Here are two of them of those techniques.

1. Enter shootin
   5 Steps Every Budding Entrepreneur Should Know
   Are you an entrepreneur still stuck inside an employee's body?Many people want to have the time freedom that a serious entrepreneurial endeavor can bring them, but they don't want to buy themselves a job either.Here are 5 steps you can take to learn h
   What would happen if the author of The Da Vinci Code wrote your next direct mail fundraising appeal letter?

   Would your letter be boring? Predictable? Forgettable?

   I’ll give the answer in a minute.

   Your donors will no longer respond to lacklustre appeal letters. Today’s busy, distracted donors won’t donate to unexciting causes.

   Blame it on Survivor and American Idol. Blame it on cell phones, iPods, Blackberries, digital TV, satellite radio, junk mail, spam and telemarketers. Blame it on the thousands of other charities competing for your donor’s loyalty. But don’t blame your donor. Your donor, like everyone else, will only read fundraising letters that are novel. Different. Original.

   Appeal letters today must grab attention and compel donors to read on right to the end, and then donate.

   The most effective way to hook readers and keep them hooked is to tell original, real-life stories that make your fundraising letters more interesting, more dramatic, more persuasive.

   That doesn’t mean your donation request letters should be as long as a novel. Just that they should be as interesting as a novel to read. You need to use the novelist’s creative writing techniques to make your appeal letters more, well, appealing.

   Here are two of them of those techniques.

   1. Enter shooting
      Municipality Prefers Vertical File Storage Systems
      When Tom Fujiwara, Assistant Public Works Director for the City of Redlands, California, needs to study plans for street repairs or review a map of his city’s storm drain system, he locates and retrieves large documents more quickly and efficiently than ever before by using the department’s
      appeal letters. Today’s busy, distracted donors won’t donate to unexciting causes.

      Blame it on Survivor and American Idol. Blame it on cell phones, iPods, Blackberries, digital TV, satellite radio, junk mail, spam and telemarketers. Blame it on the thousands of other charities competing for your donor’s loyalty. But don’t blame your donor. Your donor, like everyone else, will only read fundraising letters that are novel. Different. Original.

      Appeal letters today must grab attention and compel donors to read on right to the end, and then donate.

      The most effective way to hook readers and keep them hooked is to tell original, real-life stories that make your fundraising letters more interesting, more dramatic, more persuasive.

      That doesn’t mean your donation request letters should be as long as a novel. Just that they should be as interesting as a novel to read. You need to use the novelist’s creative writing techniques to make your appeal letters more, well, appealing.

      Here are two of them of those techniques.

      1. Enter shootin
         20th Century Business Methods are the Problem Not the Solution
         Throughout the 20th century, various methods for operating and developing the business have been contrived and refined, becoming the conventional methods that we use today. We improve management and effect business change by overlaying new contrived methods on the existing methods in place.
         er charities competing for your donor’s loyalty. But don’t blame your donor. Your donor, like everyone else, will only read fundraising letters that are novel. Different. Original.

         Appeal letters today must grab attention and compel donors to read on right to the end, and then donate.

         The most effective way to hook readers and keep them hooked is to tell original, real-life stories that make your fundraising letters more interesting, more dramatic, more persuasive.

         That doesn’t mean your donation request letters should be as long as a novel. Just that they should be as interesting as a novel to read. You need to use the novelist’s creative writing techniques to make your appeal letters more, well, appealing.

         Here are two of them of those techniques.

         1. Enter shootin
            Warm Weather Marketing Gifts
            Promoting your business with marketing gifts and promotional items is a year round effort, but the warm weather brings out so many new options for reminding your customers and target markets of your name and presence, that warm weather marketing gifts deserve a special mention. As you head
            d, and then donate.

            The most effective way to hook readers and keep them hooked is to tell original, real-life stories that make your fundraising letters more interesting, more dramatic, more persuasive.

            That doesn’t mean your donation request letters should be as long as a novel. Just that they should be as interesting as a novel to read. You need to use the novelist’s creative writing techniques to make your appeal letters more, well, appealing.

            Here are two of them of those techniques.

            1. Enter shootin
               Company Research and the Interview
               Prior to interviewing with a company, you need to do some research.One reason to find out more about the prospective employer is to determine if you want to work there. A job is not just a job. Another reason is to be able to respond appropriately in the interviewer when you a
               be as long as a novel. Just that they should be as interesting as a novel to read. You need to use the novelist’s creative writing techniques to make your appeal letters more, well, appealing.

               Here are two of them of those techniques.

               1. Enter shooting. Design your carrier envelope so that it grabs attention and simply demands to be opened. Then start your letter with a fascinating story, intriguing fact, provocative quote or other creative writing device that compels your donor to start reading—and keep reading.
               2. Leave them hanging. Create suspense. Add intrigue. Don’t tell your whole story in your first paragraph, but drop hints here and there in your letter that more excitement awaits the reader. End each paragraph half-finished so that your donor has to continue reading to satisfy her curiosity. Here’s why.

               People who have read The Da Vinci Code say they couldn’t put it down. Many people read it in one sitting. You need to make your fundraising letters just as irresistible.

               © 2006 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the Author" message).