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    Copy that inspires larger donations, motivates more advocacy, or spurs greater response of any kind begins with knowing your donor, your prospect, your audience. That's why a fundamental rule of writing strong copy is... "Know Thy Audience."Knowing doesn't refer to mere demographics or geographic segments of the population. Deep, powerful knowledge of your audience comes from psychographics. Their desires, fears, beliefs, frustrations, interests, and past donating preferences.
    tion. What confidence do we have, really, that typical management teams can surmount these learning disabilities? All too often, teams in business tend to spend their time fighting for turf, avoiding anything that will make them look bad personally, and pretendi
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    Every business has problems. That is why the average life span of a large industrial company is 40 years. Some are learning disabilities where companies are not prepared to learn from their mistakes. They insist on doing the same thing every time. Even when problems occur no one examines the cause of the problem. The problem is an embarrassment that should be swept under the rug and forgotten rather than be used as an opportunity to learn. Handling these dilemmas and disabilities is the Management Team. Below is a quote from Peter Senge’s book “The Fifth Discipline – the Art & Practice of the Learning Organization.” Does this sound like your company? If it does start worrying!

    The Myth of the Management Team

    Standing forward to do battle with these dilemmas and disabilities is “the management team,” the collection of savvy, experienced managers who represent the organization’s different functions and areas of expertise. Together, they are supposed to sort out the complex cross-functional issues that are critical to the organization. What confidence do we have, really, that typical management teams can surmount these learning disabilities? All too often, teams in business tend to spend their time fighting for turf, avoiding anything that will make them look bad personally, and pretendin

    Rating The Boss: If Donald Rumsfeld Were CEO
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    ems occur no one examines the cause of the problem. The problem is an embarrassment that should be swept under the rug and forgotten rather than be used as an opportunity to learn. Handling these dilemmas and disabilities is the Management Team. Below is a quote from Peter Senge’s book “The Fifth Discipline – the Art & Practice of the Learning Organization.” Does this sound like your company? If it does start worrying!

    The Myth of the Management Team

    Standing forward to do battle with these dilemmas and disabilities is “the management team,” the collection of savvy, experienced managers who represent the organization’s different functions and areas of expertise. Together, they are supposed to sort out the complex cross-functional issues that are critical to the organization. What confidence do we have, really, that typical management teams can surmount these learning disabilities? All too often, teams in business tend to spend their time fighting for turf, avoiding anything that will make them look bad personally, and pretendi

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    rom Peter Senge’s book “The Fifth Discipline – the Art & Practice of the Learning Organization.” Does this sound like your company? If it does start worrying!

    The Myth of the Management Team

    Standing forward to do battle with these dilemmas and disabilities is “the management team,” the collection of savvy, experienced managers who represent the organization’s different functions and areas of expertise. Together, they are supposed to sort out the complex cross-functional issues that are critical to the organization. What confidence do we have, really, that typical management teams can surmount these learning disabilities? All too often, teams in business tend to spend their time fighting for turf, avoiding anything that will make them look bad personally, and pretendi

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    ities is “the management team,” the collection of savvy, experienced managers who represent the organization’s different functions and areas of expertise. Together, they are supposed to sort out the complex cross-functional issues that are critical to the organization. What confidence do we have, really, that typical management teams can surmount these learning disabilities? All too often, teams in business tend to spend their time fighting for turf, avoiding anything that will make them look bad personally, and pretendi
    Trust Your Gut
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    tion. What confidence do we have, really, that typical management teams can surmount these learning disabilities? All too often, teams in business tend to spend their time fighting for turf, avoiding anything that will make them look bad personally, and pretending that everyone is behind the team’s collective strategy – maintaining the appearance of a cohesive team. To keep up the image, they seek to squelch disagreement; people with serious reservations avoid stating them publicly, and joint decisions are watered-down compromises reflecting what everyone can live with, or else reflecting one person’s view foisted on the group. If there is disagreement, it’s usually expressed in a manner that lays blame, polarizes opinion, and fails to reveal the underlying differences in assumptions and experience in a way that the team as a whole could learn.

    “Most management teams break down under pressure,” writes Harvard’s Chris Argyris – a long time student of learning in management teams. “The team may function quite well with routine issues. But when they confront complex issues that may be embarrassing or threatening, the ‘teamness’ seems to go to pot.”

    Argyris argues that most managers find collective inquiry inherently threatening. School trains us never to admit that we do not know the answ

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