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Casual Articles - Looking Outside
If you’re in the path of a hurricane, your fears are legitimate and realistic.Our fears can also be irrational. We recognize this when we see it in others – the child who thinks all dogs bite, or the adult who’s afraid to ride in an elevator. When we ha
Get to know them. Really get to know the businesses in a 1-2 mile radius --- they are your core lunch customers. Visit them and find out who controls the communication and dis
Copy makeovers can work magic.Perhaps all you need is a little medicine... and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you've got.Chances are you’re sitting on some solid (yet hidden
Get online. Make it even easier for customers to get their meal from you. If you can minimize the ordering process at the unit, you save labor and the customer saves time. Yes, you might have to create an express line, but to have orders placed online, instantly print in the kitchen, and be paid directly into your merchant account saves tons of time when the guest arrives. Additionally, no one has to pay attention to the fax machine! The real benefit, however, is the database of information these customers provide. If you are expecting a slow day, you can use the database of customers to send out a lunch special at 10:30 as a last-minute reminder to visit your restaurant for lunch. Everyone has information but only a few choose to use it!
Get to know them. Really get to know the businesses in a 1-2 mile radius --- they are your core lunch customers. Visit them and find out who controls the communication and dis
When I receive speaking inquiries from organizations who want me to keynote their conferences or meetings, I always chuckle when I hear comments like:“Could you have your assistant fax me a fee schedule? “Who does your booking for you?” “Sho
Get online. Make it even easier for customers to get their meal from you. If you can minimize the ordering process at the unit, you save labor and the customer saves time. Yes, you might have to create an express line, but to have orders placed online, instantly print in the kitchen, and be paid directly into your merchant account saves tons of time when the guest arrives. Additionally, no one has to pay attention to the fax machine! The real benefit, however, is the database of information these customers provide. If you are expecting a slow day, you can use the database of customers to send out a lunch special at 10:30 as a last-minute reminder to visit your restaurant for lunch. Everyone has information but only a few choose to use it!
Get to know them. Really get to know the businesses in a 1-2 mile radius --- they are your core lunch customers. Visit them and find out who controls the communication and dis
Educational conferences feature motivational and educational sessions for industry newcomers and experienced executives in key business categories, including management, investment, technology and business skills development. They help explore and discover innov
Get to know them. Really get to know the businesses in a 1-2 mile radius --- they are your core lunch customers. Visit them and find out who controls the communication and dis
If there is one certainty in life, it's that no two people are exactly alike. Even twins have their differences. Some people enjoy structure and the concept of a corporate environment while others look for alternatives to regular jobs. There are even a few pe
Get to know them. Really get to know the businesses in a 1-2 mile radius --- they are your core lunch customers. Visit them and find out who controls the communication and dis
Gone are the days when checks were produced by hand. Through the help of computers, laser printers and programs that take check writing to a higher level, several options are now available for those who put a premium on fast and accurate check management.
Get to know them. Really get to know the businesses in a 1-2 mile radius --- they are your core lunch customers. Visit them and find out who controls the communication and distribution in the office, as well as who is responsible for placing catering and large orders. Invite them in for a free meal or, better yet . . .
Edible business card. Pick a local business per week or day and deliver a surprise lunch attached to your business card. Not only is it a nice surprise, but it will also create a buzz for your brand and keep you top-of-mind when the employees are hungry. Treat your local businesses like friends and they’ll repay the favor with their loyalty.
As a reminder, marketing should be the step that happens AFTER your operation is running top-notch. There is no sense bringing in more customers for an average or belowaverage experience --- it just hastens your demise. Focus on the inside and then look outside. Your customers are waiting for you!
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