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    Designing the Perfect Business Card
    I’ve been a designer and advertising consultant for over 35 years. I’ve seen my share of business cards and I have a few words addressed to those companies that might benefit from my expertise. I’m not talking to those professionals that are categorized by attorneys, physicians, dentists, insurance agents and accountants. You’ve seen their cards that are traditional black raised print on a white uncoated cover stock paper. They probably also contain a tastefully, understated logo, or credential, of their profession. To those of you I say, that’s barely adequate.Instead, I’m speaking to the average company that has a basic logo and spent between $50 and $100 on a thousand stock cards that a local ‘Quick Print,’ provides. They often have a plethora of sample bord
    lingness to accept mediocre performance is also deeply rooted in the culture of many businesses. North America has been blessed with such an excellent economy over much of the last two decades that many managers have gotten away with this attitude and still done reasonably well.

    When managers allow employees to put in 40 hours while the company receives only about 20 hours of prod

    Property Franchise Opportunities & How to Build an Income
    Many franchise opportunities now exist in the lucrative and fast growing property market. The property business is awash with money as property prices continue rising and new property millionaires are created daily.There are many different types of property franchises available in the market today. They include mortgage broker franchises, letting and property management franchises, property search franchises and estate agency franchises. There are even property franchises that specialise in finding overseas homes and property investments.Some of these franchises are work from home opportunities like property management. The franchisees main tasks include collecting rent, making sure essential repairs are carried out and communicating with both the tenant
    In articles I’ve written over the years, I have used “laissez-faire,” a term more frequently used to characterize governments than businesses, to describe a rather laid-back management style. When I use this term, I am referring to management personnel who put very little pressure on employees to achieve their full potential by pushing them toward peak performance levels.

    Laissez-faire managers had much rather maintain a stress-free relationship with their personnel than face the antagonistic environment that sometimes arises when employee confrontations become necessary. They rarely “push” their people; they allow each employee to set his or her own performance standards.

    Now Judith M. Bardwick, a psychologist and management consultant, has used another typically government-associated term to describe an equally costly corporate malady; this time it’s entitlement. I believe that entitlement is deeply rooted in many businesses in our industry.

    Barwick describes business entitlement programs as “giving people reasonably good jobs without documenting what the company gets in return, resulting in people either not working, or people thinking they are working when, in reality, they are not adding anything of value to the business.”

    Just a couple of examples of entitlement that I observe take place when employees make remarks like, “It’s January 10th and I haven’t received my raise yet.” Another is, “I received my Christmas bonus last week and all they gave me this year was a check for a lousy $200.”

    A willingness to accept mediocre performance is also deeply rooted in the culture of many businesses. North America has been blessed with such an excellent economy over much of the last two decades that many managers have gotten away with this attitude and still done reasonably well.

    When managers allow employees to put in 40 hours while the company receives only about 20 hours of prod

    What's Your Interview Approach?
    It is now time for the interview and you need to get your interview approach right. There is no better approach to an interview than to prepare well and in time. By preparing carefully and well in advance, all details are taken care of in an organized manner. So you have prepared for all kinds of commonly asked questions, practiced your answers, got your industry and company information ready, your questions ready, you are dressed out well for the interview and now here it is ?the big hour. You are nervous. Despite all your preparation the interviewer could ask you the one thing that you might not have prepared for or the one thing that you might forget. You conjure up images of all that could go wrong, you are sweaty in the palms and nervous as you anticipate the int
    faire managers had much rather maintain a stress-free relationship with their personnel than face the antagonistic environment that sometimes arises when employee confrontations become necessary. They rarely “push” their people; they allow each employee to set his or her own performance standards.

    Now Judith M. Bardwick, a psychologist and management consultant, has used another typically government-associated term to describe an equally costly corporate malady; this time it’s entitlement. I believe that entitlement is deeply rooted in many businesses in our industry.

    Barwick describes business entitlement programs as “giving people reasonably good jobs without documenting what the company gets in return, resulting in people either not working, or people thinking they are working when, in reality, they are not adding anything of value to the business.”

    Just a couple of examples of entitlement that I observe take place when employees make remarks like, “It’s January 10th and I haven’t received my raise yet.” Another is, “I received my Christmas bonus last week and all they gave me this year was a check for a lousy $200.”

    A willingness to accept mediocre performance is also deeply rooted in the culture of many businesses. North America has been blessed with such an excellent economy over much of the last two decades that many managers have gotten away with this attitude and still done reasonably well.

