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    Business is Very Similar to Understanding the Game of Hockey
    Have you ever walked into a busy retail store, and heard a patron say, “this place must be making a fortune”? Obviously this analysis is simply based on the amount of people in the store at the time. Then maybe a year later, the same establishment closed. That very same patron might wonder what happened.Many people love to watch the game of hockey, why is that?They understand how the game works; enjoy evaluating and observing their favorite players in action. These fans will keep themselves up to date, go to the actual games, have long discussions with friends, watch the sport shows, and read the newspapers. Through these means they can study the players, know their stats, and can give an educated opinion on the game of hockey. Most of these types of dye hard fans are very passionate about the game, and some might agree with me when I use the term obsessed. If some of these fans would consider dedicating themselves the same way in business, they could be very successful!!!How does hockey relate to understanding business?• The player’s would be your e
    rt you can control - you. And keep in mind these three things: 1) All behavior has a positive intention. 2) Low self-esteem might be the reason they're difficult people.

    3) You're not always going to please everybody.

    3) No, you're not always going to please everyone. Sometimes, for whatever reason, you may not like somebody, or they're not going to like you. You won't always please everybody so get rid of the notion that you will. People pleasers you know who you are! We can't always worry about what everyone else thinks of us. I think we realize that more and more the older we get.

    As a matter of fact, Dr. Daniel Amen has what he calls the 18-40-60 rule. The 18-40-60 rule is: When you're 18 years old, you worry about what everyone is thinking of you. When you're 40, you don't care anymore what everyone thinks of you. And when you're 60, you realize nobody's been thinking about you at all! How true is that?! The older we get we realize "everybody" isn't thinking about us. They're caught up in their own stuff.

    Don't be one of those people who tends to dwell. For example, have you ever been in a situation where a week after your encounter with the difficult person you're still stewing about them? And thinking about them? Thinking about what you "should have said?" Yo

    2007 Web Marketing For Small Business Tips
    How can you get your site noticed and ranked without spending thousands of dollars on pay-per click? What are some of the most effective ways to promote your site on a small budget?There are a variety of web marketing programs on the internet today. So many, it seems that everyone has a solution. We are going to review a few ways to promote your online business without joining any programs or spending large amounts of cash. A way to get your site ranked high on a consistent basis, it is helping people see your business in front of their mind. What ways can you do this?PublicityPublicity is one of the best ways to promote your business without spending large dollars on advertising. Publicity is essential for any new business opening. It can also be effective when changes take place in your business; the public needs to hear. Publicity helps you get known in your local community or association.Important points to consider when writing a publicity article are to include your full business contact info; have a title that speaks of change or news o
    "The person who constantly angers you or frustrates you...controls you." Colleen Kettenhofen

    Do you know any difficult people? Have you ever worked or lived with a difficult person? Are YOU a difficult person?! It's amazing how many participants in my leadership trainings will come up to me at the end of a program on, "Dealing with Difficult People," or "Dealing with Difficult Employees," and confide to me, "Colleen, I think sometimes I'm a difficult person and just realized it today!" Well, we can all be difficult people from time to time. But what do you do with the person who is chronically difficult? A key component to life balance is learning to live and work with difficult people. Because there will always be difficult people. Here are three important points you must remember.

    1) All behavior has a positive intention - even with difficult people.

    2) Low self-esteem is often the culprit.

    3) You can't always please everybody.

    1) All behavior has a positive intention. Take for example the gossip. When someone comes into your office gossiping about everyone else, who are they trying to make look better? Themselves. That is their positive intention. As a matter of fact, while you are reading this article, what do you think the difficult people/gossips are doing in your office or somewhere else? Gossiping about YOU! Just kidding. Sort of.

    I don't think gossips realize that when they gossip to you about everyone else, you are probably thinking, "I wonder what they say about ME when I'm not around?" Remember, they have a positive intention. Sick as it may sound, they are trying to make themselves look better.

    What about whiners and complainers? If someone comes to you complaining and whining about how much work they have to do, or how overloaded they are, what are they looking for? They're looking for empathy and sympathy. That's their positive intention. We all have times when we're overloaded and feeling overwhelmed. But I'm talking about the real whiners and complainers. Those "emotional vampires" because they just suck the life out of you.

    What about snipers? Believe it or not, even they have a positive intention. They are the difficult people who throw little "digs" your way, rattling your cage and ruffling your feathers. What's their positive intention? To make themselves look better. They think that by cutting you down, especially in front of others, that they'll look better. For example, in an open work area, a sniper might walk by and within earshot of others say to you, "Well, there goes Shelly, on her 100th personal phone call of the day!" And, you weren't even on a personal phone call!

