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Casual Articles - Executive Coaching Is A Business Decision
If You're Tired Of Adverts That Don't Work And Letters That Don't Sell, Then You Must Read This
Over the 32 years I’ve been involved in sales, marketing and management, I’ve discovered that there are two fatal marketing mistakes made by business owners. They are…· Lack of focus· Lack of implementationThere’s certainly no shortage of ideas and information – the world is full of it – but what are you doing with it all? Let’s do a quick reality check here and now:· How frequently do you get in touch with your customers?· How far up your hierarchy of buyers d
>It’s not. It’s about business performance and how human behaOver the 32 years I’ve been involved in sales, marketing and management, I’ve discovered that there are two fatal marketing mistakes made by business owners. They are…· Lack of focus· Lack of implementationThere’s certainly no shortage of ideas and information – the world is full of it – but what are you doing with it all? Let’s do a quick reality check here and now:· How frequently do you get in touch with your customers?· How far up your hierarchy of buyers d
Starting A New Business Is Easy And Other Myths
You’ve got your business ideas, you know what you want to sell and to whom. You’ve even got enough money to survive for six months. The next bit is easy then. Sorry no it’s not – now the hard grind starts. Here are some business myths that you should be careful not to believe.Starting a new business is easy: Well you have done a lot of the hard work if you’ve done your planning but now you are working for yourself and need to be your own boss. You will need to set clear object
Back when I first considered offering clients executive coaching services, I had a misconception of what it was. One I shared, perhaps, with many others: I thought it was the unquantifiable art of fixing broken behavior and personalities.You’ve got your business ideas, you know what you want to sell and to whom. You’ve even got enough money to survive for six months. The next bit is easy then. Sorry no it’s not – now the hard grind starts. Here are some business myths that you should be careful not to believe.Starting a new business is easy: Well you have done a lot of the hard work if you’ve done your planning but now you are working for yourself and need to be your own boss. You will need to set clear object
It’s not. It’s about business performance and how human behav
Is The Customer Always Right?
I am pretty sure I have listened to and read at least 2,000 to 3,000 books and videos on selling, how to sell and customer service and one theme that I have found has been - The Customer Is Always Right?This is the biggest load of rubbish I have ever heard. If you take on this philosophy, from my experience, you will go broke let me explain …One of the most common stories I hear bandied around the customer service industry, is the case of a Manager at Wal-Mart who had an irate cust
ing services, I had a misconception of what it was. One I shared, perhaps, with many others: I thought it was the unquantifiable art of fixing broken behavior and personalities.I am pretty sure I have listened to and read at least 2,000 to 3,000 books and videos on selling, how to sell and customer service and one theme that I have found has been - The Customer Is Always Right?This is the biggest load of rubbish I have ever heard. If you take on this philosophy, from my experience, you will go broke let me explain …One of the most common stories I hear bandied around the customer service industry, is the case of a Manager at Wal-Mart who had an irate cust
It’s not. It’s about business performance and how human beha
Promotional Products are Sticky - That's a Good Thing
The targeted use of promotional products has been proven over time as an essential and cost-effective marketing technique. From sole proprietor to international conglomerate, whether solely present as an e-retailer or established as a brick-and-mortar chain, any business can benefit from this physical gift-in-hand approach.Everyone knows to make their web sites sticky. Fresh and useful content keeps users coming back for more, with the result that they get to know and trust you and ultimat
red, perhaps, with many others: I thought it was the unquantifiable art of fixing broken behavior and personalities.The targeted use of promotional products has been proven over time as an essential and cost-effective marketing technique. From sole proprietor to international conglomerate, whether solely present as an e-retailer or established as a brick-and-mortar chain, any business can benefit from this physical gift-in-hand approach.Everyone knows to make their web sites sticky. Fresh and useful content keeps users coming back for more, with the result that they get to know and trust you and ultimat
It’s not. It’s about business performance and how human beha
Management, Change and... Stakeholders
Stakeholders are those groups of people or institutions that have a stake in your company (where you are not always aware of). There are many general theories about stakeholder management and methods to implement. When dealing with change, a simple stakeholder “view” could help you in controlling the change.Such a view will look like a spider. It shows the contexts of your organization (the core) and the legs of the spider are pointing to the stakeholders. In the view below, the spider lo
fiable art of fixing broken behavior and personalities.Stakeholders are those groups of people or institutions that have a stake in your company (where you are not always aware of). There are many general theories about stakeholder management and methods to implement. When dealing with change, a simple stakeholder “view” could help you in controlling the change.Such a view will look like a spider. It shows the contexts of your organization (the core) and the legs of the spider are pointing to the stakeholders. In the view below, the spider lo
It’s not. It’s about business performance and how human beha
Why The World Loved The Steve Irwin Personal Brand
'Crikey', the khaki shirt and the boundless enthusiasm.Steve Irwin created the most well known international personal brand of any Australian.Now that he is dead at 44 years of age, his personal brand will live on forever.Why? Because he has been the most successful Australian ever to create and manage a unique, memorable and authentic public persona.The 'Crocodile Hunter' has achieved enormous personal and professional success and status in a mere 14 years because of
>It’s not. It’s about business performance and how human behavior impacts your bottom line.'Crikey', the khaki shirt and the boundless enthusiasm.Steve Irwin created the most well known international personal brand of any Australian.Now that he is dead at 44 years of age, his personal brand will live on forever.Why? Because he has been the most successful Australian ever to create and manage a unique, memorable and authentic public persona.The 'Crocodile Hunter' has achieved enormous personal and professional success and status in a mere 14 years because of
Executive coaching is actually the skillful delivery of effective feedback as part of a systematic application of proven behavioral science tools that identify, target, define, measure and incrementally impro
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