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  • Casual Articles - Write Successful Non-For-Profit Fundraising Letters With Personalization

    No News is Bad News!
    Many companies treat customer service as a necessary evil, an afterthought, only needed if mistakes and problems arise. This viewpoint is best reflected in the antiquated mindset: ‘No news is good news!’When it comes to customers, that’s bad news! Here’s why:If you have a customer who is happy and you do not give them a chance to tell you, you lose one of the strong
    ncluding Ohio.
  • Personalize by date of first gift: When you first supported us in 1991, we were a small, struggling operation, as I am sure you remember. Not today!

  • Personalize by donor interests: Here is the update on East Timor that you asked me to send you.
  • These tips are taken from 53 Creative Ways to Personalize Your Fundraising Letters, Handbook 23 in the popular Hands-On Fundraising Series from Andrew Spencer Publishing. Learn how to build rapport, sound conversational, s

    Scam Free Work At Home Jobs-The Shocking Truth
    What I am about to reveal to you may be alarming, but it has to be said. There are no such things as scam free work at home jobs unless you do your research! Well here is the thing, even when a website claims to be scam free, it's always a good idea for you to verify this claim by third party sources. Because honestly anyone can make this claim and produce fake evidence.I
    Have you ever played The Mennonite Game? When two Mennonites meet for the first time, they soon start asking each other questions designed to discover who and what they share in common. The game goes something like this:

    Moses: You look like you’re Mennonite.
    David: I am. My name is David Martin.
    Moses: Hullo. [Shake hands.] I’m Moses Yoder. Where are you from, David?
    David: Goshen, Indiana. How about you?
    Moses: Steinbach, Manitoba.
    David: Oh, Steinbach. Do you know John and Mary Hostetler?
    Moses: No, I don’t think I do. Where do they fellowship?
    David: Bethel Mennonite Church. He’s one of the deacons. He’s a carpenter.
    Moses: Does he work for Yoder Construction?
    David: Yes.
    Moses: I know Cliff Yoder, the owner. His son and my son served together in Belize with Voluntary Service.
    David: You must know John and Sarah Statler, then.
    Moses: Yes, I do. We’re second cousins.
    David: We had John and Sarah at our church just this past week for revival meetings. Moses: Imagine that!

    And so it goes, The Mennonite Game, played by complete strangers the world over to build rapport and discover what—and who—they have in common.

    Your goal is similar when writing a fundraising letter to an unknown donor. You want to be friendly and personal, to establish rapport between the two of you. But how can you be personal with an impersonal letter, one that you are mailing to someone you do not know personally and will likely never meet?

    The answer is personalization, particularly database personalization. Your database is a mine of information about each donor. You can use just about every single fact you know about each donor in a creative way to build rapport, sound conversational, be genuine and strengthen your relationship.

    Here are a few ideas:

    1. Personalize by first name: Dear Bill,

    2. Personalize by last name: Dear Mr. Phillips,

    3. Personalize by prefix: As a doctor, you appreciate that . . .

    4. Personalize by state/province: Child abuse is a problem in every state of the union—including Ohio.

    5. Personalize by date of first gift: When you first supported us in 1991, we were a small, struggling operation, as I am sure you remember. Not today!

    6. Personalize by donor interests: Here is the update on East Timor that you asked me to send you.

    These tips are taken from 53 Creative Ways to Personalize Your Fundraising Letters, Handbook 23 in the popular Hands-On Fundraising Series from Andrew Spencer Publishing. Learn how to build rapport, sound conversational, sh

    A Concise Guide to MICR and Associated Technologies
    The Sort-A-Matic system included 100 metal or leather dividers numbered 00 through 99. Each check was placed in the corresponding divider by the first two numbers of the account. The sorting process was then repeated for the next two digits of the account number, and so on. When the process was complete, the checks were grouped by account number.Under the Top Tab Key Sort
    ses: No, I don’t think I do. Where do they fellowship?
    David: Bethel Mennonite Church. He’s one of the deacons. He’s a carpenter.
    Moses: Does he work for Yoder Construction?
    David: Yes.
    Moses: I know Cliff Yoder, the owner. His son and my son served together in Belize with Voluntary Service.
    David: You must know John and Sarah Statler, then.
    Moses: Yes, I do. We’re second cousins.
    David: We had John and Sarah at our church just this past week for revival meetings. Moses: Imagine that!

    And so it goes, The Mennonite Game, played by complete strangers the world over to build rapport and discover what—and who—they have in common.

    Your goal is similar when writing a fundraising letter to an unknown donor. You want to be friendly and personal, to establish rapport between the two of you. But how can you be personal with an impersonal letter, one that you are mailing to someone you do not know personally and will likely never meet?