    When managers allow employees to put in 40 hours while the company receives only about 20 hours of prod

    6 Ways You Can Advertise Your New Business
    Your advertising plan should be a vital part of your marketing plan. You have an excellent service or a useful product and you need to let people know what you have to offer! People learn about your business through advertising. Because successful advertising is creative and innovative, the creative person has a distinct advantage in developing an effective strategy.Advertising can be expensive, so you must be specific in identifying the objectives of your plan. Each home-based business is unique, but the fundamental objectives for advertising should include creating a public awareness of your business, reaching new customers, increasing sales and profits and being cost effective.The first step is to define potential customers in the geographic area serv
    ypically government-associated term to describe an equally costly corporate malady; this time it’s entitlement. I believe that entitlement is deeply rooted in many businesses in our industry.

    Barwick describes business entitlement programs as “giving people reasonably good jobs without documenting what the company gets in return, resulting in people either not working, or people thinking they are working when, in reality, they are not adding anything of value to the business.”

    Just a couple of examples of entitlement that I observe take place when employees make remarks like, “It’s January 10th and I haven’t received my raise yet.” Another is, “I received my Christmas bonus last week and all they gave me this year was a check for a lousy $200.”

    A willingness to accept mediocre performance is also deeply rooted in the culture of many businesses. North America has been blessed with such an excellent economy over much of the last two decades that many managers have gotten away with this attitude and still done reasonably well.

    When managers allow employees to put in 40 hours while the company receives only about 20 hours of prod

    Accounts Receivable Factoring Companies
    As an owner of a company, you may have felt frustrated because your cash is tied up in fixed inventories and so you don’t have enough cash flow to energize your business. And keeping track of the invoices and the slow payments may distract you from the more pressing needs of your business.You approach a bank for a loan, but don't get it. Then, in this scenario, the best option for you is to approach an Accounts Receivable Factoring or Financing Company. An Accounts Receivable Factoring Company will purchase your Accounts Receivable, such as invoices, at a discounted rate. This means that it will purchase them for less than the face value of the invoices. The seller company gets the cash, and the responsibility of collecting the money due becomes that of the F
    hinking they are working when, in reality, they are not adding anything of value to the business.”

    Just a couple of examples of entitlement that I observe take place when employees make remarks like, “It’s January 10th and I haven’t received my raise yet.” Another is, “I received my Christmas bonus last week and all they gave me this year was a check for a lousy $200.”

    A willingness to accept mediocre performance is also deeply rooted in the culture of many businesses. North America has been blessed with such an excellent economy over much of the last two decades that many managers have gotten away with this attitude and still done reasonably well.

    When managers allow employees to put in 40 hours while the company receives only about 20 hours of prod

    Heard A Good Radio Ad Lately? Neither Have We
    To many ad agencies, radio is considered advertising’s ugly stepchild. It’s not sexy like television and is treated as a necessary evil with little effort put into it. Unfortunately, that’s exactly what the listener ends up hearing.What advertisers and their ad agencies have forgotten is that radio truly is a “theater for the mind”. Anything you can dream up can be in a radio spot. Elephants doing the back stroke in your soup? No problem. Landing on planet Neptune and finding the alien of your dreams? Done. Recreating scenes like that on television would cost a fortune for the computer graphics alone, not to mention the animal trainer.So how do you write a great radio ad? I’ve written over 2000 in my career and if there’s one helpful point
    lingness to accept mediocre performance is also deeply rooted in the culture of many businesses. North America has been blessed with such an excellent economy over much of the last two decades that many managers have gotten away with this attitude and still done reasonably well.

    When managers allow employees to put in 40 hours while the company receives only about 20 hours of productivity, the bottom line almost invariably takes it on the chin. Managers cannot continue to allow employees to do things “the old way” or “their way” when their performance is dragging down the overall productivity of the company.

    Toleration perpetuates entitlement. In her book, Danger in the Comfort Zone, Barwick says, “Organizations have failed to educate their employees that their work is not just the jobs they perform, but their ability to add value through their position in the company.”

    Value equates to earning capacity by the employee for the business. Neither employees nor management can afford to become complacent by believing that they can continue to live off the successes of the past. If they do, the competition is likely to strip them of several of their best customers.

    How do you eliminate or prevent the entitlement mindset? Begin by defining individual performance goals and clearly communicating them in measurable terms. Then review results, reward accomplishment and take swift action with those who refuse to participate in the program.

    Performance goals must be measurable. They can be measured daily, weekly, monthly or via annual standards. How frequently you give measurable feedback depends on the job function, but what is most essential is that you keep score. Otherwise, how can you possibly know the degree to which each employee is contributing.

    To make this point, I often ask my audiences sports-related questions. What’s the magic batting average that a position player must

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