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    Get Results from Your Yellow Pages Ad
    If you're a first-time advertiser on a limited budget, start small and test the results. Begin, for example, with an in-column ad, where you can include some copy and spot color. Then track the response by asking your new customers how they found out about your business or by listing a special discount in the ad. If the in-column listing delivers, move up to a display ad.When you advertise in the Yellow Pages you need to remember that you're cheek by jowl with competitors. Your ad has to be strong and eye-catching. Consider some of the ways you can make your ad stand out and get
    ilities.

    1. Offer "cafeteria style" employee benefits which allow employees to select supplemental dependent care coverage to reimburse costs for in-home care or adult day care. Benefits also should cover therapeutic counseling for employees to help cope with the stresses of caregiving.

    2. Provide information on helpful Internet sites or resource centers.

    3. Organize in-house caregiver support groups or coordinate with local community groups or hospitals so that employees can attend an outside support group.

    4. One of the most critical benefits for an employee with caregiving responsibilities is time. Flexible work hours, family illness
      Company Incentive Programs
      Companies use incentive programs for a variety of reasons.They want to change customer behavior.They want to attract new customers to their products. These customers later become loyal customers and provide the company with a continual flow of revenue.They want to reward loyal or long time customers. These are the companies’ bread and butter and companies will go out of their way to see that they are kept happy.A company can use and incentive program to gather information about their customers. The most successful companies are the ones that have an accurate,
      It is 9:00 am on a Monday morning. Do you know where your employees’ attention is? Is it on work?

      Picture this. You are at work. The phone rings. It is your aging father’s neighbor calling to say that Dad is walking around outside in his pajamas and seems confused. You have a full day of meetings and deadlines. Your heart sinks as you try to figure out how to care for your dad and keep your job.

      The phone rings again. This time it is the school nurse saying that your asthmatic child is having trouble breathing.

      According to the American Productivity Audit, one-third of respondents said dependent health concerns were a top reason employees were not able to focus on their job while at work.

      What you may not know is that the situations above can just as likely happen to a working woman as to a working man. However if a woman gets the troubling phone call, she is more likely to talk about it at work while the man will not (2003 National Alliance for Caregiving national survey).

      Millions of working adults - men and women - are juggling the competing demands of caring for a chronically ill or disabled parent, raising a family, and managing a career.

      Working caregivers sacrifice leisure time, and often suffer stress-related illnesses. Negative effects on working caregivers include time lost from work, lower productivity, quitting a job to provide care, lost career opportunities and lower future earnings. Eventually, some 16 percent quit their jobs to provide care full-time. Work disruptions due to employee caregiving responsibilities result in productivity losses of $1,142 per year per employee. According to the Washington Post, researchers estimate that the cost of informal caregiving in terms of lost productivity to U.S. businesses is $29 billion annually.

      Caregiving Takes Work-Life Toll

      A recent MetLife study dubbed "Juggling Act" revealed some of the productivity-killing adjustments that caregivers choose to make to their work schedules:

      • 84% make phone calls

      • 69% arrive late or leave early

      • 67% take time off during the workday

      • 29% make up work at another time

      In addition, a national survey conducted by the National Alliance for Caregiving in 1997 found that two in ten working caregivers turned down the opportunity to work on special projects; almost as many avoided work-related travel. Forty percent of the survey respondents said that caregiving affected their ability to advance in their jobs.

      What Employers Can Do

      Here are seven measures you can take to reduce employee stress, increase productivity and decrease lost work time due to employee caregiving responsibilities.

      1. Offer "cafeteria style" employee benefits which allow employees to select supplemental dependent care coverage to reimburse costs for in-home care or adult day care. Benefits also should cover therapeutic counseling for employees to help cope with the stresses of caregiving.

      2. Provide information on helpful Internet sites or resource centers.

      3. Organize in-house caregiver support groups or coordinate with local community groups or hospitals so that employees can attend an outside support group.

