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Casual Articles - The Power of Competitive Differentiation
Without doubt, job loss through downsizing or redundancy, is a major event for everyone when it happens. Most of us invest so much of ourselves in what we do that job loss can take away our sense of status and belonging, as well as the routine and support that work provides. With our job forming so much of our identity, it leaves us feeling disoriented and lost - but it can also be a first step to positive job or career change. Everybody reacts differently in the hours and days following being told that they are to lose their job.• Some people expecte
The truth is that who gets hired and who doesn't is often a matter of competitive differentiation - and businesses that wish to grow are constantly watching what their competition is doing and revising themselves accordi
Memphis is the largest city in Tennessee and is the home of perhaps the busiest cargo airports in the world. It is renowned for its manufacturing units such as textiles, automobiles and truck parts. It has a few fortune 500 companies as well as numerous businesses from all parts of the world.People are aware of the importance of eating healthy and nutritious food as compared to eating greasy junk foods that satisfy the taste buds but do nothing significant perhaps other than making a person prone to obesity. Therefore, smoothie outlets have recorded a
How competitive is it? Let's say you are a client looking for a keynote speaker for your company's annual leadership conference. The National Speakers Association website lists 739 members offering keynote programs on the subject of leadership alone. Even at the elite level, the Washington Speakers Bureau - one of the most prestigious, exclusive and respected bureaus in the world - lists 116 leadership experts. That's a lot of speakers from which to choose!
The reality for coaches is even more severe. If you're looking for a personal coach, www.findacoach.com lists more than 2,200 - and that represents a mere fraction of the more than 30,000 member coaches of www.coachville.com.
Sure, all human development professionals have their own spin, style and areas of expertise - and can be hired at fees all across the board. But there's obviously a LOT of people competing for the chance to speak, train, coach or consult - and, in large part, the differences between them are not as great as they would like to imagine.
In fact, in our recent study of the human development industry, 100% of respondents said that differentiating themselves from their competitors was very important to the success of their type of business. Yet 61% of the respondents said that competitive differentiation was NOT a significant problem for them - and another 14% rated the problem as mild.
While the majority of respondents don't THINK they have a problem, the study also showed that only 18% were paying any meaningful amount of attention to keeping competitive differentiation from becoming an issue in the growth of their businesses.
The truth is that who gets hired and who doesn't is often a matter of competitive differentiation - and businesses that wish to grow are constantly watching what their competition is doing and revising themselves accordin
Looking ten years younger is flattering when you're fifty, but it's downright challenging when you're twenty-five. Trying to move up the corporate ladder when you look like a high school sophomore isn't impossible, but it does require that you use clever tactics to make people forget about your appearance and concentrate on what you can do. Here's some tips to overcome looking young at work.Change your attitude.You can't simply rely on high heels and a suit to advertise your maturity; you have to use your confidence and attitude, too. At a littl
The reality for coaches is even more severe. If you're looking for a personal coach, www.findacoach.com lists more than 2,200 - and that represents a mere fraction of the more than 30,000 member coaches of www.coachville.com.
Sure, all human development professionals have their own spin, style and areas of expertise - and can be hired at fees all across the board. But there's obviously a LOT of people competing for the chance to speak, train, coach or consult - and, in large part, the differences between them are not as great as they would like to imagine.
In fact, in our recent study of the human development industry, 100% of respondents said that differentiating themselves from their competitors was very important to the success of their type of business. Yet 61% of the respondents said that competitive differentiation was NOT a significant problem for them - and another 14% rated the problem as mild.
While the majority of respondents don't THINK they have a problem, the study also showed that only 18% were paying any meaningful amount of attention to keeping competitive differentiation from becoming an issue in the growth of their businesses.
