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Casual Articles - Innovation - The Bright Light in the Night Sky
Many people believe that yellow page advertising is the best possible advertising for a new business, but let me tell you I have heard some horror stories in my past. In fact let me tell you about one story, which is pretty much unforgivable. I was told by a Yellow Page Advertising Representative that the book closed in two days and if I did not get my Ad in now I could forget it until next year. I found out later that this was a lie, and the representatives in the area told that to everyone. Actually the book did not close for two months.This was not an off brand yellow page advertisement book; this was the actual phone company Yellow Pages. The lady who was selling the advertisement scribbled a bunch of stuff on a piece of paper and took my order. Then she had me sign it and I said but I can read it how are you going to make sure you got it right, she said not to worry that she would write it up when she got back.It turns out later that they put me in the wrong category. You see I was in the pressure washing business and we specialize in cleaning concrete for large property management companies,
Innovators ask questions such as: How can I use this new technology to gain a competitive advantage? How can I be the first person to make an impact with this new product idea? What changes do I need to make in my organization to bring this new idea to my customers as fast as possible?
Innovators tend to be boundless in their ideas and energy for trying new things. They typically feel not constraint from budgets, time, or current direction.
The innovators see this new idea in lighting and immediately jump to new possibilities in addition to the intended use
Maybe you've heard some retailers say that at one time--way back when--they used a pencil and paper as a method of tracking inventory? Times have changed, yes, but just how far have retailers gone to make the advancements they need to keep up?Systems administrator Ken Sweeney has been around retail for over ten years and witnessed the antiquated methods of tracking inventory. He is responsible for the technology of one of the leading sports and entertainment presenters in the world, AEG Merchandising. Before the installation of a modern day retail point of sale system in 1997, the only methods for tracking inventory and keeping income and products organized were kept with pencil and paper.It took considerable research to find a technology solution suitable for the needs of AEG. After using retail service provider One Step Data, Sweeney was able to make the right choice for his company.But do retailers really know what they need without help of a service provider?Today's retail point-of-sale technology needs to have certain key features that allow flexibility, as well as total functionality
As Wikipedia brought Encyclopedia Britannica to its knees, as the iPod makes portable CD players second class citizens, so goes the road construction lighting industry.
Powershift
The Powermoon Helimax completely shifts the thinking on lighting for the construction industry. Its design is unique, memorable and outperforms typical light tower flood lighting in many ways. The Powermoon is a helium-filled translucent balloon containing four lamps with four mirrors giving off 360° illumination without glare and provides 5 times as much light for the same power consumption. It's lightweight and portable (can fit in the back of a car), can be quickly inflated and can be used up to 150 feet off the ground. It is a German innovation that has yet to reach the US market in critical mass. Why would something with such performance improvements not be completely taking over the industry here?
Do you see the light?
Many people reading this article will say I've never seen this in the United States, I like my normal light stands or this is some fad that will never catch on. The resistance to change is normal as the majority of people shy away from the unique, the different and the unknown -- until it becomes common place. Sometimes, that can be too late.
As Everett Rogers outlined with his bell curve of innovation adoption there are five categories of adoption. As a business leader you set the tone of where you want your company to be in the innovation curve. If you are a traditionalist and resist the new ideas your staff will mirror that approach or become frustrated with such resistance to change and may move on. If you are at the front end of innovation adoption, you set the tone, you are a cutting edge organization and will attract employees who desire to work under those conditions and thereby will work best with customers who want to own the latest and greatest.
Resistance to change is within all of us to some degree. It can come from your sales staff who resist selling non-traditional services or products to your customers who see you as the supplier of these few products and ONLY these few products. Understanding where your customers fit into the innovation adoption curve will help you understand how to approach them in your sales efforts. Finding where your sales staff fits into this information will help you have greater understanding of why they like selling (or resist selling) certain products and services.
1. Innovators
2.5% of people fall into this category. They typically are venturesome, educated, enjoy being cutting edge, have a greater propensity to take risk. Innovators are constantly willing to invest the time and energy to learn to adapt to the new demands of the innovation.
Innovators ask questions such as: How can I use this new technology to gain a competitive advantage? How can I be the first person to make an impact with this new product idea? What changes do I need to make in my organization to bring this new idea to my customers as fast as possible?
Innovators tend to be boundless in their ideas and energy for trying new things. They typically feel not constraint from budgets, time, or current direction.
The innovators see this new idea in lighting and immediately jump to new possibilities in addition to the intended use.
