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    Mobile Oil Change Business and Profitability
    Many of those who are mechanics may wish to go into the Mobile Oil Change Business because the entry costs are low and because that is their area of expertise and a much needed service. But if they do this, will they make money? That is the question in the mind of every wouldbe entrepreneur now isn’t it? So, then is a mobile oil change business profitable?As far as profit margins. I do not believe it is the best business model. Especially considering travel time, shortage of technicians [meaning higher salaries to insure no turnover], issues with specific brands of filters and oil [meaning you have to have two-three brands to keep fleet customers happy], and over regulation causing additional unforeseen costs.So as far as your question I am somewhat under whelmed with the profit margins compared to other businesses I have owned. If you do all the work yourself the labor issue is taken out of the equation but there are still the other issues. It certainly could be profitable with a strong customer base of fleet accounts within close proximity, as fleet vehicles are always lined up in a row. But making money in the mobile oil change business is not so easy as it sounds. Consider all this in 2006.
    le and being judged; protect status quo

    Traits: Skeptical; pessimistic; anxious

    Hand Wringers predict catastrophe wherever they go. They see the glass as half empty and are shocked when things go right (a deviation from the norm). They trust no one, have little or no confidence in themselves, and tend to second guess their own judgments. Like many other archetypes, Hand Wringers are high-maintenance and need a lot of reassurance. If you’re the impatient sort, you may not enjoy the constant phone calls, questions, whining, and complaints.

    Recommendations: Stay positive, communicate clearly, and focus on achieving realistic goals. Break the project down into bite-sized chunks that are palatable and digestible. Sure, it’s nice to be a tower of strength and a beacon of understanding, but, remember, you’re not a panacea for the Hand Wringer’s anxieties. In order to deflect negativity and incessant worrying, you need to remain impassive and firm in your beliefs and expectations.

    The Absentee

    Native habitat: Small company; start-up

    Status: CEO/Managing Director/Owner

    Modus operandi: To be busy and in control

    Traits: Detached; self-absorbed; unfocused

    Nothing is more frustrating than having a client who doesn’t give you straight answers, won’t return phone calls, and is constantly inaccessible and unreachable. Absentees are elusive control freaks who wield their authority from afar where you can’t get a handle on it. But, then again, maybe you can. After all, you’re the one controlling the work, especially its outcome.

    Recommendations: Don’t use e-mail to communicate with Absentees. Instead, leave very brief and matter-of-fact messages on their personal cell phones (try to get the number). Talk about

    Advertising Strategies - Alternatives to Print, Alternatives Within Print
    Is print advertising headed for extinction? No way, but I am seeing more and more companies pulling dollars from their print advertising budgets and moving them into other alternatives. The reason? To brand their product or service more effectively by balancing their ad campaigns and reaching their targeted demographic audiences from different angles. And even within the print medium, the playing field appears to be changing. Newspaper and Yellow Pages advertising has suffered a blow from the growth of the internet. Googling, Yahoo-ing and online news sources are pulling from their numbers. With internet research more easily available, more advertisers are targeting their prospective customers with direct mail campaigns which gives them the ability to pinpoint the demographic they are trying to reach by age, gender, income and location.The internet is a growing alternative. Google Ads and Yahoo Sponsored Search "Pay Per Click" advertising is grabbing a growing share of ad budgets. This new medium gives you the ability purchase a keyword and only pay for it if someone clicks on your website. The way it works in a nutshell is, when someone does a search using your keyword, your website url and a three line promotional ad appears on the right side of the search results page. It can be as inexpensive as a nickel per click and you can limit what you spend per day, so that Google/Yahoo shuts off your ad campaign for the rest of that day when your budget "limit" is reached.Outdoor advertising and signs on buses and transit systems is often in the mix of successful advertising budgets.Radio utilizes the magic of music and imagination to reach an audience in a lasting way. Of course this is one of my favorites because music, jingles and ad production are what I do. But all bias aside, radio is a way to reach a broader audience with the ability to drive home a message.One lesser know alternative within radio broadcast advertising is the traffic or weather sponsorship. This is a ten second (or less) message that is read within the traffic report: i.e. "Today's traffic is brought to you by ________ ". Metro Networks, the Westwood One company created the traffic sponsorship industry years ago by putting a fleet of planes and "news" copters in the air to monitor traffic in the largest US cities. Instead if selling their services to the radio stations, Metro made a trade for advertising "air" time. So most of the flying traffic reporters that you think work for your local radio & TV stations are really Metro Networks employees who have c
    As a consultant, you meet all types of executives in business -- the good, the bad, and the ugly. Driven by big egos, big jobs, and big money, some C-level honchos can be tough cookies.

    Even though the vast majority of them are smart, savvy, intuitive, charming, talented, persuasive, and colorful, there are a few enfants terribles who have elevated bad business practices and behavioral eccentricities to an art form. These “execs gone wild” can severely strain business relationships and make your life profoundly difficult.