      4. One of the most critical benefits for an employee with caregiving responsibilities is time. Flexible work hours, family illness
        How To Demand (And Receive!) Better Customer Service
        Everyone has received poor customer service at one time or another. Whether by accident or on purpose, it’s never pleasant and always frustrating.Have you ever wondered what you could do about improving it?Maybe you think there’s nothing that can be done. What we all forget is that the power in today’s society is moving more and more to the consumer. We have more choices than ever before. We have more options for the same products and services, and that means lower prices and generally better availability.And we can choose to buy or not to buy from a place that
        ocus on their job while at work.

        What you may not know is that the situations above can just as likely happen to a working woman as to a working man. However if a woman gets the troubling phone call, she is more likely to talk about it at work while the man will not (2003 National Alliance for Caregiving national survey).

        Millions of working adults - men and women - are juggling the competing demands of caring for a chronically ill or disabled parent, raising a family, and managing a career.

        Working caregivers sacrifice leisure time, and often suffer stress-related illnesses. Negative effects on working caregivers include time lost from work, lower productivity, quitting a job to provide care, lost career opportunities and lower future earnings. Eventually, some 16 percent quit their jobs to provide care full-time. Work disruptions due to employee caregiving responsibilities result in productivity losses of $1,142 per year per employee. According to the Washington Post, researchers estimate that the cost of informal caregiving in terms of lost productivity to U.S. businesses is $29 billion annually.

        Caregiving Takes Work-Life Toll

        A recent MetLife study dubbed "Juggling Act" revealed some of the productivity-killing adjustments that caregivers choose to make to their work schedules:

        • 84% make phone calls

        • 69% arrive late or leave early

        • 67% take time off during the workday

        • 29% make up work at another time

        In addition, a national survey conducted by the National Alliance for Caregiving in 1997 found that two in ten working caregivers turned down the opportunity to work on special projects; almost as many avoided work-related travel. Forty percent of the survey respondents said that caregiving affected their ability to advance in their jobs.

        What Employers Can Do

        Here are seven measures you can take to reduce employee stress, increase productivity and decrease lost work time due to employee caregiving responsibilities.

        1. Offer "cafeteria style" employee benefits which allow employees to select supplemental dependent care coverage to reimburse costs for in-home care or adult day care. Benefits also should cover therapeutic counseling for employees to help cope with the stresses of caregiving.

        2. Provide information on helpful Internet sites or resource centers.

        3. Organize in-house caregiver support groups or coordinate with local community groups or hospitals so that employees can attend an outside support group.

        4. One of the most critical benefits for an employee with caregiving responsibilities is time. Flexible work hours, family illness
          The Job Application Tango
          We do it all the time. When we’re ready for a job change we go online to search for a better job. You go to your favorite job board or employer’s site, find a job that fits you perfectly, and submit your resume and nothing happens.Just a typical online job hunting experience that we’re all used to. You are now in the Bermuda Triangle of job hunting, sending your resume into the unknown digital zone that goes in and never comes back.So, what can you do to improve your odds of receiving that next step of the employer contacting you for the job interview? First, it’s impo
          vity, quitting a job to provide care, lost career opportunities and lower future earnings. Eventually, some 16 percent quit their jobs to provide care full-time. Work disruptions due to employee caregiving responsibilities result in productivity losses of $1,142 per year per employee. According to the Washington Post, researchers estimate that the cost of informal caregiving in terms of lost productivity to U.S. businesses is $29 billion annually.

          Caregiving Takes Work-Life Toll

          A recent MetLife study dubbed "Juggling Act" revealed some of the productivity-killing adjustments that caregivers choose to make to their work schedules:

          • 84% make phone calls

          • 69% arrive late or leave early

          • 67% take time off during the workday

          • 29% make up work at another time

          In addition, a national survey conducted by the National Alliance for Caregiving in 1997 found that two in ten working caregivers turned down the opportunity to work on special projects; almost as many avoided work-related travel. Forty percent of the survey respondents said that caregiving affected their ability to advance in their jobs.

          What Employers Can Do

          Here are seven measures you can take to reduce employee stress, increase productivity and decrease lost work time due to employee caregiving responsibilities.

