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  • Casual Articles - Email Fundraising Serves Four Strategic Functions in Direct Mail Program

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    lp your constituents share information with friends and colleagues, and discuss relevant topics. If your donor file has plenty of donors who are not engaged in any meaningfu
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    Email is cheaper than direct mail but that’s not why you should embrace it.

    Your non-profit organization should be communicating with donors and members by email for four strategic reasons.

    1. Involve

    Email, by its very nature, is interactive. Your readers expect to see links in your email messages, links that they can click. Your readers expect to be able to hit Reply and answer a question you’ve posed, or share their opinion. Email is attractive to donors and members, and your organization, because it helps them get involved.

    By using “Forward-this-to-a-Friend” buttons in your emails, and message boards and forums on your website, your email messages help your constituents share information with friends and colleagues, and discuss relevant topics. If your donor file has plenty of donors who are not engaged in any meaningfu

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    r strategic reasons.

    1. Involve

    Email, by its very nature, is interactive. Your readers expect to see links in your email messages, links that they can click. Your readers expect to be able to hit Reply and answer a question you’ve posed, or share their opinion. Email is attractive to donors and members, and your organization, because it helps them get involved.

    By using “Forward-this-to-a-Friend” buttons in your emails, and message boards and forums on your website, your email messages help your constituents share information with friends and colleagues, and discuss relevant topics. If your donor file has plenty of donors who are not engaged in any meaningfu

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    ick. Your readers expect to be able to hit Reply and answer a question you’ve posed, or share their opinion. Email is attractive to donors and members, and your organization, because it helps them get involved.

    By using “Forward-this-to-a-Friend” buttons in your emails, and message boards and forums on your website, your email messages help your constituents share information with friends and colleagues, and discuss relevant topics. If your donor file has plenty of donors who are not engaged in any meaningfu

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    , because it helps them get involved.

    By using “Forward-this-to-a-Friend” buttons in your emails, and message boards and forums on your website, your email messages help your constituents share information with friends and colleagues, and discuss relevant topics. If your donor file has plenty of donors who are not engaged in any meaningfu

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    lp your constituents share information with friends and colleagues, and discuss relevant topics. If your donor file has plenty of donors who are not engaged in any meaningful way with your organization, email is a cost-effective way to make them more active, with their happy cooperation.

    2. Advocate

    Email is powerful because of its immediacy. The letter you draft and send at 10:09 am arrives in your donor’s email inbox within minutes, a feat impossible using a letter, envelope and postage stamp.

    Because email is immediate and because it encourages interaction, it’s the perfect medium for mobilizing your members. With email, you help your members simply and easily advocate for your cause. The more sophisticated email systems on the market let you customize each email message so that it contains the name and contact details for ea

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