    Consultants are often brought on board to solve a problem in times of rapid growth and impending crisis. While their ostensible goal is to confirm the client’s problem, suggest a path or a process to tackle it, and implement a solution that will produce tangible, measurable, and desired results, their real objective is to make sure their clients don’t impede or undermine their efforts.

    Corporate Archetypes

    This paper profiles the types of clients who create irritating potholes and fissures on the road to business success and reveals the behavioral patterns that characterize their so-called “worst practices.”

    These archetypes are drawn from behaviors all too common in the business world. The most difficult executives are an amalgam of these archetypes and share several commonalities: distrustful, controlling, aggressive, inflexible, paranoid, and occasionally tyrannical. It is facile to suggest that these behaviors are always intentional or driven by a sense of malice. Rather, it is fear, ignorance, insecurity, and thoughtlessness that are at the root of the most egregious worst practices.

    The Bureaucrat

    Native habitat: Large, mature company

    Status: Middle and upper management

    Modus operandi: To preserve the status quo; protect one’s turf and job

    Traits: Myopic; slow-moving; risk-averse

    Bureaucrats are easy to spot. They seek shelter with the herd and are rarely found in one-to-one settings. However, don’t underestimate their ability to throw a monkey wrench into your project and sabotage your best-laid plans. They have a penchant for making eleventh hour changes and questioning the earlier decisions of others.

    Recommendations: Since procedure means the world to these individuals, avoid confrontation and play into their strengths. Ask them to explain the rules. Get everything in writing, including sign-offs. Acknowledge their status while establishing mutual expectations. You’ll find that you can work with them as long as you don’t violate any deeply-cherished institutional edicts.

    The Autocrat

    Native habitat: Small to mid-sized company

    Status: CEO, COO

    Modus operandi: To exercise control; interfere; intimidate others

    Traits: Imperious; egotistical; aggressive; capricious

    Autocrats rule by whim. They flourish in a relatively flat organization and find it difficult to delegate to subordinates. Autocrats will subvert the rules in order to assert authority and control, and are convinced of their own self-importance and infallibility. Autocrats use intimidation to keep you off balance (e.g., calling before and/or after business hours, making unilateral changes to written agreements, changing strategy without warning, etc.).

    Recommendations: The best way to handle Autocrats is to stay calm, hold your ground, and negotiate new ground rules. Warning: Autocrats won’t change their ethics overnight. At a certain point, you simply may have to walk away.

    The Know-It-All

    Native habitat: Any size company

    Status: All levels

    Modus operandi: To show superiority; be right; maintain control

    Traits: Impatient; arrogant; inflexible; micro-managerial

    Know-It-Alls “know” what’s good for their business and can’t wait to demonstrate their capabilities to you. They’ll challenge your ideas, devalue your work, and sometimes even do your job for you. No matter what you accomplish for the Know-It-All, it’s never good enough.

    Recommendations: Build a contingency into your contract to ensure you will be paid for any work beyond the scope of the agreement. Know-It-Alls perceive outside expertise as a threat. Be that as it may, they really do need help. Since Know-it-Alls have the final word, strive for agreement every step of the way, and be sure to present alternate concepts and approaches. They may like what you show them, but, ego aside, it was their idea from the start.

    The Waffler

    Native habitat: Large company

    Status: Middle and upper management

    Modus operandi: To avoid conflict and making mistakes; protect one’s job

    Traits: Indecisive; distrustful; insecure

    Easily the consultant’s worst enemy, Wafflers can be a major roadblock. Despite their position, they are not born decision makers. Within their own company, they are often lauded as a team players and consensus builders; however, for consultants, they represent delay, doubt, and indecision. Wafflers will not go out on a limb for you. They won’t even go out on a limb for themselves. This can seriously affect the progress of your work and the success of your project. Wafflers have a difficult time committing to anyone or anything, especially if it means making a bold decision for which they’ll be held accountable.

    Recommendations: Wafflers needs reassurance and a lot of hand-holding. Give them a milestone chart and deadline reminders, and reemphasize the objectives of the project. If roadblocks still persist, move up the value chain and seek alignment with more responsive and committed contacts within the client company.

    The Tight Lip

    Native habitat: Small, private company; start-up

    Status: C-Level; Upper management

    Modus operandi: To hide and protect company secrets; keep you at arm’s length

    Traits: Guarded; uncommunicative; aloof; cryptic

    Signing an NDA with a client doesn’t mean you’ll be told everything you need to know to do your job well. Tight Lips are notorious for not communicating the essentials—business trip schedules, company plans, valuable feedback, etc. This situation is exacerbated when their native language is different from your own or when their communications abilities are minimal at best. When Tight Lips are paranoid about their company’s supposed intelligence, you’re going to find yourself out of the loop. A high degree of confidence is required before a new consultant can be entrusted with privileged information. Until such time, expect to be informed on a “need to know” basis and greeted with a veil of secrecy surrounding most company decisions and transactions.

