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Casual Articles - The Top 10 Things They Don't Teach You In Business School
What Is A Virtual Assistant?
You may have heard this word used a lot online, there is a reason why. A virtual assistant is basically a person who is a temporary worker for an online business. Sometimes this is more common for businesses over seas. A virtual assistant is often compared to lawyers or a realtor because of the way they go about performing their services.How Do I Become A Virtual Assistant?Well to begin with sometimes businesses want at least 5 years of experience of working in an office. Most often though there is training available to become a virtual assistant. After receiving training you earn a certificate stating you went through your training.What Types Of Jobs Does A Virtual Assistant Do?As a virtual assistant you may be asked to do a variety of things, like the usual secretarial work, setting up meetings as well as any travel plans that a business may need. You may also be asked to be in charge of projects and coordinate logistics. For start up businesses you may be doing the work such as, planning out their day, finding a pet sitter, making doctor’s appointments, or even updating the company website.What Are The Advantages Of Being A Virtual Assistant?Well foremost there is the whole thing that it is a stay at home position, so it’s ideal for the mothers out there that still want to play a very large role in their child’s life. Being a virtual assistant allows you to be
onsibility? If you work in a non-profit arena, you ask yourself the same question. It is not “profit”You may have heard this word used a lot online, there is a reason why. A virtual assistant is basically a person who is a temporary worker for an online business. Sometimes this is more common for businesses over seas. A virtual assistant is often compared to lawyers or a realtor because of the way they go about performing their services.How Do I Become A Virtual Assistant?Well to begin with sometimes businesses want at least 5 years of experience of working in an office. Most often though there is training available to become a virtual assistant. After receiving training you earn a certificate stating you went through your training.What Types Of Jobs Does A Virtual Assistant Do?As a virtual assistant you may be asked to do a variety of things, like the usual secretarial work, setting up meetings as well as any travel plans that a business may need. You may also be asked to be in charge of projects and coordinate logistics. For start up businesses you may be doing the work such as, planning out their day, finding a pet sitter, making doctor’s appointments, or even updating the company website.What Are The Advantages Of Being A Virtual Assistant?Well foremost there is the whole thing that it is a stay at home position, so it’s ideal for the mothers out there that still want to play a very large role in their child’s life. Being a virtual assistant allows you to be
Brand Reputation Optimization - The Future of Online PR and Marketing
“Brand Reputation Optimization” (BRO for the acronym lovers!) is a concept I have been thinking a lot about and terminology I decided to coin. Brand Reputation Optimization refers to how an organization best positions its brand for long-term sustainability and success. Success in this case refers both to the bottom line and to applying socially responsible business practices sometime referred to as corporate social responsibility. Since the web is now the preferred method by which people receive and digest information, BRO focuses primarily on online practices though it often complements, or is a catalyst for offline engagement.Search Engine Optimization (SEO) taught us that we can be proactive in helping people to discover companies and information online. However, now that every company has established an online presence, and given that the internet is increasingly the medium by which people receive their information (thus evolving their perceptions and first impressions) the “key test” becomes that of brand distinction and differentiation. As it turns out, like search engine optimization there are best practices and concrete actions that can be taken to distinguish and optimize your brand.The most important aspect of BRO is to recognize that people build brands and brands drive revenues. Many a company and business fails to capitalize on its most valuable asset – its own people. Social networks h
Here are 10 subjects that academia should be teaching their students in business school:“Brand Reputation Optimization” (BRO for the acronym lovers!) is a concept I have been thinking a lot about and terminology I decided to coin. Brand Reputation Optimization refers to how an organization best positions its brand for long-term sustainability and success. Success in this case refers both to the bottom line and to applying socially responsible business practices sometime referred to as corporate social responsibility. Since the web is now the preferred method by which people receive and digest information, BRO focuses primarily on online practices though it often complements, or is a catalyst for offline engagement.Search Engine Optimization (SEO) taught us that we can be proactive in helping people to discover companies and information online. However, now that every company has established an online presence, and given that the internet is increasingly the medium by which people receive their information (thus evolving their perceptions and first impressions) the “key test” becomes that of brand distinction and differentiation. As it turns out, like search engine optimization there are best practices and concrete actions that can be taken to distinguish and optimize your brand.The most important aspect of BRO is to recognize that people build brands and brands drive revenues. Many a company and business fails to capitalize on its most valuable asset – its own people. Social networks h
1. Generate revenue for your company
What academia doesn’t teach you is that the real purpose organizations hire you is to generate revenue. Pure and simple. How do you do that? Look around and ask yourself, how can I increase productivity, efficiency, effectiveness and profitability in my area of responsibility? If you work in a non-profit arena, you ask yourself the same question. It is not “profit”
