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  • Casual Articles - The Ruse of Ambiguity

    A Successful Job Interview
    As you may know, when you apply for the Canadian visa, you must attend to an interview with a Visa officer.I?ve helped people from all over the world get ready for their interviews, and based on my experiences with them, I?ve prepared hundreds of useful tips that people looking for a job can use to succeed in any job interview!Here are some of them...It's the moment you've been antic
    xpertise and not masking a lack thereof…Let’s define what I call the black-art practices of confusion:

    1. Job security by confusion: Have you ever had an employee in a particular business unit or practice area paint the picture that things are soooo complex that only they can solve your problem? Nothing is too complex to be explained or understood, and no single individual is invaluable…

    2

    Advertising Jingles: Radio and Television's Strongest Tool for Visibility and Name Retention
    How did you learn the alphabet? You sang it. How much longer would it have taken if you had had to learn it some other way? Songs get information into our minds faster and more permanently than any other communication. Lovers speak fondly of “our song” because it instantly calls up happy memories. McDonalds’ s “Da da da DA DAHH” is so entrenched that the second part no longer needs to be su
    Have you ever finished listening to an explanation from a purported subject matter expert only to wonder what it was they just said? It has been my experience that the more vague, general or ambiguous an explanation, the less command of the subject matter the person doing the explaining likely possesses. It is one thing to toss around the latest buzz-words, but it is quite another thing to actually know what they mean and have the ability to correctly apply them. In today’s blog post I’m going to reveal the tricks of those who practice what I call “the black art of confusion.”

    Those of you that know me have come to understand that I prefer to cut to the chase and get to the root of an issue as quickly as possible. While I appreciate the great oratory skills of those who communicate using wonderful word pictures or the academics that can wax eloquent always using best form of prose, I prefer my business communication to be quick and dirty…In the immortal words of Jack Webb: “The facts ma’am..just the facts.” Don’t get me wrong, I’m not word bashing as I enjoy and appreciate anyone who has command of a great vocabulary (see an earlier post entitled “Vocabulary…It does Matter“), but I don’t have time for a 30 minute explanation of something that could have been, and should have been communicated in 2 minutes…Ahh, the lost art of brevity, but I digress.

    What all of us need to remain on guard against are the people (notice I didn’t say professionals) that always seem to speak at the 30,000 foot level…A high-level overview is fine as a summary, but certainly nothing beyond that. Vocabulary should be a tool for communicating expertise and not masking a lack thereof…Let’s define what I call the black-art practices of confusion:

    1. Job security by confusion: Have you ever had an employee in a particular business unit or practice area paint the picture that things are soooo complex that only they can solve your problem? Nothing is too complex to be explained or understood, and no single individual is invaluable…

    2.

    What You Need to Know Before Making Your Alpaca Purchase
    Time and again I hear of people who purchased an alpaca, because they fell in love with their face. This is all fine and dandy if you plan on raising alpacas for pet quality. The truth of the matter is that most alpaca ranchers coming into the industry are trying to make a profitable business from their herd. If this is you, then please take the time to do your research on each alpaca you are planning to pur
    ey mean and have the ability to correctly apply them. In today’s blog post I’m going to reveal the tricks of those who practice what I call “the black art of confusion.”

    Those of you that know me have come to understand that I prefer to cut to the chase and get to the root of an issue as quickly as possible. While I appreciate the great oratory skills of those who communicate using wonderful word pictures or the academics that can wax eloquent always using best form of prose, I prefer my business communication to be quick and dirty…In the immortal words of Jack Webb: “The facts ma’am..just the facts.” Don’t get me wrong, I’m not word bashing as I enjoy and appreciate anyone who has command of a great vocabulary (see an earlier post entitled “Vocabulary…It does Matter“), but I don’t have time for a 30 minute explanation of something that could have been, and should have been communicated in 2 minutes…Ahh, the lost art of brevity, but I digress.