You’ll love this tip today.As I run an international business, I have customers in over 40 countries around the world and they don’t all speak English.So, enter Google.com, ever heard of them? Of course you have, but did you know they want to translate your website for free?You can type any phrase, and paste it into google translator, and they do an accurate, but not exact translation, which in most cases, gets the point across.If you have a website in English and want to see it in Spanish you can type the web URL into a form and they translate the whole site into ALMOST ANY language.Try this test….Go to http://www.google.com/translate_tThen, in the “translate a webpage” section, put this URL there: http://www.midwestsuperconference.comNow watch as in .002 seconds, they make the whole site readable in almost any language choice!Can this tip help you grow your business? Only if you use it and pa
Do you see the light?
Many people reading this article will say I've never seen this in the United States, I like my normal light stands or this is some fad that will never catch on. The resistance to change is normal as the majority of people shy away from the unique, the different and the unknown -- until it becomes common place. Sometimes, that can be too late.
As Everett Rogers outlined with his bell curve of innovation adoption there are five categories of adoption. As a business leader you set the tone of where you want your company to be in the innovation curve. If you are a traditionalist and resist the new ideas your staff will mirror that approach or become frustrated with such resistance to change and may move on. If you are at the front end of innovation adoption, you set the tone, you are a cutting edge organization and will attract employees who desire to work under those conditions and thereby will work best with customers who want to own the latest and greatest.
Resistance to change is within all of us to some degree. It can come from your sales staff who resist selling non-traditional services or products to your customers who see you as the supplier of these few products and ONLY these few products. Understanding where your customers fit into the innovation adoption curve will help you understand how to approach them in your sales efforts. Finding where your sales staff fits into this information will help you have greater understanding of why they like selling (or resist selling) certain products and services.
1. Innovators
2.5% of people fall into this category. They typically are venturesome, educated, enjoy being cutting edge, have a greater propensity to take risk. Innovators are constantly willing to invest the time and energy to learn to adapt to the new demands of the innovation.
Innovators ask questions such as: How can I use this new technology to gain a competitive advantage? How can I be the first person to make an impact with this new product idea? What changes do I need to make in my organization to bring this new idea to my customers as fast as possible?
Innovators tend to be boundless in their ideas and energy for trying new things. They typically feel not constraint from budgets, time, or current direction.
The innovators see this new idea in lighting and immediately jump to new possibilities in addition to the intended use
While visiting my son in Chicago, I went to a Cingular wireless store in his neighborhood to get some help with his phone. The store I walked into was closing in 5 minutes. I was welcomed into the store like a long lost friend. I explained what I needed (which took a lot of ingenuity and patience) The customer service representative was amazing. He figured out how to fix the problem. This was NOT a quick fix at all. He needed to remove a sim card from his telephone and put it my son’s phone and then switch it back again. This took a few switches to get it right. All the time he was smiling and chatting. It was now 15 minutes after closing and I was feeling guilty. After all I hadn’t bought my phone from this store, nor was it likely that I would in the future. When I said “Thanks, but I can see I am keeping you from closing up and going home.” He let me know that closing time was when everyone in the store had their issues resolved. WOW!!! And he meant it! We stayed there for at least 30 minutes past closing time. And I wasn’t the only customer still there. His manager was setting up an account for another customer.
As Everett Rogers outlined with his bell curve of innovation adoption there are five categories of adoption. As a business leader you set the tone of where you want your company to be in the innovation curve. If you are a traditionalist and resist the new ideas your staff will mirror that approach or become frustrated with such resistance to change and may move on. If you are at the front end of innovation adoption, you set the tone, you are a cutting edge organization and will attract employees who desire to work under those conditions and thereby will work best with customers who want to own the latest and greatest.
Resistance to change is within all of us to some degree. It can come from your sales staff who resist selling non-traditional services or products to your customers who see you as the supplier of these few products and ONLY these few products. Understanding where your customers fit into the innovation adoption curve will help you understand how to approach them in your sales efforts. Finding where your sales staff fits into this information will help you have greater understanding of why they like selling (or resist selling) certain products and services.
1. Innovators
2.5% of people fall into this category. They typically are venturesome, educated, enjoy being cutting edge, have a greater propensity to take risk. Innovators are constantly willing to invest the time and energy to learn to adapt to the new demands of the innovation.
Innovators ask questions such as: How can I use this new technology to gain a competitive advantage? How can I be the first person to make an impact with this new product idea? What changes do I need to make in my organization to bring this new idea to my customers as fast as possible?
Innovators tend to be boundless in their ideas and energy for trying new things. They typically feel not constraint from budgets, time, or current direction.