Taking Charge of the Job Interview
You are not alone if you dislike job interviews. Many senior-level executives, accustomed to being in control, are uncomfortable with the uncertainty of the interview situation. The good news is that you can take charge of every interview, by using a common interview technique to your advantage.I’m referring to the technique of behavioral interviewing, which simply means that interviewers ask very specific questions about real situations. The theory is that your past behavior is the best predictor of how you will behave in the future, so employers probe your background for clues.Let’s imagine that XYZ company is looking for a Marketing VP who can generate a lot of buzz with a small budget. In order to understand your experience in this area, an behavioral interviewer will ask:“Tell me about a time when you had to promote a product with very little cash.”or :“Describe a time when you created a lot of excitement about a new launch using non-traditional marketing techniques.”Behavioral interviewing has become quite common over the last 15 years and, you may well have experienced it yourself, either as an interviewer, or an interviewee. Provided you are prepared (and we’ll talk about this in a moment) a behavioral interview gives you an excellent opportunity to talk in detail about your experiences and accomplishments.<
erate revenue for your companyYou are not alone if you dislike job interviews. Many senior-level executives, accustomed to being in control, are uncomfortable with the uncertainty of the interview situation. The good news is that you can take charge of every interview, by using a common interview technique to your advantage.I’m referring to the technique of behavioral interviewing, which simply means that interviewers ask very specific questions about real situations. The theory is that your past behavior is the best predictor of how you will behave in the future, so employers probe your background for clues.Let’s imagine that XYZ company is looking for a Marketing VP who can generate a lot of buzz with a small budget. In order to understand your experience in this area, an behavioral interviewer will ask:“Tell me about a time when you had to promote a product with very little cash.”or :“Describe a time when you created a lot of excitement about a new launch using non-traditional marketing techniques.”Behavioral interviewing has become quite common over the last 15 years and, you may well have experienced it yourself, either as an interviewer, or an interviewee. Provided you are prepared (and we’ll talk about this in a moment) a behavioral interview gives you an excellent opportunity to talk in detail about your experiences and accomplishments.<
What academia doesn’t teach you is that the real purpose organizations hire you is to generate revenue. Pure and simple. How do you do that? Look around and ask yourself, how can I increase productivity, efficiency, effectiveness and profitability in my area of responsibility? If you work in a non-profit arena, you ask yourself the same question. It is not “profit”
Employee Goal Setting
How many times have you heard it? To be successful you must set goals. Well it’s true. At some point we have all set goals and worked to meet those goals. Often times however, we set goals only to lose interest in them shortly down the road. One of the most consistent findings among researchers on being an effective supervisor has much to do with employee goal setting. If you, as a supervisor devote attention to employee goal setting you may find that there is higher productivity among your team members.Setting goals is simple and effective in the workplace. Here are some common guidelines to follow when goal setting for your employees. When employee goal setting be specific about the goal you are trying to obtain. When goals are to broad or general time may not be utilized fully for working towards the goal at hand. Having a specific goal leads to greater commitment and follow through. After setting employee goals have a mechanism in place to measure the progress. You can measure the goal by looking at various aspects such as; cost, quality, quantity, or timeliness. Providing feedback is important to keeping individuals motivated and knowing how they are progressing towards the goal.When setting up goals get feedback from your team members. If goals are set jointly you will tend to have a greater buy in and your employees will be more committed to meeting the goals. This guideline is probably one o
ations hire you is to generate revenue. Pure and simple. How do you do that? Look around and ask yourself, how can I increase productivity, efficiency, effectiveness and profitability in my area of responsibility? If you work in a non-profit arena, you ask yourself the same question. It is not “profit”How many times have you heard it? To be successful you must set goals. Well it’s true. At some point we have all set goals and worked to meet those goals. Often times however, we set goals only to lose interest in them shortly down the road. One of the most consistent findings among researchers on being an effective supervisor has much to do with employee goal setting. If you, as a supervisor devote attention to employee goal setting you may find that there is higher productivity among your team members.Setting goals is simple and effective in the workplace. Here are some common guidelines to follow when goal setting for your employees. When employee goal setting be specific about the goal you are trying to obtain. When goals are to broad or general time may not be utilized fully for working towards the goal at hand. Having a specific goal leads to greater commitment and follow through. After setting employee goals have a mechanism in place to measure the progress. You can measure the goal by looking at various aspects such as; cost, quality, quantity, or timeliness. Providing feedback is important to keeping individuals motivated and knowing how they are progressing towards the goal.When setting up goals get feedback from your team members. If goals are set jointly you will tend to have a greater buy in and your employees will be more committed to meeting the goals. This guideline is probably one o
Exploitation of Carwash Labor and Illegal Aliens