    Often, these snipers are the difficult people who after cutting you down and insulting you, will say, "Oh, you have no sense of humor." They're trying to put it all back on you. Really though it's about them and their own insecurities. Keep that in mind when dealing with difficult people.

    2) A root cause of why people are difficult is often self-esteem. A lot has been written and talked about regarding self-esteem and self-confidence. It almost seems a bit ridiculous quite frankly. For example, every child on a team winning a trophy even though they were on the LOSING team. All in the name of "self-esteem."

    And yet, a lot of difficult people do suffer from low self-esteem. Not always, but often. Only one out of every three American adults has high self-esteem, and we're a pretty positive culture. But only one out of three adults really has high self-esteem. Some of you may be thinking, "Well, I know it's definitely not me!" That's okay. It's something you can work on. The point is, that with difficult people it's not necessarily about you. You aren't the problem. It's about THEM. They're the difficult person.

    Low self-esteem often has its roots in childhood. For example, a child being teased in school by fellow classmates can result in one having a low opinion of themselves. You all know kids can be cruel. Sometimes it's something a teacher said or that a parent said, or being compared to Super Parent or a superstar sibling. Any number of things can cause low self-esteem. You don't always know what's going on with someone else and why they're acting the way they do.

    For example, years ago I taught the Evelyn Wood Reading Dynamics program. Presidents of companies, executive V.P.'s and salespeople, many of whom were seemingly confident, would quietly confide in me before class that they were nervous about taking the course. Why? Well, the more I talked with them, the more I'd find out how many of them were dyslexic way before we knew what dyslexia was. Talk about something that could wreak havoc on your self-esteem! Nowadays, we know that people with dyslexia are often VERY bright and usually have above average intelligence! Back then, however, these things were not known. So, you never know what's going on with someone else and why they're being difficult.

    Sometimes you can do all the right things and nothing works because they're a difficult person who doesn't want to change. Or, they haven't been held accountable for needing to change. So remember, focus on the part you can control - you. And keep in mind these three things: 1) All behavior has a positive intention. 2) Low self-esteem might be the reason they're difficult people.

    3) You're not always going to please everybody.

    3) No, you're not always going to please everyone. Sometimes, for whatever reason, you may not like somebody, or they're not going to like you. You won't always please everybody so get rid of the notion that you will. People pleasers you know who you are! We can't always worry about what everyone else thinks of us. I think we realize that more and more the older we get.

    As a matter of fact, Dr. Daniel Amen has what he calls the 18-40-60 rule. The 18-40-60 rule is: When you're 18 years old, you worry about what everyone is thinking of you. When you're 40, you don't care anymore what everyone thinks of you. And when you're 60, you realize nobody's been thinking about you at all! How true is that?! The older we get we realize "everybody" isn't thinking about us. They're caught up in their own stuff.

    Don't be one of those people who tends to dwell. For example, have you ever been in a situation where a week after your encounter with the difficult person you're still stewing about them? And thinking about them? Thinking about what you "should have said?" You

    Bookkeeping - Specializing
    While your general bookkeeping education and experience can offer you the opportunity to reach into many types of business, specializing in one or more types of businesses or industries will allow you to work within areas that are of interest to you and perhaps are passionate about. Does the art world pique your interest? Would you like to feel like you are helping your favorite cause while also earning a living? Have you always had an interest in commercial or residential construction? And bookkeeping for a manufacturer, large or small, might be just right up your alley. Whatever industry, business, or service organization you can think of; there is a need for a bookkeeper. And each type of organization has unique reporting requirements, chart of accounts and bookkeeping functions. And you as a specialist in whatever type of bookkeeping you choose is a rare and sought after asset. So how do you get started in the bookkeeping specialist field? The first step is to discover your interest or passion. If money was not the goal, what would you choose to do with your life? In other
    ing in your office or somewhere else? Gossiping about YOU! Just kidding. Sort of.

    I don't think gossips realize that when they gossip to you about everyone else, you are probably thinking, "I wonder what they say about ME when I'm not around?" Remember, they have a positive intention. Sick as it may sound, they are trying to make themselves look better.

    What about whiners and complainers? If someone comes to you complaining and whining about how much work they have to do, or how overloaded they are, what are they looking for? They're looking for empathy and sympathy. That's their positive intention. We all have times when we're overloaded and feeling overwhelmed. But I'm talking about the real whiners and complainers. Those "emotional vampires" because they just suck the life out of you.

