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    Preparing Franchise System Manuals to Become a Franchisor
    One of the most important things in franchising is to build a Confidential Operations Manual that will explain every single part of your business so your franchisees will have them available and can study them. Unfortunately, you also must be careful that your Confidential Operations Manual does not fall into the hands of competitors.In Mr. Gerber's book; The E-Myth, he explained the necessity of being able to put together an operations manual and it is more important in franchising than probably any other industry. This is one thing that the future franchisor must do for himself and yet so many companies specialize in making franchise operations manuals. In other words because it is so hard
    following, and (e) desire to focus on feelings or facts. Motivations uncover if an applicant strives to do a good job to (a) make lots of money, (b) provide customer service, (c) do creative work, (d) exert power or control, or (e) increase knowledge.

    C = Character Tests

    Did you ever hire someone who had a lousy work ethic? Stole from your company? Abused alcohol or drugs? That cost you loads of money and time! Character tests help managers avoid hiring problem employees. Such tests predict an applicant’s attitudes on work-related character:

    1. Work Ethic

    2. Trustworthiness

    3. Substance Abuse

    When you hire a “good apple” -- and avoid hiring a “bad apple” – you make a big difference in productivity

    Presenteeism: The Hidden Costs of Business
    (prez.un.TEE.iz.um) nPresenteeism, a relatively unknown concept, is the complement of Absenteeism. It is defined as the measure of lost productivity cost due to employees actually showing up for work, but not being fully engaged and productive mainly because of personal health and life issue distractions. Currently, Presenteeism is estimated to be up to 7 ? times more costly to employers than absenteeism. (1)Statistically, Presenteeism rears its ugly head and shows itself for what it really is… a costly, somewhat unseen threat to employers. It is considered a threat because of its stealthy nature. The term itself is new, only recently added to our language. Considering the following alarm
    Question: What’s the easiest, cheapest and quickest way to have profitable, productive, and honest employees?

    Answer: Hire profitable, productive, honest people! Unfortunately, managers often hire underachievers or losers. Fortunately, pre-employment tests give managers a simple-to-use, quick, customizable way to hire the best.

    Only 1 Reason to Screen Applicants

    The sole reason to assess applicants is to predict – or forecast – how an applicant will behave on-the-job BEFORE you hire the person. It proves crucial to prediction this before hiring an applicant, rather than finding out the expensive way after you put the person on your payroll.

    The main methods used to predict if an applicant will succeed on-the-job are

    1. Interviews

    2. Reference Checks

    3. Pre-employment Tests

    Alarming Research

    Large-scale research discovered most interviewers and reference checks make lousy predictions of actual on-the-job performance. Interviews and reference checks often are about as useful as flipping a coin!

    On the bright side, pre-employment tests prove to be the best forecasters of actual on-the-job performance. Reason: Tests are developed with scientific research techniques so they objectively predict how an applicant will act on-the-job. In contrast, interviews and reference checks typically offer only subjective “guesstimates” of an applicant’s work potential.

    3 Types of Tests

    Traits required for job success boil down to A + B + C:

    A = Abilities – mental abilities or brainpower to do the job

    B = Behavior – interpersonal skills, personality and motivations needed to succeed

    C = Character – work ethic, trustworthiness, and no substance abuse

    As such, A + B + C = Success on-the-job. Importantly, you can use tests to predict an applicant’s Abilities, Behavior, and Character.

    A = Abilities Tests

    Did you ever hire someone and, later, horrifyingly discover the person had the IQ of tire pressure? That person did not have brainpower to (a) learn the job or (b) solve problems on-the-job. Abilities tests help you avoid hiring people who lack brainpower to learn and do the job. Five abilities tests tell you how well the applicant handles

    1. Problem-Solving

    2. Vocabulary

    3. Arithmetic

    4. Grammar, Spelling, & Word Use

    5. Small Details

    B = Behavior Tests

    Each job requires crucial behaviors. For example, my research shows superstar sales reps often are money motivated, optimistic, and assertive. Many jobs require teamwork, friendliness, and customer service. To help you, behavior tests forecast applicants’

    1. Interpersonal Skills

    2. Personality

    3. Motivations

    For instance, a behavior test predicts three interpersonal skills: (a) friendliness, (b) assertiveness, and (c) teamwork. Five personality traits assessed include (a) energy level (b) optimism, (c) objectivity, (d) procedure-following, and (e) desire to focus on feelings or facts. Motivations uncover if an applicant strives to do a good job to (a) make lots of money, (b) provide customer service, (c) do creative work, (d) exert power or control, or (e) increase knowledge.

