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    Things to Observe When Writing a Sales Letter
    Have you ever received a letter that tells you about a product or advises you to buy it? You may have or may have been convinced by the letter. That kind of communication is called a sales letter.A sales letter is generated and sent by a company directly or through the intervention and help of a marketing or advertising firm. Thus, before the letter reached, you, there were several quality control measures that were put in place.The sales letter may be short, but it can sufficiently tell so much about a company and the products that company sells. Through the years, sales letters surely are working, thus, many companies are opting to use them to boost sales, and eventually, earnings.Because
    >Most of us laughed at the Power-of-Positive-Thinking – and considered ourselves intelligent because we didn’t fool ourselves. Does ‘saying-so – make-it-so?”

    The words we use habitually – are cues to how our brain thinks about success and failure. The Placebo-Effect proves that how we talk, and what we expect and trust to happen – has a demonstrable cause-and-effect response on how our brain works.

    Nocebo – Means “I Will Harm You!”

    From Latin we get placebo, and its sister-state - ‘nocebo’, which indicates that expectations of rejection, failure, and loss are the basis of self-sabotage.

    The negative words, gestures and facial expressions we use cause our brain to lead us down the path to destruction. Is it all in your head, and persistence-and- determination don’t coun

    Yeah, It IS Lonely At the Top
    Sometimes when you run a business you feel as lonely as the Maytag repairman. Loneliness and isolation are very common problems for business owners. You sit at your desk wondering if you are steering your business in the right direction. When faced with a decision, you worry that you may be making a mistake or missing an opportunity. You get frustrated because you have no one to talk to about all the problems and decisions you have to make everyday. When you have a confidential matter you can’t discuss with employees, family members, or friends you suffer in silence because you don’t have an advisor to turn to. And unless your spouse is an MBA, he or she probably doesn’t have the answers you need either.F
    I Know You Heard of Placebo – but They Got it All Wrong!

    Let’s start with research, facts and proof – not idle rambling.

    Researchers at the University of Michigan, published in the Journal of Neuroscience in August 2005:

    Lead researcher – Jon-Kar Zubieta said: Endorphins (the body’s opiates), are released in pain-related areas of the brain – when we “expect” drugs to relieve our pain.

    The operative word is ‘expect’ because the emotion of positive-expectation causes physical changes in mind-and-body.

    Some might argue that expecting is a cognitive (thinking) behavior, not an emotional one. Maybe it’s both, but PET(Positron Emission Tomography) scans, produce proof-positive that a ‘placebo’ – Latin for “I shall please”, changes the brain. It’s as real as a New Orleans Heart Attack after seeing your home and source of livelihood destroyed.

    A placebo demonstration is required by the U.S. government to test the effectiveness of new drugs proposed to the Federal Drug Administration. Manufactures must prove their new drug produces more cures than a phony-baloney with no active ingredients – say – a saline-solution injection with no drugs in it.

    The Placebo can account for a minimum of thirty (30%) of all cures.

    Does that mean we cure ourselves?

    You have heard the expression – the placebo-effect – it’s in the dictionary and reads – a sense of benefit felt by a patient that arises solely from the knowledge that treatment has been given. A sugar pill instead of an antibiotic fits the bill.

    The Experts Discounted The Placebo as Unscientific

    Imagine the surprise of scientists when they saw brain scans with modifications of brain structures from patients who were give placebos - and not real drugs. The experiment involved the injection into the jaws of the volunteers (a harmless procedure), of either a legitimate pain-killer or the powerless placebo.

    You don’t have to remember it’s called the “mu opioid receptors” of the brain, it means that the brain produces its own pain-killers strangely similar to opium, and is received and used to reduce or eliminate pain by the mind-and-body. Mu - is the twelfth-letter of the Greek alphabet.

    When the patients were “told” they would receive painkillers – just the mental expectation without the active drug ingredients – as part of the experiment – their brains began to release Endorphins – a natural copycat of manufactured morphine. And what happened? Right – the placebo caused the pain to vanish as if the volunteers had received the active drugs.

    It’s All in The Mind?

    Do we all have the same level of expectation about life – health – success?

    How do you even measure a mental construct like – expectation?

    Here’s what the University of Michigan scientists concluded:

    the power of the placebo was in-sync with the degree of each patient’s level of belief in the power of the alleged drug.

    Huh? The stronger your belief in the effectiveness of the injection, pill or even surgery – they better your results.

    The better relationship you have with the doctor – trust her/him – the better odds you recover and live - verses…

    Most of us laughed at the Power-of-Positive-Thinking – and considered ourselves intelligent because we didn’t fool ourselves. Does ‘saying-so – make-it-so?”

    The words we use habitually – are cues to how our brain thinks about success and failure. The Placebo-Effect proves that how we talk, and what we expect and trust to happen – has a demonstrable cause-and-effect response on how our brain works.

    Nocebo – Means “I Will Harm You!”

    From Latin we get placebo, and its sister-state - ‘nocebo’, which indicates that expectations of rejection, failure, and loss are the basis of self-sabotage.

