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    Brand Identity and Brand Image - Brand Identity Guru
    It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company's presence. When companies undertake corporate identity exercises, the
    back of the house. Make a commitment to uniform standards and attendance policies. Ask the staff for input on how to make your restaurant a better place to work--perhaps being a better boss is a good place to
    Is Your System From The 21st Century Or Just Lipstick On A Pig?
    How much has the publishing industry changed over the past 30 years? A lot! So why are most publishing companies using business support systems that were built in the 70's and have been obsolete since the 80's? Because someone has
    Have you pulled up to the gas pump lately and thought about how cheap gas is? If so, that's called conditioning. We've been conditioned over the last few months by the high gas prices that $2 per gallon is cheap. I'm sure the oil companies hope it stays there, and they've conditioned us to accept it.

    Look inside your restaurant. Have you conditioned your customers to accept mediocre food, service, or cook times? Are your employees conditioned knowing you accept the lowest standards possible and they can come in late, out of uniform, and be unproductive? It’s never too late to re-condition the team. It’s not so important where you are today, but rather what you are doing about it.

    Get a jump on New Year’s Resolutions and take the month of December to re-focus on recipes, procedures, cook times, and cleanliness in the back of the house. Make a commitment to uniform standards and attendance policies. Ask the staff for input on how to make your restaurant a better place to work--perhaps being a better boss is a good place to s

    Coastal Vacations Sales Center New Entry Level Product - A Way to Success for Less
    Coastal Vacations is one of the most popular home businesses available. Many people will pay thousands of dollars to join this amazing company. Now however, there has been a new sales center entry level package released for those
    p. I'm sure the oil companies hope it stays there, and they've conditioned us to accept it.

    Look inside your restaurant. Have you conditioned your customers to accept mediocre food, service, or cook times? Are your employees conditioned knowing you accept the lowest standards possible and they can come in late, out of uniform, and be unproductive? It’s never too late to re-condition the team. It’s not so important where you are today, but rather what you are doing about it.

    Get a jump on New Year’s Resolutions and take the month of December to re-focus on recipes, procedures, cook times, and cleanliness in the back of the house. Make a commitment to uniform standards and attendance policies. Ask the staff for input on how to make your restaurant a better place to work--perhaps being a better boss is a good place to

    Easy to Read Articles
    When writing articles, make sure to keep your readers in mind. Studies have shown that most Internet readers tend to scan a page to find the information they are looking for, rather than reading the entire page. This means having g
    ? Are your employees conditioned knowing you accept the lowest standards possible and they can come in late, out of uniform, and be unproductive? It’s never too late to re-condition the team. It’s not so important where you are today, but rather what you are doing about it.

    Get a jump on New Year’s Resolutions and take the month of December to re-focus on recipes, procedures, cook times, and cleanliness in the back of the house. Make a commitment to uniform standards and attendance policies. Ask the staff for input on how to make your restaurant a better place to work--perhaps being a better boss is a good place to

    How to Control Workplace Violence
    Everybody is aware of the sensational cases of workplace violence, where the perpetrator revisits his old workplace and shoots his previous workmates, and perhaps his former employer, then turns the gun on himself. It makes a good
    ant where you are today, but rather what you are doing about it.

    Get a jump on New Year’s Resolutions and take the month of December to re-focus on recipes, procedures, cook times, and cleanliness in the back of the house. Make a commitment to uniform standards and attendance policies. Ask the staff for input on how to make your restaurant a better place to work--perhaps being a better boss is a good place to

    No One Answers The Phone But The Sales Department
    I am writing this column prompted by a recent column in USA Today concerning the difficulty in getting to a live person when experiencing service troubles. The writer gave examples of some national companies that were difficult, i
    back of the house. Make a commitment to uniform standards and attendance policies. Ask the staff for input on how to make your restaurant a better place to work--perhaps being a better boss is a good place to start. Out front, work on hospitality when greeting and thanking the customer vs. putting them through a process. Get the team to suggestive sell and move those new gift cards or gift certificates during the holidays.

    For you personally, condition yourself to say more positive comments than negative ones (4-to-1 is a good ratio), train something new each day, hold interactive pre-shift meetings, role play with your staff, and have a contest-a-day to bring some fun back into the work environment. Making your restaurant great starts with you. If you can’t or won’t re-condition yourself, the staff certainly won’t.

    Remember, gas for $2 per gallon is not cheap…we’re just conditioned to believe it is. Want your staff to be excellent? Condition them to believe that as well!

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