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Casual Articles - Why Businesses Fail - And What You Can Do About It!
Looking for a job can be a scary process. We're very focused on saying the right thing, presenting our credentials, convincing the interviewers that we're the right person for the job. But sometimes it's important to take a step back and look at the environment we're trying to enter.Take a look at the employees. Are they interacting in a positive way? Do they look happy, content? Or do you see a lot of stressed out faces? When you have to interact with employees before or after your job interviews, is it easy? Or does it seem difficult to relate?Does the environment have the quiet buzz of activity, or is it deathly quiet? On the flip
The most common problems business owners experience stem from simple functions like streamlining, organizing, information resourcing, marketing, planning, visioning, languaging, communication, technology and ecommerce. Example: If you know that most businesses fail because they don't have a usable business plan, develop your own business and marketing plans and use them daily; don't create one that gathers dust on a shelf. I us
Remember the old slogan that “children should be seen and not heard?”Clearly, that no longer applies to teens and tweens, prepubescents 8 to 14 years old. These days, teens and tweens are seen and heard, loudly and clearly.What should business people do about these two groups? Just wait until they grow up? No, not at all. You need to take action now.Though not always old enough to buy our products, we need continuous marketing communications to teens and tweens, starting now.Properly done, that can develop a positive relationship between tweens and teens and your business, positioning you for future lo
No one sets out to fail! Most business owners read all the statistics (maybe more than once) before they open their doors. Many know the reasons why businesses fail. But some businesses operate under this paradigm: "failure can never happen to me because I know better." Is that you?
What most business owners miss is looking at the reasons for business failure and turning them into action steps to help overcome the odds of failure. How do I know? I once thought I knew better, too!
Bear in mind that even "adolescent" businesses fail. According to the SBA statistics, 90% of small businesses fail within the first five years. Many businesses aren't producing enough income because the business owners aren't "business wise." They may be excellent at a specific task - consulting, programming, massage therapy, web site design, copywriting, etc. Or they have a great product. But wise about the "business" of business, they are not!
In the past five years of my business, not one client (including those who have been in business for more than 10 years) provided me with a business plan to review. Not one! Two of 100 clients have had marketing plans, but marketing plans don't work without a business plan and other focus type tools, too. The other common (95%!) mistake I see (and help my clients correct) is pricing their services very low as a way to gain market share and new clients. So low, in fact, that a potential buyer will perceive the service or product as being cheap and of low quality, even when the provider offers years of expertise. NO ONE wants to hire a business that is cheap! Inexpensive - yes; affordable - yes; cheap - no, no, no!
The most common problems business owners experience stem from simple functions like streamlining, organizing, information resourcing, marketing, planning, visioning, languaging, communication, technology and ecommerce. Example: If you know that most businesses fail because they don't have a usable business plan, develop your own business and marketing plans and use them daily; don't create one that gathers dust on a shelf. I use
IntroductionAre you looking for a way to gain control of your personal finances and implement a budget that will get you back on the road to financial success? Great! And remember there is no better time to start than now. Like anything in life, before you can become financially stable you must understand the fundamentals of personal finance. Gaining control of your personal finances does not have to be hard, in fact some even find the road back to financial stability both challenging and satisfying. Don’t forget, where there is a will there is a way. You can do it!One of the basic, yet important concepts behind the success of a
Bear in mind that even "adolescent" businesses fail. According to the SBA statistics, 90% of small businesses fail within the first five years. Many businesses aren't producing enough income because the business owners aren't "business wise." They may be excellent at a specific task - consulting, programming, massage therapy, web site design, copywriting, etc. Or they have a great product. But wise about the "business" of business, they are not!
In the past five years of my business, not one client (including those who have been in business for more than 10 years) provided me with a business plan to review. Not one! Two of 100 clients have had marketing plans, but marketing plans don't work without a business plan and other focus type tools, too. The other common (95%!) mistake I see (and help my clients correct) is pricing their services very low as a way to gain market share and new clients. So low, in fact, that a potential buyer will perceive the service or product as being cheap and of low quality, even when the provider offers years of expertise. NO ONE wants to hire a business that is cheap! Inexpensive - yes; affordable - yes; cheap - no, no, no!
