus on the fundamental premise of public relations: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
When you meet with the PR people assigned to your unit, be clear about the need to list and prioritize those key external audiences, and then monitor how your unit is perceived by members of those audiences. That means interacting with those folks and asking lots of questions. Now, and only now, can you mount an effort to alter those perceptions, and thus behaviors, in your direction.
You need to evaluate the data gathered during the perception monitoring session. Is there a glaring inaccuracy about your organization mentioned by several members of that audience? Any false assumptions come bubbling up about your products, services or management? Are misconceptions, rumors or distinctly negative attitudes obvious during your monitoring interviews?
From these data, you frame your public relations goal. For example, spike that rumor, correct that inaccuracy, clarify that misconception or “we’d better do a better job of communicating our service benefits.”
Every good PR goal needs an equally good strategy showing you how to achieve your goal. But when it comes to matters of opinion and perception, there are only three choices available to you: reinforce existing perception/ opinion, create perception where there is none, or change existing perception. Just be certain your choice of strategies is a natural fit for your new PR goal.
Your public relations people should be especially useful to you for the next step, writing a message positioned to alter perception among member
Used office chairs are available through a large number of suppliers. They are often a good deal for someone who is low on resources or is just starting a business. Often used office chairs are donated or sold by business owners because they are upgrading their furniture or they just desire a different fabric or color scheme for the office. There are many quality used office chairs available for a fraction of the cost of a new office chair.When choosing a used office chair it is important to ensure that the chair will offer good lumbar support and will aid in maintaining good sitting posture. Most chairs feature mechanisms that can be adjusted to accomm
Start operating in your own best interest by taking a closer look at the public relations work underway on behalf of your unit.
Is it focused more on communications tactics than upon a workable, comprehensive plan for dealing with those key external audience behaviors that impact your operation the most?
What may be needed is a refocus on the fundamental premise of public relations: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
When you meet with the PR people assigned to your unit, be clear about the need to list and prioritize those key external audiences, and then monitor how your unit is perceived by members of those audiences. That means interacting with those folks and asking lots of questions. Now, and only now, can you mount an effort to alter those perceptions, and thus behaviors, in your direction.
You need to evaluate the data gathered during the perception monitoring session. Is there a glaring inaccuracy about your organization mentioned by several members of that audience? Any false assumptions come bubbling up about your products, services or management? Are misconceptions, rumors or distinctly negative attitudes obvious during your monitoring interviews?
From these data, you frame your public relations goal. For example, spike that rumor, correct that inaccuracy, clarify that misconception or “we’d better do a better job of communicating our service benefits.”
Every good PR goal needs an equally good strategy showing you how to achieve your goal. But when it comes to matters of opinion and perception, there are only three choices available to you: reinforce existing perception/ opinion, create perception where there is none, or change existing perception. Just be certain your choice of strategies is a natural fit for your new PR goal.
Your public relations people should be especially useful to you for the next step, writing a message positioned to alter perception among membe
In these days, more and more people are looking for a work from home income opportunity. Today with the internet is possible to find great free work at home opportunities. There are numerous no fee work at home jobs available on the network market from the most difficult jobs such as online accounting jobs to the easiest ones like writing, copywriting, photography and jobs for teens 13up online.If you are one of the many people who love to be at home and need to make money, then no fee work at home jobs is the best option for you. You are going to be happy to know that the number of free work at home opportunities are practically endless.
When you meet with the PR people assigned to your unit, be clear about the need to list and prioritize those key external audiences, and then monitor how your unit is perceived by members of those audiences. That means interacting with those folks and asking lots of questions. Now, and only now, can you mount an effort to alter those perceptions, and thus behaviors, in your direction.
You need to evaluate the data gathered during the perception monitoring session. Is there a glaring inaccuracy about your organization mentioned by several members of that audience? Any false assumptions come bubbling up about your products, services or management? Are misconceptions, rumors or distinctly negative attitudes obvious during your monitoring interviews?
From these data, you frame your public relations goal. For example, spike that rumor, correct that inaccuracy, clarify that misconception or “we’d better do a better job of communicating our service benefits.”
