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    Looks Matter: For You and Your Marketing
    Like it or not, people draw conclusions about you and your business by the way you look and the quality of your marketing materials. If you cut corners in the image department, your business will suffer.We Live In a DIY WorldAs a small business owner or solo-professional, you're probably working on a tight budget. And, it's pretty easy these days to do everything yourself.It's definitely not like it was when I started out in the advertising business 21 years ago! That was before desktop publishing and all the online services that are now available.If you wanted business cards, letterhead, a brochure, or any other type of marketing materials, you pretty much had to pay a graphic designer to create them for you.While that definitely was harder on your pocketbook than the "Do-it-Yourself" you-can-find-or-create-anything-on-the-Internet world we now live in, it did help protect the image of the small business owner.You Can Find DIY Resources For Just About AnythingYou can design and print your own business cards and let
    er boss, Ray, had sent her an email congratulating her on a piece of market analysis she'd just sent him.

    For no particular reason except that she was pleased with herself and the compliment, she'd stopped by Ray's office to talk about her dreams and hopes for the future.

    He sat at his desk and listened politely for a couple of minutes. Then he raised his hand.

    "Stop," he said. "You just started working for me, so I'll forgive this outburst. Know this. I don't do chit-chat. If you've got something about work to talk to me about, my door is always open, but don't waste my time with warm fuzzy stuff. Just do your job and do it well and things will work out just fine."

    Karen started to say something as Ray turned back to his work.

    Need To Start An Extra Income Stream
    If you want an extra income stream, the best advice (and you'll hear me repeat this one over and over) is to research all of the potential options first. Do more than homework. Do a thesis.I would very much suggest that your research should have two major columns to it. Not pros and cons...this time it should be long term and short term.The short term column is for quick bursts of potential money ideas. Online these could include writing articles for other website owners, joining the latest mlm opportunity, getting involved email programs. Etc. I won't go into all of the options you have for short term blasts of cash...the bigger point is that you have them ready to go. That's your short term extra income stream.Now, the bigger and MUCH MORE IMPORTANT side of your pad is for your Long Term opportunities. Obviously, these are NOT supposed no bring in money right away. These ones are to be cultivated and nurtured. Watered every day they are your 'online retirement account.'The number one way to head into the foray of Long Term options...start a
    "Arghh!!"

    Karen, ground her teeth as she looked down at her desk. Instead of the draft report she had expected when she got back from her meeting, there was a note from Ted. "I've still got some issues on the report," the note said. "I don't want to show it to you until it's ready."

    Karen pushed back her chair and stood up. She paced back and forth in her cube, gesturing with her hands even though no one was there.

    The final version of the report was due to her boss, "The Field Marshal," on Monday. She would look terrible if the report was either late or not up to her boss's high standards. Karen figured she was way too new in her position to risk looking bad.

    She looked up, a little surprised to realize that she had walked the length of the corridor while she was thinking. She always did that when she was upset or excited. Walking just seemed to make her feel better.

    She was going to need some help and she figured the best shot was one floor up. Karen climbed the stairs and headed toward a cubicle with the light on.

    Trying to appear casual, she draped herself over the cubicle wall and addressed the occupant. "Got a sec?"

    "Sure, pull up a chair and unload."

    Karen dropped into the only free chair. She exhaled heavily and stared down at her lap.

    "Ted again?" asked Jim.

    "How did you know?"

    "Because nothing else seems to penetrate your armor of enthusiasm as quickly as he does. And because I know the signs. Anyone who's been a boss for a while has had at least one Ted."

    "OK, then, smart guy," Karen smiled, "how do I motivate him?"

    Jim just stared at her. Karen flushed and reached into her purse. "OK, ok, I said the M word and now I'm going to pay."

    Jim had several rules for the people he mentored. One of them was that they couldn't ever say that they were going to motivate someone else. Every time they said that, they had to pay a fine.

    Jim extended a mason jar filled with coins and bills toward Karen. Theatrically, she withdrew money from her purse and dropped it into the jar. "At least I'm not the only one wracking up fines."

    The amount of the fine wasn't much and Jim put it into a fund to buy educational supplies for the families of the people who cleaned the office.

    "You can't motivate another person," he said over and over again. "All you can do is use the behavior you can control to influence the behavior of the people who work for you."