The most common problems business owners experience stem from simple functions like streamlining, organizing, information resourcing, marketing, planning, visioning, languaging, communication, technology and ecommerce. Example: If you know that most businesses fail because they don't have a usable business plan, develop your own business and marketing plans and use them daily; don't create one that gathers dust on a shelf. I us
As a computer service company manager, it's your job to motivate your employees. You need to be familiar with the many motivational strategies in order to assure your computer service company runs smoothly. Your business will enjoy more success if your employees enjoy their jobs and feel pushed to do their best.How to Motivate EmployeesA successful motivational strategy will recognize an employee's work, make him feel in control of his job and be satisfying for him. The following techniques can be used to help managers get the most out of their computer service company staff: make the job worker-friendly; evaluate jobs that aren't
In the past five years of my business, not one client (including those who have been in business for more than 10 years) provided me with a business plan to review. Not one! Two of 100 clients have had marketing plans, but marketing plans don't work without a business plan and other focus type tools, too. The other common (95%!) mistake I see (and help my clients correct) is pricing their services very low as a way to gain market share and new clients. So low, in fact, that a potential buyer will perceive the service or product as being cheap and of low quality, even when the provider offers years of expertise. NO ONE wants to hire a business that is cheap! Inexpensive - yes; affordable - yes; cheap - no, no, no!
The most common problems business owners experience stem from simple functions like streamlining, organizing, information resourcing, marketing, planning, visioning, languaging, communication, technology and ecommerce. Example: If you know that most businesses fail because they don't have a usable business plan, develop your own business and marketing plans and use them daily; don't create one that gathers dust on a shelf. I us
Listen for those who think running a franchise company is easy let me tell you what. It would be easier to run the War in Iraq or Iran than to run a franchise company in 110 cities, 460 units in 23 states and 4 countries. In fact I bet the President’s job is easier than mine was. In fact I’d bet on it. You see each time you open a new market; you have new problems and just when you think you have it all figured out, there is another one. “Controlled Chaos” is more descriptive term than franchise management?No wonder there are only 2000 Franchise companies in the entire United States of America. But you know what, it is fun as hell. I mean wh
The most common problems business owners experience stem from simple functions like streamlining, organizing, information resourcing, marketing, planning, visioning, languaging, communication, technology and ecommerce. Example: If you know that most businesses fail because they don't have a usable business plan, develop your own business and marketing plans and use them daily; don't create one that gathers dust on a shelf. I us
One of the most important things in a business is a clean image. I started a small business when I was twelve years old and built it up in a very large small business and then franchised the business. I retired at age 40 after setting up franchises in 23 states and four countries. It is an automotive and cleaning franchise. We always believed in image and cleanliness. How can you sell cleaning services when your equipment is ratty looking, it shows a complete disrespect for the customer.Image and cleanliness were issues brought forth by some of the leaders of Franchising, such as Ray Kroc of McDonalds and Tom Monhan of Dominos Pizza. That tr
The most common problems business owners experience stem from simple functions like streamlining, organizing, information resourcing, marketing, planning, visioning, languaging, communication, technology and ecommerce. Example: If you know that most businesses fail because they don't have a usable business plan, develop your own business and marketing plans and use them daily; don't create one that gathers dust on a shelf. I use the One Page Business Plan Book or Interactive CD by Jim Horan. It helps business owners create very realistic, focused, and well thought-out business and marketing plans, including scorecards to help you anticipate and avoid business problems.
Example 1: Recently, a client turned down an opportunity to teach computer classes on a subject she could easily teach. Using teaching to market her business is on her marketing plan. So why not? Well, the proposed classes weren't going to help her get business for her primary business, they weren't going to attract her ideal client, and the pay was much lower than her usual hourly rate. She felt confident about declining the offer. Of course, that same week, other new business - the type she really wanted - came her way!
Example 2: New client knows she wants to create a business plan. She also has a strategy of increasing her income by joining four organizations with networking opportunities for her to meet her ideal clients. She joins the first two groups - total cost: $400.
As she starts her business foundation work, which includes the One Page Business Plan, she realizes that her ideal client isn't whom she originally thought it was! Some clients might be found in the two groups she's already joined, but not her ideal clients. As a new business owner, she wants to spend her time around her ideal clients, first and foremost. Planning just a little more for her business would have saved her $400 in membership fees.
What other simple things can you do to build a solid business foundation?
· Use a one-page plan daily to create your to-do list and monitor your business.
· Create an Ideal Client Profile and Elevator Speech and define a nic
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