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Casual Articles - $100 Million Naming Rights: Entitlement or Need?
Business Culture in China idence of breakthrough research by accomplished professors? How did they come up with a $100 million price tag anyway?Chinese business culture and etiquette The Chinese business practice is vastly different from the Western method that most of us may be used to. Of course, with the Chinese economy opening up, China's joining of WTO and the Olympics in 2008, many Chinese business practice are now beginning to align with more conventional methods.However, China will always have their own unique business culture and etiquette, given their unique history and background."I was recently involved in a business meeting that went sour and threatened to scuttle a good deal. What happened was that the Chinese party recieving the American purchaser was late in reaching his hotel. The American was furious as he had a tight schedule and that they were late and thre Why are they not accountable to show deemed value in these naming rights? Should the donor community blindly accept any dollar amount that a university or college chooses to ask for its’ naming rights? And what kind of influence do these high minded tactics have on the rest of the non-profit organizations in that community? Not to mention the impact they have on donor’s choices to distribute the same amount of money to a wider group of deserving organizations. A month before I wrote this article there was an announcement from the corporate side of the fence. Citibank, the largest financial services company in the land and one of the largest in the world, announced two naming rights deals on successive days. The first was a commercial sector naming rights agreement for $20 million for the baseball stadium where the New York Mets play. The second was a $ 34 million dollar deal to name the Wang Center for Performing Arts in Boston. Isn’t it interesting to see a bank pay almost double what it paid for naming rights in what most Enterprising Route is to Go Your Own Way Mile high expectations or just a fishing trip?DON’T talk to me about education for entrepreneurs. They’re pouring far too much public money into it already - not counting the millions some well-known Scottish entrepreneurs are prepared to waste on it.And all because far too few of our youngsters these days are prepared to attend the University of Life. They would rather "go to college", where they experience a soft-centred existence and end up just as unprepared for the real world. You’d get more enterprise out of a trained circus animal - at least a lion sometimes shows a bit of spark and turns on its trainer. Kids schooled to be entrepreneurs will simply turn out as managers. They’ll know all the techniques but won’t be able to take a decision without someone holding their hands.Enterprise In late November of 2006, the University of Colorado announced a $25 million gift from Denver philanthropist Phillip Anschutz. In appreciation of this donation, the Medical Campus in Aurora was re-named in Anschutz’s honor. The School of Medicine used the announcement to trumpet the call for a naming rights donor, asking price $100 million. Interesting tactic in the grand scheme of fundraising efforts. An emerging trend in the non-profit sector is the super-charged escalation of ASK AMOUNTS for naming rights. This trend is directly linked to the surge in billion dollar fundraising campaigns currently underway at universities, colleges, environmental groups and others across the USA. I wonder aloud sometimes and ask the wind, “Who checks the moral barometer of non-profit entities?” Which organization is genuinely qualified to ask for a $100 million gift in return for the perpetual naming rights to an intangible like a school of medicine? Is this about entitlement or need? Benchmarking Named Gifts to universities Last August Stanford University received a $105 million gift from the founder of Knight Industries and in turn named the Knight Graduate School of Management. The dollar amount of $105 million by the way, made it the number one ranked named gift to a Business School, $5 million more than the gift made to the University of Michigan in December of 2004. Stanford is ranked # 7 Best National University – Doctoral level by the U.S. News and World Report. The six schools ahead of Stanford include Princeton, Harvard, Yale, Cal Tech, Duke and MIT. Now add to that perspective, there are only two business schools that have received a nine figure gift. That’s it. Of the 67 named Business Schools, #21 ranked Carnegie Mellon University, is next, having received a $55 million gift in 2004. For the record, there have been more naming gifts made to Business Schools than to Medicine, Law and Engineering combined. Capitalism helped to create wealth, some are giving back in a big way. Naming rights for non-profit organizations take their benchmarks from these named Business Schools. Every now and then there is a gift outside the norm, made by someone who has financial capacity and a strong emotional attachment to the institution. UCLA - David Geffen School of Medicine ( 2002 ) $ 200 million University of Miami - Miller School of Medicine ( 2004 ) $ 100 million Cornell University - Weill Medical College ( 1998 ) $ 100 million Northwestern University - Feinburg School of Medicine ( 2002 ) $ 75 million Stanford - Knight School of Management ( 2006 ) $ 105 million University of Michigan - Ross School of Business ( 2004 ) $ 100 million Carnegie Mellon University -Tepper School of Business ( 2004 ) $ 55 million University of Texas, Austin - McCombs School of Business ( 2004 ) $ 50 million I pose the question once again. Are the naming rights dollar figures about need or a sense of entitlement? To the universities and colleges, receiving