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    the organisations behind the worldwide Breast Cancer Awareness Month, World Aids Day and World Food Day have nothing to worry about. Brand awar
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    Charity campaigns usually have two aims – to create greater awareness of their particular cause and often to fundraise as well. Who could argue with that? The problem is that commercial organisations are joining in the awareness game and creating their own world/ international or national awareness day, week or month for their products or services. So everything gets lumped in together – the commercial and the charity – with a resultant ‘awareness apathy’ fast setting in.

    So what can be done?

    A bit of creativity is called for I believe. Of course the organisations behind the worldwide Breast Cancer Awareness Month, World Aids Day and World Food Day have nothing to worry about. Brand aware

    Global Domains International or GDI - More Than Just Web Hosting
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    with that? The problem is that commercial organisations are joining in the awareness game and creating their own world/ international or national awareness day, week or month for their products or services. So everything gets lumped in together – the commercial and the charity – with a resultant ‘awareness apathy’ fast setting in.

    So what can be done?

    A bit of creativity is called for I believe. Of course the organisations behind the worldwide Breast Cancer Awareness Month, World Aids Day and World Food Day have nothing to worry about. Brand awar

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    nal awareness day, week or month for their products or services. So everything gets lumped in together – the commercial and the charity – with a resultant ‘awareness apathy’ fast setting in.

    So what can be done?

    A bit of creativity is called for I believe. Of course the organisations behind the worldwide Breast Cancer Awareness Month, World Aids Day and World Food Day have nothing to worry about. Brand awar

    Fitness Franchise
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    a resultant ‘awareness apathy’ fast setting in.

    So what can be done?

    A bit of creativity is called for I believe. Of course the organisations behind the worldwide Breast Cancer Awareness Month, World Aids Day and World Food Day have nothing to worry about. Brand awar

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    the organisations behind the worldwide Breast Cancer Awareness Month, World Aids Day and World Food Day have nothing to worry about. Brand awareness is strong for these events and the press are falling over themselves to cover these newsworthy campaigns.

    However, I would urge caution if you are creating a new campaign and thinking of including any of the following words in your event title:

    World, International, National or Awareness – not if you want to stand out in a busy market place that is.

    If you want to get an idea just how many events include these words just undertake a short word search on my website – of course many of these are successful in achieving their aims but this will o

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