Casual Articles - Business

Yellow Pages Advertising: Are You Wasting Ad Dollars?
I could probably say this more tactfully, but here’s the truth: If you’re spending thousands of dollars for space to be seen and heard, and then run a Yellow Page ad that fails to gra

gement can be much more, but this is the basics of it. Now, there are two types of knowledge management to spea

Knitting Machines Create a New Career
Reports on the economy frequently lead into a discussion about the level of job creation. Yet few details are ever revealed about what new jobs have been created. One 21st-century job goes unmention

When you think of all the things companies have, you do not always consider the knowledge they have. For instance, a company is only as good as its employees, its resources, and its knowledge. But, where and what is that knowledge? How is that knowledge managed within the company?

A basic definition of knowledge management is this. Knowledge management is a process that companies use to generate value from their assets. Knowledge management can be much more, but this is the basics of it. Now, there are two types of knowledge management to speak

The Guest is Not the Enemy
It sounds like a ridiculous statement. “The guest is not the enemy”. Of course they aren’t! But to many of us, the guest is the enemy. How quickly we can take that guest at the front desk and tu

ce, a company is only as good as its employees, its resources, and its knowledge. But, where and what is that knowledge? How is that knowledge managed within the company?

Scientist Career Profile
A career in science offers a wide variety of employment possibilities. A career in science might include working as a: social scientist, conservation scientist, science technician, atmospheric scien

owledge? How is that knowledge managed within the company?

How Important Are Retail Associates to Your Business
A study recently published by Wharton, University of Pennsylvania and Verde Group discusses the findings of a survey of 1000 randomly selected consumers. The objective of the survey was to discover

this. Knowledge management is a process that companies use to generate value from their assets. Knowledge management can be much more, but this is the basics of it. Now, there are two types of knowledge management to spea

Retail Franchising – Don't Miss the Opportunity
When it comes to various franchising business opportunities, retail franchising business makes one of the most popular choices. These kinds of franchising, in fact, account for a large portion of ov

gement can be much more, but this is the basics of it. Now, there are two types of knowledge management to speak of at this point. One is explicit knowledge.

What is that?

It is the assets such as ‘paper’ assets such as trade marks, patents, files, employee lists, customer lists, marketing research, and even business plans. The other type of knowledge management is tacit knowledge. This type of knowledge is the stuff inside people’s heads. For obvious reasons this is the hardest knowledge to manage. How do you know what is there and how

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There are many times in the career of a marketing person where this issue will come up - Which marketing or advertising agency should I use? If you opt to select your agency just by reviewing the portfolio of creative and client list or simply through a pitch, you might just lose a lot of money down the road. It is not uncommon for an agency to send the best team to pitch but have another team to serve the account once won! Here are 4 great tips to selecting the best team...

Treating your major achievements should be treated with the same degree of planning as flying a commercial airliner. Is Attainability on the Pre-flight Checklist for your goal planning?

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