a large naming gift is like winning the lottery. Truth be known, it’s better because unlike someone who claims a windfall from a random lottery ticket, there are no state or federal withholding taxes skimmed off the top. It’s more like cashing in a tax-free prize from the Irish Sweepstakes. For any university to be so bold as to peg their naming rights for a designated asset at $100 million appears to be one of self-serving entitlement. Public universities in particular. We do because we can. Twenty years ago, philanthropy was all about contributing to a favorite charity because of the emotional ties that made us a part of the organization. Contemporary fundraisers seem to be focused in on pushing for as much as you can every time they ask for a gift. Profiling of the would-be donors is skewed towards a what’s-in-it-for-us background research according to wealth indicators. Many times the profiles are compiled without ever having a conversation with the individual, foundation, corporation or other possible benefactor. Maybe it’s the system that is bent. When senior fundraising staff look around and see the off the chart numbers being asked for naming rights at other schools they appear to be ready to announce in public, “me too.” Is that enough? Why don’t we question them or ask them to validate their numbers? Should they not have to back it up with some sort of track record of outstanding accomplishments such as a highly touted academic curriculum, multiple Nobel Prize winning faculty on staff or evidence of breakthrough research by accomplished professors? How did they come up with a $100 million price tag anyway? Why are they not accountable to show deemed value in these naming rights? Should the donor community blindly accept any dollar amount that a university or college chooses to ask for its’ naming rights? And what kind of influence do these high minded tactics have on the rest of the non-profit organizations in that community? Not to mention the impact they have on donor’s choices to distribute the same amount of money to a wider group of deserving organizations. A month before I wrote this article there was an announcement from the corporate side of the fence. Citibank, the largest financial services company in the land and one of the largest in the world, announced two naming rights deals on successive days. The first was a commercial sector naming rights agreement for $20 million for the baseball stadium where the New York Mets play. The second was a $ 34 million dollar deal to name the Wang Center for Performing Arts in Boston. Isn’t it interesting to see a bank pay almost double what it paid for naming rights in what most Entrepreneurs Start Business and Buy Existing Businesses m the founder of Knight Industries and in turn named the Knight Graduate School of Management. The dollar amount of $105 million by the way, made it the number one ranked named gift to a Business School, $5 million more than the gift made to the University of Michigan in December of 2004.number five in a series taken from:How to Evaluate and Profit from a Business Opportunity - The Entrepreneur's GuideWhen you start looking into owning your own business you will find many businesses for sale. Existing businesses provide the opportunity to review real-time situations. You can visit the operation, touch the products or experience the services. You can look at the financial information, and perhaps talk to customers, suppliers, and employees. You can get a real feel for what is happening.As you look you may become intimidated by the magnitude of what you see. Thoughts such as, "It's too big, too many employees, I'll never be able to get my arms around this. And the asking price - how will I ever get that much money."A Stanford is ranked # 7 Best National University – Doctoral level by the U.S. News and World Report. The six schools ahead of Stanford include Princeton, Harvard, Yale, Cal Tech, Duke and MIT. Now add to that perspective, there are only two business schools that have received a nine figure gift. That’s it. Of the 67 named Business Schools, #21 ranked Carnegie Mellon University, is next, having received a $55 million gift in 2004. For the record, there have been more naming gifts made to Business Schools than to Medicine, Law and Engineering combined. Capitalism helped to create wealth, some are giving back in a big way. Naming rights for non-profit organizations take their benchmarks from these named Business Schools. Every now and then there is a gift outside the norm, made by someone who has financial capacity and a strong emotional attachment to the institution. UCLA - David Geffen School of Medicine ( 2002 ) $ 200 million University of Miami - Miller School of Medicine ( 2004 ) $ 100 million Cornell University - Weill Medical College ( 1998 ) $ 100 million Northwestern University - Feinburg School of Medicine ( 2002 ) $ 75 million Stanford - Knight School of Management ( 2006 ) $ 105 million University of Michigan - Ross School of Business ( 2004 ) $ 100 million Carnegie Mellon University -Tepper School of Business ( 2004 ) $ 55 million University of Texas, Austin - McCombs School of Business ( 2004 ) $ 50 million I pose the question once again. Are the naming rights dollar figures about need or a sense of entitlement? To the universities and colleges, receiving a large naming gift is like winning the lottery. Truth be known, it’s better because unlike someone who claims a windfall from a random lottery ticket, there are no state or federal withholding taxes skimmed off the top. It’s more like cashing in a tax-free prize from the Irish Sweepstakes. For any university to be so bold as to peg their naming rights for a designated asset at $100 million appears to be one of self-serving entitlement. Public universities in particular. We do because we can. Twenty