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    Businesses with Large Client List Save Big with Custom Greeting Cards
    If you are involved in the selling of real estate, then your entire business depends upon your clientele. You want people to believe that they could not find or sell their homes without you. Before they can believe in you, they have to know about you. Sending cards via the mail to people randomly is a great way to build your roster of clients and will give you the opportunity to convince them of your worth.In order for a person involved in selling real estate to succeed, they must have clients. In today’s competitive market, it can be difficult for a relatively unknown agent or broker to convince potential clients that they are any different than the majority. By mailing out cards to introduce yourself and tell others about you and your business practices, you invite them to take an intimate look at what you do. This will be enough to pique their interests and call or contact you to find out more information. At this point, it will be your turn to blow them out of the water.As marketing yourself is integral in this line of work, after a sale has been made and closed, sending cards out to your clients thanking them for their business is a nice touch. This will make it easier for them to think of you when they need to buy or sell again or if they know others in the market. Recommenda
    ation issues and delays in the SIA issuing licences. As of 20 March 2006, licences became a legal requirement for manned security staff, but only 36,000 had licences out of an estimated 93,000 applicable security personnel. Two months on, there are only 52,000 with licences and many of the rest could be working illegally. The SIA blame the delay on applicants and their employers for applying late.

    Improving Contractor Standards?

    The SIA’s Approved Contractor Scheme (ACS) has proved to be much more controversial. Introduced in March 2006 it would, ‘for the first time, provide a universally recognised hallmark of quality for suppliers of private security companies’, by approving manned security companies based on specified criteria. Although it could be argued that the SIA has laudable intentions, it completely ignores the fact the NSI has, for over a decade – and continues to – operate voluntary guarding schemes to a very high standard.

    The ACS, for all

    How To Write Really Good Ads
    All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.Generally, the "ad writer" wants the prospect to do one of the following:Visit the store or website to see and judge the product for himself, or immediately reach for his credit card or write a check and send for the merchandise being advertised.Phone for an appointment to hear the full sales presentation, or write for futher information which amounts to the same thing.The bottom line in any ad is quite simple: To make the reader buy the product or service. Any ad that causes the reader to only pause in his thinking, to just admire the product, or to simply believe what is written about the product--is not doing it's job completely.The "ad writer" must know exactly what he wants his reader to do, and any ad that does not elicit the desired action is an absolute waste of time and money.In order to elicit the desired action from the prospect, all ads are written according to a simple "master formula" which is:1) Attract the ATTENTION of your prospect2
    The progress of safety standards continues to be a topical issue. As society develops, we demand even higher standards from every field and the security and fire sectors are no exception. However, we also look for every opportunity to reduce our costs and far from seeking out value for money, we are sometimes tempted by the cheapest option. This is rarely the best option and we know that the value route is a better one. But our insatiable demand for cheap solutions often encourages us to turn a blind eye to the negatives of taking this direction, making us vulnerable to the approaches of poor quality and unscrupulous service providers.

    So we choose the cheapest option and pray that nothing goes wrong. Rarely is it that simple. When the service falls down or our insurer won’t pay up or we even end up being prosecuted for failure to comply with regulations, we cry foul. It would be unfair to say that we are always looking for the cheapest option irrespective of the consequences, but it happens enough to allow the bad to thrive.

    Security and fire protection responsibilities provide no exception to this trend. Both are often viewed as a grudge purchase and the temptation to keep the cost of such a service to a minimum is often a direction company decision makers opt to choose. The resulting problems can lead to a chorus of complaints and action has to be taken to protect the whole.

    Voluntary Regulation vs. Government Intervention

    Sometimes successful action can be achieved by an industry policing itself by creating its own codes of conduct, which suppliers can sign up to and customers can select from. However, government intervention through regulation is sometimes required. Examples of both approaches can be seen in the security sector today.

    The electronic security sector, embracing technologies such as intruder alarms, CCTV and access control systems, has a strong record of regulating itself to an acceptable level. For 35 years, the National Security Inspectorate (NSI), through various guises including NACOSS, has been leading voluntary regulation in this area. The need to develop higher standards was a result not only of customer demand, but was also driven by insurance companies seeking to lessen their risk exposure and the police seeking to reduce false alarms.