    The negative words, gestures and facial expressions we use cause our brain to lead us down the path to destruction. Is it all in your head, and persistence-and- determination don’t count

    Internet Partnerships - Don't Throw Away Your Business
    General partnerships are a poor business entity choice when it comes to pursuing business activities. They fail to provide the asset protection shield that should always be put between your business activities and personal assets. Many small businesses, however, find it profitable to combine their product or services with other small businesses. In doing so, they often fail to realize that they are subjecting them to the same exposure as a general partnership.Why Even Worry About It?You put a lot of time, money and sweat into your business. After years of effort, you have it fine-tuned and are making a nice living. How willing are you to lose your business?Consider the following hypothetica
    eans Heart Attack after seeing your home and source of livelihood destroyed.

    A placebo demonstration is required by the U.S. government to test the effectiveness of new drugs proposed to the Federal Drug Administration. Manufactures must prove their new drug produces more cures than a phony-baloney with no active ingredients – say – a saline-solution injection with no drugs in it.

    The Placebo can account for a minimum of thirty (30%) of all cures.

    Does that mean we cure ourselves?

    You have heard the expression – the placebo-effect – it’s in the dictionary and reads – a sense of benefit felt by a patient that arises solely from the knowledge that treatment has been given. A sugar pill instead of an antibiotic fits the bill.

    The Experts Discounted The Placebo as Unscientific

    Imagine the surprise of scientists when they saw brain scans with modifications of brain structures from patients who were give placebos - and not real drugs. The experiment involved the injection into the jaws of the volunteers (a harmless procedure), of either a legitimate pain-killer or the powerless placebo.

    You don’t have to remember it’s called the “mu opioid receptors” of the brain, it means that the brain produces its own pain-killers strangely similar to opium, and is received and used to reduce or eliminate pain by the mind-and-body. Mu - is the twelfth-letter of the Greek alphabet.

    When the patients were “told” they would receive painkillers – just the mental expectation without the active drug ingredients – as part of the experiment – their brains began to release Endorphins – a natural copycat of manufactured morphine. And what happened? Right – the placebo caused the pain to vanish as if the volunteers had received the active drugs.

    It’s All in The Mind?

    Do we all have the same level of expectation about life – health – success?

    How do you even measure a mental construct like – expectation?

    Here’s what the University of Michigan scientists concluded:

    the power of the placebo was in-sync with the degree of each patient’s level of belief in the power of the alleged drug.

    Huh? The stronger your belief in the effectiveness of the injection, pill or even surgery – they better your results.

    The better relationship you have with the doctor – trust her/him – the better odds you recover and live - verses…

    Most of us laughed at the Power-of-Positive-Thinking – and considered ourselves intelligent because we didn’t fool ourselves. Does ‘saying-so – make-it-so?”

    The words we use habitually – are cues to how our brain thinks about success and failure. The Placebo-Effect proves that how we talk, and what we expect and trust to happen – has a demonstrable cause-and-effect response on how our brain works.

    Nocebo – Means “I Will Harm You!”

    From Latin we get placebo, and its sister-state - ‘nocebo’, which indicates that expectations of rejection, failure, and loss are the basis of self-sabotage.

    The negative words, gestures and facial expressions we use cause our brain to lead us down the path to destruction. Is it all in your head, and persistence-and- determination don’t coun

    Career Satisfaction and Career Fit - 7 Days to Getting on the Right Track With Your Career
    Day One: Completely eliminate the following phrase from your vocabulary: “It is too late”. Live with how good it feels to change your perspective. It is never too late to have your dream career. It might be difficult to go after it. It might be one of the greatest challenges of your life, but if you desire it, it is never too late.Day Two: Dare to dream and dream big. Do you have a dream? Do you imagine yourself pursuing another path and working in a new career or field? What is it? How do you want to spend your days? If you already enjoy your career, how could you make it better? Brainstorm your ideas and think about these questions.If you are spending an inordinate amo
    entific

    Imagine the surprise of scientists when they saw brain scans with modifications of brain structures from patients who were give placebos - and not real drugs. The experiment involved the injection into the jaws of the volunteers (a harmless procedure), of either a legitimate pain-killer or the powerless placebo.

    You don’t have to remember it’s called the “mu opioid receptors” of the brain, it means that the brain produces its own pain-killers strangely similar to opium, and is received and used to reduce or eliminate pain by the mind-and-body. Mu - is the twelfth-letter of the Greek alphabet.

    When the patients were “told” they would receive painkillers – just the mental expectation without the active drug ingredients – as part of the experiment – their brains began to release Endorphins – a natural copycat of manufactured morphine. And what happened? Right – the placebo caused the pain to vanish as if the volunteers had received the active drugs.

    It’s All in The Mind?

    Do we all have the same level of expectation about life – health – success?

    How do you even measure a mental construct like – expectation?

    Here’s what the University of Michigan scientists concluded:

    the power of the placebo was in-sync with the degree of each patient’s level of belief in the power of the alleged drug.

    Huh? The stronger your belief in the effectiveness of the injection, pill or even surgery – they better your results.

    The better relationship you have with the doctor – trust her/him – the better odds you recover and live - verses…

    Most of us laughed at the Power-of-Positive-Thinking – and considered ourselves intelligent because we didn’t fool ourselves. Does ‘saying-so – make-it-so?”

