Business is less visible but also there – everybody has an opinion about it. You should make more profits, cut your costs, build an infrastructure and construct an organization that formalizes the (human) interaction, etc, etc.

If we do all that, why bother about calling it business architecture? Well you shouldn’t but some concepts will help you with issues that most managers are dealing with:

• Coherence. How do we make sure that w
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  n about it. You either like the style of that building or you don’t and all the nuances in between.

  Business is less visible but also there – everybody has an opinion about it. You should make more profits, cut your costs, build an infrastructure and construct an organization that formalizes the (human) interaction, etc, etc.

  If we do all that, why bother about calling it business architecture? Well you shouldn’t but some concepts will help you with issues that most managers are dealing with:

  • Coherence. How do we make sure that
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    there – everybody has an opinion about it. You should make more profits, cut your costs, build an infrastructure and construct an organization that formalizes the (human) interaction, etc, etc.

    If we do all that, why bother about calling it business architecture? Well you shouldn’t but some concepts will help you with issues that most managers are dealing with:

    • Coherence. How do we make sure that
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      Spend a little money on your clothes and briefcase or portfolio-type bag to create a good impression. People may deny it but they will always think: expensive clothes, lots of money, doing well, good
      ion that formalizes the (human) interaction, etc, etc.

      If we do all that, why bother about calling it business architecture? Well you shouldn’t but some concepts will help you with issues that most managers are dealing with:

      • Coherence. How do we make sure that
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        shouldn’t but some concepts will help you with issues that most managers are dealing with:
        • Coherence. How do we make sure that what we invent on one end will fit with a solution at the other end.
        • Balance. How do we know whether we are using all our talents and not only a small part of them.
        • Overview. What the hell are we doing anyhow. Our business have become so complex that I’m wondering if all elements point in the same direction to meet that goal.

        So architecture can help us. The nice thing about architecture is that you can look at one company and discuss about STYLE, FUNCTION and MATERIAL or construction. Three elements you continue to