Why would the largest carwash chain in the United States hire illegal aliens? Obviously you would think that a publicly traded company would be smarter than that. Yet this company was not, in fact they were not only hiring illegal aliens they were over 90% of their crews and they had been doing this for over five years and right out in the open. Yet, why did it take so long for the authorities to bust them?Well because the patrons wanted a good deal on car washes and because the authorities operate on complaints. They do not investigate unless someone complains. So who finally complained? Well, it was probably a competitor, but why did someone speak up earlier?At four car washes the company had 56 illegal aliens and they were raided by authorities on a Monday, their slowest day, not a weekend or Friday when the total could have been even higher. During the raid illegal aliens scattered and they authorities said they caught most of them, but not all. Why is it that Americans care so much about illegal aliens and still will not call authorities when they see a company hire them?Why is it that Americans will go to the car wash a couple of times a month and never even make mention of it? A simple phone call would help this problem. So, I ask you will you call authorities next time you see at your local car wash the exploitation of illegal immigration labor? Will you pick up the phone and do the r
self, how can I increase productivity, efficiency, effectiveness and profitability in my area of responsibility? If you work in a non-profit arena, you ask yourself the same question. It is not “profit”Why would the largest carwash chain in the United States hire illegal aliens? Obviously you would think that a publicly traded company would be smarter than that. Yet this company was not, in fact they were not only hiring illegal aliens they were over 90% of their crews and they had been doing this for over five years and right out in the open. Yet, why did it take so long for the authorities to bust them?Well because the patrons wanted a good deal on car washes and because the authorities operate on complaints. They do not investigate unless someone complains. So who finally complained? Well, it was probably a competitor, but why did someone speak up earlier?At four car washes the company had 56 illegal aliens and they were raided by authorities on a Monday, their slowest day, not a weekend or Friday when the total could have been even higher. During the raid illegal aliens scattered and they authorities said they caught most of them, but not all. Why is it that Americans care so much about illegal aliens and still will not call authorities when they see a company hire them?Why is it that Americans will go to the car wash a couple of times a month and never even make mention of it? A simple phone call would help this problem. So, I ask you will you call authorities next time you see at your local car wash the exploitation of illegal immigration labor? Will you pick up the phone and do the r
Creating Competitive Edge through Continuous Innovation
Organizations around the world have claimed that they are ‘innovative’ businesses as they are creative (Papers4you.com, 2006). However to gain a competitive edge, it is imperative to realize that innovation always implies one step ahead of creativity where later is only an essential component of innovation. Creativity is merely an ability to combine ideas in a unique way or to associate ideas in uncommon manner , however innovation on the other hand is the ‘process’ of taking a creative idea and turning it into a useful product or service ( Robbins & Coulter, 2002). Such process involves inputs like creative individuals, organization and groups that can carry transformation through creative process and situation to give creative products as outputs (Woodman et al, 1993). Furthermore, it is also important to realize that such process should be on continuous basis as true innovative marketing involves regular efforts to gain real improvements in all dimensions related to products and services (Kotler & Armstrong, 1999).There can be numerous examples of companies that came up with new innovations and get a huge competitive edge and attracted large number of customers (Papers4you.com, 2006). For Instance, years ago, diabetic patients were deprived of tasting sugar in tea or coffee etc. Suddenly low calories sweetener products like ‘Canderal’ came up with an innovative idea to give diabetic and fat conscious pa
onsibility? If you work in a non-profit arena, you ask yourself the same question. It is not “profit” in your case, it is “surplus funds.” In reality, there is no such thing as “non-profit.” You have to have money to open the doors and turn on the lights, don’t you?Organizations around the world have claimed that they are ‘innovative’ businesses as they are creative (Papers4you.com, 2006). However to gain a competitive edge, it is imperative to realize that innovation always implies one step ahead of creativity where later is only an essential component of innovation. Creativity is merely an ability to combine ideas in a unique way or to associate ideas in uncommon manner , however innovation on the other hand is the ‘process’ of taking a creative idea and turning it into a useful product or service ( Robbins & Coulter, 2002). Such process involves inputs like creative individuals, organization and groups that can carry transformation through creative process and situation to give creative products as outputs (Woodman et al, 1993). Furthermore, it is also important to realize that such process should be on continuous basis as true innovative marketing involves regular efforts to gain real improvements in all dimensions related to products and services (Kotler & Armstrong, 1999).There can be numerous examples of companies that came up with new innovations and get a huge competitive edge and attracted large number of customers (Papers4you.com, 2006). For Instance, years ago, diabetic patients were deprived of tasting sugar in tea or coffee etc. Suddenly low calories sweetener products like ‘Canderal’ came up with an innovative idea to give diabetic and fat conscious pa
Remember, there is a rule of thumb when you are hired. It is the 2.5 times rule. This means you will have to generate 2.5 times your salary (including benefits) in order for your employer to break even on you. How do you do that? Ge
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