    The words we use habitually – are cues to how our brain thinks about success and failure. The Placebo-Effect proves that how we talk, and what we expect and trust to happen – has a demonstrable cause-and-effect response on how our brain works.

    Nocebo – Means “I Will Harm You!”

    From Latin we get placebo, and its sister-state - ‘nocebo’, which indicates that expectations of rejection, failure, and loss are the basis of self-sabotage.

    The negative words, gestures and facial expressions we use cause our brain to lead us down the path to destruction. Is it all in your head, and persistence-and- determination don’t coun

    Why Do You Need Travel Insurance for Vacation Rentals
    There are many different reasons that could force a family or an individual to cancel a vacation, return home early or cause them to seek emergency medical treatment while traveling. These things are not always immediately available when you travel to a place you are unfamiliar with. Travel insurance is for anyone who is willing to invest a small percentage more to insure their own safely and the safety of their loved ones along with their investment. While things like safety and monetary protection may be the most important thing that you would think to protect, there are many more common inconveniences that could befall even the most careful traveler.If you were to book a nice place with Cabo San Luc
    o release Endorphins – a natural copycat of manufactured morphine. And what happened? Right – the placebo caused the pain to vanish as if the volunteers had received the active drugs.

    It’s All in The Mind?

    Do we all have the same level of expectation about life – health – success?

    How do you even measure a mental construct like – expectation?

    Here’s what the University of Michigan scientists concluded:

    the power of the placebo was in-sync with the degree of each patient’s level of belief in the power of the alleged drug.

    Huh? The stronger your belief in the effectiveness of the injection, pill or even surgery – they better your results.

    The better relationship you have with the doctor – trust her/him – the better odds you recover and live - verses…

    Most of us laughed at the Power-of-Positive-Thinking – and considered ourselves intelligent because we didn’t fool ourselves. Does ‘saying-so – make-it-so?”

    The words we use habitually – are cues to how our brain thinks about success and failure. The Placebo-Effect proves that how we talk, and what we expect and trust to happen – has a demonstrable cause-and-effect response on how our brain works.

    Nocebo – Means “I Will Harm You!”

    From Latin we get placebo, and its sister-state - ‘nocebo’, which indicates that expectations of rejection, failure, and loss are the basis of self-sabotage.

    The negative words, gestures and facial expressions we use cause our brain to lead us down the path to destruction. Is it all in your head, and persistence-and- determination don’t coun

    Make Your Web Site Stand Out
    When visitors add your web site to their Favorites or bookmark your site, what shows up in their list of sites? There are at least two things you can do to make sure your site stands out on anyone's list of Favorites, including a great idea that very few sites use. If you have a webmaster, he or she should be able to make these changes quickly, and those who maintain their own sites can easily handle these simple tasks.First, make sure each page of your site has a good title. When you view your site in Internet Explorer or Netscape, what shows up at the very top of the screen? If it says "Home Page" or, even worse, "Untitled," that is what visitors will see when they include your site in their Favorites.
    >Most of us laughed at the Power-of-Positive-Thinking – and considered ourselves intelligent because we didn’t fool ourselves. Does ‘saying-so – make-it-so?”

    The words we use habitually – are cues to how our brain thinks about success and failure. The Placebo-Effect proves that how we talk, and what we expect and trust to happen – has a demonstrable cause-and-effect response on how our brain works.

    Nocebo – Means “I Will Harm You!”

    From Latin we get placebo, and its sister-state - ‘nocebo’, which indicates that expectations of rejection, failure, and loss are the basis of self-sabotage.

    The negative words, gestures and facial expressions we use cause our brain to lead us down the path to destruction. Is it all in your head, and persistence-and- determination don’t count? Life is action – not thinking about doing. It’s not who you are deep inside – it is what you ‘do’. Our brain is affected by the words we use, and by non-verbal body-language that reveals how we feel about things, people and situations. Success is all about thinking, feeling and doing.

    Here’s an analogy - the brain is our hardware, while our mind is the software and sets the goals. What we must remember is that our brain is listening to our words, and awaiting its marching-orders, just as your fingers on the computer ‘point-and-click’ your commands. How you expect-to-be-treated causes people to modify their behaviors. What results you expect to obtain – affects the amount of effort your mind-and-body produce. Give-it-a-thought – and implement a ‘success-orientation’.

    Endwords

    It is time to change our attitude about the power of ‘expectation’, and how our mind affects our body. Your thinking – (words and pictures), and body-language work in tandem to produce the results we get.

    Produce a Duchenne-Smile on your face three-times daily and you feel better and produce better results.

    Now we know for the first time that it is not just ‘fooling-yourself’, but enlisting the help of your mind to affect meaningful and significant changes in your body.

    Want to produce better results in your life?

    Be aware of the specific words you use about yourself and your activities – cursing is a nocebo, and positive expectations and directed-effort - is your placebo.

    See ya,

    copyright © 2005 H. Bernard Wechsler www.speedlearning.org hbw@speedlearning.org -----------------------------------------------------------------------------------------------------------

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