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Casual Articles - How To Write Meaningful Mission Statements
Entrepreneurship is generally characterized by some type of innovation, a significant investment, and a strategy that values expansion. The entrepreneur is often quite different in mindset from a manager, who is generally charged with using existing resources to make an existing business run well. The roles of entrepreneur and manager are not nece
Sample 2:
Gourmet Delites is a family operated caterer focusing on organic foods. We deliver and serve classic and customized entrees, appetizers, and desserts in the Los Angeles area.
Analysis of Statement:
The words “family
With almost daily news reports of companies laying off workers, or filing for bankruptcy, or going out of business altogether, losing your job suddenly doesn't sound all that unlikely. Here are some strategies either to avoid being laid-off, or to cushion the blow if it comes.1. Keep your resume current. If you haven't looked at your resume
While a mission statement is an important part of your overall business plan, its primary purpose is to inform consumers and capital investors of who you are, what you do, and why you do it. Additionally, the mission statement provides direction to your marketing campaign and sets the tone of your corporate culture. The following two examples serve to illustrate this concept.
Sample 1:
Basics Unlimited offers convenient and affordable lodging in over 300 locations nationwide. We strive to return a fair profit to our shareholders and provide a rewarding work experience for our employees.
Analysis of Statement:
This short mission statement squeezes in a lot of information about Basics Unlimited’s corporate culture and goals. The first sentence focuses your attention on its basic purpose, lodging, but also emphasizes that it serves a market looking for convenience and economy. The name of the company also suggests the hotel/motel chain is a “no-frills” provider of lodging. Regarding your marketing campaign, this first sentence helps you identify a potential market niche—the economy minded business traveler. The second sentence shifts the focus from the consumer to the owners and employees. The mission statement reveals the company’s concern for shareholder equity and return on investment, while the second part of the sentence recognizes the importance of each employee in the company.
Sample 2:
Gourmet Delites is a family operated caterer focusing on organic foods. We deliver and serve classic and customized entrees, appetizers, and desserts in the Los Angeles area.
Analysis of Statement:
The words “family
Are you thinking of slowing down or stopping your job search activities during the holiday season? Many job seekers do. Which means better opportunities for those who do not.Here's why:Less competition! Jobs don't disappear during the holidays, but many job seekers do. Whether it's due to family vacations or just an attitude o
Sample 1:
Basics Unlimited offers convenient and affordable lodging in over 300 locations nationwide. We strive to return a fair profit to our shareholders and provide a rewarding work experience for our employees.
Analysis of Statement:
This short mission statement squeezes in a lot of information about Basics Unlimited’s corporate culture and goals. The first sentence focuses your attention on its basic purpose, lodging, but also emphasizes that it serves a market looking for convenience and economy. The name of the company also suggests the hotel/motel chain is a “no-frills” provider of lodging. Regarding your marketing campaign, this first sentence helps you identify a potential market niche—the economy minded business traveler. The second sentence shifts the focus from the consumer to the owners and employees. The mission statement reveals the company’s concern for shareholder equity and return on investment, while the second part of the sentence recognizes the importance of each employee in the company.
Sample 2:
Gourmet Delites is a family operated caterer focusing on organic foods. We deliver and serve classic and customized entrees, appetizers, and desserts in the Los Angeles area.
Analysis of Statement:
The words “family
What an exciting feeling you must be having at this time. You have finally made the choice to “chuck it all” and go into business for yourself. You dream of the freedom from your unreasonable boss and the wonderful feeling of writing your own paycheck. It’s a lifelong journey that has to start at the first step – the very beginning.It is my
Analysis of Statement:
This short mission statement squeezes in a lot of information about Basics Unlimited’s corporate culture and goals. The first sentence focuses your attention on its basic purpose, lodging, but also emphasizes that it serves a market looking for convenience and economy. The name of the company also suggests the hotel/motel chain is a “no-frills” provider of lodging. Regarding your marketing campaign, this first sentence helps you identify a potential market niche—the economy minded business traveler. The second sentence shifts the focus from the consumer to the owners and employees. The mission statement reveals the company’s concern for shareholder equity and return on investment, while the second part of the sentence recognizes the importance of each employee in the company.
Sample 2:
Gourmet Delites is a family operated caterer focusing on organic foods. We deliver and serve classic and customized entrees, appetizers, and desserts in the Los Angeles area.
Analysis of Statement:
The words “family
Hey - how about those White Sox. Their well is dry for 88 years, all the way back to World War I, 1917 to be exact. Then - Kazaaaam, they sweep the series in four straight games.There are a lot of reasons they won this year.They have a great manager and in case you don't follow baseball, his name is Ozzie Guillen. When the game was
Sample 2:
Gourmet Delites is a family operated caterer focusing on organic foods. We deliver and serve classic and customized entrees, appetizers, and desserts in the Los Angeles area.
Analysis of Statement:
The words “family
The Roaring Twenties, as the age is popularly known, was a time of great change in America and throughout the world. Most notable was the change in the business mindset that marks the 1920's as a defining decade in world business history.oAdvertisers' Role in the Birth of Modern AmericaMany of us know the role that b
Sample 2:
Gourmet Delites is a family operated caterer focusing on organic foods. We deliver and serve classic and customized entrees, appetizers, and desserts in the Los Angeles area.
Analysis of Statement:
The words “family operated” distinguish this company as a locally owned and operated food service provider. The first sentence also narrows the scope of food service to catered, organic meals. The second sentence clearly identifies the company’s ability to serve standard food items, as well as personalized or by-request meals. Regarding a potential marketing campaign, the mission statement identifies the market area as the Los Angeles area.
The biggest mistakes companies make regarding mission statements is to tuck it into a file drawer, and then dust it off every few years for loan applications and shareholder meetings. Used effectively, a mission statement should become part of your corporate culture, giving direction to your marketing campaigns, customer service, new product development, and employee training.
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