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Casual Articles - The Three Pillars of Successful Resource Management
Corporate branding!! Have you ever given a prime thought to what corporate branding means does? If not try it, Branding means process by which true character and purpose of the company or organization is communicated. And it starts with corporate logo. Corporate logo makes a mark on customers. A well designed logo gives any company or organizat
Why is it so easy to manage your personal budget, but for your
Are your systems all-inclusive? Employees trained to handle guests with special needs? Is the restaurant designed to make it easy for these guests to visit and be comfortable? How many sales are you losing because these guests know it is difficult for them in your restaurant, and never even come in the door?First, ensure your staff unde
As consumers we are continuously seduced by advertisements. And luckily we all know what we want and what we need so we can handle this continuous stream of challenges.
Perhaps less sexy but even so often, your business is seduced in the same way. You should buy this, you should go for six sigma, implement CRM, open in a new market, develop a new product, add additional services, and the only thing you know for sure is that your budget is limited.
One mistake and your opponent will catch up easily.
So how would you minimize business mistakes?
The first pillar is about minimizing these mistakes. It is the pillar of credibility. You know that when you company is listed on the stock exchange, that all actions are observed by the market. If your company announces a business strategy that is not credible, the stock price will decline (which will impact future resource management opportunities).
The first pillar of successful resource management is therefore that you should obey to credibility. All actions should be credible.
How would you know that this will be true?
Think again about the consumer market. You are offered a cream that will rejuvenate your skin (they say). Do you buy it?
- No, because you are only twenty!
- Yes, because you are nearly sixty and you will look like you were forty again (they say).
- No, because the offer doesn’t fit your profile; you don’t care how old you are perceived by others, you are still young inside.
Why is it so easy to manage your personal budget, but for your t
As one of his conditions of membership, he is required to have passed an examination in accounting and related fields of study. The recognised company should also as have the power to exclude from membership those persons found guilty of negligence in the performance of their duties or of conduct that is discreditable to their profession.
One mistake and your opponent will catch up easily.
So how would you minimize business mistakes?
The first pillar is about minimizing these mistakes. It is the pillar of credibility. You know that when you company is listed on the stock exchange, that all actions are observed by the market. If your company announces a business strategy that is not credible, the stock price will decline (which will impact future resource management opportunities).
The first pillar of successful resource management is therefore that you should obey to credibility. All actions should be credible.
How would you know that this will be true?
Think again about the consumer market. You are offered a cream that will rejuvenate your skin (they say). Do you buy it?
- No, because you are only twenty!
- Yes, because you are nearly sixty and you will look like you were forty again (they say).
- No, because the offer doesn’t fit your profile; you don’t care how old you are perceived by others, you are still young inside.
Why is it so easy to manage your personal budget, but for your
How do I know that this can happen?Simple: It has happened to me! Let me show you the play-by-play…Summary of trade:* Name of Company: Cemex (ticker:CX).* Opening Trade: Bought 20 contracts of CX on January 31, 2005 at $2.40 a contract (March 2005 expiration, Strike: 35).* Closing Trade: Sold 20 contract
The first pillar of successful resource management is therefore that you should obey to credibility. All actions should be credible.
How would you know that this will be true?
Think again about the consumer market. You are offered a cream that will rejuvenate your skin (they say). Do you buy it?
- No, because you are only twenty!
- Yes, because you are nearly sixty and you will look like you were forty again (they say).
- No, because the offer doesn’t fit your profile; you don’t care how old you are perceived by others, you are still young inside.
Why is it so easy to manage your personal budget, but for your
One of my favorite airlines committed a customer interface blunder. They changed the automated telephone menu system for reservations, removed the 24-hour fast-access option for frequent flyers, set up the menu so it changes at various times of the day, and put long recorded messages on the system to ‘educate’ passengers while they wait.I’
The first pillar of successful resource management is therefore that you should obey to credibility. All actions should be credible.
How would you know that this will be true?
Think again about the consumer market. You are offered a cream that will rejuvenate your skin (they say). Do you buy it?
- No, because you are only twenty!
- Yes, because you are nearly sixty and you will look like you were forty again (they say).
- No, because the offer doesn’t fit your profile; you don’t care how old you are perceived by others, you are still young inside.
Why is it so easy to manage your personal budget, but for your
I will buy from you again and again and again:If your "in-stock" claim is reciprocated by a prompt deliveryIf there are no hidden costs involved: if a product is priced at $10 on your product catalog page I should NOT be made to pay $18 for all the "add-ons" by the time I place the actual orderIf you promptly respond to my qu
Why is it so easy to manage your personal budget, but for your team or organization you have to struggle so much? That’s because your company might suffer an identity crises.
The second pillar is about your company profile. About style and character. The last defining the credibility of the first.
We all want to look like George Clooney or Brad Pitt, but we are just Peter, Warren or George.
Once you know what actions and decisions fit your organizational profile your organization is ready for the next pillar. Discipline.
If you have found out what rules have been successful and your credibility is accepted by the market, it comes to the discipline to act and organize accordingly.
If your company is not listed on the stock market, the same will still apply. Your actions should be credible for both management and employees. You can communicate what is coherent and credible. The real difference a company makes is not about flashing advertisements and new year’s speeches.
The real difference is in the discipline to act according to this (corporate) identity.
© 2006 Hans Bool
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