years ago, philanthropy was all about contributing to a favorite charity because of the emotional ties that made us a part of the organization. Contemporary fundraisers seem to be focused in on pushing for as much as you can every time they ask for a gift. Profiling of the would-be donors is skewed towards a what’s-in-it-for-us background research according to wealth indicators. Many times the profiles are compiled without ever having a conversation with the individual, foundation, corporation or other possible benefactor. Maybe it’s the system that is bent. When senior fundraising staff look around and see the off the chart numbers being asked for naming rights at other schools they appear to be ready to announce in public, “me too.” Is that enough? Why don’t we question them or ask them to validate their numbers? Should they not have to back it up with some sort of track record of outstanding accomplishments such as a highly touted academic curriculum, multiple Nobel Prize winning faculty on staff or evidence of breakthrough research by accomplished professors? How did they come up with a $100 million price tag anyway? Why are they not accountable to show deemed value in these naming rights? Should the donor community blindly accept any dollar amount that a university or college chooses to ask for its’ naming rights? And what kind of influence do these high minded tactics have on the rest of the non-profit organizations in that community? Not to mention the impact they have on donor’s choices to distribute the same amount of money to a wider group of deserving organizations. A month before I wrote this article there was an announcement from the corporate side of the fence. Citibank, the largest financial services company in the land and one of the largest in the world, announced two naming rights deals on successive days. The first was a commercial sector naming rights agreement for $20 million for the baseball stadium where the New York Mets play. The second was a $ 34 million dollar deal to name the Wang Center for Performing Arts in Boston. Isn’t it interesting to see a bank pay almost double what it paid for naming rights in what most Strategies on Brand Building by Top Brand Gurus tution.1. The fundamental law of Marketing is the Law of Leadership. It is better to be first than to be better. Microsoft launched in ’81 while Apple launched in ’84. Apple is better in hardware, software and other areas but has only 3% share while Microsoft has 94% share.2. Inspite of this law, every company focuses on being better. The best voted Marketing book in America is titled “Simply Better”.3. If first is perceived to be the best, then automatically the company will attract good people, good distributors and so on. The key is to create the perception in the mind that being first means being the best.4. To win the battle in the market one needs to win the battle in the mind. Xerox invented the laser printer. But did not enter the market. UCLA - David Geffen School of Medicine ( 2002 ) $ 200 million University of Miami - Miller School of Medicine ( 2004 ) $ 100 million Cornell University - Weill Medical College ( 1998 ) $ 100 million Northwestern University - Feinburg School of Medicine ( 2002 ) $ 75 million Stanford - Knight School of Management ( 2006 ) $ 105 million University of Michigan - Ross School of Business ( 2004 ) $ 100 million Carnegie Mellon University -Tepper School of Business ( 2004 ) $ 55 million University of Texas, Austin - McCombs School of Business ( 2004 ) $ 50 million I pose the question once again. Are the naming rights dollar figures about need or a sense of entitlement? To the universities and colleges, receiving a large naming gift is like winning the lottery. Truth be known, it’s better because unlike someone who claims a windfall from a random lottery ticket, there are no state or federal withholding taxes skimmed off the top. It’s more like cashing in a tax-free prize from the Irish Sweepstakes. For any university to be so bold as to peg their naming rights for a designated asset at $100 million appears to be one of self-serving entitlement. Public universities in particular. We do because we can. Twenty years ago, philanthropy was all about contributing to a favorite charity because of the emotional ties that made us a part of the organization. Contemporary fundraisers seem to be focused in on pushing for as much as you can every time they ask for a gift. Profiling of the would-be donors is skewed towards a what’s-in-it-for-us background research according to wealth indicators. Many times the profiles are compiled without ever having a conversation with the individual, foundation, corporation or other possible benefactor. Maybe it’s the system that is bent. When senior fundraising staff look around and see the off the chart numbers being asked for naming rights at other schools they appear to be ready to announce in public, “me too.” Is that enough? Why don’t we question them or ask them to validate their numbers? Should they not have to back it up with some sort of track record of outstanding accomplishments such as a highly touted academic curriculum, multiple Nobel Prize winning faculty on staff or evidence of breakthrough research by accomplished professors? How did they come up with a $100 million price tag anyway? Why are they not accountable to show deemed value in these naming rights? Should the donor community blindly accept any dollar amount that a university or college chooses to ask for its’ naming rights? And what kind of influence do these high minded tactics have on the rest of the non-profit organizations in that community? Not to mention the impact they have on donor’s choices to distribute the same amount of money to a wider group of deserving organizations. A month before I wrote this article there was an announcement