Customer Retention Secret: Make An Offer They Can Refuse!
How can we consistently and cost-effectively exceed customer expectations in order to earn repeat business?This is the challenge many organizations face, especially as competition increases. Smart companies have come up with a novel answer, a low-cost way of exceeding expectations that really makes customers happy.I do some of my shopping at Pavilions, an upscale grocery chain owned by Safeway. On numerous occasions, when paying my bill, the checker has asked:"Would y

Logos and Branding-Maximize their Power
Most of us know effective marketing is the result of consistent marketing efforts to target audiences, but it’s easy to forget about incorporating your logos (or branding) effectively. A few questions you want to ask before you start a massive marketing effort are: 1. Does my logo represent the services or products I’m trying to sell? 2. Is it appealing? 3. Is it easy to read? 4. Does it correlate to my website?If you answered all these questions with a yes, it

Customer Service: The Lost Art
Let me begin by breaking down a recent experience I have had which highlights many of the fundamental breakdowns in service that I have noticed.Recently, I decided to stop by a local donut shop for a cup of coffee. This donut shop is part of a large national chain with locations all over the country. In fact, this particular chain is largely responsible for my caffeine addiction and perhaps even my less than sporty physique. I go to this specific outlet for the following reasons:They don't build anything, they don't sell anything and they spend all our money! So the big question is why do we need product management or marketing at all?” That is the business perspective many people have of product or brand management in Marketing!

There are many business articles focused on the value of the brand, building customer-focused value or developing the value proposition. Who is the champion of the value proposition?

Is it the R&D group, Operations people or Engineering people? Actually, it's none of these people. They are focused on developing the functionality or managing the quality of the products or services in the company. These company departments are looking for the next release or the next line extension fo

ive many people have of product or brand management in Marketing!

There are many business articles focused on the value of the brand, building customer-focused value or developing the value proposition. Who is the champion of the value proposition?

Is it the R&D group, Operations people or Engineering people? Actually, it's none of these people. They are focused on developing the functionality or managing the quality of the products or services in the company. These company departments are looking for the next release or the next line extension fo

value proposition. Who is the champion of the value proposition?

Is it the R&D group, Operations people or Engineering people? Actually, it's none of these people. They are focused on developing the functionality or managing the quality of the products or services in the company. These company departments are looking for the next release or the next line extension fo

on developing the functionality or managing the quality of the products or services in the company. These company departments are looking for the next release or the next line extension for their products. They are working hard to maintain the quality of the current products.

Hertz, Hilton and Harvard are services, yet they have attributes that need developing, such as the Hertz Gold card, Hilton reward club or Harvard Business Review magazine format.

Is it Sales? They're on the front line. They know what the customer wants! True, but only their individual customers, if they are selling to General Motors, its price, not brand. If it's Dell Computers, it's brand and functionality. Or, for Hilton Food Service Group, it's quality and quantity. Think about your Sales people and how they work? Sales people are correctly focused on the needs of the current customers - currently. But we need someone to focus on the whole