          1. Offer "cafeteria style" employee benefits which allow employees to select supplemental dependent care coverage to reimburse costs for in-home care or adult day care. Benefits also should cover therapeutic counseling for employees to help cope with the stresses of caregiving.

          2. Provide information on helpful Internet sites or resource centers.

          3. Organize in-house caregiver support groups or coordinate with local community groups or hospitals so that employees can attend an outside support group.

          4. One of the most critical benefits for an employee with caregiving responsibilities is time. Flexible work hours, family illness
            My Career is in the Doldrums - Do I Need a Coach or a Therapist?
            Is Monday the worst day of your week? Can you hardly remember when you enjoyed going to work? Do friends ask why you seem so down? Maybe this has been going on awhile, and you’re realizing it’s time to do something. But where do you turn? At one moment you tell yourself “It’s just my career…Change that, and everything will be OK”. Another moment, you acknowledge you’re living under a cloud and a lot of old emotional ghosts are returning. Your friend who’s recommending you consult her therapist may be right.Your uncertainty is understandable. Work itself is never “just wo
            ne calls

          5. 69% arrive late or leave early

          6. 67% take time off during the workday

          7. 29% make up work at another time

            In addition, a national survey conducted by the National Alliance for Caregiving in 1997 found that two in ten working caregivers turned down the opportunity to work on special projects; almost as many avoided work-related travel. Forty percent of the survey respondents said that caregiving affected their ability to advance in their jobs.

            What Employers Can Do

            Here are seven measures you can take to reduce employee stress, increase productivity and decrease lost work time due to employee caregiving responsibilities.

            1. Offer "cafeteria style" employee benefits which allow employees to select supplemental dependent care coverage to reimburse costs for in-home care or adult day care. Benefits also should cover therapeutic counseling for employees to help cope with the stresses of caregiving.

            2. Provide information on helpful Internet sites or resource centers.

            3. Organize in-house caregiver support groups or coordinate with local community groups or hospitals so that employees can attend an outside support group.

            4. One of the most critical benefits for an employee with caregiving responsibilities is time. Flexible work hours, family illness
              Good Job Candidates on Paper Doesn't Always Translate to Good Employees
              Getting a great job has never been more difficult. For both the job seeker and the hiring company, the job search is often an exercise in wasted time and money.With the advent of the computer, many people have become faceless in the business world. Technological advances like the cell phone, PDA, Blackberry, VOIP, instant messaging and blogging have removed the personality of the user behind the technology.Anyone who is single can tell you how difficult it is to “date” on-line because what you see is not what you get. On-line dating is populated with married people and wi
              ilities.

              1. Offer "cafeteria style" employee benefits which allow employees to select supplemental dependent care coverage to reimburse costs for in-home care or adult day care. Benefits also should cover therapeutic counseling for employees to help cope with the stresses of caregiving.

              2. Provide information on helpful Internet sites or resource centers.

              3. Organize in-house caregiver support groups or coordinate with local community groups or hospitals so that employees can attend an outside support group.

              4. One of the most critical benefits for an employee with caregiving responsibilities is time. Flexible work hours, family illness days, and leave time are key. Data from the Bureau of National Affairs (1993) found that flexible scheduling improved job performance, decreased lateness and employee turnover, and increased job satisfaction.

              5. Companies with 50 or more employees must comply with the Family and Medical Leave Act (FMLA), which allows for up to 12 weeks of unpaid leave to care for a seriously ill parent, spouse or child, while protecting job security. Smaller firms can use the FMLA guidelines to provide support for individual employees.

              6. Hold a company "caregiver fair" or a series of lunchtime seminars on issues such as health care planning before a crisis hits or coping skills for caregivers.

              7. Offer private long-term care insurance coverage for employees, their spouses, and dependents.

              Employers have a stake in designing responsive and effective programs to support their caregiving employees. Research has demonstrated that the cost to employers of lost productivity and other factors related to caregiving employees’ difficulty in balancing work and family is high. Taking action immediately starts to increase productivity, lessen direct and indirect financial costs, and enhance employer/employee work/life relationship – which directly impacts on employee morale, satisfaction and retention.

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