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Casual Articles - Reflections in the Glass Ceiling
Once you are a small business owner, you will need to determine the best way to advertise your business to get your name out in the world and let everyone know you are open for business.There are quite a few free advertising methods. Superpages.com allows you to add your listing at no charge, plus you can add as much information as you want to promote your business.Building even a small, one page web site can help promote your business. There are numerous search engines that you can add your URL to once your web site is complete, which will get your name out into the world. Web site hosters can help you with your site, offering pre-made templates to walk you through your creation. Http://www.godaddy.com is one of the easiest and least expensive to
Over the 25 years I was a
One thing that new franchisors need to be careful with is watching their cash flow. It takes about one to two million dollars to adequately set up a franchising program for an existing company with a viable prototype already in place. It is wise for franchising executives to consider the need to conserve and watch outflows like a hawk.Indeed there are ways to replenish funds if a new franchisor entrant blows thru their investment capital. Many franchisors fail merely because they did not have the money to hold the rocket ship together as rapid expansion took place and more and more franchises were sold. If not the market will end their game.Often expanding new franchisors will need additional investment capital. A franchising arm of a larger Corpo
First, discretion is no longer the best part of valor. While Shakespearean wenches were prized for their discretion, professional women in today's competitive workplace are often held back by the very quality that is too often expected of women. So let me be clear on this: Women - working quietly and selflessly will not get you to that corner office!
In my line of work, I still hear business professionals blaming the 'glass ceiling' for women's scarce presence in the executive suite. Research (and my own experience) shows that while the glass ceiling isn't completely cracked, it is not the main obstacle for women's advancement to the upper echelons of corporate America. The good old boy network (active as it is) is no longer what provides men the biggest advantage in the workplace.
Men's advantage comes from their willingness to speak about their accomplishments, having learned from an early age how rewarding it is to talk about winning and being first--in a ball game, in a race, in the class rankings. As boys become men and enter the workplace, they have found that in most cases it is still worthwhile and good business to push their cause--to their boss and their co-workers and their clients, too.
Contrast that attitude and behavior to that of women, whose early years are marked by societal encouragement and positive reinforcement for being amenable and social and not aggressive or assertive. Today's companies are filled with many women who grew up getting positive strokes for being discreet, sociable, attractive, quiet, and not competing with boys in boys' games. These women entered the workforce with no developed skills for self-promotion - and perhaps even a conditioned aversion to such indiscreet (and unseeming) activity.
Over the 25 years I was a
Staying in touch and up-to-date with customers is a very challenging problem for all retailers. For example, when a store advertises an upcoming sale of a product, it must develop a campaign strategy, visually design advertisements, submit advertisements, and wait for a publication to reach newsstands, all before results can be measured. This method is quickly becoming obsolete, as old methods yield to new ones. The inherent delays that come with the use of print media are unavoidable, so retailers are using a more immediate means to reach their customers- their cell phones.BlooZone devices for example, allow retailers to change their marketing approaches immediately, and hit their target audience without having to go through the stages of drafting, prin
First, discretion is no longer the best part of valor. While Shakespearean wenches were prized for their discretion, professional women in today's competitive workplace are often held back by the very quality that is too often expected of women. So let me be clear on this: Women - working quietly and selflessly will not get you to that corner office!
In my line of work, I still hear business professionals blaming the 'glass ceiling' for women's scarce presence in the executive suite. Research (and my own experience) shows that while the glass ceiling isn't completely cracked, it is not the main obstacle for women's advancement to the upper echelons of corporate America. The good old boy network (active as it is) is no longer what provides men the biggest advantage in the workplace.
Men's advantage comes from their willingness to speak about their accomplishments, having learned from an early age how rewarding it is to talk about winning and being first--in a ball game, in a race, in the class rankings. As boys become men and enter the workplace, they have found that in most cases it is still worthwhile and good business to push their cause--to their boss and their co-workers and their clients, too.
Contrast that attitude and behavior to that of women, whose early years are marked by societal encouragement and positive reinforcement for being amenable and social and not aggressive or assertive. Today's companies are filled with many women who grew up getting positive strokes for being discreet, sociable, attractive, quiet, and not competing with boys in boys' games. These women entered the workforce with no developed skills for self-promotion - and perhaps even a conditioned aversion to such indiscreet (and unseeming) activity.