Every good PR goal needs an equally good strategy showing you how to achieve your goal. But when it comes to matters of opinion and perception, there are only three choices available to you: reinforce existing perception/ opinion, create perception where there is none, or change existing perception. Just be certain your choice of strategies is a natural fit for your new PR goal.
Your public relations people should be especially useful to you for the next step, writing a message positioned to alter perception among membe
Are you tired of cleaning grimy fingerprints off restroom faucets and soap dispensers? Indeed. One of the major sources of customer complaints is restroom cleanliness. The reasons for this go beyond the abilities of your cleaning staff. The more traffic a building gets the harder it is to keep high cleaning standards, especially if you are cleaning the building only once or twice a week. Restrooms can have problems with odors, general appearance, empty dispensers, leaky soap dispensers and wads of paper towels stacked up on the floor. Besides not looking clean, this leads to a perception that the restroom is not sanitary. Installing touchless dispensers can he
You need to evaluate the data gathered during the perception monitoring session. Is there a glaring inaccuracy about your organization mentioned by several members of that audience? Any false assumptions come bubbling up about your products, services or management? Are misconceptions, rumors or distinctly negative attitudes obvious during your monitoring interviews?
From these data, you frame your public relations goal. For example, spike that rumor, correct that inaccuracy, clarify that misconception or “we’d better do a better job of communicating our service benefits.”
Every good PR goal needs an equally good strategy showing you how to achieve your goal. But when it comes to matters of opinion and perception, there are only three choices available to you: reinforce existing perception/ opinion, create perception where there is none, or change existing perception. Just be certain your choice of strategies is a natural fit for your new PR goal.
Your public relations people should be especially useful to you for the next step, writing a message positioned to alter perception among membe
As a consumer we often shop at our favorite stores and go to our favorite restaurants. Many times we make a choice solely based on the customer service we get and other times it is a combination of customer service and product. Nevertheless, the customer service aspect of it all is paramount and what keeps us coming back.As business owners we must remember these things and why customers come to our establishments or hire out our services. Ask yourself when looking at a customer; Did your customer come for the customer service? Are they here right now because they wanted to do business with you because you treat them right?If your answer is yes that i
Every good PR goal needs an equally good strategy showing you how to achieve your goal. But when it comes to matters of opinion and perception, there are only three choices available to you: reinforce existing perception/ opinion, create perception where there is none, or change existing perception. Just be certain your choice of strategies is a natural fit for your new PR goal.
Your public relations people should be especially useful to you for the next step, writing a message positioned to alter perception among members of the target audience. You should, however, be closely involved in putting the message together. It must be not only persuasive, but compelling as well. And it must be very clear as to why the offending perception is simply wrong, or unfair, including the language needed to correct, clarify or change it. I’m certain you will agree that, as you make the case for your point of view, you must be believable.
No easy task to alter what people have come to believe, but certainly worth the effort.
Your public relations people will help you deliver your message to the attention of members of your key target audience. They will identify the communications tactics to help you do the job. As they will tell you, you have a broad choice of tactics such as newsletters, radio and newspaper interviews, newsworthy special events, brochures, speeches and scores of others. The only caveat here, check carefully that your chosen tactics have a record of reaching people like those who make up your target audience.
In short order, all concerned will wonder aloud whether progress is being made toward the public relations goal. Obviously, to satisfy yourself that offending perceptions are actually being altered, leading to the behavior change you desire, you must remonitor the perceptions of members of your target audience.
The difference this time is, you will be watching carefully for clear indications that perceptions are, in fact, being altered.
Now, if you’re not pleased with the rate of progress, add a few more communications tactics, as well as using them more frequently, to increase the impact.
So, as a manager, you’ve pretty much ignored those important outside audiences until now. But, hopefully, these comments have convinced you to ramp up your unit’s public relations effort and pursue the behavior changes you really need and want, and that lead directly to achieving your department, division or subsidiary’s objectives.
end
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 890 including guidelines and resource box. Robert A. Kelly © 2004.
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