The innovators see this new idea in lighting and immediately jump to new possibilities in addition to the intended use
There are three main reasons why I would hesitate when deciding to advertise in the local press:• Everyone else is doing it• Nobody buys a paper for the adverts• The odds are it won’t workJust because everyone else is doing it, doesn’t mean it’s a good thing, or more importantly – that it actually works! However it seems the natural thing to do – you need to raise your profile, make the local community aware of your company, so you why not advertise in the local paper? Well, because…Nobody buys a paper for the adverts. In fact, do most people buy a local paper these days? As many local papers are free, their only income is through selling advertising space. In fact if you look at the inside cover of a newspaper you’ll see the staff on it. More often than not the ‘sales team’ will out number the reporters 3 to 1. The local paper is not ‘a local’ way for the community to keep up to date with local events, it’s a 100 page selling tool.Very often when approached by the advertising telesales team, they’ll quote all sorts of readership figures. ‘Well actually the Acme Recorder is d
Resistance to change is within all of us to some degree. It can come from your sales staff who resist selling non-traditional services or products to your customers who see you as the supplier of these few products and ONLY these few products. Understanding where your customers fit into the innovation adoption curve will help you understand how to approach them in your sales efforts. Finding where your sales staff fits into this information will help you have greater understanding of why they like selling (or resist selling) certain products and services.
1. Innovators
2.5% of people fall into this category. They typically are venturesome, educated, enjoy being cutting edge, have a greater propensity to take risk. Innovators are constantly willing to invest the time and energy to learn to adapt to the new demands of the innovation.
Innovators ask questions such as: How can I use this new technology to gain a competitive advantage? How can I be the first person to make an impact with this new product idea? What changes do I need to make in my organization to bring this new idea to my customers as fast as possible?
Innovators tend to be boundless in their ideas and energy for trying new things. They typically feel not constraint from budgets, time, or current direction.
The innovators see this new idea in lighting and immediately jump to new possibilities in addition to the intended use
Postcards are valuable tools that you can have for your business because they are affordable and economical to use. They can help to boost your companies standing and flood high-quality lead sales. However before taking a look of what postcards can bring for your business you must take into consideration on how you can design them.Primarily with the innovations made in the printing technology, designing postcards had never been that hard. Online printing companies had significantly provided 3 effective steps in designing postcards.1.Upload Design Online – This is the easiest option that you can have. All you have to do is create a design of your own and upload it on the allocated space that your online printer had provided for you.Commonly online printers have process on how you can easily upload them.Just follow the instructions they indicate and you can successfully upload your designs. However upon uploading the designs see to it that they are in the right file format.2.Create Design via Design Tool – this is the latest innovations that online printers had thought of. This is a g
Innovators ask questions such as: How can I use this new technology to gain a competitive advantage? How can I be the first person to make an impact with this new product idea? What changes do I need to make in my organization to bring this new idea to my customers as fast as possible?
Innovators tend to be boundless in their ideas and energy for trying new things. They typically feel not constraint from budgets, time, or current direction.
The innovators see this new idea in lighting and immediately jump to new possibilities in addition to the intended use. In fact, the Powermoon is now being used for search and rescue, event illumination and as an alternative advertising vehicle.
2. Early Adopters
13.5% of people fall into this category and they are typically opinion leaders, educated and popular. The early adopters are essential for new ideas to become profitable ideas, because these are the people who enjoy telling others about what they have discovered. They are always willing to try out new ideas, but a bit more carefully than the innovators.
Early Adopter business leaders keep a close eye on industry changes and are looking for ideas they can use to strengthen their businesses or product lines. Leaders in this category ask their sales team to do some exploration with customers to see how receptive they are to the new ideas being contemplated. Where the Innovator takes on the new ideas and then tries to get customers to use them, the early adopter will get the input from the customer first and then make the effort to use the innovation.
3. Early Majority
34% of the population fits this category as they are more deliberate and usually rely on social comment and information from friends than in discovery on their own. Early Majority people are of the "wait and see" variety. Leaders want to see how the competition is using the changes and what the impact is. If it's positive, then this group will start to explore using the innovations.
An organization lead by a person of this category will seldom get the best positioning for getting new products to customers, but they also see this as a less risky option and will not potentially have significant losses on innovation since it is now being generally accepted.
4. Late Majority
34% of the population are in this category and are typically skeptical, traditional and enjoy the stability of their situation (sometimes right or wrong.) The Late Majority are the last ones on the bus. By the time this group is ready to accept the innovation, it has become widely used and pretty much the new norm. They have lost all competitive advantage and in their opinion, hopefully lost all chance of risk by now getting into the game. Frequently, innovation has become a commodity by the time this group gets involved.
5. Laggards
16% of the population. Traditional people caring for the "old ways" are critical toward new ideas and will only accept innovation once it has become mainstream. Laggards are not interested in change and will accept the innovations only when they become the only option. They are more focused on the fear of what might happen be accepting the change than in the potential benefits.
Organizations with a Laggard in a leadership role will be struggling to remain competitive and customer orders will be in decline. In some cases, the leader may just want to ride out what he has until he can retire. The workforce under a leader of this category will be older and
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