The truth is that who gets hired and who doesn't is often a matter of competitive differentiation - and businesses that wish to grow are constantly watching what their competition is doing and revising themselves accordi
What makes a successful salesperson?I’ve often asked that question at seminars, and the answers have been all over the ball park.“You’ve got to have the right product,” some say.It helps. But we’ve all known salespeople who went broke trying to move superb products and others who could make fortunes selling ice cream on an iceberg. A really good salesperson can rack up more sales with a mediocre product than a mediocre salesperson can make with the greatest product in the world.“You’ve got to make plenty of sales calls,” others say
Sure, all human development professionals have their own spin, style and areas of expertise - and can be hired at fees all across the board. But there's obviously a LOT of people competing for the chance to speak, train, coach or consult - and, in large part, the differences between them are not as great as they would like to imagine.
In fact, in our recent study of the human development industry, 100% of respondents said that differentiating themselves from their competitors was very important to the success of their type of business. Yet 61% of the respondents said that competitive differentiation was NOT a significant problem for them - and another 14% rated the problem as mild.
While the majority of respondents don't THINK they have a problem, the study also showed that only 18% were paying any meaningful amount of attention to keeping competitive differentiation from becoming an issue in the growth of their businesses.
The truth is that who gets hired and who doesn't is often a matter of competitive differentiation - and businesses that wish to grow are constantly watching what their competition is doing and revising themselves accordi
Why is the Federal Trade Commission harassing the Franchising Industry? Their new rulemaking ploy to gain notoriety and status is obviously another agency attempt to spotlight themselves in the media to look like they are doing something. This helps the FTC with keeping their large budget going and the tactics of PR and puffery are well known to those industries that are regulated by the FTC. The latest franchise rulemaking going on now is just more over regulation and minutia piled on top of the bureaucracy. This is of course a disaster for the battle scared
In fact, in our recent study of the human development industry, 100% of respondents said that differentiating themselves from their competitors was very important to the success of their type of business. Yet 61% of the respondents said that competitive differentiation was NOT a significant problem for them - and another 14% rated the problem as mild.
While the majority of respondents don't THINK they have a problem, the study also showed that only 18% were paying any meaningful amount of attention to keeping competitive differentiation from becoming an issue in the growth of their businesses.
The truth is that who gets hired and who doesn't is often a matter of competitive differentiation - and businesses that wish to grow are constantly watching what their competition is doing and revising themselves accordi
Many people love learning languages or would like to learn a language and use their language skills in a job. In today’s global economy the demand for language skills continues to grow as governments, businesses and organisations build relationships with foreign interests.Learning a language is beneficial in employment for two reasons; 1) it offers those in established careers the chance to progress either through gaining promotions or international travel and experience, and 2) it opens doors to new careers and employment opportunities.This art
The truth is that who gets hired and who doesn't is often a matter of competitive differentiation - and businesses that wish to grow are constantly watching what their competition is doing and revising themselves accordingly. Those that stop watching and stop revising ensure a loss of their competitive advantages and, ultimately, the demise of their businesses.
Achieving competitive differentiation is important because it offers you three things: 1) it reduces the pool of competitors to which a prospect can compare you, putting you into a more exclusive category; 2) it increases your perceived value in the marketplace, allowing you to command higher fees with less resistance; and 3) it affords you greater notoriety and the chance for increased exposure, often at little or no cost to you.
But there is a BIG difference between just being different for the sake of being different and holding true competitive differentiation among your peers. For maximum impact, the differences between you and your competition must be more than cosmetic. They must be differences that your clients actually VALUE.
It only matters if you are different in ways that matter to your clients.
The secret to achieving true competitive differentiation is understanding your clients. What do they have in common? What dreams do they share? What problems do they face? What do they need? How do they prefer to work with professionals like you?
Once you know more about the clients you are trying to attract, impress and hold on to, work to improve your positioning in one or more of the following ways:
Market Differentiation -- Develop a reputation as a specialist in their particular industry.
Program Differentiation -- Offer uncommon subjects that are vital to your clients, or more common subjects that have been customized specifically for their industry.
Service Differen
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