chnologies than knowing the customers. They prefer reading technical books but hardly spend their time in scouring business publications. Try to share information about business issues with them through article exchange program.

Ask your managers to do the minute jobs, which can relate them with the customers like answering help desk calls or riding on delivery trucks. Another kind of fieldw

Just manufacturing a product or providing a service is not enough for any business. To be in the industry for a long run, it is equally essential to know how the products are being used by the end users, are they satisfied, what kind of changes do they look for.

If you are planning to start a new project, you should first try to understand the needs of the end-user business community. You should not only aim at providing solutions to the emerging business needs but also delivering information that is technically reasonable.

Focus On Certain Areas:

To get a good understanding of the clients, you should focus on following things:

You can extract maximum information by interviewing the users. Pose questions that are short and easy to answers. Don’t use lengthy questions as they will take more time of the interviewee. After asking, be silent and listen to him carefully. Never try to put words in his mouth.

To communicate complex issues to your customers, you must adopt simpler methods like use of pictures and graphics.

At Work Level:

If you are assigning the complex project to a new manager, you should simultaneously assign a mentor to him who has knowledge and expertise of the key area. This mentor can help the manager learn how to perform his job and how to cope up with office politics. Managers should be given enough freedom to table their grievances. They should be asked about their views on how to make best use of the technology to improve the business and customer satisfaction.

Managers are more interested in the knowing the technologies than knowing the customers. They prefer reading technical books but hardly spend their time in scouring business publications. Try to share information about business issues with them through article exchange program.

Ask your managers to do the minute jobs, which can relate them with the customers like answering help desk calls or riding on delivery trucks. Another kind of fieldwo

ould not only aim at providing solutions to the emerging business needs but also delivering information that is technically reasonable.

Focus On Certain Areas:

To get a good understanding of the clients, you should focus on following things:

You can extract maximum information by interviewing the users. Pose questions that are short and easy to answers. Don’t use lengthy questions as they will take more time of the interviewee. After asking, be silent and listen to him carefully. Never try to put words in his mouth.

To communicate complex issues to your customers, you must adopt simpler methods like use of pictures and graphics.

At Work Level:

If you are assigning the complex project to a new manager, you should simultaneously assign a mentor to him who has knowledge and expertise of the key area. This mentor can help the manager learn how to perform his job and how to cope up with office politics. Managers should be given enough freedom to table their grievances. They should be asked about their views on how to make best use of the technology to improve the business and customer satisfaction.

Managers are more interested in the knowing the technologies than knowing the customers. They prefer reading technical books but hardly spend their time in scouring business publications. Try to share information about business issues with them through article exchange program.

Ask your managers to do the minute jobs, which can relate them with the customers like answering help desk calls or riding on delivery trucks. Another kind of fieldw

as they will take more time of the interviewee. After asking, be silent and listen to him carefully. Never try to put words in his mouth.

To communicate complex issues to your customers, you must adopt simpler methods like use of pictures and graphics.

At Work Level:

If you are assigning the complex project to a new manager, you should simultaneously assign a mentor to him who has knowledge and expertise of the key area. This mentor can help the manager learn how to perform his job and how to cope up with office politics. Managers should be given enough freedom to table their grievances. They should be asked about their views on how to make best use of the technology to improve the business and customer satisfaction.

Managers are more interested in the knowing the technologies than knowing the customers. They prefer reading technical books but hardly spend their time in scouring business publications. Try to share information about business issues with them through article exchange program.

Ask your managers to do the minute jobs, which can relate them with the customers like answering help desk calls or riding on delivery trucks. Another kind of fieldw

s knowledge and expertise of the key area. This mentor can help the manager learn how to perform his job and how to cope up with office politics. Managers should be given enough freedom to table their grievances. They should be asked about their views on how to make best use of the technology to improve the business and customer satisfaction.

Managers are more interested in the knowing the technologies than knowing the customers. They prefer reading technical books but hardly spend their time in scouring business publications. Try to share information about business issues with them through article exchange program.

Ask your managers to do the minute jobs, which can relate them with the customers like answering help desk calls or riding on delivery trucks. Another kind of fieldw

chnologies than knowing the customers. They prefer reading technical books but hardly spend their time in scouring business publications. Try to share information about business issues with them through article exchange program.

Ask your managers to do the minute jobs, which can relate them with the customers like answering help desk calls or riding on delivery trucks. Another kind of fieldwork can be attending seminars and conferences that end-users attend. This way, the technical guys been exposed to the actual users and understand in better way. Such an approach can help deliver highest business value.

If you are able to communicate well with the end-users and understand their needs properly, you will not only increase productivity but you will also be able to improve satisfaction and decision-making process.

So, try to invest some time in getting their pulse. Once, you get the right point you can provide an effective and satisfactory treatment. If you find any problem in this, you can take help of business advisors or look at the websites for some special tips.