from the corporate side of the fence. Citibank, the largest financial services company in the land and one of the largest in the world, announced two naming rights deals on successive days. The first was a commercial sector naming rights agreement for $20 million for the baseball stadium where the New York Mets play. The second was a $ 34 million dollar deal to name the Wang Center for Performing Arts in Boston. Isn’t it interesting to see a bank pay almost double what it paid for naming rights in what most Fun Ideas in Sports Fundraising asset at $100 million appears to be one of self-serving entitlement. Public universities in particular. We do because we can.Fundraising can be a really daunting task. After all, it will not be easy to convince someone to part with their hard-earned money. You need to provide them with a very good reason or give an incentive that they cannot refuse!There are actually a lot of things that one can do for a fundraising campaign with sports in mind. You can sell stuff, provide service or just ask for donations. The list is endless.Of course, the kind of campaign that you will be instituting will not only generate income for your organization but will also determine the kind of image that you will be projecting to potential donors in years to come.Yes, although it can be a big pressure especially for first-time organizers, every event and campaign that the organizati Twenty years ago, philanthropy was all about contributing to a favorite charity because of the emotional ties that made us a part of the organization. Contemporary fundraisers seem to be focused in on pushing for as much as you can every time they ask for a gift. Profiling of the would-be donors is skewed towards a what’s-in-it-for-us background research according to wealth indicators. Many times the profiles are compiled without ever having a conversation with the individual, foundation, corporation or other possible benefactor. Maybe it’s the system that is bent. When senior fundraising staff look around and see the off the chart numbers being asked for naming rights at other schools they appear to be ready to announce in public, “me too.” Is that enough? Why don’t we question them or ask them to validate their numbers? Should they not have to back it up with some sort of track record of outstanding accomplishments such as a highly touted academic curriculum, multiple Nobel Prize winning faculty on staff or evidence of breakthrough research by accomplished professors? How did they come up with a $100 million price tag anyway? Why are they not accountable to show deemed value in these naming rights? Should the donor community blindly accept any dollar amount that a university or college chooses to ask for its’ naming rights? And what kind of influence do these high minded tactics have on the rest of the non-profit organizations in that community? Not to mention the impact they have on donor’s choices to distribute the same amount of money to a wider group of deserving organizations. A month before I wrote this article there was an announcement from the corporate side of the fence. Citibank, the largest financial services company in the land and one of the largest in the world, announced two naming rights deals on successive days. The first was a commercial sector naming rights agreement for $20 million for the baseball stadium where the New York Mets play. The second was a $ 34 million dollar deal to name the Wang Center for Performing Arts in Boston. Isn’t it interesting to see a bank pay almost double what it paid for naming rights in what most How To Start A Business When You Don't Have Money idence of breakthrough research by accomplished professors? How did they come up with a $100 million price tag anyway?In the Fall of 1987, I found myself dead broke, in-debt and unemployed. At that point in my life I had been through a series of menial jobs and had never been to college. Not knowing what else to do, I began going door-to-door, a borrowed ladder strapped to the roof of my car, offering to clean the leaves from people’s gutters. Little did I know, I had stumbled into an experience that would change my life forever.I had always dreamt of owning my own business, yet like most people, I thought I’d need lots of money, a patented new technology or an Ivy League MBA, things I certainly didn’t have. To me, it seemed, owning a successful business was a distant dream, a privilege set aside for a fortunate few.Again, not knowing what else to do, I began to Why are they not accountable to show deemed value in these naming rights? Should the donor community blindly accept any dollar amount that a university or college chooses to ask for its’ naming rights? And what kind of influence do these high minded tactics have on the rest of the non-profit organizations in that community? Not to mention the impact they have on donor’s choices to distribute the same amount of money to a wider group of deserving organizations. A month before I wrote this article there was an announcement from the corporate side of the fence. Citibank, the largest financial services company in the land and one of the largest in the world, announced two naming rights deals on successive days. The first was a commercial sector naming rights agreement for $20 million for the baseball stadium where the New York Mets play. The second was a $ 34 million dollar deal to name the Wang Center for Performing Arts in Boston. Isn’t it interesting to see a bank pay almost double what it paid for naming rights in what most refer to as the media capital of the world? Are universities that chose these fundraising strategies more about benevolence and working towards the greater good or merely acting out repressed ambitions to be the wealthiest kid on the block?
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