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Casual Articles - Innovation Management - smart people don't necessarily produce great ideas
Whilst tests measuring the creative or innovative personality exist, there are a number of inherent flaws. Some are noted below:a) Whether a creative or innovative type exists at all is highly contentious. Creativity can be defined as problem identification and idea generat
b) The opinion of smart people is less valuable than the opinions of a large number of people and a large number of diverse and novel people. T
In the first part of Business Plan Basics you’ve learned which are the public aspects of a business plan. Now it is time to study the “internal” aspects: those little secrets that drive a business to success.Industry Analysis:Every business operates within an indust
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
One common mistake leaders often make is to rely on smart people to come up with great ideas. This is flawed for a number of reasons:
a) The opinion of smart people is not what matters. The end-user is obviously more important as his or her take-up of the product will determine success or failure. Unfortunately, it is all too often the case that sufficient end-user analysis is lacking before investment is given a GO status. One of the many ways of assessing end-user benefits is to use the buyer experience cycle and utility layers to determine an idea’s ultimate value.
b) The opinion of smart people is less valuable than the opinions of a large number of people and a large number of diverse and novel people. Th
Although the job market has improved over the past year, many employers are still reluctant to make a long term commitment to growing their employee rolls until it is clear that a solid economic expansion is underway. They need new staff to handle the increase in orders and custom
One common mistake leaders often make is to rely on smart people to come up with great ideas. This is flawed for a number of reasons:
a) The opinion of smart people is not what matters. The end-user is obviously more important as his or her take-up of the product will determine success or failure. Unfortunately, it is all too often the case that sufficient end-user analysis is lacking before investment is given a GO status. One of the many ways of assessing end-user benefits is to use the buyer experience cycle and utility layers to determine an idea’s ultimate value.
b) The opinion of smart people is less valuable than the opinions of a large number of people and a large number of diverse and novel people. T
Negotiating with your boss can be a little tricky because you are not on equal footing. Since there is always the chance there could be repercussions for speaking out, an employee usually won’t tell his boss what he is really thinking. Anyway, let’s assume that you want to get a r
One common mistake leaders often make is to rely on smart people to come up with great ideas. This is flawed for a number of reasons:
a) The opinion of smart people is not what matters. The end-user is obviously more important as his or her take-up of the product will determine success or failure. Unfortunately, it is all too often the case that sufficient end-user analysis is lacking before investment is given a GO status. One of the many ways of assessing end-user benefits is to use the buyer experience cycle and utility layers to determine an idea’s ultimate value.
b) The opinion of smart people is less valuable than the opinions of a large number of people and a large number of diverse and novel people. T
Pie Cutters and Pie BakersThere are two types of political leaders: pie cutters and pie bakers. Pie cutters attain and maintain power by slicing the economic pie to placate opponents and reward friends. Pie bakers focus on making the economic pie larger so that the
b) The opinion of smart people is less valuable than the opinions of a large number of people and a large number of diverse and novel people. T
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b) The opinion of smart people is less valuable than the opinions of a large number of people and a large number of diverse and novel people. The result is intellectual cross-pollination that overcomes path dependency, parochialism and leads to frame breaking.
c) Raw intellectual brainpower is arguably equal to experience. Each alone produce a set of results but together they produce richer results. Again, this leads to the conclusion that a large number of diverse and novel individuals produce better output.
These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.
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Kal Bishop, MBA
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