Over the 25 years I was a
Over the past few years, many quick serve chains have not only recognized the importance of guest and employee retention but have also created some unique games to add some fun to the workplace. While many managers can make a place fun to work, action drives happiness—not the other way around. If you look at the games created by many companies, you’ll see they focus on driving business success in a fun fashion.The Sonic Games have been around for quite a while. Success is realized by the manager passing knowledge quizzes, as well as the ability of the team to deliver a high level of speed and service. Prizes are earned as they progress through the games. The top 12 teams receive a trip to face off in a simulated rush. If you’ve ever dined at a Son
Men's advantage comes from their willingness to speak about their accomplishments, having learned from an early age how rewarding it is to talk about winning and being first--in a ball game, in a race, in the class rankings. As boys become men and enter the workplace, they have found that in most cases it is still worthwhile and good business to push their cause--to their boss and their co-workers and their clients, too.
Contrast that attitude and behavior to that of women, whose early years are marked by societal encouragement and positive reinforcement for being amenable and social and not aggressive or assertive. Today's companies are filled with many women who grew up getting positive strokes for being discreet, sociable, attractive, quiet, and not competing with boys in boys' games. These women entered the workforce with no developed skills for self-promotion - and perhaps even a conditioned aversion to such indiscreet (and unseeming) activity.
Over the 25 years I was a
Do you approach business conventions with an open mind?Have you ever noticed some businesspeople view a particular business expo as having been “wonderful” while others thought “it wasn’t worth their time?” Do you ever wonder how there can be such two opposing points of view and, more importantly, how you can put yourself in the first category the next time around?Let’s first consider the people who thought the expo was a waste of time and money. Most likely, they walked down the vendor aisles thinking, “That’s not for me, not for me, not for me…” It’s a very easy habit to get oneself into.The other habit of these negative attendees is they stick closely to their friend and do not attempt to meet other businesspeople. Once the ne
Contrast that attitude and behavior to that of women, whose early years are marked by societal encouragement and positive reinforcement for being amenable and social and not aggressive or assertive. Today's companies are filled with many women who grew up getting positive strokes for being discreet, sociable, attractive, quiet, and not competing with boys in boys' games. These women entered the workforce with no developed skills for self-promotion - and perhaps even a conditioned aversion to such indiscreet (and unseeming) activity.
Over the 25 years I was a
Having a business franchise is an exciting and new opportunity in your life. Before investing in a franchise, you can choose what type of industry you are interested in and then decide which particular business stands out from the others. A business franchise is expensive and has its risks, but there are so many benefits and it is a new challenge in a person’s life that it is worth the risks.When buying a business franchise you want to decide whether you are going to be in the business full-time or part-time and whether you want to go about the process and investment solely or with a partner. One thing that can be beneficial to you is to ask a franchiser the names of other franchisees in your area, and then talk with them about the process and about t
Over the 25 years I was a senior executive working in boardrooms across the US and Canada I repeatedly saw bright and talented women exhibit this conditioned aversion to applauding one's accomplishments and embracing self-promotion. That type of behavior holds women back from advancement, pay equity, recognition from the boss, and career satisfaction. And while I would like to be the only person with this opinion - I am not. There is recent research backing up this observation.
I recently reviewed an article written by William Ryberg for the Des Moines Register. Ryberg's article focused on the results of a study conducted by the Nexus Executive Women's Alliance of 1200 businesswomen in Australia in 2002. In it, women were asked for their views and opinions about the principal barriers to their own advancement and success in the workplace. While it still showed up on the results, the traditional 'boys club' was not considered their biggest impediment to upward mobility. The survey results showed that women now recognize that they are their own worst enemy. These professionals identified the barriers affecting them to be:
37.9% - a lack of self-promotion,
19.4% - having children,
18.8% - outside work commitments,
18.6% - gender discrimination,
5.4% - other women.
Based on the feedback I get directly when asking similar questions to clients, I believe this study is applicable on this side of the Pacific.
Let's Consider the #1 Reason - Over many years as a senior executive in the United States and Canada, it became clear to me that women often wait to be noticed. It seems they get so caught up in the day-to-day challenges of their work that 'promoting' themselves and what they accomplish is left at the bottom of the pile. Men understand the importance of self promotion in general. And they use
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