    Although voluntary regulation has been successful in the electronic sector, it has had less impact in the manned security area. This can probably be attributed to a number of issues including vicious price competition linked to the customer expectation of paying low prices. Insurers have not always been as rigorous in their specification of approved companies in this area - although this is changing. NSI operates voluntary regulation for manned security companies and many have chosen this route. However, there are those who continue to operate outside voluntary regulation, many providing an unacceptable service or operating with criminal intent.

    The resulting problems caused by some unregulated companies combined with lobbying from various security and customer-interested organisations including NSI, led to the government introducing the Private Security Industry Act 2001 (PSIA) with the objective of improving standards in the security industry. The PSIA resulted in the creation of the Security Industry Authority (SIA) under the direction of the Home Office. The SIA has in-turn introduced two initiatives.

    Licensing of Security Staff

    It firstly introduced much welcomed licensing of security staff operating in door supervision, wheel-clamping and most recently in March 2006, contracted manned security (but critically not in-house) and public space CCTV surveillance for example. Other areas, such as private investigators and security consultants, are likely to follow in the near future.

    Licensing however has not been without its problems that have arisen from administration issues and delays in the SIA issuing licences. As of 20 March 2006, licences became a legal requirement for manned security staff, but only 36,000 had licences out of an estimated 93,000 applicable security personnel. Two months on, there are only 52,000 with licences and many of the rest could be working illegally. The SIA blame the delay on applicants and their employers for applying late.

    Improving Contractor Standards?

    The SIA’s Approved Contractor Scheme (ACS) has proved to be much more controversial. Introduced in March 2006 it would, ‘for the first time, provide a universally recognised hallmark of quality for suppliers of private security companies’, by approving manned security companies based on specified criteria. Although it could be argued that the SIA has laudable intentions, it completely ignores the fact the NSI has, for over a decade – and continues to – operate voluntary guarding schemes to a very high standard.

    The ACS, for all

    Three Core Questions That Define Organizational Culture
    "I respect those who know their own wishes. The greatest part of all the mischief in the world arises from the fact that many do not sufficiently understand their own aims. They have undertaken to build a tower, and spend no more labor on the foundation than would be necessary to erect a hut." — Johann Wolfgang von GoetheOver the years we've been involved in too many "vernacular engineering" debates as management teams argue about whether the statement they've been crafting is a vision, a mission, a statement of values and goals, or the like. Often these philosophical labeling debates are like trying to pick the flyspecks out of the pepper. Unless we're lexicographers and our company is in the dictionary business, we shouldn't worry about the precise definition of vision, mission, values, or whatever we may be calling the words we're using to define who we are and where we're trying to go.What does matter is that our teams have discussed, debated, and decided on the answers to these three questions (in no particular order): Where are we going (our vision or picture of our preferred future)? What do we believe in (our principles or values)? Why do we exist (our purpose or niche)? I call these the 3 Ps — picture or preferred future, principles, and purpose. They are critically import
    uences, but it happens enough to allow the bad to thrive.

    Security and fire protection responsibilities provide no exception to this trend. Both are often viewed as a grudge purchase and the temptation to keep the cost of such a service to a minimum is often a direction company decision makers opt to choose. The resulting problems can lead to a chorus of complaints and action has to be taken to protect the whole.

    Voluntary Regulation vs. Government Intervention

    Sometimes successful action can be achieved by an industry policing itself by creating its own codes of conduct, which suppliers can sign up to and customers can select from. However, government intervention through regulation is sometimes required. Examples of both approaches can be seen in the security sector today.

    The electronic security sector, embracing technologies such as intruder alarms, CCTV and access control systems, has a strong record of regulating itself to an acceptable level. For 35 years, the National Security Inspectorate (NSI), through various guises including NACOSS, has been leading voluntary regulation in this area. The need to develop higher standards was a result not only of customer demand, but was also driven by insurance companies seeking to lessen their risk exposure and the police seeking to reduce false alarms.

