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    Brand Your Market: Simplicity Goes a Long Way Toward Identifying Your Brand
    Occasionally, I come across a brand so simple and precise I have to stand back and appreciate the austerity of it. Most often these brands are signature brands.A copywriter friend signs her work “Dina” and it’s quite effective. Her name is simple, clean lined, and unique enou
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    Multi-Level Marketing - Is It An Extension of Franchising?
    Ray Kroc, founder of McDonald’s Corp., did not set out to sell Big Macs. His introduction to hamburgers came in the early 1950’s while he was peddling milk shake machines.A San Bernadino restaurant run by two brothers, Dick and Maurice “Mac” McDonald were using a number o
    Any business has physical r
    Exploding Your Ads With Classified Advertising
    Classified advertising is a form of advertising that many new business owners overlook. With today's shift in advertising from off-line and online there's never been a better time to use his valuable marketing tool.Correctly applied classified ads can yield the most exposure
    usiness has physical
    Entrepreneurs Play Chess
    I started playing chess when I was in 11th grade in high school. I immediately became fascinated with the game (the art) after watching my younger brothers banging away at the pieces on the board. I asked them to teach me this ancient game and within weeks I must’ve read a good 10 b
    ss has physical
    Is There a Terrorist in Your Cubicle?
    Every day, it seems, we are greeted by headlines that describe how government agents thwarted yet another terrorist threat, or how a new group of malcontents have transformed themselves into a terrorist unit. We are told how so many terrorists and would-be terrorists in the Wester
    physical
    The Development of Female Entrepreneurship in Serbia
    How active are women in terms of contribution to overall social-economic changes of a country can be determined in several ways and by the use of different figures. Some of the most used figures are employment of women, their position in the system of political and social decision
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