    What about snipers? Believe it or not, even they have a positive intention. They are the difficult people who throw little "digs" your way, rattling your cage and ruffling your feathers. What's their positive intention? To make themselves look better. They think that by cutting you down, especially in front of others, that they'll look better. For example, in an open work area, a sniper might walk by and within earshot of others say to you, "Well, there goes Shelly, on her 100th personal phone call of the day!" And, you weren't even on a personal phone call!

    Often, these snipers are the difficult people who after cutting you down and insulting you, will say, "Oh, you have no sense of humor." They're trying to put it all back on you. Really though it's about them and their own insecurities. Keep that in mind when dealing with difficult people.

    2) A root cause of why people are difficult is often self-esteem. A lot has been written and talked about regarding self-esteem and self-confidence. It almost seems a bit ridiculous quite frankly. For example, every child on a team winning a trophy even though they were on the LOSING team. All in the name of "self-esteem."

    And yet, a lot of difficult people do suffer from low self-esteem. Not always, but often. Only one out of every three American adults has high self-esteem, and we're a pretty positive culture. But only one out of three adults really has high self-esteem. Some of you may be thinking, "Well, I know it's definitely not me!" That's okay. It's something you can work on. The point is, that with difficult people it's not necessarily about you. You aren't the problem. It's about THEM. They're the difficult person.

    Low self-esteem often has its roots in childhood. For example, a child being teased in school by fellow classmates can result in one having a low opinion of themselves. You all know kids can be cruel. Sometimes it's something a teacher said or that a parent said, or being compared to Super Parent or a superstar sibling. Any number of things can cause low self-esteem. You don't always know what's going on with someone else and why they're acting the way they do.

    For example, years ago I taught the Evelyn Wood Reading Dynamics program. Presidents of companies, executive V.P.'s and salespeople, many of whom were seemingly confident, would quietly confide in me before class that they were nervous about taking the course. Why? Well, the more I talked with them, the more I'd find out how many of them were dyslexic way before we knew what dyslexia was. Talk about something that could wreak havoc on your self-esteem! Nowadays, we know that people with dyslexia are often VERY bright and usually have above average intelligence! Back then, however, these things were not known. So, you never know what's going on with someone else and why they're being difficult.

    Sometimes you can do all the right things and nothing works because they're a difficult person who doesn't want to change. Or, they haven't been held accountable for needing to change. So remember, focus on the part you can control - you. And keep in mind these three things: 1) All behavior has a positive intention. 2) Low self-esteem might be the reason they're difficult people.

    3) You're not always going to please everybody.

    3) No, you're not always going to please everyone. Sometimes, for whatever reason, you may not like somebody, or they're not going to like you. You won't always please everybody so get rid of the notion that you will. People pleasers you know who you are! We can't always worry about what everyone else thinks of us. I think we realize that more and more the older we get.

    As a matter of fact, Dr. Daniel Amen has what he calls the 18-40-60 rule. The 18-40-60 rule is: When you're 18 years old, you worry about what everyone is thinking of you. When you're 40, you don't care anymore what everyone thinks of you. And when you're 60, you realize nobody's been thinking about you at all! How true is that?! The older we get we realize "everybody" isn't thinking about us. They're caught up in their own stuff.

    Don't be one of those people who tends to dwell. For example, have you ever been in a situation where a week after your encounter with the difficult person you're still stewing about them? And thinking about them? Thinking about what you "should have said?" Yo

    Leads Groups or Power Teams - How Can You Use Them Effectively
    Leads groups can be just as powerful as a Power Team if you are able to work them properly. I try to scout out as many lead groups as I can and before making any commitment, I like to gather the cards of each member and set an introductory appointment. I explore what they do and who their best customer is. I also let them know what I do and what I think is my best customer. The final part of the meeting is spent exploring our current database of clients to see if there is a fit. Unlike a Power Team, the leads generated are simply that, leads. We do not collaborate on the projects. On the other hand, the Power Team does work in a collaborative manner. Power Teams also gain leads from their current client base but it is more focused on how we can work together to improve the services offered to the client.A leads group is great if you can break through the nonsense of finding leads for each other and concentrating on working each others database of current customers. This concept is very difficult for most groups to grasp as they want to protect the business they already
    onal phone call of the day!" And, you weren't even on a personal phone call!

    Often, these snipers are the difficult people who after cutting you down and insulting you, will say, "Oh, you have no sense of humor." They're trying to put it all back on you. Really though it's about them and their own insecurities. Keep that in mind when dealing with difficult people.