    C = Character Tests

    Did you ever hire someone who had a lousy work ethic? Stole from your company? Abused alcohol or drugs? That cost you loads of money and time! Character tests help managers avoid hiring problem employees. Such tests predict an applicant’s attitudes on work-related character:

    1. Work Ethic

    2. Trustworthiness

    3. Substance Abuse

    When you hire a “good apple” -- and avoid hiring a “bad apple” – you make a big difference in productivity a

    Make Your Business Negotiations Work Magic!
    When I coach my clients on how to get more business and more money, I'm delighted when I see that they spend time creating and building relationships with prospects. This is truly the best way to serve those that we work with.However, I see many of these entrepreneurs overlooking a very important quality of this relationship. As in all relationships, we benefit most when we constantly look for ways that we can grow and change. In business, this is a must (especially when it comes to the prospect relationship); otherwise, we are out of business.The key lies with negotiation.To often we bend, let our boundaries be waved, and go in a direction that we KNOW does no
    re

    1. Interviews

    2. Reference Checks

    3. Pre-employment Tests

    Alarming Research

    Large-scale research discovered most interviewers and reference checks make lousy predictions of actual on-the-job performance. Interviews and reference checks often are about as useful as flipping a coin!

    On the bright side, pre-employment tests prove to be the best forecasters of actual on-the-job performance. Reason: Tests are developed with scientific research techniques so they objectively predict how an applicant will act on-the-job. In contrast, interviews and reference checks typically offer only subjective “guesstimates” of an applicant’s work potential.

    3 Types of Tests

    Traits required for job success boil down to A + B + C:

    A = Abilities – mental abilities or brainpower to do the job

    B = Behavior – interpersonal skills, personality and motivations needed to succeed

    C = Character – work ethic, trustworthiness, and no substance abuse

    As such, A + B + C = Success on-the-job. Importantly, you can use tests to predict an applicant’s Abilities, Behavior, and Character.

    A = Abilities Tests

    Did you ever hire someone and, later, horrifyingly discover the person had the IQ of tire pressure? That person did not have brainpower to (a) learn the job or (b) solve problems on-the-job. Abilities tests help you avoid hiring people who lack brainpower to learn and do the job. Five abilities tests tell you how well the applicant handles

    1. Problem-Solving

    2. Vocabulary

    3. Arithmetic

    4. Grammar, Spelling, & Word Use

    5. Small Details

    B = Behavior Tests

    Each job requires crucial behaviors. For example, my research shows superstar sales reps often are money motivated, optimistic, and assertive. Many jobs require teamwork, friendliness, and customer service. To help you, behavior tests forecast applicants’

    1. Interpersonal Skills

    2. Personality

    3. Motivations

    For instance, a behavior test predicts three interpersonal skills: (a) friendliness, (b) assertiveness, and (c) teamwork. Five personality traits assessed include (a) energy level (b) optimism, (c) objectivity, (d) procedure-following, and (e) desire to focus on feelings or facts. Motivations uncover if an applicant strives to do a good job to (a) make lots of money, (b) provide customer service, (c) do creative work, (d) exert power or control, or (e) increase knowledge.

    C = Character Tests

    Did you ever hire someone who had a lousy work ethic? Stole from your company? Abused alcohol or drugs? That cost you loads of money and time! Character tests help managers avoid hiring problem employees. Such tests predict an applicant’s attitudes on work-related character:

    1. Work Ethic

    2. Trustworthiness

    3. Substance Abuse

    When you hire a “good apple” -- and avoid hiring a “bad apple” – you make a big difference in productivity

    Thirteen Tips to Effective Upward Management
    Ever known a manager who held great respect of his or her team but was not respected by his or her management? Or maybe you've had a manager that just couldn't get things done effectively because he or she just didn't know how to "work the system"? Or even still, are you are a manager who is continually frustrated because you can't get your manager to do what you need him or her to do? If any of these sound familiar to you, welcome to the world of ineffective upward management.Upward management is one of those skills that some do very well, many never seem to master, and virtually all learn only through on-the-job lessons-learned. When done well, both the manager and employee work as a team
    boil down to A + B + C:

    A = Abilities – mental abilities or brainpower to do the job

    B = Behavior – interpersonal skills, personality and motivations needed to succeed

    C = Character – work ethic, trustworthiness, and no substance abuse

    As such, A + B + C = Success on-the-job. Importantly, you can use tests to predict an applicant’s Abilities, Behavior, and Character.

    A = Abilities Tests

    Did you ever hire someone and, later, horrifyingly discover the person had the IQ of tire pressure? That person did not have brainpower to (a) learn the job or (b) solve problems on-the-job. Abilities tests help you avoid hiring people who lack brainpower to learn and do the job. Five abilities tests tell you how well the applicant handles

    1. Problem-Solving

    2. Vocabulary

    3. Arithmetic

    4. Grammar, Spelling, & Word Use

    5. Small Details

    B = Behavior Tests

    Each job requires crucial behaviors. For example, my research shows superstar sales reps often are money motivated, optimistic, and assertive. Many jobs require teamwork, friendliness, and customer service. To help you, behavior tests forecast applicants’

    1. Interpersonal Skills

    2. Personality

    3. Motivations

    For instance, a behavior test predicts three interpersonal skills: (a) friendliness, (b) assertiveness, and (c) teamwork. Five personality traits assessed include (a) energy level (b) optimism, (c) objectivity, (d) procedure-following, and (e) desire to focus on feelings or facts. Motivations uncover if an applicant strives to do a good job to (a) make lots of money, (b) provide customer service, (c) do creative work, (d) exert power or control, or (e) increase knowledge.

