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  • Casual Articles - It is Easier to Increase Sales than to Cut Costs

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    First, cost cutting is usually immediate and gets people's attention. So there is a quick return. Second, it is something that generally every de

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    We are constantly hearing about the importance of cutting costs to get a business back on track. I certainly believe that we should spend wisely, but serious cost cutting is killing some companies who could direct their efforts in a more productive manner that would benefit their company, their investors, and their employees a lot more. That is increasing sales.

    Logically, you can only cut costs to a point after which you are basically out of business. Sales, however, have an unlimited potential. Why do folks not focus on sales as much as costs? I have asked business owners that question many times and here is what I conclude from their answers.

    First, cost cutting is usually immediate and gets people's attention. So there is a quick return. Second, it is something that generally every dep

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    cutting is killing some companies who could direct their efforts in a more productive manner that would benefit their company, their investors, and their employees a lot more. That is increasing sales.

    Logically, you can only cut costs to a point after which you are basically out of business. Sales, however, have an unlimited potential. Why do folks not focus on sales as much as costs? I have asked business owners that question many times and here is what I conclude from their answers.

    First, cost cutting is usually immediate and gets people's attention. So there is a quick return. Second, it is something that generally every de

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    a lot more. That is increasing sales.

    Logically, you can only cut costs to a point after which you are basically out of business. Sales, however, have an unlimited potential. Why do folks not focus on sales as much as costs? I have asked business owners that question many times and here is what I conclude from their answers.

    First, cost cutting is usually immediate and gets people's attention. So there is a quick return. Second, it is something that generally every de

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    nlimited potential. Why do folks not focus on sales as much as costs? I have asked business owners that question many times and here is what I conclude from their answers.

    First, cost cutting is usually immediate and gets people's attention. So there is a quick return. Second, it is something that generally every de

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    answers.

    First, cost cutting is usually immediate and gets people's attention. So there is a quick return. Second, it is something that generally every department can do, so there is a dramatic impact on expenses. These of course are all short term answers to bottom line problems.

    The intermediate and long term answer is increasing the top line – sales. That does take longer, but it sure has a lot more benefits. You can keep your employees, pay bills, and grow the business to name just a few.

    The key for increasing sales is to start before disaster is knocking at the door. If your sales team has stalled in their growth, give them a boost. Get them Prospecting for new business. Get them some sales training. Get them out of their doldrums.

    I don't mean to focus on Rah Rah stuf

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