    Recommendations: There is no simple solution here. Probe, ask questions, throw out a few assumptions to see whether they stick to the wall, and hold the Tight Lip to account when important details are glossed over. If you’ve crossed over an imaginary line, you’ll know it.

    The Hand Wringer

    Native habitat: Large and mid-sized company

    Status: Middle management; project management

    Modus operandi: To avoid trouble and being judged; protect status quo

    Traits: Skeptical; pessimistic; anxious

    Hand Wringers predict catastrophe wherever they go. They see the glass as half empty and are shocked when things go right (a deviation from the norm). They trust no one, have little or no confidence in themselves, and tend to second guess their own judgments. Like many other archetypes, Hand Wringers are high-maintenance and need a lot of reassurance. If you’re the impatient sort, you may not enjoy the constant phone calls, questions, whining, and complaints.

    Recommendations: Stay positive, communicate clearly, and focus on achieving realistic goals. Break the project down into bite-sized chunks that are palatable and digestible. Sure, it’s nice to be a tower of strength and a beacon of understanding, but, remember, you’re not a panacea for the Hand Wringer’s anxieties. In order to deflect negativity and incessant worrying, you need to remain impassive and firm in your beliefs and expectations.

    The Absentee

    Native habitat: Small company; start-up

    Status: CEO/Managing Director/Owner

    Modus operandi: To be busy and in control

    Traits: Detached; self-absorbed; unfocused

    Nothing is more frustrating than having a client who doesn’t give you straight answers, won’t return phone calls, and is constantly inaccessible and unreachable. Absentees are elusive control freaks who wield their authority from afar where you can’t get a handle on it. But, then again, maybe you can. After all, you’re the one controlling the work, especially its outcome.

    Recommendations: Don’t use e-mail to communicate with Absentees. Instead, leave very brief and matter-of-fact messages on their personal cell phones (try to get the number). Talk about

    If I Were a Rich (Wo)Man
    If you are not happy, you need to get that fixed. If you are not rich, you are not happy. Seems like a bold statement to make, doesn’t it? How many millions of people are doing a job that they just hate? My guess is that that number is probably too high to count and too scary to even consider. How often do you dread Monday because you believe not only is this an awful day in itself, but also that you will have four more beyond Monday that you will also have to face. I know how you feel; I was like that for a very long time. I don’t want to go back? Do you want to really stay there?If you took longer than five seconds to answer that question, then you are not really ready to do what it takes to make the difference in your life. When you are so ready the question will barely be out but you will already be answering it with a resounding “No, I don’t want to stay here”. You will be open to hear the whisper of change and feel the faster beating of a joyful heart. You will be willing to do what others won’t, search for new answers, and become relentless in your desire to find the truth that is within yourself. You will find you are ready to become a Rich (Wo)Man.When talking about being a rich person, that may or may not apply to having lots of money. The real richness we are talking about is enjoying what you do. It is possible, very possible! You just have to look to find the answers. You have to spend time doing something you may not be comfortable with at first. That is deciding there is something else besides what you have always done and you are willing to find out what that is and move towards it. The initial thing you will have to do is decide what that something is that you have always wanted to do, which may require you to do a five minute thought race test. What this is, is finding a quiet place where you won’t be disturbed, have a pen and paper in hand (or a computer if you are so inclined) and for five minutes do nothing but write. Do NOT think. Just begin writing and do not stop and put down everything you have ever thought that you would like to do. I mean everything. Do not attempt to reason it out or ask the way that you can make this possible. Just Write! You may be wonderfully surprised at what comes out of this because your mind has been holding on to ideas sometimes for a very long time waiting for you to take the initiative to bring it to the surface. No idea is right or wrong and nothing is impossible. This list will not be all encompassing and you may add to it often even once you are past the five minute test. The ide
    e the status quo; protect one’s turf and job

    Traits: Myopic; slow-moving; risk-averse

    Bureaucrats are easy to spot. They seek shelter with the herd and are rarely found in one-to-one settings. However, don’t underestimate their ability to throw a monkey wrench into your project and sabotage your best-laid plans. They have a penchant for making eleventh hour changes and questioning the earlier decisions of others.

    Recommendations: Since procedure means the world to these individuals, avoid confrontation and play into their strengths. Ask them to explain the rules. Get everything in writing, including sign-offs. Acknowledge their status while establishing mutual expectations. You’ll find that you can work with them as long as you don’t violate any deeply-cherished institutional edicts.

    The Autocrat

    Native habitat: Small to mid-sized company

    Status: CEO, COO

    Modus operandi: To exercise control; interfere; intimidate others

    Traits: Imperious; egotistical; aggressive; capricious

    Autocrats rule by whim. They flourish in a relatively flat organization and find it difficult to delegate to subordinates. Autocrats will subvert the rules in order to assert authority and control, and are convinced of their own self-importance and infallibility. Autocrats use intimidation to keep you off balance (e.g., calling before and/or after business hours, making unilateral changes to written agreements, changing strategy without warning, etc.).

