Tags |
|
|
Links |
|
|
Casual Articles - Pricing Strategy for Retail Flower Shops
Tell most people that you are in sales and watch their reaction. Their experiences with high pressure, poor service and poor quality have conditioned them to believe the worst when they hear this word – salesman.This visceral reaction might be why many involved in sales now call themselves business development representatives. Yet, after talking to them, you know that what is, is. They are in sales.So why this extreme negative reaction? If we look to the past, we may remember the used car salesman or the high-pressure salesperson that we encountered during our work experience. Our negative reaction has more to do with their ethics and values than their selling skills.What most of these salespeople ha
Now, let's look at the components of a fresh flower arrangement. We'll use some industry standards as a jumping off point for setting the price. Fresh flowers: If the flowers cost $10 at wholesale, you'll add $1.50 for shrink, .10 for preservative. Multiply by two to get the retail price of the flowers: $23.20 Container: The vase cost you $2.0
In 2002, there wasn’t much interest for Kindness in business, and some business people would question, “What does kindness have to do with business, anyway?” Is this a for real question or just to prove a point? Or perhaps they couldn’t figure out what being kind really had to do with business. Or perhaps the word was a jargon word, an unfamiliar language.If you look at the Customer Service or the People Departments of companies, one would think that using kind words, sympathetic listening, compassion, showing regard, being respectful, controlling one’s temper, not yelling at the customer or employee would figure into the equation of kindness.Now, if you were to search the Internet now for Kindness, you would
Sales minus Cost of Goods Sold equals Gross Profit.
You pay for all of your expenses with the gross profit. If you are finding that your gross profit is not enough to cover your expenses, you have two options, you can either raise gross profit by increasing sales or lowering cost of goods sold, or you can lower your expenses. Certainly, that's an over simplification, the art of business management is in the hundreds of nuances held within those two options. For this article, let's assume that your expenses have been carefully streamlined and that you are doing due-diligence in your purchasing habits. Therefore, let's investigate the pricing end of the equation.
How you set your prices may be one of the most important management decisions you make as an owner or manager of a retail flower shop. A tremendous amount of work goes in to running a flower shop, wouldn't it be a shame to under price your products and not be able to make ends meet? On the other hand, over pricing and putting yourself out of the market before you even begin would also prove to be disastrous. Market conditions and your competition will, in large part, determine your pricing. Bear in mind, though, that depending upon these items only, without analyzing the actual cost of the products you are selling could cause you to loose your shirt. Pricing strategy can be a complicated thing in a retail flower shop. This is because there are perishable items and skilled labor to be factored in along with the raw cost of goods.
Let us consider each of these factors one at a time. We'll begin with the cost of goods sold (COGS) because that is the most straight-forward of the three. The cost of goods sold is the price you paid for the item that you are selling, plus any cost associated with buying and owning that product until such time as you sell it. If you were selling widgets, and you purchased a widget for three dollars, your COGS would be $3. In the flower business, you'll need to add the cost of your fresh flower preservative or any other product that you must add to the flowers to make them saleable. In the case of an arrangement, your cost of goods includes the flowers, container, preservative, and ribbon or accessories.
Secondly, with perishable items, you'll have a certain amount of shrink, or loss of product. Take time to analyze the amount of product that you loose. For every $100 worth of fresh flowers you buy, you should factor in approx 5% loss for shipping and normal damage. You will also need to find out your own shop's loss factor. Let's say for this example that you loose 10% of your fresh flowers because they are not sold before they go out of date, or because they are wasted or broken in the shop.
