Casual Articles - Business

Tips on Creating Your Small Business Yellow Page Ad
First, a few words about my qualifications. I was a Yellow Page consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have experience in creating ads and have advised almost 7000 companies on how to put together the most effective ones. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in essentials areas like the headline, artwork, body text, placement, book, or heading. So, whether you have an ad or are th

3 Effective Tactics Every Business Should Implement
Do you remember your first day as a business owner? You were probably just like the rest of us... pretty darned happy and bit on the proud side. Yeah, back then we thought we could conquer the world. Now we're too busy conquering our own little corner of the world to pay a lot of attention to the rest of the world... unless it's to learn a few tips from successful marketers just like us who have made it big. Tips just like these... that will apply to every market - regardless of the product or service - are a great motivators to try something new. Yeah, you never know when the next idea will be worth a million doll

Introduction: Customer loyalty can be defined as a behavior or attitude of a customer to purchase a particular product of a specific brand over others which available in the market for a particular need. The packaged good industry defines this consumer attitude as ‘Brand Loyalty’. Brand loyalty can be defined as “The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors” (Yellow Pencil).

Customer loyalty has become the buzz word of the marketing industry (Papers4you.com, 2006). Companies are constantly trying to increase their brand awareness by promoting loyalty schemes, making more and more people buy their products. Regular maintenance of customer database containing customer, sales data and other statistical data is a good technique to measure customer loyalty. By constantly analyzing this data companies can increase their customer loyalty.

Brand Equity: In general brand equity is the value a customer places on brand. If the brand is trusted the equity will be positive but if the brand has a bad reputation the equity will be negative. The Marketing Science Institute (MSI) states that brand equity can be viewed by customers "...as both a financial asset and as a set of favorable associations and

Fundraising Mailing Lists: How List Brokers Can Help
Last time I checked, there were 25,000 response lists and 50,000 compiled lists currently on the market. Among all of these lists, you'll find hundreds that work for fundraising appeals. Actually, you likely won't find them. Locating the best names for your mailing is complicated and best left to an experienced list broker. A list broker is a specialist who researches and recommends lists for you, and manages all the paperwork and other details of renting the list.An experienced list broker: helps you find new listsidentifies profitable segments on unlikely lists<

alty’. Brand loyalty can be defined as “The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors” (Yellow Pencil).

Selling Survival: The Evolution of the Entrepreneurial Paradigm and Where to Look for Opportunities
Experts say that there are societal trends in play that are precipitating a return to pre-industrial era ways of survival. In the face of changing economic realities and disillusionment, many people are questioning the ways they currently make money and are seeking alternate means of income. But, instead of simply getting another job, or opening a fast-food franchise, many are instead asking, "What am I good at?" "What's my passion?"Today's trends are all pointing to a move back to the way things were. At the very least, as the economic landscape becomes more uncertain, people need to look at options for inc

mer loyalty has become the buzz word of the marketing industry (Papers4you.com, 2006). Companies are constantly trying to increase their brand awareness by promoting loyalty schemes, making more and more people buy their products. Regular maintenance of customer database containing customer, sales data and other statistical data is a good technique to measure customer loyalty. By constantly analyzing this data companies can increase their customer loyalty.

Attitudes and HRM
Attitudes can be defined as either positive or negative views on the object. Presently there is a vast amount of information on attitudes, as the concept historically was a key issue in psychology. The reason for this is rooted in the fact that practical implications of studies on attitudes can be applied in every sphere of our life. Attitudes not only can serve different psychological needs, but also can be derived from affective, cognitive, behavior information and can be used to predict behavior in specific situations; going even further then this, attitudes can be changed and formed as a person gains life exper

taining customer, sales data and other statistical data is a good technique to measure customer loyalty. By constantly analyzing this data companies can increase their customer loyalty.

Getting Ahead at Work Part II
Here are five ways prove your worth and get ahead at work from "The Office Coach:"Be Proactive This is the number one problem of new workers in the workplace. They spent their entire career up to this point in schools where they were spoon fed assignments and activities. They were always told where to go and what to do and now, suddenly, they’re at a job and they don’t know that they are required to think for themselves. Believe it or not, I’ve noticed it in some older workers too. We live in a different world now than, say, 20 years ago. This is a world of mergers, downsizing, technology that

e brand is trusted the equity will be positive but if the brand has a bad reputation the equity will be negative. The Marketing Science Institute (MSI) states that brand equity can be viewed by customers "...as both a financial asset and as a set of favorable associations and behaviors" (MSI 1989). While Farquhar (1989) contends that brand equity to a consumer follows from a positive evaluation of, or attitude toward, the branded product, Keller (1993) hypothesizes that consumer-based brand equity arises from a more favorable differential response to the firm's marketing efforts. Concept of brand equity is associated with the financial and accounting perspective like estimating the value of a brand also this concept is studied while working on strategic marketing activities.

Customer Satisfaction & Retention: It is difficult to achieve a sustainable competitive advantage in n today’s world of fierce competition where every company is trying to prove their product better than the others. Providing excellent customer service and retaining existing customers can help companies to achieve competitive edge over others in the market place. It's been estimated that the cost to land a new account is as much as six times the cost to retain an existing one. (Alan S. Horowitz).A minor increase in the customer number can create a big impact on the total profits

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This article, written by Marketing Master, Catherine Franz, discusses the pros and cons of two ways to launch a brand, how to pace, and the issues of overcoming the hurdles of credibility and conventional.

I have found that in situations like this it is always best to be proactive and face the problem (or what you perceive as a potential problem) as quickly as possible. This will save you hours of needless worry since most of the time the problem is not as big a deal as you imagined it to be.

The purpose of this article is to give the fledging entrepreneur an opportunity to understand angel investors at a glance and a stepping stone to getting your business financed through that channel.

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