Casual Articles - Business

My Advertising Budget Looks Like a Shoe String
An aphorism used saying it takes money to make money. And it is obviously true in case of starting a business. A business cannot be started without a capital. And after starting it, you require money to expand it too. But now, with the coming of the internet, many ways have sprung up using which it is possible to expand your online bus

ing each other.

Scientific research and data being plagiarized? Well, when it comes to industry surveys yes I see a lot of that actually. Even worse when all of the data seems to poin

Changing Careers at 50 - Are You Crazy?
It was all just too much fun. Really. I moved to Portland, Oregon last year after living and working in Europe for 23 years. I was on a self-induced sabbatical and I thought I’d get an office job to earn a modest living while there. I just assumed that this would be easy to do, like mowing lawns in the summertime for pocket money was b

As a self-proclaimed industry analyst spanning many sub-sectors of our economy I always find it fascinating to study Industry Surveys although I never seem to quite trust the data. Why you ask? Because it always seems that I will read one research paper or survey, which says one thing and another, which says something different.

Occasionally, I will find that all the surveys say the same thing and at that point generally one would assume that such particular data is indeed correct right? Not necessarily and let me tell you why. Well if the data is a little bit different at least you know whoever was doing a survey or research actually did collect data sets. But when all the surveys say exactly the same thing you have to wonder if they have been copying each other.

Scientific research and data being plagiarized? Well, when it comes to industry surveys yes I see a lot of that actually. Even worse when all of the data seems to point

How to Generate a Good Newsletter Design
A newsletter has been a great avenue for marketing a business. However, it should not be forgotten that the main purpose of the newsletter is to provide information that is indispensable to the readers.When you make a newsletter, why not compare it with all the other newsletters that are available in the market. This is importan

k? Because it always seems that I will read one research paper or survey, which says one thing and another, which says something different.

Scientific research and data being plagiarized? Well, when it comes to industry surveys yes I see a lot of that actually. Even worse when all of the data seems to poin

Storm Water Discharge Issues and Strategies for Car Wash Fundraising
If you are going to have a car wash fundraiser for your nonprofit group may I suggest that you understand the storm water discharge laws in our nation? The Federal Clean Water Act provides that; no wastewater discharges of any type including those soapy suds from washing cars is allowed to go into a storm drain.Therefore it mak

say the same thing and at that point generally one would assume that such particular data is indeed correct right? Not necessarily and let me tell you why. Well if the data is a little bit different at least you know whoever was doing a survey or research actually did collect data sets. But when all the surveys say exactly the same thing you have to wonder if they have been copying each other.

Scientific research and data being plagiarized? Well, when it comes to industry surveys yes I see a lot of that actually. Even worse when all of the data seems to poin

A Personal Professional Creed
A common topic of discussion these days is health. Natural foods, organic gardens, aerobic exercise, weight training, balanced diet, healthy this, healthy that, healthy, healthy, healthy.You know what? It’s not a bad idea. It has caused us, as a people, to look more closely at ourselves and how we function. A closer look at

ifferent at least you know whoever was doing a survey or research actually did collect data sets. But when all the surveys say exactly the same thing you have to wonder if they have been copying each other.

Scientific research and data being plagiarized? Well, when it comes to industry surveys yes I see a lot of that actually. Even worse when all of the data seems to poin

Combination Products - Combination of Challenges
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.Examples of combination products may include drug-coated

ing each other.

Scientific research and data being plagiarized? Well, when it comes to industry surveys yes I see a lot of that actually. Even worse when all of the data seems to point to a particular exactness from all the different researchers and surveys one has to ask why? That is when I really get suspicious especially when I consider that the data looks incorrect.

Let me take a case study that I recently found in the car wash industry. To exact studies done by two different groups. Both of them were equipment manufacturers. The question in this survey is how many locations does the average car wash owner own?

One survey said that 61% owned only one car wash and the other survey said that 64% owned only one car wash. When it came to three or more locations one survey said 5% and the other was 6%. Now then someone has to ask the question why is there discrepancy and who is right and who is wrong? Well, another sur

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To stand out in a cluttered world, become a recognized expert There are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's h...

Just because you want to have a travel nursing job doesn’t automatically mean your wish will be immediately granted. Just like any other job, travel nursing opportunities are only offered to those who meet the criteria the employer or agency is looking for.

‘A 5 percent increase in customer retention increases profits by 25 to 95 percent.’ ‘The greater the loyalty of customers, employees, suppliers, and shareholders, the greater the profits reaped .’ This is the received wisdom from experts on the nature and importance of customer loyalty. Yet in a world of product and service commoditization and as the timelag between imitations to innovation declines, how can organizations differentiate themselves to build loyalty? The answer lies with Customer Experience Management creating the ‘emotional responses and connections with products and brands tha are difficult to build in any other way’ . In effect marketing is not just concerned with the uniqueness of the 4 Ps and more focused on the way customers feel about you through the emotions evoked by the customer experience. Need this be surprising, or is this long overdue? after all a dictionary definition of loyalty refers to it as a ‘feeling or attitude of devoted attachment and affection’.

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