    2) A root cause of why people are difficult is often self-esteem. A lot has been written and talked about regarding self-esteem and self-confidence. It almost seems a bit ridiculous quite frankly. For example, every child on a team winning a trophy even though they were on the LOSING team. All in the name of "self-esteem."

    And yet, a lot of difficult people do suffer from low self-esteem. Not always, but often. Only one out of every three American adults has high self-esteem, and we're a pretty positive culture. But only one out of three adults really has high self-esteem. Some of you may be thinking, "Well, I know it's definitely not me!" That's okay. It's something you can work on. The point is, that with difficult people it's not necessarily about you. You aren't the problem. It's about THEM. They're the difficult person.

    Low self-esteem often has its roots in childhood. For example, a child being teased in school by fellow classmates can result in one having a low opinion of themselves. You all know kids can be cruel. Sometimes it's something a teacher said or that a parent said, or being compared to Super Parent or a superstar sibling. Any number of things can cause low self-esteem. You don't always know what's going on with someone else and why they're acting the way they do.

    For example, years ago I taught the Evelyn Wood Reading Dynamics program. Presidents of companies, executive V.P.'s and salespeople, many of whom were seemingly confident, would quietly confide in me before class that they were nervous about taking the course. Why? Well, the more I talked with them, the more I'd find out how many of them were dyslexic way before we knew what dyslexia was. Talk about something that could wreak havoc on your self-esteem! Nowadays, we know that people with dyslexia are often VERY bright and usually have above average intelligence! Back then, however, these things were not known. So, you never know what's going on with someone else and why they're being difficult.

    Sometimes you can do all the right things and nothing works because they're a difficult person who doesn't want to change. Or, they haven't been held accountable for needing to change. So remember, focus on the part you can control - you. And keep in mind these three things: 1) All behavior has a positive intention. 2) Low self-esteem might be the reason they're difficult people.

    3) You're not always going to please everybody.

    3) No, you're not always going to please everyone. Sometimes, for whatever reason, you may not like somebody, or they're not going to like you. You won't always please everybody so get rid of the notion that you will. People pleasers you know who you are! We can't always worry about what everyone else thinks of us. I think we realize that more and more the older we get.

    As a matter of fact, Dr. Daniel Amen has what he calls the 18-40-60 rule. The 18-40-60 rule is: When you're 18 years old, you worry about what everyone is thinking of you. When you're 40, you don't care anymore what everyone thinks of you. And when you're 60, you realize nobody's been thinking about you at all! How true is that?! The older we get we realize "everybody" isn't thinking about us. They're caught up in their own stuff.

    Don't be one of those people who tends to dwell. For example, have you ever been in a situation where a week after your encounter with the difficult person you're still stewing about them? And thinking about them? Thinking about what you "should have said?" Yo

    Beta Testing, Anyone? 10 Potent Strategies for Achieving Success
    Successful beta testing starts even before your system is born! Does that idea sound strange? It's not really that odd when you think that beta testing is meant to involve a methodical prove-in of a carefully designed system, such as an electronic device, Web site, or automated tool. It's not meant to be a hit-or-miss, cross-your-fingers-and-hope-everything's-OK Band-Aid that you can apply at the last minute.We've all seen examples of software programs -- even from well-known, respectable software companies -- that arrive on our desktops barely breathing. They seem to be full of bugs, and thereby cause us more grief than they help us carry out work. Or we try to use a Web site that looks great, but we can't get from the shopping cart to the order page. Or we buy a new widget, yet even using the instruction booklet, we can't jump from the main menu to the critical functions the way we're supposed to.Are you anxious to catapult your business into the ranks of companies that frustrate their customers this way?Of course not! Therefore, I'm confident that you wi
    ool by fellow classmates can result in one having a low opinion of themselves. You all know kids can be cruel. Sometimes it's something a teacher said or that a parent said, or being compared to Super Parent or a superstar sibling. Any number of things can cause low self-esteem. You don't always know what's going on with someone else and why they're acting the way they do.

    For example, years ago I taught the Evelyn Wood Reading Dynamics program. Presidents of companies, executive V.P.'s and salespeople, many of whom were seemingly confident, would quietly confide in me before class that they were nervous about taking the course. Why? Well, the more I talked with them, the more I'd find out how many of them were dyslexic way before we knew what dyslexia was. Talk about something that could wreak havoc on your self-esteem! Nowadays, we know that people with dyslexia are often VERY bright and usually have above average intelligence! Back then, however, these things were not known. So, you never know what's going on with someone else and why they're being difficult.

