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Casual Articles - Drive-Thru Success Secrets
Any professionally trained interviewer can attest these questions are the most asked by people involved with job-hunting. How important is it? Absolutely vital! … How difficult is it? Not hard at all.I can demonstrate the importance with a true story from my book ‘The Art of the Interview’. [*Now on CD-ROM]In the early 1980s I interviewed a young man who, in our meeting, began to quote information pertaining to the company he was applying. He cited the previous year's corporate gross revenue figures, the number of employees’ country wide, projected new product launches and other related information. Need
GUARANTEE MESSAGE. On a recent trip through McDonald’s in Nashville, I saw a "30-second guarantee" sign. Once you pull
It is a good idea to have custom trade show displays to exhibit your products and services. A good trade show display is design according to your company's vision and it gives your booth a distinctive identity of its own as you try to attract new business. A well design custom trade show display creates an impression that results in more business. You can design your own display or hire and expert to create a lasting impact in any tradeshow. Custom trade show displays get you noticed and help you succeed.Designing custom trade show displays does not require any fixed and fast rules. Simple sketches can be used a
When was the last time you went through your drive-thru? What do you see and hear? It’s 11:30 p.m. (or 5:30 p.m.)–do you know what your drive-thru guests are seeing and hearing? Get out of the box, look and listen to customers going through the drive-thru. Here are a few suggestions:
ORDER TAKER AT PEAK TIMES. Andrew Arvay, director of training for an Arby’s franchisee in Tulsa, Oklahoma, trains busy stores to station an employee with a headset just prior to the speaker box. It serves two purposes: (1) to suggest items and become a "human preview board" to help guests who are indecisive, and (2) to take the order of every other car. While one car is ordering at the speaker box, the employee takes the order of the car behind and calls it to the cashier. Two cars move up at a time, and the orders get placed more quickly. They wave the next car to the speaker box and take the order of the following one. Ten extra cars per half-hour of the two peak hours at lunch and dinner equates to over $200 in additional sales per day! Well worth the extra labor.
GUARANTEE MESSAGE. On a recent trip through McDonald’s in Nashville, I saw a "30-second guarantee" sign. Once you pull
The onslaught of people who have recently started their own businesses attests to one thing: people like to be their own boss. This way, if they dislike the person they work for, they can actually do something about it. But, for the rest of us, those of us who are not entrepreneurs or trailblazers of a company, a boss just comes with the territory: having a boss in an office is as essential as having a cubicle.Some bosses are fun, they go to happy hours and pick up the tab. Other are not, they yell at their employees and refuse to throw a holiday party. Fun, not fun, or somewhere in the middle, speaking to your
When was the last time you went through your drive-thru? What do you see and hear? It’s 11:30 p.m. (or 5:30 p.m.)–do you know what your drive-thru guests are seeing and hearing? Get out of the box, look and listen to customers going through the drive-thru. Here are a few suggestions:
ORDER TAKER AT PEAK TIMES. Andrew Arvay, director of training for an Arby’s franchisee in Tulsa, Oklahoma, trains busy stores to station an employee with a headset just prior to the speaker box. It serves two purposes: (1) to suggest items and become a "human preview board" to help guests who are indecisive, and (2) to take the order of every other car. While one car is ordering at the speaker box, the employee takes the order of the car behind and calls it to the cashier. Two cars move up at a time, and the orders get placed more quickly. They wave the next car to the speaker box and take the order of the following one. Ten extra cars per half-hour of the two peak hours at lunch and dinner equates to over $200 in additional sales per day! Well worth the extra labor.
GUARANTEE MESSAGE. On a recent trip through McDonald’s in Nashville, I saw a "30-second guarantee" sign. Once you pull
Do you sometimes find that as soon as you take that leap and decide to make a positive career change, you’re met with criticism and resistance from those around you? They tell you why it’s a bad idea and try to persuade you not to follow your dream.Luckily, it only seems that way. One of the biggest challenges that many people in career transition face is trying to convince their families, friends, coworkers and the people who know them best, that change is a good thing. At a time when everything is in flux, it's tough for us to reassure people we are headed on the path to success despite any obstacles which may
ORDER TAKER AT PEAK TIMES. Andrew Arvay, director of training for an Arby’s franchisee in Tulsa, Oklahoma, trains busy stores to station an employee with a headset just prior to the speaker box. It serves two purposes: (1) to suggest items and become a "human preview board" to help guests who are indecisive, and (2) to take the order of every other car. While one car is ordering at the speaker box, the employee takes the order of the car behind and calls it to the cashier. Two cars move up at a time, and the orders get placed more quickly. They wave the next car to the speaker box and take the order of the following one. Ten extra cars per half-hour of the two peak hours at lunch and dinner equates to over $200 in additional sales per day! Well worth the extra labor.
GUARANTEE MESSAGE. On a recent trip through McDonald’s in Nashville, I saw a "30-second guarantee" sign. Once you pull
I sure wish I had read this book twenty years ago. But then I could not have, since most of the technology he describes and uses to make his argument did not exist back then. I’m talking about a revolutionary new book titled: “The 4-Hour Work Week”...or How to escape the 9 to 5 rat race, live anywhere in the world and join the ‘New Rich.’ Timothy Ferriss has written a book that everyone is talking about because it not only strikes a responsive chord in most of us; but it also shows you how to get there from here. The general idea of this book is how to examine your current lifestyle (particularly your work or business
GUARANTEE MESSAGE. On a recent trip through McDonald’s in Nashville, I saw a "30-second guarantee" sign. Once you pull
Has this every happened to you? You have an account that owes your company a considerable amount of money. Everything goes well for awhile. The payments are made on time, the debtor calls you just because he wants to know how he can make your day better (hey, this is my dream!).Then one day no more calls and worse yet, no more payments. You, being the good employee that you are, attempt to call them and you discover that they have disappeared off of the face of the planet. So, you go back through your previous issues of Collection Advisory to look in the Skip Trace column to ensure your best possibility of findi
GUARANTEE MESSAGE. On a recent trip through McDonald’s in Nashville, I saw a "30-second guarantee" sign. Once you pull up to the window, if you don’t receive your order in 30 seconds, it’s free. Talk about raising the bar. As a customer, I see the clock ticking and the people moving! Try the same thing with your up-sizing. "If we fail to suggest ______, you get it free." It’s amazing how well people perform when someone is watching!
ACCURACY. Although not a drive-thru per se, Sonic gets my order right every time. Why? They read my order to me as it’s handed to me. Don’t just hand out a bag. Describe what the guest is getting. It allows you to catch mistakes right on the spot.
FREQUENCY. Thank the guest and invite them back: "Thanks again! Next time don’t forget to try one of our great new salads!" Wendy’s in my neighborhood has a sticker on the drive-thru that reads, "See you tomorrow!" Do it right and quick and they’ll be back again and again.
HOSPITALITY. Nobody does it better than Chick-fil-A. Hire friendly, model friendly, expect friendly, and you’ll get friendly. I’m not sure how long I sit at the window, but when someone is talking to me and finding out how my day is going, the time passes by much more quickly.
CONDIMENT REQUESTS. Taco Bell does a phenomenal job asking if
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