    C = Character Tests

    Did you ever hire someone who had a lousy work ethic? Stole from your company? Abused alcohol or drugs? That cost you loads of money and time! Character tests help managers avoid hiring problem employees. Such tests predict an applicant’s attitudes on work-related character:

    1. Work Ethic

    2. Trustworthiness

    3. Substance Abuse

    When you hire a “good apple” -- and avoid hiring a “bad apple” – you make a big difference in productivity

    Catalog Printing at Your Fingertips
    At present, online printing has caught the attention of many people. Printing processes have been transformed into something easier and faster. More advanced printing equipment has been developed and the internet has become the ultimate source of the answers to different printing concerns.Creating marketing materials is simple. With the latest technology and internet, printing catalogs is achieved without much effort. For that reason, a large display of printing services is offered at reasonable prices.When you’re about to make a catalog, there’s no other easier way to do it than online catalog printing. A lot of online catalog printing services can be accessed in the internet. They range
    the applicant handles

    1. Problem-Solving

    2. Vocabulary

    3. Arithmetic

    4. Grammar, Spelling, & Word Use

    5. Small Details

    B = Behavior Tests

    Each job requires crucial behaviors. For example, my research shows superstar sales reps often are money motivated, optimistic, and assertive. Many jobs require teamwork, friendliness, and customer service. To help you, behavior tests forecast applicants’

    1. Interpersonal Skills

    2. Personality

    3. Motivations

    For instance, a behavior test predicts three interpersonal skills: (a) friendliness, (b) assertiveness, and (c) teamwork. Five personality traits assessed include (a) energy level (b) optimism, (c) objectivity, (d) procedure-following, and (e) desire to focus on feelings or facts. Motivations uncover if an applicant strives to do a good job to (a) make lots of money, (b) provide customer service, (c) do creative work, (d) exert power or control, or (e) increase knowledge.

    C = Character Tests

    Did you ever hire someone who had a lousy work ethic? Stole from your company? Abused alcohol or drugs? That cost you loads of money and time! Character tests help managers avoid hiring problem employees. Such tests predict an applicant’s attitudes on work-related character:

    1. Work Ethic

    2. Trustworthiness

    3. Substance Abuse

    When you hire a “good apple” -- and avoid hiring a “bad apple” – you make a big difference in productivity

    Does The FTC Truly Live Up To Their Mission?
    Most of the American citizens believe in the Federal Trade Commission’s original mission, although having seen the truth and reality of the Federal Trade Commission’s ten-year delay on the changes to the franchise rule and the way they conduct themselves, do we really need the franchise rule at all? Do we even need the Federal Trade Commission involved in a business model they clearly do not understand, which is so vital to our Gross Domestic Product?Shouldn’t the Federal Trade Commission franchise division have a business library on franchising the size of any franchisor? Shouldn’t they have to in turn at a franchise company before working in that cushy job, which will most likely land them a
    following, and (e) desire to focus on feelings or facts. Motivations uncover if an applicant strives to do a good job to (a) make lots of money, (b) provide customer service, (c) do creative work, (d) exert power or control, or (e) increase knowledge.

    C = Character Tests

    Did you ever hire someone who had a lousy work ethic? Stole from your company? Abused alcohol or drugs? That cost you loads of money and time! Character tests help managers avoid hiring problem employees. Such tests predict an applicant’s attitudes on work-related character:

    1. Work Ethic

    2. Trustworthiness

    3. Substance Abuse

    When you hire a “good apple” -- and avoid hiring a “bad apple” – you make a big difference in productivity and profits.

    Customize Tests You Use

    It is highly recommended you customize abilities and behavior tests for each job in your company. Do this by conducting a benchmarking study.

    Example: Let’s say you want to hire profitable, productive sales reps. Start by testing some of your current sales reps. Statistically pinpoint your superstar sales reps’ typical test scores. Then, when you test applicants, you quickly will see if the applicant scores similar to – or different than – your superstar sales reps.

    You, of course, would prefer to hire applicants (1) whose test scores are similar to your superstars’ test scores – plus also (2) impress you in interviews and other assessments. However, you would avoid hiring an applicant whose test scores are much different than your superstars’ test scores.

    6 Steps to Hire the Best

    You can hire the best using pre-employment tests by following these steps:

    Step 1: Find a skilled testing expert with strong professional credentials and expertise. Just as you only want a skilled surgeon to perform surgery on you, you only want a skilled testing professional to help you, usually someone with a Ph.D. in testing.

    Step 2: List jobs for which your company will profit if you hire highly productive employees.

    Step 3: With your testing expert’s help, find tests that are (a) job-related, (b) valid, (c) reliable, and (d) customizable for jobs listed in Step 2.

    Step 4: Customize the tests with your testing expert’s guidance. Statistically uncover test scores of your superstar employees in each job listed in Step 2.

    Step 5: Test applicants – and show preference for hiring applicants who score similar to your company’s most profitable, productive, superstar employees.

    Step 6: Benefit from increasing profits and productivity when you hire the best.

    © Copyright 2005 Michael Mercer, Ph.D.

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