    Karen had sure heard that often enough from Jim, even though she hadn't been a boss for very long. She had an undergraduate degree in business and an MBA. She'd worked during school and then started with the company in sales.

    After her promotion, she was assigned to Ray's unit. It was a high performance group, but Ray wasn't always the easiest person to talk to about people problems. That was why Karen was glad she had met Jim.

    It had started out as one of the worst days of her life.

    She'd only been in her position for a couple of weeks and her boss, Ray, had sent her an email congratulating her on a piece of market analysis she'd just sent him.

    For no particular reason except that she was pleased with herself and the compliment, she'd stopped by Ray's office to talk about her dreams and hopes for the future.

    He sat at his desk and listened politely for a couple of minutes. Then he raised his hand.

    "Stop," he said. "You just started working for me, so I'll forgive this outburst. Know this. I don't do chit-chat. If you've got something about work to talk to me about, my door is always open, but don't waste my time with warm fuzzy stuff. Just do your job and do it well and things will work out just fine."

    Karen started to say something as Ray turned back to his work. H

    Is Your Advertising Working? From a South African Perspective
    How do you know your advertising is working for you, do you know exactly who is buying your products or services. Many companies and businessmen even those who are making a reasonable living have no idea where their income is generated from.Keeping good records of customers will help to expand your marketing ventures. Where they are buying, how did they get to know about your products or services these are questions you need to be asking yourself.Placing adverts in a magazine is no guarantee that sale will come rolling in. If you are butcher and you supply special exotic cuts of meat and you are advertising in a butchers magazine you are still not guaranteed the sales will happen. This magazine might have a lower income audience so your $200 steaks are definitely not going to hit the tables.A simple market survey to identify where your customers are coming from will ensure your advertising dollars are spent in the right places. If contacted by a customer ask him: how, where, when and obvious questions related to your products or services.Trying to cr
    ngth of the corridor while she was thinking. She always did that when she was upset or excited. Walking just seemed to make her feel better.

    She was going to need some help and she figured the best shot was one floor up. Karen climbed the stairs and headed toward a cubicle with the light on.

    Trying to appear casual, she draped herself over the cubicle wall and addressed the occupant. "Got a sec?"

    "Sure, pull up a chair and unload."

    Karen dropped into the only free chair. She exhaled heavily and stared down at her lap.

    "Ted again?" asked Jim.

    "How did you know?"

    "Because nothing else seems to penetrate your armor of enthusiasm as quickly as he does. And because I know the signs. Anyone who's been a boss for a while has had at least one Ted."

    "OK, then, smart guy," Karen smiled, "how do I motivate him?"

    Jim just stared at her. Karen flushed and reached into her purse. "OK, ok, I said the M word and now I'm going to pay."

    Jim had several rules for the people he mentored. One of them was that they couldn't ever say that they were going to motivate someone else. Every time they said that, they had to pay a fine.

    Jim extended a mason jar filled with coins and bills toward Karen. Theatrically, she withdrew money from her purse and dropped it into the jar. "At least I'm not the only one wracking up fines."

    The amount of the fine wasn't much and Jim put it into a fund to buy educational supplies for the families of the people who cleaned the office.

    "You can't motivate another person," he said over and over again. "All you can do is use the behavior you can control to influence the behavior of the people who work for you."

    Karen had sure heard that often enough from Jim, even though she hadn't been a boss for very long. She had an undergraduate degree in business and an MBA. She'd worked during school and then started with the company in sales.

    After her promotion, she was assigned to Ray's unit. It was a high performance group, but Ray wasn't always the easiest person to talk to about people problems. That was why Karen was glad she had met Jim.

    It had started out as one of the worst days of her life.

    She'd only been in her position for a couple of weeks and her boss, Ray, had sent her an email congratulating her on a piece of market analysis she'd just sent him.

    For no particular reason except that she was pleased with herself and the compliment, she'd stopped by Ray's office to talk about her dreams and hopes for the future.

    He sat at his desk and listened politely for a couple of minutes. Then he raised his hand.

    "Stop," he said. "You just started working for me, so I'll forgive this outburst. Know this. I don't do chit-chat. If you've got something about work to talk to me about, my door is always open, but don't waste my time with warm fuzzy stuff. Just do your job and do it well and things will work out just fine."

