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  • Casual Articles - Innovation Management - does the idea fit with the firm?

    The Desire For Money, Do You Have Business Sense?
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    b) Does the firm have the technical expertise to make it work? If not where can it be found? What is the cost of importing the technical expertise?

    c) Does the organisation have the business competencies to make it work? These include competencies in market

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    Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

    There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

    One of the useful methods of valuing ideas is to analyse whether the firm, team or individual responsible for turning an idea into a commercial success has the required fit.

    Fit with the firm can be measured in a number of ways:

    a) Does the idea have a strategic fit with the company? It may be a great idea but if lacks strategic fit, its development and commercialisation may cause long term problems. In this case there are three choices: drop it, license it or create a joint venture.

    b) Does the firm have the technical expertise to make it work? If not where can it be found? What is the cost of importing the technical expertise?

    c) Does the organisation have the business competencies to make it work? These include competencies in marketi

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    nct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

    One of the useful methods of valuing ideas is to analyse whether the firm, team or individual responsible for turning an idea into a commercial success has the required fit.

    Fit with the firm can be measured in a number of ways:

    a) Does the idea have a strategic fit with the company? It may be a great idea but if lacks strategic fit, its development and commercialisation may cause long term problems. In this case there are three choices: drop it, license it or create a joint venture.

    b) Does the firm have the technical expertise to make it work? If not where can it be found? What is the cost of importing the technical expertise?

    c) Does the organisation have the business competencies to make it work? These include competencies in market

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    ising those ideas will not be wasted.

    One of the useful methods of valuing ideas is to analyse whether the firm, team or individual responsible for turning an idea into a commercial success has the required fit.

    Fit with the firm can be measured in a number of ways:

    a) Does the idea have a strategic fit with the company? It may be a great idea but if lacks strategic fit, its development and commercialisation may cause long term problems. In this case there are three choices: drop it, license it or create a joint venture.

    b) Does the firm have the technical expertise to make it work? If not where can it be found? What is the cost of importing the technical expertise?

    c) Does the organisation have the business competencies to make it work? These include competencies in market

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    In an information rich society, too many people are still starving their decisions of enough of the right information.INTRODUCTIONHow do you know if your decision process is well-informed or ill-informed? And even if you could detect the clues o
    ways:

    a) Does the idea have a strategic fit with the company? It may be a great idea but if lacks strategic fit, its development and commercialisation may cause long term problems. In this case there are three choices: drop it, license it or create a joint venture.

    b) Does the firm have the technical expertise to make it work? If not where can it be found? What is the cost of importing the technical expertise?

    c) Does the organisation have the business competencies to make it work? These include competencies in market

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    .

    b) Does the firm have the technical expertise to make it work? If not where can it be found? What is the cost of importing the technical expertise?

    c) Does the organisation have the business competencies to make it work? These include competencies in marketing, new product development, the ability to manage widely diverse and scattered employees and facilities. Again, is the idea big enough to justify the expense?

    These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.

    You can also receive a regular, free newsletter by entering your email address at this site.

    Kal Bishop, MBA

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