Now, let's look at the components of a fresh flower arrangement. We'll use some industry standards as a jumping off point for setting the price. Fresh flowers: If the flowers cost $10 at wholesale, you'll add $1.50 for shrink, .10 for preservative. Multiply by two to get the retail price of the flowers: $23.20 Container: The vase cost you $2.00
When writing your resume objective you need to be very clear and concise regarding the job, job title, or career that you are qualified for. You need to be specifif and avoid general catch all terms such as 'I am seeking a management position.' What the heck does that mean?'I am seeking a managerment position' could mean almost anything. Besides not telling your potential employer anything about the job you are looking for or what you are qualified to do, it also send a very negative signal. It tells your potential employer that you are desperate for a job and pretty much willing to take anything that comes your way.Nobody wants to hire someone like that. At least not if the position is anything a
How you set your prices may be one of the most important management decisions you make as an owner or manager of a retail flower shop. A tremendous amount of work goes in to running a flower shop, wouldn't it be a shame to under price your products and not be able to make ends meet? On the other hand, over pricing and putting yourself out of the market before you even begin would also prove to be disastrous. Market conditions and your competition will, in large part, determine your pricing. Bear in mind, though, that depending upon these items only, without analyzing the actual cost of the products you are selling could cause you to loose your shirt. Pricing strategy can be a complicated thing in a retail flower shop. This is because there are perishable items and skilled labor to be factored in along with the raw cost of goods.
Let us consider each of these factors one at a time. We'll begin with the cost of goods sold (COGS) because that is the most straight-forward of the three. The cost of goods sold is the price you paid for the item that you are selling, plus any cost associated with buying and owning that product until such time as you sell it. If you were selling widgets, and you purchased a widget for three dollars, your COGS would be $3. In the flower business, you'll need to add the cost of your fresh flower preservative or any other product that you must add to the flowers to make them saleable. In the case of an arrangement, your cost of goods includes the flowers, container, preservative, and ribbon or accessories.
Secondly, with perishable items, you'll have a certain amount of shrink, or loss of product. Take time to analyze the amount of product that you loose. For every $100 worth of fresh flowers you buy, you should factor in approx 5% loss for shipping and normal damage. You will also need to find out your own shop's loss factor. Let's say for this example that you loose 10% of your fresh flowers because they are not sold before they go out of date, or because they are wasted or broken in the shop.
Now, let's look at the components of a fresh flower arrangement. We'll use some industry standards as a jumping off point for setting the price. Fresh flowers: If the flowers cost $10 at wholesale, you'll add $1.50 for shrink, .10 for preservative. Multiply by two to get the retail price of the flowers: $23.20 Container: The vase cost you $2.0
Do you ever call your office to check the way your employees answer the telephone? If not, you should since the way a person answers the phone sets the tone for the conversation. A phone call often represents the first impression of your business and determines how you’re perceived within the marketplace.Greeting callers with a cheerful smile translates into an enthusiastic voice that permeates positive energy to exude a warm welcome. Conversely, a dull, monotone “I can’t wait to five-o-clock” tone travels like a bolt of lightening, painfully.Bad telephone etiquette is widespread, occurring within major corporations, law firms, doctor offices, associations, nonprofits, financial institutions, small busines
Let us consider each of these factors one at a time. We'll begin with the cost of goods sold (COGS) because that is the most straight-forward of the three. The cost of goods sold is the price you paid for the item that you are selling, plus any cost associated with buying and owning that product until such time as you sell it. If you were selling widgets, and you purchased a widget for three dollars, your COGS would be $3. In the flower business, you'll need to add the cost of your fresh flower preservative or any other product that you must add to the flowers to make them saleable. In the case of an arrangement, your cost of goods includes the flowers, container, preservative, and ribbon or accessories.
Secondly, with perishable items, you'll have a certain amount of shrink, or loss of product. Take time to analyze the amount of product that you loose. For every $100 worth of fresh flowers you buy, you should factor in approx 5% loss for shipping and normal damage. You will also need to find out your own shop's loss factor. Let's say for this example that you loose 10% of your fresh flowers because they are not sold before they go out of date, or because they are wasted or broken in the shop.
Now, let's look at the components of a fresh flower arrangement. We'll use some industry standards as a jumping off point for setting the price. Fresh flowers: If the flowers cost $10 at wholesale, you'll add $1.50 for shrink, .10 for preservative. Multiply by two to get the retail price of the flowers: $23.20 Container: The vase cost you $2.0
Dan was angry.He was a computer support tech. Earlier in the day he'd picked up a trouble ticket for one of his company's customers. He called to check things out and he thought he knew what the problem was.The woman on the other end of the phone described symptoms that sounded like they were caused by a defective part that Dan had seen a lot of lately. Evidently there was a bad batch out there.The customer's location was quite a distance away, so Dan figured he'd just take the part with him. He was on his way to pick one up from the equipment room when he ran into his boss."Dan," the boss said, "You know the rules. Your job is to go the customer's location, run your diagnostics, then come back h
Secondly, with perishable items, you'll have a certain amount of shrink, or loss of product. Take time to analyze the amount of product that you loose. For every $100 worth of fresh flowers you buy, you should factor in approx 5% loss for shipping and normal damage. You will also need to find out your own shop's loss factor. Let's say for this example that you loose 10% of your fresh flowers because they are not sold before they go out of date, or because they are wasted or broken in the shop.