    The answer is personalization, particularly database personalization. Your database is a mine of information about each donor. You can use just about every single fact you know about each donor in a creative way to build rapport, sound conversational, be genuine and strengthen your relationship.

    Here are a few ideas:

    1. Personalize by first name: Dear Bill,

    2. Personalize by last name: Dear Mr. Phillips,

    3. Personalize by prefix: As a doctor, you appreciate that . . .

    4. Personalize by state/province: Child abuse is a problem in every state of the union—including Ohio.

    5. Personalize by date of first gift: When you first supported us in 1991, we were a small, struggling operation, as I am sure you remember. Not today!

    6. Personalize by donor interests: Here is the update on East Timor that you asked me to send you.

    These tips are taken from 53 Creative Ways to Personalize Your Fundraising Letters, Handbook 23 in the popular Hands-On Fundraising Series from Andrew Spencer Publishing. Learn how to build rapport, sound conversational, s

    Looking For a New Job? Are You Sure You Can Pass the Background Check?
    Companies are taking a closer look at who they hire today. From heightened security concerns to an increase in negligent hiring lawsuits, companies understand that bad hiring decisions can cause them big problems.That’s why over 90% of employers now run background checks on potential hires.During a background check, a hiring company takes a good look at your
    so it goes, The Mennonite Game, played by complete strangers the world over to build rapport and discover what—and who—they have in common.

    Your goal is similar when writing a fundraising letter to an unknown donor. You want to be friendly and personal, to establish rapport between the two of you. But how can you be personal with an impersonal letter, one that you are mailing to someone you do not know personally and will likely never meet?

    The answer is personalization, particularly database personalization. Your database is a mine of information about each donor. You can use just about every single fact you know about each donor in a creative way to build rapport, sound conversational, be genuine and strengthen your relationship.

    Here are a few ideas:

    1. Personalize by first name: Dear Bill,

    2. Personalize by last name: Dear Mr. Phillips,

    3. Personalize by prefix: As a doctor, you appreciate that . . .

    4. Personalize by state/province: Child abuse is a problem in every state of the union—including Ohio.

    5. Personalize by date of first gift: When you first supported us in 1991, we were a small, struggling operation, as I am sure you remember. Not today!

    6. Personalize by donor interests: Here is the update on East Timor that you asked me to send you.

    These tips are taken from 53 Creative Ways to Personalize Your Fundraising Letters, Handbook 23 in the popular Hands-On Fundraising Series from Andrew Spencer Publishing. Learn how to build rapport, sound conversational, s

    Don't Let Difficult People Derail Your Career
    Unless you are among the luckiest people in the world, or you are totally free of all relationships in the real world, you have to cope with difficult people in the course of your work.Difficult people are everywhere. Some are habitually late for work. Customers are often rude. Co-workers can be abusive and uncooperative as they guard their turf. Others may goof off
    tabase is a mine of information about each donor. You can use just about every single fact you know about each donor in a creative way to build rapport, sound conversational, be genuine and strengthen your relationship.

    Here are a few ideas:

    1. Personalize by first name: Dear Bill,

    2. Personalize by last name: Dear Mr. Phillips,

    3. Personalize by prefix: As a doctor, you appreciate that . . .

    4. Personalize by state/province: Child abuse is a problem in every state of the union—including Ohio.

    5. Personalize by date of first gift: When you first supported us in 1991, we were a small, struggling operation, as I am sure you remember. Not today!

    6. Personalize by donor interests: Here is the update on East Timor that you asked me to send you.

    These tips are taken from 53 Creative Ways to Personalize Your Fundraising Letters, Handbook 23 in the popular Hands-On Fundraising Series from Andrew Spencer Publishing. Learn how to build rapport, sound conversational, s

    Work At Home - Female Owned Businesses
    Starting a business can be quite expensive. Many new business owners tap their credit cards, personal savings, and even retirement accounts, only to find that they are still short on cash. Bank loans and venture capital are extremely difficult for new companies to obtain, and angel investors are often hard to find or not interested in your particular line of work. Therefore, it i
    ncluding Ohio.
  • Personalize by date of first gift: When you first supported us in 1991, we were a small, struggling operation, as I am sure you remember. Not today!

  • Personalize by donor interests: Here is the update on East Timor that you asked me to send you.
  • These tips are taken from 53 Creative Ways to Personalize Your Fundraising Letters, Handbook 23 in the popular Hands-On Fundraising Series from Andrew Spencer Publishing. Learn how to build rapport, sound conversational, show genuine interest and strengthen your relationships with donors. Learn more here.

    © 2006 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the Author" message).

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