    Recommendations: The best way to handle Autocrats is to stay calm, hold your ground, and negotiate new ground rules. Warning: Autocrats won’t change their ethics overnight. At a certain point, you simply may have to walk away.

    The Know-It-All

    Native habitat: Any size company

    Status: All levels

    Modus operandi: To show superiority; be right; maintain control

    Traits: Impatient; arrogant; inflexible; micro-managerial

    Know-It-Alls “know” what’s good for their business and can’t wait to demonstrate their capabilities to you. They’ll challenge your ideas, devalue your work, and sometimes even do your job for you. No matter what you accomplish for the Know-It-All, it’s never good enough.

    Recommendations: Build a contingency into your contract to ensure you will be paid for any work beyond the scope of the agreement. Know-It-Alls perceive outside expertise as a threat. Be that as it may, they really do need help. Since Know-it-Alls have the final word, strive for agreement every step of the way, and be sure to present alternate concepts and approaches. They may like what you show them, but, ego aside, it was their idea from the start.

    The Waffler

    Native habitat: Large company

    Status: Middle and upper management

    Modus operandi: To avoid conflict and making mistakes; protect one’s job

    Traits: Indecisive; distrustful; insecure

    Easily the consultant’s worst enemy, Wafflers can be a major roadblock. Despite their position, they are not born decision makers. Within their own company, they are often lauded as a team players and consensus builders; however, for consultants, they represent delay, doubt, and indecision. Wafflers will not go out on a limb for you. They won’t even go out on a limb for themselves. This can seriously affect the progress of your work and the success of your project. Wafflers have a difficult time committing to anyone or anything, especially if it means making a bold decision for which they’ll be held accountable.

    Recommendations: Wafflers needs reassurance and a lot of hand-holding. Give them a milestone chart and deadline reminders, and reemphasize the objectives of the project. If roadblocks still persist, move up the value chain and seek alignment with more responsive and committed contacts within the client company.

    The Tight Lip

    Native habitat: Small, private company; start-up

    Status: C-Level; Upper management

    Modus operandi: To hide and protect company secrets; keep you at arm’s length

    Traits: Guarded; uncommunicative; aloof; cryptic

    Signing an NDA with a client doesn’t mean you’ll be told everything you need to know to do your job well. Tight Lips are notorious for not communicating the essentials—business trip schedules, company plans, valuable feedback, etc. This situation is exacerbated when their native language is different from your own or when their communications abilities are minimal at best. When Tight Lips are paranoid about their company’s supposed intelligence, you’re going to find yourself out of the loop. A high degree of confidence is required before a new consultant can be entrusted with privileged information. Until such time, expect to be informed on a “need to know” basis and greeted with a veil of secrecy surrounding most company decisions and transactions.

    Recommendations: There is no simple solution here. Probe, ask questions, throw out a few assumptions to see whether they stick to the wall, and hold the Tight Lip to account when important details are glossed over. If you’ve crossed over an imaginary line, you’ll know it.

    The Hand Wringer

    Native habitat: Large and mid-sized company

    Status: Middle management; project management

    Modus operandi: To avoid trouble and being judged; protect status quo

    Traits: Skeptical; pessimistic; anxious

    Hand Wringers predict catastrophe wherever they go. They see the glass as half empty and are shocked when things go right (a deviation from the norm). They trust no one, have little or no confidence in themselves, and tend to second guess their own judgments. Like many other archetypes, Hand Wringers are high-maintenance and need a lot of reassurance. If you’re the impatient sort, you may not enjoy the constant phone calls, questions, whining, and complaints.

    Recommendations: Stay positive, communicate clearly, and focus on achieving realistic goals. Break the project down into bite-sized chunks that are palatable and digestible. Sure, it’s nice to be a tower of strength and a beacon of understanding, but, remember, you’re not a panacea for the Hand Wringer’s anxieties. In order to deflect negativity and incessant worrying, you need to remain impassive and firm in your beliefs and expectations.

    The Absentee

    Native habitat: Small company; start-up

    Status: CEO/Managing Director/Owner

    Modus operandi: To be busy and in control

    Traits: Detached; self-absorbed; unfocused

    Nothing is more frustrating than having a client who doesn’t give you straight answers, won’t return phone calls, and is constantly inaccessible and unreachable. Absentees are elusive control freaks who wield their authority from afar where you can’t get a handle on it. But, then again, maybe you can. After all, you’re the one controlling the work, especially its outcome.

