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Casual Articles - Decision-Making Rule #1
A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business.Businesses spend too many dollars, however, on ads that simply will not result in increased sales and profits. These ads are poorly conceived, poorly written, poorly designed, poorly targeted, and poorly placed.Sounds like a po
A campaign slogan is essentially the same as a brand. It does more than describe the campaign. It leaves a lasting imprint in the listener's or viewer's mind. A campaign slogan can be an important part of the strategic marketing of a nonprofit organization.Like a good brand, a good campaign slogan is meaningful, memorable, and positive. How memorable it is may depend on the sound of it when said out loud or how visual it is when
My job at the time was to grow the sales for the company. It became apparent fairly early on that sales would not improve until deliveries improved. The order entry process was archaic at best with each order being entered, verified and verified again. This process alone required a tremendous amount of time.
Fortunately for me, the Customer Service Manager was very bright and when we discussed the situation, she immediately jumped into the data gathering with me. We spent a great deal of time analyzing what happened to the order from the time it came in until the product was shipped. Just as I had enlisted the aid of the Customer Service Manager, she too enlisted the help of people throughout the company who had anything to do with processing the order. Our investigation resulted in a recommendation to the Board that the company buy and install an MRP system that would streamline the information flow, greatly improve the productivity in Customer Service and result in faster turn around time from receipt of order to actual shipment out the door.
The proposal eventually grew to include all of the different areas of the company. A plan was put together that outlined the steps for the installation, training and start-up by each different department. Manufacturing was to go first followed by Finance with Sales and Marketing being the last group to go live. It was an education in implementation to watch the program unfold. The Head of Manufacturing took an approach that he would personally learn the intricacies of the system and then guide the rest of his team in the implementation. I took the extreme opposite position. Our group had been involved from day one. They understood the “why” of what we
All most all the companies have plenty of executive positions, which are very necessary for running of an organization. Candidates having eligibility for executive positions need the jobs that fit their criteria. Executive positions are supporting level jobs for any industry, any area of work. The industries and executives are most in demand are Insurance executive, Logistic executive, Finance executive, Engineering executive (Designer
My job at the time was to grow the sales for the company. It became apparent fairly early on that sales would not improve until deliveries improved. The order entry process was archaic at best with each order being entered, verified and verified again. This process alone required a tremendous amount of time.
Fortunately for me, the Customer Service Manager was very bright and when we discussed the situation, she immediately jumped into the data gathering with me. We spent a great deal of time analyzing what happened to the order from the time it came in until the product was shipped. Just as I had enlisted the aid of the Customer Service Manager, she too enlisted the help of people throughout the company who had anything to do with processing the order. Our investigation resulted in a recommendation to the Board that the company buy and install an MRP system that would streamline the information flow, greatly improve the productivity in Customer Service and result in faster turn around time from receipt of order to actual shipment out the door.
The proposal eventually grew to include all of the different areas of the company. A plan was put together that outlined the steps for the installation, training and start-up by each different department. Manufacturing was to go first followed by Finance with Sales and Marketing being the last group to go live. It was an education in implementation to watch the program unfold. The Head of Manufacturing took an approach that he would personally learn the intricacies of the system and then guide the rest of his team in the implementation. I took the extreme opposite position. Our group had been involved from day one. They understood the “why” of what we
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required: mail to: brent@actionleadership.comWord count: 815A Monster Of A Leadership Challenge: The Creature That Ate Your Career by Brent Filsont and when we discussed the situation, she immediately jumped into the data gathering with me. We spent a great deal of time analyzing what happened to the order from the time it came in until the product was shipped. Just as I had enlisted the aid of the Customer Service Manager, she too enlisted the help of people throughout the company who had anything to do with processing the order. Our investigation resulted in a recommendation to the Board that the company buy and install an MRP system that would streamline the information flow, greatly improve the productivity in Customer Service and result in faster turn around time from receipt of order to actual shipment out the door.
The proposal eventually grew to include all of the different areas of the company. A plan was put together that outlined the steps for the installation, training and start-up by each different department. Manufacturing was to go first followed by Finance with Sales and Marketing being the last group to go live. It was an education in implementation to watch the program unfold. The Head of Manufacturing took an approach that he would personally learn the intricacies of the system and then guide the rest of his team in the implementation. I took the extreme opposite position. Our group had been involved from day one. They understood the “why” of what we
Careers in radio, like elsewhere in the industry, are never an easy road and finding the perfect job for you will require both a knowledge of the radio industry and knowledge of yourself.A degree in media or radio production is an advantage but not essential. What becomes most important is to knowA) Whether you are sure you want to work in the radio industryAndB) in what capacity within the industry you would
The proposal eventually grew to include all of the different areas of the company. A plan was put together that outlined the steps for the installation, training and start-up by each different department. Manufacturing was to go first followed by Finance with Sales and Marketing being the last group to go live. It was an education in implementation to watch the program unfold. The Head of Manufacturing took an approach that he would personally learn the intricacies of the system and then guide the rest of his team in the implementation. I took the extreme opposite position. Our group had been involved from day one. They understood the “why” of what we
For a business to be profitable, revenue must exceed expenses. To increase the amount of revenue, many businesses look for ways to reduce expenses. Start by analyzing your current expenses. Categorize them into two distinct groups, one for expenses you have to have, and the other for expenses you can possibly lower or eliminate from your business budget.Travel and entertainmentThe areas most businesses can
As it turned out, we were the first department to go live. While the support people were waiting for decisions from the groups ahead of us, they would implement what we provided. Even though we were at the tail end of the schedule, we were the first to successfully implement the new system. My counterpart on the Manufacturing side ended up with Epstein-Barr Syndrome and eventually took early retirement. This is just one example of why Decision-Making Rule #1 is so important.
The lesson I learned and all the books agree is that participation fosters a sense of pride of ownership and promotes acceptance, while implementation by edict or persuasion is high risk and prone to failure. Think about it from your own perspective. Everyone likes to be a part of the decision-making process and no one likes to be forced into anything. Decision-Making Rule #1 – Do Unto Others as You Would Have Others Do Unto You. Great decision-makers use participation because it improves the chances for a fast, smooth and successful implementation.
Copyright Bob Cannon/The Cannon Advantage, 2003. All rights reserved.
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