    Although voluntary regulation has been successful in the electronic sector, it has had less impact in the manned security area. This can probably be attributed to a number of issues including vicious price competition linked to the customer expectation of paying low prices. Insurers have not always been as rigorous in their specification of approved companies in this area - although this is changing. NSI operates voluntary regulation for manned security companies and many have chosen this route. However, there are those who continue to operate outside voluntary regulation, many providing an unacceptable service or operating with criminal intent.

    The resulting problems caused by some unregulated companies combined with lobbying from various security and customer-interested organisations including NSI, led to the government introducing the Private Security Industry Act 2001 (PSIA) with the objective of improving standards in the security industry. The PSIA resulted in the creation of the Security Industry Authority (SIA) under the direction of the Home Office. The SIA has in-turn introduced two initiatives.

    Licensing of Security Staff

    It firstly introduced much welcomed licensing of security staff operating in door supervision, wheel-clamping and most recently in March 2006, contracted manned security (but critically not in-house) and public space CCTV surveillance for example. Other areas, such as private investigators and security consultants, are likely to follow in the near future.

    Licensing however has not been without its problems that have arisen from administration issues and delays in the SIA issuing licences. As of 20 March 2006, licences became a legal requirement for manned security staff, but only 36,000 had licences out of an estimated 93,000 applicable security personnel. Two months on, there are only 52,000 with licences and many of the rest could be working illegally. The SIA blame the delay on applicants and their employers for applying late.

    Improving Contractor Standards?

    The SIA’s Approved Contractor Scheme (ACS) has proved to be much more controversial. Introduced in March 2006 it would, ‘for the first time, provide a universally recognised hallmark of quality for suppliers of private security companies’, by approving manned security companies based on specified criteria. Although it could be argued that the SIA has laudable intentions, it completely ignores the fact the NSI has, for over a decade – and continues to – operate voluntary guarding schemes to a very high standard.

    The ACS, for all

    Will Your Brand Take Root This Spring? - Part 2
    Through June our newsletter will help you look at the various components of an integrated marketing plan. In the last issue, we shared some thoughts on your visual identity -- how it involves more than just your logo and some different ways you can use the concept of visual identity to grow your brand. In this issue, we’ll share the basics of advertising and make some recommendations about things you should consider when making decisions about advertising.Many people use the terms advertising and marketing interchangeably, but they don’t mean the same thing.Marketing refers to everything a business does to promote itself in the marketplace, and to create or strengthen its reputation in the minds of consumers.Advertising is just one method or strategy in an integrated marketing plan. While it’s important to communicate a consistent message to consumers through the various pieces of your integrated marketing plan, advertising typically is very time sensitive and very specific in the message that’s being delivered. Two clear examples of advertising are an ad in the phone book (promoting a solution to an immediate need or problem) and a newspaper circular for a department store’s weekend sale (also promoting a solution to an immediate need or problem).Here are a few basic
    For 35 years, the National Security Inspectorate (NSI), through various guises including NACOSS, has been leading voluntary regulation in this area. The need to develop higher standards was a result not only of customer demand, but was also driven by insurance companies seeking to lessen their risk exposure and the police seeking to reduce false alarms.

    Although voluntary regulation has been successful in the electronic sector, it has had less impact in the manned security area. This can probably be attributed to a number of issues including vicious price competition linked to the customer expectation of paying low prices. Insurers have not always been as rigorous in their specification of approved companies in this area - although this is changing. NSI operates voluntary regulation for manned security companies and many have chosen this route. However, there are those who continue to operate outside voluntary regulation, many providing an unacceptable service or operating with criminal intent.

    The resulting problems caused by some unregulated companies combined with lobbying from various security and customer-interested organisations including NSI, led to the government introducing the Private Security Industry Act 2001 (PSIA) with the objective of improving standards in the security industry. The PSIA resulted in the creation of the Security Industry Authority (SIA) under the direction of the Home Office. The SIA has in-turn introduced two initiatives.

    Licensing of Security Staff

    It firstly introduced much welcomed licensing of security staff operating in door supervision, wheel-clamping and most recently in March 2006, contracted manned security (but critically not in-house) and public space CCTV surveillance for example. Other areas, such as private investigators and security consultants, are likely to follow in the near future.

    Licensing however has not been without its problems that have arisen from administration issues and delays in the SIA issuing licences. As of 20 March 2006, licences became a legal requirement for manned security staff, but only 36,000 had licences out of an estimated 93,000 applicable security personnel. Two months on, there are only 52,000 with licences and many of the rest could be working illegally. The SIA blame the delay on applicants and their employers for applying late.

    Improving Contractor Standards?

    The SIA’s Approved Contractor Scheme (ACS) has proved to be much more controversial. Introduced in March 2006 it would, ‘for the first time, provide a universally recognised hallmark of quality for suppliers of private security companies’, by approving manned security companies based on specified criteria. Although it could be argued that the SIA has laudable intentions, it completely ignores the fact the NSI has, for over a decade – and continues to – operate voluntary guarding schemes to a very high standard.

    The ACS, for all

    Feedback is the Breakfast of Champions
    Do you encourage customer feedback with hotlines, focus groups and in-depth customer surveys?One car manufacturer was exposed for systematically hiding customer complaints over a period of thirty years. How would you feel buying an automobile from a company with a policy and culture like that?With your suppliers, what kind of customer are you? If they make a mistake, do you tell them right away and give practical suggestions for improvement?How frequently do you give feedback to your team members? Are they satisfied with once-a-year appraisals? Are you? Is that enough to keep your people motivated and improving?Many organizations have shifted from basic ‘boss-to-subordinate job reviews’ to ‘360-degree evaluation’. These exercises include constructive input from superiors and subordinates as well as colleagues, customers and suppliers.In ‘720-degree evaluation’, each person being evaluated simultaneously appraises those evaluating him or her. These reciprocal exchanges allow a coordinated, quarterly flow of constructive compliments, critiques and suggestions. Key Learning Point -------------------------------------------------------------------------------- A regular, vigorous dose of omnidirectional feedback helps individual employe
    ting with criminal intent.

    The resulting problems caused by some unregulated companies combined with lobbying from various security and customer-interested organisations including NSI, led to the government introducing the Private Security Industry Act 2001 (PSIA) with the objective of improving standards in the security industry. The PSIA resulted in the creation of the Security Industry Authority (SIA) under the direction of the Home Office. The SIA has in-turn introduced two initiatives.

    Licensing of Security Staff

    It firstly introduced much welcomed licensing of security staff operating in door supervision, wheel-clamping and most recently in March 2006, contracted manned security (but critically not in-house) and public space CCTV surveillance for example. Other areas, such as private investigators and security consultants, are likely to follow in the near future.

    Licensing however has not been without its problems that have arisen from administration issues and delays in the SIA issuing licences. As of 20 March 2006, licences became a legal requirement for manned security staff, but only 36,000 had licences out of an estimated 93,000 applicable security personnel. Two months on, there are only 52,000 with licences and many of the rest could be working illegally. The SIA blame the delay on applicants and their employers for applying late.

    Improving Contractor Standards?

    The SIA’s Approved Contractor Scheme (ACS) has proved to be much more controversial. Introduced in March 2006 it would, ‘for the first time, provide a universally recognised hallmark of quality for suppliers of private security companies’, by approving manned security companies based on specified criteria. Although it could be argued that the SIA has laudable intentions, it completely ignores the fact the NSI has, for over a decade – and continues to – operate voluntary guarding schemes to a very high standard.

    The ACS, for all

    What Your Electronics Manufacturing Service Provider Needs from You
    Contract electronics manufacturing service or EMS providers typically work with customers in a wide range of industries with differing requirements for inventory control, testing, product packaging, and product support. In some applications, the EMS provider simply assembles the printed circuit boards and then ships the boards to the customer. In other applications, the EMS provider will assemble the printed circuit board, load firmware/software into memory, test the board, and then assemble the board and associated cables, enclosures, and documentation into a finished product that is shipped to the customer. Some customers will provide all of the materials, raw boards and electronic components, required for a job and the EMS provider assemblies the printed circuit boards, performs any required testing, and ships the finished boards to the customer. This is generally considered as inventory provided on a consignment basis where the EMS provider basically provides labor and expertise only. Some customers provide some portion on the materials, such as specialty or high cost integrated circuits, proprietary parts such as transformers or coils, raw printed circuit boards, etc. and rely on the EMS provider to purchase the remainder of the components needed to assemble the boards. Most EMS providers p
    ation issues and delays in the SIA issuing licences. As of 20 March 2006, licences became a legal requirement for manned security staff, but only 36,000 had licences out of an estimated 93,000 applicable security personnel. Two months on, there are only 52,000 with licences and many of the rest could be working illegally. The SIA blame the delay on applicants and their employers for applying late.

    Improving Contractor Standards?

    The SIA’s Approved Contractor Scheme (ACS) has proved to be much more controversial. Introduced in March 2006 it would, ‘for the first time, provide a universally recognised hallmark of quality for suppliers of private security companies’, by approving manned security companies based on specified criteria. Although it could be argued that the SIA has laudable intentions, it completely ignores the fact the NSI has, for over a decade – and continues to – operate voluntary guarding schemes to a very high standard.

    The ACS, for all intents and purposes, could be argued to be mandatory. It provides a dispensation for ACS approved contractors to operate by allowing a percentage of new security officers (who have applied) to be employed without licences. With the high turnover of security personnel and the necessary fluidity of staff resources, the ACS will be essential for security companies needing to operate flexibly.

    The ACS is based on the business improvement ISO9001:2000 Quality Management and the European Foundation for Quality Management (EFQM) models. This scheme also refers to British Standards. ACS applicant companies are assessed by any one of currently eight assessment bodies, including NSI’s parent body Insight Certification Ltd. Approval is based on completion of the SIA’s self-assessment workbook. Companies are re-assessed on an annual basis and have to re-apply for the ACS every three years.

    The weakness of the ACS is that its standards are not robust or security-specific enough and that it does not allow for comparison between mediocre and excellent companies. Although it may result in some companies, who previously failed to meet any level of recognised standards, improving their performance, it could also have an impact at the other end of the scale where companies operating to higher standards, such as those approved through NSI’s guarding schemes, might consider abandoning these to focus solely on the criteria of the ACS. Such a step could be detrimental to the quality of service delivery and would not allow excellent companies to distinguish themselves from the mediocre.

    The SIA was created to find a solution to improve standards in the security industry. The ACS focuses heavily on how companies are run as businesses, taking a holistic view of its management. Although any approval needs to examine overall company performance to assess whether the business will perform satisfactorily and reliably, the key emphasis must surely focus on aspects relating to security. Hence, NSI focuses more on the service delivery elements of the business by inspecting to security specific British Standards, as well as providing a rounded view of the business in terms of its ability to perform to expectations. This non-security focus of the ACS is reflected in the nature of the assessment bodies it is using. Only two currently specialise in the security sector of which Insight Certification is one.

    Why are NSI’s guarding schemes better? Firstly, NSI require approved companies to comply with the relevant British Standards. These Standards have been developed over many years by expert security and customer consensus. Secondly, NSI structures its approval through three levels, Gold, Silver and Bronze. The premier Gold scheme includes the majority of NSI approved companies and all these must comply with the industry specific ISO 9001:2000 Quality Management System. The Silver scheme provides for newer and smaller companies where ISO 9001:2000 is not appropriate and Bronze is a time-limited entry scheme focusing on encouraging approval at an early stage of a company’s life.

    It will take time to see whether the ACS improves or reduces standards, but it will lead to increased costs that are likely to be passed on to customers. However, for customers wishing to differentiate between the best and the average ACS approved companies, need look no further than those displaying the NSI logo as a mark of the highest quality.

    European Standards and Grading – Caution!

    Briefly reverting to intruder alarm systems, British Standards (BS 4347 etc.) were recently replaced by a UK scheme (known as PD 6662) calling up European Standards (EN 50131/EN 50136). Common with any changes, confusion has arisen in some areas. As a rule, UK insurers are following the guidelines set down by these standards and are specifying that new systems must be installed to an appropriate grade relative to the level o

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