    Recommendations: Don’t use e-mail to communicate with Absentees. Instead, leave very brief and matter-of-fact messages on their personal cell phones (try to get the number). Talk about

    Sustainability and Packaging
    Sustainability is a term used across a large number of industries. At the core, one can think of sustainability as the measurable concept of doing business without depleting resources or harming the community. Nowhere is sustainability more applicable than in the packaging industry. Containers and packaging that are cost effective and environmentally sound are critical to our industry’s business success and the impact we have on society. One industry group offers criteria by which the sustainability of packaging can be measured.Packaging that is beneficial, safe and healthy for people throughout its lifecycle; Meets market criteria for performance and cost; Uses renewable energy throughout its lifecycle; Maximizes the use of renewable or recycled source materials; Is manufactured using clean production technologies and best practices; Is made from materials healthy in all probable end-of-life scenarios; Is physically designed to optimize materials and energy. A Life Cycle assessment is a key tool in assessing sustainability.A life cycle assessment (LCA) is the assessment of the environmental impact of a given product or service throughout its lifespan.The goal of LCA is to compare the environmental performance of products and services, to be able to choose the least burdensome one. The term 'life cycle' refers to the notion that a fair, holistic assessment requires the looking at a product at every step of the way - from raw materials to disposal, and all the steps in between. In packaging, this means looking at how the materials are produced, products manufactured, used/discarded by the consumer, and recycled back into use.The terms Cradle-to-Grave (complete life cycle), Cradle-to-Cradle (from birth to re-birth), Cradle-to-Gate (Material manufacture to product delivery), and Wheel-to-Well (efficiency of fuels used for transportation) are terms often used to describe the life cycle, or parts of it.dbanig@prflexbag.comwww.prflexbag.com
    Any size company

    Status: All levels

    Modus operandi: To show superiority; be right; maintain control

    Traits: Impatient; arrogant; inflexible; micro-managerial

    Know-It-Alls “know” what’s good for their business and can’t wait to demonstrate their capabilities to you. They’ll challenge your ideas, devalue your work, and sometimes even do your job for you. No matter what you accomplish for the Know-It-All, it’s never good enough.

    Recommendations: Build a contingency into your contract to ensure you will be paid for any work beyond the scope of the agreement. Know-It-Alls perceive outside expertise as a threat. Be that as it may, they really do need help. Since Know-it-Alls have the final word, strive for agreement every step of the way, and be sure to present alternate concepts and approaches. They may like what you show them, but, ego aside, it was their idea from the start.

    The Waffler

    Native habitat: Large company

    Status: Middle and upper management

    Modus operandi: To avoid conflict and making mistakes; protect one’s job

    Traits: Indecisive; distrustful; insecure

    Easily the consultant’s worst enemy, Wafflers can be a major roadblock. Despite their position, they are not born decision makers. Within their own company, they are often lauded as a team players and consensus builders; however, for consultants, they represent delay, doubt, and indecision. Wafflers will not go out on a limb for you. They won’t even go out on a limb for themselves. This can seriously affect the progress of your work and the success of your project. Wafflers have a difficult time committing to anyone or anything, especially if it means making a bold decision for which they’ll be held accountable.

    Recommendations: Wafflers needs reassurance and a lot of hand-holding. Give them a milestone chart and deadline reminders, and reemphasize the objectives of the project. If roadblocks still persist, move up the value chain and seek alignment with more responsive and committed contacts within the client company.

    The Tight Lip

    Native habitat: Small, private company; start-up

    Status: C-Level; Upper management

    Modus operandi: To hide and protect company secrets; keep you at arm’s length

    Traits: Guarded; uncommunicative; aloof; cryptic

    Signing an NDA with a client doesn’t mean you’ll be told everything you need to know to do your job well. Tight Lips are notorious for not communicating the essentials—business trip schedules, company plans, valuable feedback, etc. This situation is exacerbated when their native language is different from your own or when their communications abilities are minimal at best. When Tight Lips are paranoid about their company’s supposed intelligence, you’re going to find yourself out of the loop. A high degree of confidence is required before a new consultant can be entrusted with privileged information. Until such time, expect to be informed on a “need to know” basis and greeted with a veil of secrecy surrounding most company decisions and transactions.

    Recommendations: There is no simple solution here. Probe, ask questions, throw out a few assumptions to see whether they stick to the wall, and hold the Tight Lip to account when important details are glossed over. If you’ve crossed over an imaginary line, you’ll know it.

    The Hand Wringer

    Native habitat: Large and mid-sized company

    Status: Middle management; project management

    Modus operandi: To avoid trouble and being judged; protect status quo

    Traits: Skeptical; pessimistic; anxious

    Hand Wringers predict catastrophe wherever they go. They see the glass as half empty and are shocked when things go right (a deviation from the norm). They trust no one, have little or no confidence in themselves, and tend to second guess their own judgments. Like many other archetypes, Hand Wringers are high-maintenance and need a lot of reassurance. If you’re the impatient sort, you may not enjoy the constant phone calls, questions, whining, and complaints.

    Recommendations: Stay positive, communicate clearly, and focus on achieving realistic goals. Break the project down into bite-sized chunks that are palatable and digestible. Sure, it’s nice to be a tower of strength and a beacon of understanding, but, remember, you’re not a panacea for the Hand Wringer’s anxieties. In order to deflect negativity and incessant worrying, you need to remain impassive and firm in your beliefs and expectations.

