Casual Articles - Business

Extreme Makeover - Small Business Edition
Have you ever watched one of those home makeover shows? You know the scenario. The homeowners have decorated or remodeled their house all by themselves. After awhile, they realize that what they did is unprofessional, it doesn't work, it's not what they want, it's not what they need, it's ugly, or they ju

ree decades and about 7000 businesses. During that time, I learned what it takes to keep a company running. Therefore,

Why the Yellow Pages is the Small Business's Best Friend
I sold Yellow Page ads for 25 years. During that time, I dealt with mostly the local “mom and pop” type businesses. The reason was simple. The large companies chose the more expensive media to promote their national chains. So Home Depot would have their ads in the Sunday newspaper as a flyer and of cours

So, why are you in business? If you answered, to make money, you’ve got it all wrong. That may be one of your reasons, but it shouldn’t be the main goal. You might think I’m crazy, but hear me out. To begin with, you be wondering what makes me qualified to judge your business? Fine, I’ll tell you.

As a professional marketing consultant with a degree in advertising, I’ve been advising businesses since opening my own advertising agency in 1976. That adds up to three decades and about 7000 businesses. During that time, I learned what it takes to keep a company running. Therefore,

Investing in Property
Investing in property can be an insurance to see you through your retirement years, or a way to increase your cash availability. It is known that you cannot often go wrong with property as an investment. Using a good investment property agent and getting expert advice is imperative to the success of your

but it shouldn’t be the main goal. You might think I’m crazy, but hear me out. To begin with, you be wondering what makes me qualified to judge your business? Fine, I’ll tell you.

Safety Incentive Programs
Almost every organization is faced with the necessity of laying off employees for lack of work. Some layoffs are temporary and are expected by employees because of the nature of the job. These layoff can be planned for and may not be serious. In contrast, a change in operations or decline in business nece

makes me qualified to judge your business? Fine, I’ll tell you.

How To Use Donor Recognition in a Capital Campaign
Capital campaigns using donor recognition are easy to conduct. In this type of capital campaign, a nonprofit group seeks a pledge of a certain contribution amount and in return, offers to provide a specific type of recognition.Donations of a certain amount are rewarded with graduated levels of reco

gree in advertising, I’ve been advising businesses since opening my own advertising agency in 1976. That adds up to three decades and about 7000 businesses. During that time, I learned what it takes to keep a company running. Therefore,

Should I Buy a Business?
To answer this question properly you must realise that starting your own business can be a time consuming and stressful job, especially in the early years. You need to balance your own needs with that of your families. If you analyse all the facts in a methodical manner you will be able to truly answer th

ree decades and about 7000 businesses. During that time, I learned what it takes to keep a company running. Therefore, with those credentials under my belt, please allow me to pass on a few words of wisdom.

The purpose of business is to: (a) fill a need or (b) solve a problem. You do it by offering a product or service to the customer. Name any business that ever existed and you’ll find that this is always true. If there is no need fulfilled or problem solved, there are no customers and hence, no business. But there’s more, far more and it always goes back to the customer. Ever

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Your “brand”—reputation, integrity, performance, credentials, distinctive competencies and other important factors—shows in everything you do and differentiates you from your competition. Establish your brand up front: in conversation, in writing and in what you make people think about.

The customer is always right – this is really about an attitude of mind. Even if the customer appears really unreasonable, listen to them, hear what they have to say, paraphrase your understanding and find ways to go for a win-win. The customer wants to feel listened to and valued. Listening, reflecting back and letting it be known that you do really want to help, goes a long way to meeting customer needs.

With entrepreneurship holding out the promise of a lucrative future, together with the freedom to be your own boss, many women are choosing to walk the road to free enterprise rather than stay in dead end jobs. Research has shown that twice as many women as men opt out of corporate jobs to start their own business.

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