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  • Casual Articles - Direct Mail Fundraising Arithmetic: Avoid Blunders By Knowing Your Numbers

    Complete Career with Lifestyle
    Successful businesses and organizations know how to balance their employee’s careers with an enhanced lifestyle to create positive attitudes throughout the workforce. AXACT Inc is the poster child for companies that know how to offer their employees lifestyle benefits that serve to enhance both their personal and professional lives. For example, employees can partake in a huge database of music they’re free to listen to as they work
    from the executive director down to the receptionist,
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    Business owners have to keep a careful eye on the regulations put forth by the regulatory bodies in the United States. They also have to watch out to not become a target of the regulations, when those agencies are trying to prove self worth. One such agency, which needs a stronger over sight is the Federal Trade Commission in their enforcement on the franchise rule.Has justice ever really existed at the Federal Trade Commissi
    Your direct mail fundraising results never lie. But they mislead you if you let them.

    I worked as Director of Development for a national charity that held a lavish fundraising banquet each year. The staff, from the executive director down to the receptionist, i

    Manage Your Personal Brand
    A brand is the perception of a product or service in the mind of the consumer. Believe it or not, we all have our own personal brands. Each of our “target audiences” has a perception of us. Sometimes this perception is exactly what we want it to be and sometimes, it is dramatically different.Companies take great care, and spend millions upon millions of dollars, to influence the perception of their target audience. They condu
    y mislead you if you let them.

    I worked as Director of Development for a national charity that held a lavish fundraising banquet each year. The staff, from the executive director down to the receptionist,

    Convert Ideas into Growth
    Ideation is the flow of ideas that can be converted into growth on a consistent basis. Ideas for new products and/or services can come from two places: inside your organization or outside of it. Let's deal with the internal sources first.I sometimes hear CEOs saying, "We don't have enough ideas inside our organization. They aren't flowing, and the ones that do surface aren't very good."Frequently, their explanation for
    as Director of Development for a national charity that held a lavish fundraising banquet each year. The staff, from the executive director down to the receptionist,
    9 Keys to an Effective Logo
    The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you!These characteristics include:Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and what you do.Memorability, so that your logo stays at the forefront of your potential
    held a lavish fundraising banquet each year. The staff, from the executive director down to the receptionist,
    Entrepreneurialism - Facing the Fear Factor
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    from the executive director down to the receptionist, including the development staff, thought this banquet was the organization’s most successful fundraiser.

    Shortly after being hired, I conducted a comprehensive development audit that measured the profitabil

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