    The Absentee

    Native habitat: Small company; start-up

    Status: CEO/Managing Director/Owner

    Modus operandi: To be busy and in control

    Traits: Detached; self-absorbed; unfocused

    Nothing is more frustrating than having a client who doesn’t give you straight answers, won’t return phone calls, and is constantly inaccessible and unreachable. Absentees are elusive control freaks who wield their authority from afar where you can’t get a handle on it. But, then again, maybe you can. After all, you’re the one controlling the work, especially its outcome.

    Recommendations: Don’t use e-mail to communicate with Absentees. Instead, leave very brief and matter-of-fact messages on their personal cell phones (try to get the number). Talk about

    Franchising Offers NO Guarantees --
    You have to ask --- IS a FRANCHISE FOR YOU?There are NO guarantees. You invest your money and take your chances. My own experiences include franchises for personnel agencies, temporary help services, diet centers, restaurants and PC training schools.Some of these franchises proved very important in our business plan and growth into a multi-million dollar enterprise. However, there were some expensive lessons that we learned through the process.As with any business, you must determine whether or not to enter a particular venture. First, assess YOUR reasons for going into ANY business, not just a franchise opportunity. Your best decision may be to buy a franchise. On the other hand, you may not be ready for any business venture.YOUR DECISIONYOU must become a SUPER “snoop” or investigator. Ask the tough questions. You cannot expect exactly the same results as another owner of a franchise. If you are buying “brick and mortar” then it’s location, location, and location.Also, it’s not only the location. Employees can make or break a company. Your investment in the company or your ability to fund the enterprise are factors. Your own leadership ability is a key element. “Links” are important, too.It is imperative that you ask a lot of “what if” questions. What if… I stay with my present employer? What if… I go broke? What if… I don’t LIKE the business? What if… my spouse does not like my “new” hours of work? What if… I don’t like selling?Why do YOU want your own business? Is it just a dream? Were your parents owners of their own enterprise? Franchise? Joint ownership, partnership? Again, YOU are your own person and must make your own decision. Family history of owning a business is NOT necessarily a guarantee of your success.TIRED OF THE BOSSAre you tired of your Supervisor or the Boss telling you what to do? Yes? That's not a good reason to “jump” ship. Operating a business requires more than a need for change or the desire to do as you please.Business owners DO NOT get to do as they please UNLESS they “please” to spend most of their time worrying” or thinking about their business. Dealing with employees, payroll, benefits, vacations, sickness, children, spouses, vendors, customers, inventory, taxes, lawyers, accountants, auditors, IRS, EEOC, insurance, and more.TOTAL COMMITMENTPurchasing a franchise requires TOTAL commitment. Your energy, your money as well as other assets (collateral) are required to back up your new venture. IF you a
    p>Recommendations: Wafflers needs reassurance and a lot of hand-holding. Give them a milestone chart and deadline reminders, and reemphasize the objectives of the project. If roadblocks still persist, move up the value chain and seek alignment with more responsive and committed contacts within the client company.

    The Tight Lip

    Native habitat: Small, private company; start-up

    Status: C-Level; Upper management

    Modus operandi: To hide and protect company secrets; keep you at arm’s length

    Traits: Guarded; uncommunicative; aloof; cryptic

    Signing an NDA with a client doesn’t mean you’ll be told everything you need to know to do your job well. Tight Lips are notorious for not communicating the essentials—business trip schedules, company plans, valuable feedback, etc. This situation is exacerbated when their native language is different from your own or when their communications abilities are minimal at best. When Tight Lips are paranoid about their company’s supposed intelligence, you’re going to find yourself out of the loop. A high degree of confidence is required before a new consultant can be entrusted with privileged information. Until such time, expect to be informed on a “need to know” basis and greeted with a veil of secrecy surrounding most company decisions and transactions.

    Recommendations: There is no simple solution here. Probe, ask questions, throw out a few assumptions to see whether they stick to the wall, and hold the Tight Lip to account when important details are glossed over. If you’ve crossed over an imaginary line, you’ll know it.

    The Hand Wringer

    Native habitat: Large and mid-sized company

    Status: Middle management; project management

    Modus operandi: To avoid trouble and being judged; protect status quo

    Traits: Skeptical; pessimistic; anxious

    Hand Wringers predict catastrophe wherever they go. They see the glass as half empty and are shocked when things go right (a deviation from the norm). They trust no one, have little or no confidence in themselves, and tend to second guess their own judgments. Like many other archetypes, Hand Wringers are high-maintenance and need a lot of reassurance. If you’re the impatient sort, you may not enjoy the constant phone calls, questions, whining, and complaints.

    Recommendations: Stay positive, communicate clearly, and focus on achieving realistic goals. Break the project down into bite-sized chunks that are palatable and digestible. Sure, it’s nice to be a tower of strength and a beacon of understanding, but, remember, you’re not a panacea for the Hand Wringer’s anxieties. In order to deflect negativity and incessant worrying, you need to remain impassive and firm in your beliefs and expectations.