Now, let's look at the components of a fresh flower arrangement. We'll use some industry standards as a jumping off point for setting the price. Fresh flowers: If the flowers cost $10 at wholesale, you'll add $1.50 for shrink, .10 for preservative. Multiply by two to get the retail price of the flowers: $23.20 Container: The vase cost you $2.0
Most people use discussion for their meetings. And it seldom works. Here’s why.1) No structureDiscussion is like conversation in that it is a free-form dialogue without any direction. Each person responds to what the last person said. While this can produce entertaining party chatter, it seldom leads to agreements or decisions. In fact, in a meeting, discussion can even make things worse. For example, suppose you said:"We need to talk about the new database."And then someone says:"Is that the one that crashed last night?""Actually, it was a minor bug.""It shut down the Chicago office.""I heard their IT department is being reorganized.""Hey, what do you call a Ch
Now, let's look at the components of a fresh flower arrangement. We'll use some industry standards as a jumping off point for setting the price. Fresh flowers: If the flowers cost $10 at wholesale, you'll add $1.50 for shrink, .10 for preservative. Multiply by two to get the retail price of the flowers: $23.20 Container: The vase cost you $2.00. Multiply by two to get the retail price: $4.00 You'll be putting in a bird, a bow and a butterfly, which will cost you $3.00, so your retail price on those items is $6.00. This gives us a total retail price of $30.20. We're not done yet!
Third, the cost of the skilled labor that was used to create the arrangement must be considered. Look at your business plan and calculate the cost of your labor as a percentage of your total sales. Let’s say your labor costs are 12% of your total sales. You'll need to add this labor factor into every item you sell. If you'd like to be able to sell giftware items without adding labor, you'll probably need to do a little more analysis to figure your design labor cost as a total of your total sales. This number is probably more like 20% to 25%. Let's go with 25% for this example.
Now the math gets a little more complicated. You need to find the selling price that reflects a 25% labor cost. Dust off your algebra I text and solve this equation:
Cost + (PRICE+(PRICE *25%))=PRICE
Or
$30.20+PRICE*.25=Price
Don't panic! The easier way to do this math is to just divide the cost by whatever percentage you need to add to the labor factor to make 100%.
$30.20/.75=$40.26
If we were using the 10% labor factor, the math would be: $30.20/.80=$37.75
Factor in your market considerations and do your research on your competition. Set your price accordingly. Follow up with continued analysis and adjust the labor factor or the multipliers you use in the formula as needed until you find that you have the results required to cover your expenses. For example, you may find that you need to multiply your costs by 2.5 or even 3. You may find that your skilled labor is actually a 30% factor, or even a 10% factor.
Finally, we have not addressed delivery. That's a topic for another article, but do remember to consider where the money is coming from to cover the cost of delivery. If you include delivery in with your regular expense (which you should), you'll need to either add a delivery charge, which in effect is just raising the retail sell price, or, you'll certainly need to use a larger multiplier, closer to three than two.
In summary, you can analyze pricing from dawn to dusk, in fact, many people make a career of it! I recommend that you set a formula based on your best research. Make the formula simple enough for your entire staff to follow. Most importantly, don't stop there. Be diligent about checking your numbers on your profit and l
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/23919/casualarticles-Pricing-Strategy-for-Retail-Flower-Shops.html">Pricing Strategy for Retail Flower Shops</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/23919/casualarticles-Pricing-Strategy-for-Retail-Flower-Shops.html]Pricing Strategy for Retail Flower Shops[/url]
Related Articles:
The 80/20 Rule, And Being Truly 'Effective' In Your Business
Throwing Good Money After Bad Design-Is Your Small Business Wasting Money on the Wrong Graphic Artis
The Biggest Myth about Multiple Streams of Income
Bookmark it:
|