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  • Casual Articles - Executives and Elevators: Perfecting That Pitch

    Top Ten Finance Jobs - The Best Financial Jobs
    If you’ve got no idea which finance job would suit you best, worry not we’ve compiled a list of ten of the most popular financial jobs.Auditor – there are two types of financial auditors, internal and external. The principle difference between the two types is who the employer is. If you wanted to be an external you would be employed by one of the big city financial firms. While internal auditors normally work within the company. As a consequence only companies of a certain size can justify employing internal auditors.Banking Your pitch is far more likely to be accurate if you know your target. Everything you say has to be aimed at your listener and center on what you, your service or product can do for them. Make sure your entire pitch is about them. Don’t waste
    Think Like an Entrepreneur
    In order to be successful in business you must treat it like a business. Hopefully we enjoyed college life, the military, or had fun and games in an earlier period in our life.Once you start a company you are in the business zone. That is correct, in business there is no time for fun and games unless you exceeded your corporate or business goals for the year.At a recent event I begin by stating, "I encourage those of you in the audience that plan to become professional speakers to think like a entrepreneur." I made that statement because all too often pe
    If you’re an executive, you probably already know the value of a powerful ‘elevator pitch’; that thirty second dazzling display of verbal brilliance designed to deftly sum up your position, your product, your qualifications or your company. You also know just how tough it is to master the art of explaining your “unique selling proposition” in the time it takes an elevator to travel the length of a tall building. You know your business, product, service or issue well, but where do you begin in explaining it to someone else? What do you highlight? What do you leave out? Whether you’re seeking votes, customers, a job, a partnership, or simply understanding, you have to know what to say and how to say it when faced with the opportunity to meet a key decision-maker. Perfecting your elevator pitch helps you explain yourself clearly and to best effect, giving you an edge in all executive communication. How then to develop a powerful elevator pitch? Here are some brief tips to help you develop your pitch or perfect the one you use:
    1.) Know who’s catching Your pitch is far more likely to be accurate if you know your target. Everything you say has to be aimed at your listener and center on what you, your service or product can do for them. Make sure your entire pitch is about them. Don’t waste t
    Direct Advertising Or Modern Direct Response Marketing?
    Promotion of products or services has always been targeted at the special groups of audience that is divided on the basis of age, sex, social status and etc. Geo-targeting is also very important in marketing as it is wiser to appeal to specific features and environment than to use a one-size-fits-all advertisement, brochure or leaflet. Any kind of marketing campaign is directed at gaining profit from acquiring new markets for sales. Thousands of practical guides and manuals are written in order to comprehend and use the methods of successful marketing strategies; howe
    of explaining your “unique selling proposition” in the time it takes an elevator to travel the length of a tall building. You know your business, product, service or issue well, but where do you begin in explaining it to someone else? What do you highlight? What do you leave out? Whether you’re seeking votes, customers, a job, a partnership, or simply understanding, you have to know what to say and how to say it when faced with the opportunity to meet a key decision-maker. Perfecting your elevator pitch helps you explain yourself clearly and to best effect, giving you an edge in all executive communication. How then to develop a powerful elevator pitch? Here are some brief tips to help you develop your pitch or perfect the one you use:
    1.) Know who’s catching Your pitch is far more likely to be accurate if you know your target. Everything you say has to be aimed at your listener and center on what you, your service or product can do for them. Make sure your entire pitch is about them. Don’t waste
    ESCAPE the Pitfalls and Keep Your Organization Productive During the Holiday Season
    It’s that time of year again.Shopping, parties and long lines everywhere. More vacations, more family commitments, and more stress. These are a few of the challenges we all face during the holiday season. The holidays are a wonderful time of the year, and we will enjoy them more as leaders when we learn how to help our organization revel both in the season and their results.Following are some suggestions to keep the focus and results high as the bells ring louder and the shopping days disappear. Rather than avoiding the challenges or denying the dist
    seeking votes, customers, a job, a partnership, or simply understanding, you have to know what to say and how to say it when faced with the opportunity to meet a key decision-maker. Perfecting your elevator pitch helps you explain yourself clearly and to best effect, giving you an edge in all executive communication. How then to develop a powerful elevator pitch? Here are some brief tips to help you develop your pitch or perfect the one you use:
    1.) Know who’s catching Your pitch is far more likely to be accurate if you know your target. Everything you say has to be aimed at your listener and center on what you, your service or product can do for them. Make sure your entire pitch is about them. Don’t waste
    Making The Most Of Newsletters
    Newsletters can be wonderful tools for communicating with your customers or prospects. Because of their format, they’re often infused with more credibility than traditional brochures. If your newsletter is little more than blatant self-promotion, however, it’s likely to hit the wastebasket before it hits your target’s desk. By following a few basic tips, you can cultivate interest in your newsletter and make it an effective marketing tool. Keep it interesting. Whether you’re informing prospects or current customers, provide useful content and avoid the
    xecutive communication. How then to develop a powerful elevator pitch? Here are some brief tips to help you develop your pitch or perfect the one you use:
    1.) Know who’s catching Your pitch is far more likely to be accurate if you know your target. Everything you say has to be aimed at your listener and center on what you, your service or product can do for them. Make sure your entire pitch is about them. Don’t waste
    Secrets of Successful Yellow Pages Advertising
    Year after year the yellow pages are full of ineffective ads. Follow these sure-fire tips to better your response and get more for your advertising investment.1. The size of your ad depends on 3 factors: your budget, your competition and your current staffing situation. If other advertisers under your heading all have simple listings or small ads, consider the possibility that the public is not going to the yellow pages to find your product or service. However, if your heading is dominated by large ads, you should consider doing the same if you want to compete.
    Your pitch is far more likely to be accurate if you know your target. Everything you say has to be aimed at your listener and center on what you, your service or product can do for them. Make sure your entire pitch is about them. Don’t waste time highlighting your awards, your record or other markers of your success, unless you know how those relate to what your listener needs to hear. Leave out supportive data, long stories, detailed examples and anything that isn’t about ‘the bottom line.’
    2.) Stay away from platitudes Every business says its “customer-focused” and “results oriented”. Every would-be hire calls themselves “reliable” and an “out of the box” thinker. Every department believes it's unique, and every cause believes it’s “just.” Ever hear of a startup that doesn't believe it had found a “winning strategy”? Find the uniqueness of what you’re offering and be able to explain why your audience should care. This is not your mission statement. It’s your core delivery.
    3.) Preparation is the key to confidence Don’t ever “wing it”. A first impression only happens once. Respect your audience enough to prepare well, including arming yourself with succinct answers to the

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