    The Absentee

    Native habitat: Small company; start-up

    Status: CEO/Managing Director/Owner

    Modus operandi: To be busy and in control

    Traits: Detached; self-absorbed; unfocused

    Nothing is more frustrating than having a client who doesn’t give you straight answers, won’t return phone calls, and is constantly inaccessible and unreachable. Absentees are elusive control freaks who wield their authority from afar where you can’t get a handle on it. But, then again, maybe you can. After all, you’re the one controlling the work, especially its outcome.

    Recommendations: Don’t use e-mail to communicate with Absentees. Instead, leave very brief and matter-of-fact messages on their personal cell phones (try to get the number). Talk about

    Franchises-Exit Strategy
    At an International Franchising Symposium in London, Peter Holt made the bold statement to his audience of Franchisors that they needed to understand that their business would fail, and in fact all businesses are bound for failure. Needless to say, there were a few shocked faces in the crowd. He was making the point that it really is just a matter of the number of calendar flips before time strangles any business. It’s a hard point to argue when you think that the Neanderthal Fortune 100 included Barney’s Dinosaur Obedience School. Not a lot of money in that these days.Evolutionary change would seem to indicate that we should all prepare for failure. Of course, if we do an extremely good job, perhaps our grandchildren’s grandchildren have the problem, and we can rest easy in the hammock for now. In a much more practical view of the calendars we get to flip ourselves, we should think about creating a successful Franchise business, maximizing the value, and realizing the optimum return with an appropriate exit strategy.The folly often lies in not considering this part of the equation at the very time that you are considering entry into the Franchise in the first place. That’s exactly the time when you need to give significant consideration to the value of the asset that can be created. Ongoing profitability, cashflow, and emotional fulfillment, are all important criteria in the process of making an informed business decision about becoming a Franchisee. But then so is the growth of the asset value you create, along with the ease of realizing that value at the time you intend to exit.Snagglepuss always knew it was ‘exit, stage left’, but that is not always so clear in the operation of a Franchised business. What is clear is that some dedicated thought needs to be applied at the time of entry so that appropriate strategic planning is put in play. Let’s consider a simple example to illustrate the importance of this consideration where you can increase the value of the business by $200,000 in five years, and there is a ready and willing market for the business at the end of that time. A straight-line application of the value increase, without considering the time value of money, would indicate that the real average annual earnings would be $40,000 over and above the net income of the business.That should tell you that a business that earns $80,000 per year in profit might actually be a better investment than a business that makes $100,000 per year, if the latter has significantly less realizable value at the time of exit. If th
    le and being judged; protect status quo

    Traits: Skeptical; pessimistic; anxious

    Hand Wringers predict catastrophe wherever they go. They see the glass as half empty and are shocked when things go right (a deviation from the norm). They trust no one, have little or no confidence in themselves, and tend to second guess their own judgments. Like many other archetypes, Hand Wringers are high-maintenance and need a lot of reassurance. If you’re the impatient sort, you may not enjoy the constant phone calls, questions, whining, and complaints.

    Recommendations: Stay positive, communicate clearly, and focus on achieving realistic goals. Break the project down into bite-sized chunks that are palatable and digestible. Sure, it’s nice to be a tower of strength and a beacon of understanding, but, remember, you’re not a panacea for the Hand Wringer’s anxieties. In order to deflect negativity and incessant worrying, you need to remain impassive and firm in your beliefs and expectations.

    The Absentee

    Native habitat: Small company; start-up

    Status: CEO/Managing Director/Owner

    Modus operandi: To be busy and in control

    Traits: Detached; self-absorbed; unfocused

    Nothing is more frustrating than having a client who doesn’t give you straight answers, won’t return phone calls, and is constantly inaccessible and unreachable. Absentees are elusive control freaks who wield their authority from afar where you can’t get a handle on it. But, then again, maybe you can. After all, you’re the one controlling the work, especially its outcome.

    Recommendations: Don’t use e-mail to communicate with Absentees. Instead, leave very brief and matter-of-fact messages on their personal cell phones (try to get the number). Talk about consequences with a sense of urgency that they can understand, e.g., the impact on their bottom line, their company’s credibility, and the market opportunities they’re missing. Whatever you do, don’t get bogged down in minutia. Eventually, Absentees will resurface or come down from the mount. When they do, be prepared to move with speed, determination, and an unflagging sense of confidence in your ability to get things done.

    The Perfectionist

    Native habitat: Small and mid-sized companies

    Status: Upper and middle management

    Modus operandi: To be secure and right; maintain order; preserve status quo

    Traits: Self-critical; fearful; obsessive

    Some people can live in chaos and confusion. This isn’t the case with the Perfectionist. Perfectionism, however, is only a symptom of a deeper disorder – a desire to control people and events coupled with a fear of change. Without getting too deep into psycho-babble, let’s talk about this in practical terms. Your job is to manage the project and, as evidenced in this paper, manage the client. Perfectionists typically like to be assured that everything is proceeding on course according to their expectations.