    Karen started to say something as Ray turned back to his work.

    Non Profit Organizations
    Recent national and international disasters have shown that governments or individuals cannot work alone, but need support in implementing humanitarian non-profit programs. As a result, non-profit or not for profit organizations are today playing a major role in providing service through private and public concerns. Started by individuals or groups, these organizations are funded by personal wealth and donations from private and public sectors. There is an understood line of control, as revenue generated is non-taxable.A non-profit organization could be the Bill and Melinda Gates Foundation, Howard Hughes Medical Institute hospitals, universities, non-governmental organizations or NGOs, plus charities with global outreach to people and organizations in need. These programs range from teaching computers, saving forests, offering shelter to animals, and running literacy programs and health camps, to other relief issues.The demand and success of non-profit organizations has created jobs for dedicated and philanthropic people who devote their time to working in them.
    ile has had at least one Ted."

    "OK, then, smart guy," Karen smiled, "how do I motivate him?"

    Jim just stared at her. Karen flushed and reached into her purse. "OK, ok, I said the M word and now I'm going to pay."

    Jim had several rules for the people he mentored. One of them was that they couldn't ever say that they were going to motivate someone else. Every time they said that, they had to pay a fine.

    Jim extended a mason jar filled with coins and bills toward Karen. Theatrically, she withdrew money from her purse and dropped it into the jar. "At least I'm not the only one wracking up fines."

    The amount of the fine wasn't much and Jim put it into a fund to buy educational supplies for the families of the people who cleaned the office.

    "You can't motivate another person," he said over and over again. "All you can do is use the behavior you can control to influence the behavior of the people who work for you."

    Karen had sure heard that often enough from Jim, even though she hadn't been a boss for very long. She had an undergraduate degree in business and an MBA. She'd worked during school and then started with the company in sales.

    After her promotion, she was assigned to Ray's unit. It was a high performance group, but Ray wasn't always the easiest person to talk to about people problems. That was why Karen was glad she had met Jim.

    It had started out as one of the worst days of her life.

    She'd only been in her position for a couple of weeks and her boss, Ray, had sent her an email congratulating her on a piece of market analysis she'd just sent him.

    For no particular reason except that she was pleased with herself and the compliment, she'd stopped by Ray's office to talk about her dreams and hopes for the future.

    He sat at his desk and listened politely for a couple of minutes. Then he raised his hand.

    "Stop," he said. "You just started working for me, so I'll forgive this outburst. Know this. I don't do chit-chat. If you've got something about work to talk to me about, my door is always open, but don't waste my time with warm fuzzy stuff. Just do your job and do it well and things will work out just fine."

    Karen started to say something as Ray turned back to his work.

    Why Are 95% of Job Applicants Not Called Back?
    Have you been desperately looking for a job and keep coming up short? Despite all that you do, does every attempt you make seem to fail? Are you at that point of quitting? Ever wonder why you have not been called back? Not long ago, I was right where you are. I was all over the place, running here and there looking for the magic pill to help me. Then it hit me. Have you ever noticed that some people always seem to have employers chasing them? If you are like me, you probably wondered, what’s their secret?When I finally came to my senses, I began to look at the things people who were successful at gaining employment were doing. Then I looked at myself to see what I was doing wrong. In every case, I confirmed there were secret tips and hidden knowledge that made the difference.Knowing what not to do is the first step in learning how to perform a successful job search. The following is a list of the 50 sure ways to avoid being hired. Please make sure that you take advantage of this tremendous information that is so powerful, that I am conv
    the office.

    "You can't motivate another person," he said over and over again. "All you can do is use the behavior you can control to influence the behavior of the people who work for you."

    Karen had sure heard that often enough from Jim, even though she hadn't been a boss for very long. She had an undergraduate degree in business and an MBA. She'd worked during school and then started with the company in sales.

    After her promotion, she was assigned to Ray's unit. It was a high performance group, but Ray wasn't always the easiest person to talk to about people problems. That was why Karen was glad she had met Jim.

    It had started out as one of the worst days of her life.

    She'd only been in her position for a couple of weeks and her boss, Ray, had sent her an email congratulating her on a piece of market analysis she'd just sent him.

    For no particular reason except that she was pleased with herself and the compliment, she'd stopped by Ray's office to talk about her dreams and hopes for the future.

