Casual Articles - Business

How Do You Market Two Businesses?
Because I do a lot of networking with very small business owners, I meet a lot of dual business owners. These are people, usually women, who own two businesses (or more).As a solopreneur, your resources are limited – that is, time and mo'ney. Managing and marketing one business is already a full-time job, so if your two businesses don't share the same target market, you may struggle – a lot.Sharing the same target market allows you to refer business to yourself, and if your two products/services are related, this is smoother. For example, if you are involved with two different MLMs whose products are both wellness related, you can easily market both to the same people. Or, if you have a service business and also sell products that go hand in hand with your service, you can easily market those two businesses together. A good example of this is being a Nutritionist and Dietician and selling food supplements.In fact, having two very closely related businesses that solve the same problems for the same people can be a brilliant combination and can increase your sales dramati

esentation)…which may perhaps even be hours away;

- Distracted by some unrelated thought that is not directly beneficial or relevant to your performance at that very moment; and so on.

The consequence is that, if your mind is occupied processing thoughts that are not related to your performance, it cannot be focused on the process of performing at the same time – in the moment – and it is likely that your performance will not be as good as it could be. Rule #2 serves as the foundation on which the next 3 Rules of the Mental Road are built.

RULE #3 STATES: You Cannot NOT Think About What is On Your Mind...

So often, we pre-program ourselves for failure by expressing things negatively and thinking about them in the negative…

- "Don't get nervous. There is nothing to be nervous about"

- "When you are up on stage Billy, don't focus on the crowd"

- "Whatever you do, don't slice the ball into that rough on the right side of the fairway"

Because the mind cannot act positively in response to a negative thought, by expressing things in the negative (whether you state them out loud or simply process them in your mind) you make it easier for your mind to focus on exactly what you did not want to do… exactly the way you pictured it in your mind! The second Rule of the Mental Road affirms that you cannot NOT think about what is on your mind.

Here is another little exerc

Textile Printing in India - Traditional Approach
India is a country of diversities. It is rich in various embroidery techniques and printing techniques. Indian tradition is even rich in paintings and we can see that from the paintings of Ajanta murals and miniature paintings. In ancient times, the art of weaving and dyeing on cotton had been well developed, but it developed on silk later. In the fifth century, floral and geometric designs were popular in India and we can find that from the trade between India and Egypt. India is the first one who introduced the art of dyeing and printing with fast natural colors for the first time. For foreign travelers, indigo dyeing was a mysterious process because when the fabric is dipped in indigo bath, there is no color observed. Only when the fabric gets exposure to open air, the colors develop.The purpose of printing is for the adornment of the textile. Correct co-ordination between human skills and printing machinery is required. Many kind of printing techniques are there, among which screen printing is important one.Earlier, screen printing was known as silk printing. In that, silk gaug

Why is it that in some situations, our personal performance is so good while in others we struggle and cannot seem to get into the groove where we do our best work? Is it because we forget, from one day to the next, the important details of our profession or what it takes to excel? Of course we all know that this is not the reason we sometimes follow up a great personal performance with one that leaves something to be desired. The answer to these questions lies more in the inconsistent application of basic mental skills that underlie our ability to perform – whether the performance is in the boardroom, on the sales floor, or on the golf course!

In order to provide a simple frame of reference to help our high-performance clients understand how the human mind works and how it can be made to work for us (as opposed to against us) in high-stress, competitive situations, I have created a set of simple Rules that I have called "The Rules of the Mental Road". These key Rules serve as the backbone of the educational process that ultimately yields the development of a mental training process we call the A.C.T. Model © - a practical set of mental ‘tools' that you can utilize to shape your thinking so that you can perform to the best of your ability when called upon to toe the line.

RULE #1 STATES: If you want to climb out of a hole, the very first thing you must do is stop digging…

Sometimes we dig ourselves into a mental ‘hole' by thinking negative thoughts, constantly reviewing and repackaging them in our mind and sharing them with others who are only too happy to reinforce those negative thoughts. If you want to shift your mindset from negative thoughts to positive and productive thinking, you first must choose to process only positive and productive thoughts. If you do not stop digging, you will not be able to shift your dominant thought to the kind of positive and productive thinking you need to turn yourself around and climb out of the hole. It does not matter what the nature of the negative thoughts might be, the first Rule of the Mental Road applies. Some examples:

- Increased responsibilities that seem to deny you the opportunity to focus effectively on anything

- Deadlines you feel are unrealistic

- Expectations you feel are unfair

- Sales quotas you worry about

- Monthly numbers you are told you must reach in order to guarantee bonus compensation or worse yet, maintain your job

- Problems at home

If you allow yourself to be caught in a negative loop, worrying about things that are not relevant to the act of performing ‘in the moment' your performance will not be optimal. Rule #2 helps us to understand why…

RULE #2 AFFIRMS: The Mind Can Only Process One Thought at a Time...