    What all of us need to remain on guard against are the people (notice I didn’t say professionals) that always seem to speak at the 30,000 foot level…A high-level overview is fine as a summary, but certainly nothing beyond that. Vocabulary should be a tool for communicating expertise and not masking a lack thereof…Let’s define what I call the black-art practices of confusion:

    1. Job security by confusion: Have you ever had an employee in a particular business unit or practice area paint the picture that things are soooo complex that only they can solve your problem? Nothing is too complex to be explained or understood, and no single individual is invaluable…

    2

    A Guide To Your Demographics And Your Endorser
    Chapter 10 of 14 A guide to your demographics and your endorser.It should go without saying, but pick the wrong celebrity endorser and your promotion will be doomed from the start. It takes a careful eye and some intuition to know when you have the perfect match. You must always keep in mind who your customer is and how receptive they will be to the celebrity endorser. Most of this is based on
    or the academics that can wax eloquent always using best form of prose, I prefer my business communication to be quick and dirty…In the immortal words of Jack Webb: “The facts ma’am..just the facts.” Don’t get me wrong, I’m not word bashing as I enjoy and appreciate anyone who has command of a great vocabulary (see an earlier post entitled “Vocabulary…It does Matter“), but I don’t have time for a 30 minute explanation of something that could have been, and should have been communicated in 2 minutes…Ahh, the lost art of brevity, but I digress.

    What all of us need to remain on guard against are the people (notice I didn’t say professionals) that always seem to speak at the 30,000 foot level…A high-level overview is fine as a summary, but certainly nothing beyond that. Vocabulary should be a tool for communicating expertise and not masking a lack thereof…Let’s define what I call the black-art practices of confusion:

    1. Job security by confusion: Have you ever had an employee in a particular business unit or practice area paint the picture that things are soooo complex that only they can solve your problem? Nothing is too complex to be explained or understood, and no single individual is invaluable…

    2

    Wildlife Franchise
    Our continuing growth of the nation and its moving into suburbia has created problems with humans and wildlife living peacefully in the same area.The human population is going to continue to grow and there is no end in sight. So, where does that leave the wildlife? In the attics, crawlspaces, walls and lawns.Wildlife is learning to thrive in suburbia. There is a lot of food, water and shelter a
    nation of something that could have been, and should have been communicated in 2 minutes…Ahh, the lost art of brevity, but I digress.

    What all of us need to remain on guard against are the people (notice I didn’t say professionals) that always seem to speak at the 30,000 foot level…A high-level overview is fine as a summary, but certainly nothing beyond that. Vocabulary should be a tool for communicating expertise and not masking a lack thereof…Let’s define what I call the black-art practices of confusion:

    1. Job security by confusion: Have you ever had an employee in a particular business unit or practice area paint the picture that things are soooo complex that only they can solve your problem? Nothing is too complex to be explained or understood, and no single individual is invaluable…

    2

    Creating Powerful Names for Products, Services, and Your Business
    The name of your business is important--it's one of the first things potential customers know about it. And having unique names for each of your products and services can be a powerful selling tool. One way to make yourself and your business attractive is to have something exclusive and enticing, promising benefits. Good names for your business, products and services can do that. Good names market for you.xpertise and not masking a lack thereof…Let’s define what I call the black-art practices of confusion:

    1. Job security by confusion: Have you ever had an employee in a particular business unit or practice area paint the picture that things are soooo complex that only they can solve your problem? Nothing is too complex to be explained or understood, and no single individual is invaluable…

    2. Sales by confusion: Have you ever been party to a sales presentation that was so sophisticated and technical that you arrived at the conclusion that surely “these guys really know their stuff” and ended-up purchasing something that wasn’t at all what you thought it would be? Remember, if someone can’t tell explain the benefits to you in plain English the benefits probably don’t exist.

    3. Intimidation by confusion: We’ve probably all had someone attempt to steamroll us at some point in our careers…multi-syllable techno jargon used in circular conversational patterns with an authoritative posture doesn’t mean someone knows what they’re talking about, rather it usually means they are attempting to dazzle you with feigned brilliance in an attempt to intimidate.

    So, what is the best way to deal with the black art of confusion? Force people to justify their positions by being specific…Make these wizards’ of confusion give you examples of relevant experience or have them explain their business logic in understandable terms. Make sure that your client’s, vendors, suppliers, partners, investors and employees all know that you value clear, concise, lucid and accurate communications.

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