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  • Casual Articles - Year-End Fundraising Letter Appeals: 10 Tips to Give Them a Boost at Christmas

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    eep your year-end appeal simple and focused on one goal: securing a year-end donation.

    2. Be creative
    You will be competing with other organizations in the mailbox. Every charity sends an appeal at Christmas. So stand out by ma

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    If your non-profit organization is like many others, you receive half or more or your contributed income at the end of the year as part of what used to be called the "Christmas Appeal." In recent years it has come to be known as, in politically correct North America at least, the "Year-End Appeal" or "Seasonal Appeal."

    Which means your year-end appeal letter can make or break your year, financially speaking. Here are some tips on how to craft a winning year-end fundraising letter appeal package.

    1. Keep it simple
    One non-profit ministry that I shall not name mailed their year-end appeal letter in a poly bag along with their donor newsletter. They had been late in getting their newsletter in the mail and so, to save on postage, they mailed it along with the seasonal appeal letter. The campaign bombed, and bombed big. Donors, as far as we could tell, read the full-colour newsletter and ignored the letter that came with it. So my advice is this: keep your year-end appeal simple and focused on one goal: securing a year-end donation.

    2. Be creative
    You will be competing with other organizations in the mailbox. Every charity sends an appeal at Christmas. So stand out by ma

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    ect North America at least, the "Year-End Appeal" or "Seasonal Appeal."

    Which means your year-end appeal letter can make or break your year, financially speaking. Here are some tips on how to craft a winning year-end fundraising letter appeal package.

    1. Keep it simple
    One non-profit ministry that I shall not name mailed their year-end appeal letter in a poly bag along with their donor newsletter. They had been late in getting their newsletter in the mail and so, to save on postage, they mailed it along with the seasonal appeal letter. The campaign bombed, and bombed big. Donors, as far as we could tell, read the full-colour newsletter and ignored the letter that came with it. So my advice is this: keep your year-end appeal simple and focused on one goal: securing a year-end donation.

    2. Be creative
    You will be competing with other organizations in the mailbox. Every charity sends an appeal at Christmas. So stand out by ma

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    eal package.

    1. Keep it simple
    One non-profit ministry that I shall not name mailed their year-end appeal letter in a poly bag along with their donor newsletter. They had been late in getting their newsletter in the mail and so, to save on postage, they mailed it along with the seasonal appeal letter. The campaign bombed, and bombed big. Donors, as far as we could tell, read the full-colour newsletter and ignored the letter that came with it. So my advice is this: keep your year-end appeal simple and focused on one goal: securing a year-end donation.

    2. Be creative
    You will be competing with other organizations in the mailbox. Every charity sends an appeal at Christmas. So stand out by ma

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    , to save on postage, they mailed it along with the seasonal appeal letter. The campaign bombed, and bombed big. Donors, as far as we could tell, read the full-colour newsletter and ignored the letter that came with it. So my advice is this: keep your year-end appeal simple and focused on one goal: securing a year-end donation.

    2. Be creative
    You will be competing with other organizations in the mailbox. Every charity sends an appeal at Christmas. So stand out by ma

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    eep your year-end appeal simple and focused on one goal: securing a year-end donation.

    2. Be creative
    You will be competing with other organizations in the mailbox. Every charity sends an appeal at Christmas. So stand out by mailing something creative. When I worked with Doctors Without Borders as their fundraising letter writer, they mailed a Christmas card to donors that donors then signed and returned to the organization with their gift. Doctors Without Borders forwarded the card to a volunteer doctor or nurse who was serving overseas, and whose name was on the card. The cards were greatly appreciated by the volunteers (many of whom were homesick at that time of year). The cards also involved donors in a way that warmed their hearts and motivated them to contribute.

    3. Look back with thanksgiving
    Use your year-end appeal fundraising letter as a way to thank donors for their support during the past year. Don't list the names of every staff person you hired or promoted, or go on at length about happenings at head office. Instead, tell at least one heart-warming or compelling story that illustrates in vivid terms how your donors' gifts changed lives. Use quotes fro

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