The human brain is capable of millions of computations each second but our mind can only process this information one piece at a time. The mind is not capable of processing two thoughts at the same time! Try the following simple test as a way to demonstrate to yourself the truth of this basic tenet.

The task I would like you to undertake involves counting backwards by 3s out loud, starting from the number 100. While you are doing this, have a friend ask you to solve a simple mathematical question (2x3 for example). Ready begin: 100, 97, 94…

Interesting isn't it? If you actually tried to complete this little exercise, you will likely already have realized that the only way you can solve the mathematical problem is if you shift your focus of attention from the task of counting backwards, process what you heard – the equation – compute and give the answer, and only then shift back to the first task, once the mathematical question has been resolved. This shift does not take long but undeniably, it does occur.

If you truly could process two mental tasks at the same time, you should be able to continue to process the task of counting backwards without interruption while simultaneously processing and computing the solution to the math question. Would it surprise you to find out that nobody can? Many people believe that they can process two thoughts at the same time, but in practical terms they cannot. What happens is that we switch back-and-forth between different thoughts, albeit very quickly indeed sometimes, but still it is a process of shifting one's focus of attention from one thought to another. But what is the impact of Rule #2 on personal performance?

Simply put, if your mind is only able to process one thought at a time, it cannot process a different thought at the same time. The implications of this Rule on performance are significant.

If you take a moment to think back to the performances in your life that you would categorize as being amongst your ‘best ever', it is likely that you would report having possessed a single-minded focus directed specifically to the task in which you were involved…where your mind was fully absorbed in the process of what you were doing. This process-focused, undistracted, ‘here-and-now' mindset is a common theme reported by many high-performers at the moment of their most brilliant performances, whether it is in the arts, in sport, in business, or whatever. Some people call it "Being in the Zone".

With Rule #2 in mind, what would the consequence of focusing on something other than what is required at that very moment, to perform to the best of your ability? For example:

- Worrying about how you are being perceived by others or perhaps fearing that you are not performing up to someone else's expectations;

- Being focused on the results or the outcome of the activity (the negotiation, the sales pitch, the presentation)…which may perhaps even be hours away;

- Distracted by some unrelated thought that is not directly beneficial or relevant to your performance at that very moment; and so on.

RULE #3 STATES: You Cannot NOT Think About What is On Your Mind...

So often, we pre-program ourselves for failure by expressing things negatively and thinking about them in the negative…

- "Don't get nervous. There is nothing to be nervous about"

- "When you are up on stage Billy, don't focus on the crowd"

- "Whatever you do, don't slice the ball into that rough on the right side of the fairway"

Here is another little exerci

Prepaid Phone Cards
Prepaid phone card let you make international phone calls from any part of the world, providing that you have a touch tone phone.A prepaid phone card? looks like a simple plastic or paper card that contains information about phone numbers you have to dial to make a long distant call. Usually, to make a long distant call, you have to provide the following information:Access number (s)PIN number (s)Customer Services telephone number for that specific cardUsage instructionsBelow you can see the approximate list of steps you have to pass to make a long distant call using a prepaid phone card: 1) Dial the access number using touch tone phone (it usually free of charge / toll free or local access). 2) Enter your PIN number (after a prompt). PIN number is hidden under the erasable part of the card. 3) At this step your balance is usually announced. 4) Now you can dial your destination phone number. In many cases this will be the full international dialing code. (00 in Europe, 011 in the USA, then the country code for the country you require

selves into a mental ‘hole' by thinking negative thoughts, constantly reviewing and repackaging them in our mind and sharing them with others who are only too happy to reinforce those negative thoughts. If you want to shift your mindset from negative thoughts to positive and productive thinking, you first must choose to process only positive and productive thoughts. If you do not stop digging, you will not be able to shift your dominant thought to the kind of positive and productive thinking you need to turn yourself around and climb out of the hole. It does not matter what the nature of the negative thoughts might be, the first Rule of the Mental Road applies. Some examples: