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  • Casual Articles - Client Focus and the Impact on the Internal Organization - An Article Publishing Example

    Top Customer Service Speaker Says: Beware of Aversive Conditioning in Customer Service!
    I was just pouring some dry creamer into my coffee when I noticed something for the second time.I say the second time because the first time around, this perception didn’t stick with me.The creamer I bought, at a substantial discount at my grocery store, contains the same basic ingredients as the well known brand.But it costs one-third of the famo
    t know where to follow it.

    The solution
    What you normally see in business is that the employees are guided by the limitation of the system. In many cases there is some kind of an information system and as any system these are always limited in their functionality, because it would make these systems too expensive to solve all possible exceptions. The system is leading the organization in these (and many other) cases. The auth

    Career Change - Emotional Intelligence for Knowledge Workers?
    Nowadays we can expect to survive the second half of our lives and as our work is knowledge-based - we knowledge workers are not finished after 30 years on the job - Are we merely bored?There are three ways to develop another career: The first way is to really start a career. Our original career decision (at school or college) may have been simply around 'getti
    Article marketing is just like a real business; there are the employees or freelancers (authors), the publishing system and the editors (together the internal organization) and there are ... the clients (the readers). The goal is to get satisfied clients.

    And there is always a problem. For example the article-parts-problem. This is a normal business problem. An organization should arrange its business between internal efficiency requirements and external (client) demands.

    The employee (the author)
    Certain authors write their articles in parts, for example – “How to color your presentation (1),” is the first part, followed by “How to color your presentation (2),” the second part. There could also be a third part. This is what I personally like about these sequels; that when I think there is something more to tell about the subject, I just add another article in the same sequence. At whatever moment.

    The problem
    The problem is however that there could be a time lag between article part one and part two. The article system is placing the articles in a sequential order. Like a normal library, the article directory is ordering the articles per author and on an alphabetical order, but (unlike a normal library) this is not visual for the reader, nor are the different parts linked together.

    The client (the reader)
    It appears that articles – as they are pure content – are most of all retrieved through the search engines. In which case it could be possible that a client hits an article that is one in the middle of a series – for example the reader gets article two (2) not knowing that there are many more articles. In this case, the reader is in the middle of a short story, that is to be continued, but he would not know where to follow it.

    The solution
    What you normally see in business is that the employees are guided by the limitation of the system. In many cases there is some kind of an information system and as any system these are always limited in their functionality, because it would make these systems too expensive to solve all possible exceptions. The system is leading the organization in these (and many other) cases. The autho

    Is Your Career Your Calling or Just a 9 to 5?
    Do you remember your parents asking you what you want to be when you grow up? By the time I was in the 9th grade, my mother started asking me that same question until I graduated from high school. At that time I wasn’t 100% sure what career path I would take, but I had several ideas.Your calling is that passion that you have deep inside – the career that defin
    nts and external (client) demands.

    The employee (the author)
    Certain authors write their articles in parts, for example – “How to color your presentation (1),” is the first part, followed by “How to color your presentation (2),” the second part. There could also be a third part. This is what I personally like about these sequels; that when I think there is something more to tell about the subject, I just add another article in the same sequence. At whatever moment.

    The problem
    The problem is however that there could be a time lag between article part one and part two. The article system is placing the articles in a sequential order. Like a normal library, the article directory is ordering the articles per author and on an alphabetical order, but (unlike a normal library) this is not visual for the reader, nor are the different parts linked together.

    The client (the reader)
    It appears that articles – as they are pure content – are most of all retrieved through the search engines. In which case it could be possible that a client hits an article that is one in the middle of a series – for example the reader gets article two (2) not knowing that there are many more articles. In this case, the reader is in the middle of a short story, that is to be continued, but he would not know where to follow it.

    The solution
    What you normally see in business is that the employees are guided by the limitation of the system. In many cases there is some kind of an information system and as any system these are always limited in their functionality, because it would make these systems too expensive to solve all possible exceptions. The system is leading the organization in these (and many other) cases. The auth

    Entrepreneurial Abuses
    Many people assume they can start a company and make a multi-million dollar business from scratch. In fact in the United States of America you can, as it is a free country and despite all the over regulation, lawyers in the way, barriers to entry and other issues it is actually possible. It is also kind of fun to overcome all this and prove the critics wrong and indee
    the same sequence. At whatever moment.

    The problem
    The problem is however that there could be a time lag between article part one and part two. The article system is placing the articles in a sequential order. Like a normal library, the article directory is ordering the articles per author and on an alphabetical order, but (unlike a normal library) this is not visual for the reader, nor are the different parts linked together.

    The client (the reader)
    It appears that articles – as they are pure content – are most of all retrieved through the search engines. In which case it could be possible that a client hits an article that is one in the middle of a series – for example the reader gets article two (2) not knowing that there are many more articles. In this case, the reader is in the middle of a short story, that is to be continued, but he would not know where to follow it.

    The solution
    What you normally see in business is that the employees are guided by the limitation of the system. In many cases there is some kind of an information system and as any system these are always limited in their functionality, because it would make these systems too expensive to solve all possible exceptions. The system is leading the organization in these (and many other) cases. The auth

    Developing A Brand
    Many businesses are taking for granted that consumers be acquainted with what their products are all about. But how could it is possible? How can a consumer identify without a bit of experience about your business? It is your task to inform them both visually (in the form of logo) and verbally (with a short communication and meaning of your products). You should prese
    .

    The client (the reader)
    It appears that articles – as they are pure content – are most of all retrieved through the search engines. In which case it could be possible that a client hits an article that is one in the middle of a series – for example the reader gets article two (2) not knowing that there are many more articles. In this case, the reader is in the middle of a short story, that is to be continued, but he would not know where to follow it.

    The solution
    What you normally see in business is that the employees are guided by the limitation of the system. In many cases there is some kind of an information system and as any system these are always limited in their functionality, because it would make these systems too expensive to solve all possible exceptions. The system is leading the organization in these (and many other) cases. The auth

    Architect - It's Not Just A Building, It's History
    If you're ever out and about in your city; be sure to take a walk through the historic area. All if not most cities have an historic area. You know, that part of town with the older buildings and chances are some of those buildings may have been restored over the last few decades. When you look at those buildings and the detail that went into erecting such a buildi
    t know where to follow it.

    The solution
    What you normally see in business is that the employees are guided by the limitation of the system. In many cases there is some kind of an information system and as any system these are always limited in their functionality, because it would make these systems too expensive to solve all possible exceptions. The system is leading the organization in these (and many other) cases. The author in this situation should learn to cut his or her articles up in autonomous parts with a singular start and end. That requires training, but would also require that “broken” articles get rejected by the editors. This will diminish the internal efficiency.

    Or, the system should be tailored to the needs of both the employee and the client. In this case the system should search for a sequel and present a little button with the text – “continue reading next part,” or “read previous part.” This is a more expensive solution.

    To solve issues like these you need to balance between internal efficiency and external client demands. Most of the time you will end up somewhere in the middle.

    © 2006 Hans Bool

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