    He sat at his desk and listened politely for a couple of minutes. Then he raised his hand.

    "Stop," he said. "You just started working for me, so I'll forgive this outburst. Know this. I don't do chit-chat. If you've got something about work to talk to me about, my door is always open, but don't waste my time with warm fuzzy stuff. Just do your job and do it well and things will work out just fine."

    Karen started to say something as Ray turned back to his work.

    Components of a Data Warehouse Architecture - Part 4, Kimball vs Inmon
    In parts 2 & 3 of this article series, we described the data warehouse architecture according to the Kimball and the Inmon approach. In the present article we shall describe the main differences between the two approaches and their common points. The two approaches have the following common points: The proposed use of a staging area, when the volume of data and the extraction-transformation-loading (ETL) complexity is high The implementation of automated ETL processes The use of multidimensional structures and analysis at the data mart level, based on the dimensional model and on-line analytical processing (OLAP) toolsThe use of an iterative development approach, which is however based on different design and development methodologies.The main differences are identified at the following points (K for Kimball, I for Inmon): Data warehouse development philosophyK: Based on the prioritized selection of specific business processes. I: Based on the Enterprise ‘data model’ as it is defined by this approach.K: D
    er boss, Ray, had sent her an email congratulating her on a piece of market analysis she'd just sent him.

    For no particular reason except that she was pleased with herself and the compliment, she'd stopped by Ray's office to talk about her dreams and hopes for the future.

    He sat at his desk and listened politely for a couple of minutes. Then he raised his hand.

    "Stop," he said. "You just started working for me, so I'll forgive this outburst. Know this. I don't do chit-chat. If you've got something about work to talk to me about, my door is always open, but don't waste my time with warm fuzzy stuff. Just do your job and do it well and things will work out just fine."

    Karen started to say something as Ray turned back to his work. He didn't even look up. "Just go," he said.

    Karen was devastated. She went to the cafeteria and got some coffee. She was staring into it and listening to Ray's words in her mind when she became aware that someone was standing in front of her.

    "I understand you just got the Ray Treatment. Want some help dealing with your boss?"

    "Sure." Karen waved him toward a seat. "You're Jim Robertson, right?"

    Jim was supposed to be a good boss. His teams were always among the most productive in the company. Jim was also known for mentoring others, helping them develop and get promoted.

    "And you're Karen, the new star from the field who's got to learn to work for Ray."

    "I'm not sure I've got much future with him."

    "Sure you do," said Jim. "Ray's actually a good boss."

    "A good boss? You heard what happened and you still say that?"

    "OK, he has a few rough edges, but you'll learn from him."

    "If I survive."

    "You'll survive. Ray's good and he's fair. He's not shy …"

    "He could use a personality makeover."

    "Karen, you've got to learn to understand Ray. He's your boss. It's part of your job to help him succeed. When he's in the office work is everything there is to him."

    "So I just learned. He doesn't do chit-chat."

    "No, he doesn't, but that's OK. If you expect Ray to change or worse, if you expect to change him you'll have lots of trouble."

    "I have no desire to change the man. I just want to survive."

    "That's a start. Just limit your conversation with Ray to work and professional things and do your best to help him achieve his objectives. You'll do more than just survive."

    But if you help him achieve objectives, talk to him about work and professional interests, and are always ready to act you'll do quite well indeed."

    That had been the beginning. Karen, like many others at the company had found herself one of "Jim's people." Some were people who worked for him and others, like Karen, were simply people with whom he shared his wisdom.

    Jim always seemed to have time for people. He was sincere and caring and, best of all for Karen, non-threatening. Karen had learned a lot from him.

    Jim taught her that you manage behavior and that behavior was what people say and do. Nothing else.

    He said you couldn't manage attitude or motivation because you couldn't see them; they were inside the other person. All you could manage, according to Jim, was behavior.

    Karen remembered something else he'd told her right after they met. Jim told her that she had less power than before she was promoted.

    "Think about it," he said. "When you were an individual contributor and you wanted to get a better evaluation, or a raise, all you had to do was work harder or smarter. But now you're responsible for your team and guess what? Their performance is your destiny."

    That was when he'd told her something else that she found startling at the time. "Remember," he said, "you can't make anybody do anything."

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