    Recommendations: Keep Perfectionists in the loop and in control by meeting with them in person. It is extremely difficult to manage this relationship by phone. Let them throw in their two cents and make the operationally mundane decisions governing your project. Acknowledge their need to tweak, fiddle, and keep order. However, give them forced choices so they can choose the best option. If you keep things too open-ended, they’ll never be secure in their decisions.

    The Exploiter

    Native habitat: Small and mid-sized companies

    Status: Upper and middle management

    Modus operandi: To extract blood from a turnip

    Traits: Demanding; conniving; manipulative

    Industrious, prodigious, and hard-working consultants beware: At some point, your client will take advantage of you and your goodwill. Assuming that you have an agreement which spells out your work and fees in detail, Exploiters will still try to get more out of you. They’ll leverage whatever they can -- your friendship, your expertise, and your good nature – and do it with a smile. That makes it really difficult to say “no.” If you cave in too often, though, you’re in danger of becoming an indentured servant.

    Recommendations: Remember, the Exploiter will keep pushing until you push back. When you do push back, keep an eye towards compromise. There are a few favors or freebies you can throw in that won’t eat up your time, but will satisfy the Exploiter’s need to extract more while the day is young and you’re still under contract.

    The Emotive

    Native habitat: Large and mid-sized companies

    Status: Middle management

    Modus operandi: To elicit sympathy; manipulate feelings

    Traits: Sensitive; impulsive; dramatic

    If you think the Hand Wringer is tough to manage, the Emotive will try to push all of your buttons at the same time. This is a person who really believes that high drama will lead to greater understanding and stronger business relationships. These histrionics may work with friends, family, and a few colleagues, but not with a steely-eyed consultant like you. Still, be on guard. Emotives are looking for a crutch – a person who will listen, intervene on their behalf, and share their pain.

    Recommendations: Don’t get involved in company politics or the personal problems of your clients. Keep your wits about you, stay above the fray, and remain a neutral party. Sympathy is fine, but empathy crosses the line. Keep the relationship on a professional plane and refrain from responding to emotionally-laden appeals or outbursts. As long as you’re the paragon of cool judgment and impartial observation, your status as a consultant will not be compromised.

    Lessons Learned: The 10 Consultant Commandments

    Everybody needs rules, principles, or commandments to guide them in business. These principles don’t have to be written in stone, but they should form the backdrop of your decision making. Below are ten rules to minimize, if not neutralize, the effects wrought by difficult executives.

    Get it in writing.

    Most agreements don’t need to be long, legal instruments; however, they should contain caveats to protect your interests and compensation. Spell out the scope of the work and cover yourself for any additional work requested. If you have out-of-pocket expenses and want reimbursement, then mention it. If you have specific billing and payment terms, be as unambiguous as possible in describing them. In the event that your contract gets terminated, it’s important to have a cancellation clause to make sure you’re paid for work completed to date. If any disputes arise, then consider adding a clause that spells out how any disputes might be arbitrated. Avoid lawyers at all costs. This is all common sense, but it bears repeating: Get the agreement signed and dated, keep the hard copy, and remember where you file it.

    Get paid in advance.

    Cash flow is everything. If a project is 45 days long and your payment terms are net 30, that’s a month and a half before you see any money. Don’t get behind the eight ball. If you have recurring work, make sure you get a retainer paid at the beginning of each month. If you’re engaged on a project basis, then ask for one-half or one-third in advance. You can also seek additional protection by sending a progress bill if the project is delayed beyond its initially expected duration.

    Set expectations.

    The understanding you reach with your client at the very beginning of an engagement is critical to ensuring its success. Since many of the mutual expectations that you discuss initially will not be found in a written agreement, put them in an e-mail or a statement of work. Explain your process, define your deliverables, and describe the kind of resources and support you’ll need from your client. Be sure to gauge the level of urgency and buy-in. Find out who the decision makers are and who will be reviewing your work. Get to know the Accounts Payable person and others who could serve as valuable allies. Walk in with both eyes open, and you’ll be prepared for any unpleasant surprises.

    Don’t give away the store.

    To maintain a viable consultancy, you need to know one thing – what you’re worth to the client in dollars and “sense.” Although your value to the open marketplace may be considerable, an individual client may think otherwise. Whatever you charge, you need to feel comfortable with it and have a minimum threshold you’re willing to accept. Don’t ever sell yourself short. By the same token, never tell the client everything you know. Sure, you may be able to solve multiple problems in one fell swoop; however, if it’s beyond the scope of the agreement, keep mum and show some restraint. You don’t want to blow your wad and lose out on future engagements. In other words, don’t give away the store. Knowledge is golden. Hold some of it back for your own sake.

    Keep selling.

    You’ve honed y

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