Casual Articles - Business

Raising The Lifetime Value Of Your Customers
Let's discuss a powerful, yet rarely talked about method of increasing the profitability of your self-storage facilities...raising the lifetime value of each customer.I urge you to sit up and pay close attention to this. Acquiring new customers is not a new concept to you. How to do it most efficiently might be. But the mere act of acquiring a new customer has likely been a goal of yours for years.However, increasing the value of each customer is a rarely thought of act in most industries…including yours.And I’m not talking about raising your rent

our garden and they have the stars at night. Our patio reaches to the front yard and they have the whole horizon. We have a small piece of land to leave on and they have

Are You Cut Out To Be Your Own Boss?
I had an interesting discussion this week with one of my clients. She's been in business for six months and is ready to quit. (I have permission to share her story.)She writes,"I give up. Starting a business is so much harder than I thought it would be, so much more time-consuming. I was hoping to be making a profit by now! There are so many things to do and I'm totally overwhelmed. People don't seem to want to buy my products and I feel totally rejected. I don't think I have the personality to be self-employed."Hmmmm...interesting. Are there

“One day a very wealthy father took his son on a trip to the country for the sole purpose of showing his son how it was to be poor. They spent a few days and nights on the farm of what would be considered a very poor family. Upon return from their trip, the father asked his son how he liked the trip.

“It was great, Dad,” the son replied. “Did you see how poor people can be?” the father asked. “Oh, yeah,” said the son. “So what did you learn from the trip?” continued the father.

The son answered, “I saw that we have one dog and they had four. We have a pool that reaches to the middle of our garden and they have a creek that has no end. We have imported lanterns in our garden and they have the stars at night. Our patio reaches to the front yard and they have the whole horizon. We have a small piece of land to leave on and they have

The Guest is Not the Enemy
It sounds like a ridiculous statement. “The guest is not the enemy”. Of course they aren’t! But to many of us, the guest is the enemy. How quickly we can take that guest at the front desk and turn them into fire breathing dragons, monsters that have every staff member on edge and scared to death.Here is a scenario on how one of your guests becomes the enemy: Jane Guestarama has been bumped from two flights on the way to your hotel. She had an argument with her boyfriend about where they are going to spend the holidays while she waited for the next flight.

e farm of what would be considered a very poor family. Upon return from their trip, the father asked his son how he liked the trip.

“It was great, Dad,” the son replied. “Did you see how poor people can be?” the father asked. “Oh, yeah,” said the son. “So what did you learn from the trip?” continued the father.

The Many Woes of an Online Giant
Overstock.com, with its very successful television campaign and terrific deals on wholesale merchandise of all kinds seems to be a model for the new online economy. The company has become something of a darling in the online wholesale world but all is not well. However, Overstock.com has been troubled by shipping problems, legal struggles and an ongoing financial crisis. While the company enjoys an excellent reputation over all questions have been piling up.A little over a year ago the Federal Trade Commission launched an investigation after receiving numerous com

ied. “Did you see how poor people can be?” the father asked. “Oh, yeah,” said the son. “So what did you learn from the trip?” continued the father.

Solidifying Foundations
To ensure that your business runs smoothly, you need to establish a solid structure. The success of your business depends on how well you manage it. First, you need to choose how you will set up your business: as a sole proprietor, a partnership or a corporation. Most home-based businesses are sole proprietor-ships, but talk to an attorney to make sure that type is right for you.Next, set up an effective record keeping system. If this is one area that leaves you baffled or bored, plan now how you will cope. Take a course at the local

“I saw that we have one dog and they had four. We have a pool that reaches to the middle of our garden and they have a creek that has no end. We have imported lanterns in our garden and they have the stars at night. Our patio reaches to the front yard and they have the whole horizon. We have a small piece of land to leave on and they have

Thinking About A New Job?
Are you bored to distraction with your current career? One tip that may help you decide on a new direction for yourself is simply to walk around your home. Play detective and discover yourself. Are your paintings on the wall outdoor scenes of stallions or flying geese, yet you work in a health care facility with few windows. Are you surrounded with photos of your grandchildren but your job at the bank only gives you one week a year to visit the kids? Are you playing bolero music while you cook in a small apartment in Maine? Do you want to be an artist even though you hav

our garden and they have the stars at night. Our patio reaches to the front yard and they have the whole horizon. We have a small piece of land to leave on and they have fields that go beyond our sight.

We have servants who serve us, but they serve others. We buy our food, but they grow theirs. We have walls around our property to protect us, they have friends to protect them.” The boy’s father was speechless. Then the son added this last remark; “It showed me how poor we are.” - Unknown source.

This story illustrates that the way we look at the world impacts how we react and interact with it. This is theme has been popping up a lot in coaching sessions this week. When that happens, I see it as a sign that many others might be struggling with the same issue at the same time.

“If you don’t like the way something looks, chan

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One of the prime features of high-quality barcode labels is durability. Durable barcode labels are vital for any industrial application and are integral for equipment marking and security. These are important for cassettes, plates, slides, vials, and laboratory and medical items.

The outcome of most athletic contests is normally decided by a very small margin, sometimes by as little as tenths of an inch or hundredths of a second. One would suspect that most winners and losers in business are also determined by very small margins.

Your strategic marketing plan gives the company, and everyone in it, a benchmark to measure all marketing activities against. A well-developed strategic marketing plan not only gives you a structured strategic and tactical outline, but also defines your target audience, messages, goals, and objectives, in a way that allows flexibility.

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