    Sometimes you can do all the right things and nothing works because they're a difficult person who doesn't want to change. Or, they haven't been held accountable for needing to change. So remember, focus on the part you can control - you. And keep in mind these three things: 1) All behavior has a positive intention. 2) Low self-esteem might be the reason they're difficult people.

    3) You're not always going to please everybody.

    3) No, you're not always going to please everyone. Sometimes, for whatever reason, you may not like somebody, or they're not going to like you. You won't always please everybody so get rid of the notion that you will. People pleasers you know who you are! We can't always worry about what everyone else thinks of us. I think we realize that more and more the older we get.

    As a matter of fact, Dr. Daniel Amen has what he calls the 18-40-60 rule. The 18-40-60 rule is: When you're 18 years old, you worry about what everyone is thinking of you. When you're 40, you don't care anymore what everyone thinks of you. And when you're 60, you realize nobody's been thinking about you at all! How true is that?! The older we get we realize "everybody" isn't thinking about us. They're caught up in their own stuff.

    Don't be one of those people who tends to dwell. For example, have you ever been in a situation where a week after your encounter with the difficult person you're still stewing about them? And thinking about them? Thinking about what you "should have said?" Yo

    How to Satisfy Their Needs - Building the Perfect Retail Store Display
    Shopping is an experience for the senses: the colors, the textures, the lighting, but ultimately it is the act of shopping that people enjoy. The enjoyment a person gets from shopping comes from the emotions and release in endorphins that race thought a person’s bloodstream as they purchase that new sweater or flat screen television. It is not the purchase of a box of cereal or dish washing detergent that excites us; it is the purchase of those extra things, things that are by most standards luxuries, that causes us to experience a rush.On top of that desire for that shopping rush, marketers have been successful in creating need. They have succeeded in convincing us that we need everything: we need this shampoo to make our hair thicker and softer, that car to make us more appealing to the opposite sex, and they have even convinced the population that they need to purchase bottled water even though the United States has one of the purest public water supplies in the world.At the opposite end of the shopping experience and our perceived needs, is the place where
    rt you can control - you. And keep in mind these three things: 1) All behavior has a positive intention. 2) Low self-esteem might be the reason they're difficult people.

    3) You're not always going to please everybody.

    3) No, you're not always going to please everyone. Sometimes, for whatever reason, you may not like somebody, or they're not going to like you. You won't always please everybody so get rid of the notion that you will. People pleasers you know who you are! We can't always worry about what everyone else thinks of us. I think we realize that more and more the older we get.

    As a matter of fact, Dr. Daniel Amen has what he calls the 18-40-60 rule. The 18-40-60 rule is: When you're 18 years old, you worry about what everyone is thinking of you. When you're 40, you don't care anymore what everyone thinks of you. And when you're 60, you realize nobody's been thinking about you at all! How true is that?! The older we get we realize "everybody" isn't thinking about us. They're caught up in their own stuff.

    Don't be one of those people who tends to dwell. For example, have you ever been in a situation where a week after your encounter with the difficult person you're still stewing about them? And thinking about them? Thinking about what you "should have said?" You know what? The person who constantly angers you and frustrates you...controls you.

    What I recommend you do, especially if you work with a difficult person, is keep a pad of paper along with a pen in your car. Anytime you're afraid you're going to say something you'd regret, especially if you're a manager or supervisor, go out to your car during a break. I realize many of you are so busy you don't even know what a break is anymore! Seriously, though, write down everything you'd like to say, that you never could say. When you arrive home, tear up what you wrote or burn it. Throw it away. It's a cathartic way of getting rid of some of those emotions.

    Be careful, too, of the words you use. Avoid absolutes with the people you live and work around. For example, don't say, "You always" and "You never." I guarantee it will only put that person further on the defensive. I once role played with a gentleman in one of my leadership trainings, and I said "John, you are always late. You never do the work around here." He looked at me, pointed and said, "You sound like my wife!" Everyone laughed. I think he was joking, but you get the point.

    Even big name advertisers have to be careful that their words and slogans get translated properly into other countries and languages. For example, it's been said that Pepsi's "Come alive with the Pepsi generation," translated into "Pepsi brings your ancestors back from the grave" in Chinese. Frank Perdue's chicken slogan, "It takes a strong man to make a tender chicken," was translated into Spanish as, "It takes an aroused man to make a chicken affectionate!"

    In conducting leadership training around the world, especially when discussing dealing with difficult people or difficult employees, I sometimes have my participants take the following pledge. It's one that adds humor but gets the message across. Here it is:

    "On my honor, I promise, when dealing with a difficult person, that I will bite my tongue and count to 10. Because if I don't, I may say something that I will LIVE to regret!"

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